16: Episode 16- Marketing and Entrepreneurship at Blue Flag Project (feat. Nimmi Roche)

In Conversation with Ashwin

Nimmi Roche is the founder of Blue Flag Project - an all-purpose sustainable men's shoewear that I cannot wait to buy. Each pair of Blue Flags is made of ~8 upcycled plastic water bottles.
On the episode, we discuss Nimmi's early childhood and how that has influenced her choices. We chat about her MBA at Harvard (and why Harvard MBA students shy away from revealing the name of their institution). We discuss Nimmi's corporate experience, her plunge into entrepreneurship and lots of detail about Blue Flag Project - the 4Ps, the 3Cs and everything marketing related. We end the show with some authentic and mildly philosophical advice from Nimmi about hard work and results.
Nimmi worked at Goldman Sachs as an Associate in Hedge Fund Consulting. She graduated with an MBA from Harvard post which she worked in Amex and Adpatly before she finally decided to go all-in with Blue Flag Project- a product that replaces fast fashion and forces customers to change the environment- one step at a time.
Show notes-
Blue Flag shoes explained in 2 minutes-https://www.youtube.com/watch?v=Xzvd3_Qhpz0&t=8s
Blue Flag website-https://blueflagproject.com/
Nimmi's LinkedIn-https://www.linkedin.com/in/nimmi-roche-035b7513/
Washington Post Article-https://www.washingtonpost.com/graphics/2019/climate-solutions/israeli-startup-ubq-turning-trash-into-plastic-products/