#27 - How can Orthopedic device companies leverage digital marketing (58 mins)

🔸Inside Orthopedics

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5y ago 57:56

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This is a deep dive into how Orthopedic Companies can leverage Digital Media using new strategies and techniques.

Lisa Denison and I cover these questions and more:

How do Orthopedics companies use digital marketing today?
How should Orthopedics companies use digital marketing?
Which social media platforms are the best for reaching surgeons and patients?
Walk me through some real example with details, timings, costs etc
What are the metrics of digital media versus traditional orthopedic marketing? For instance, how does a company do a targeted FB ad? Walk us the through the mechanics.
Talk about the cycle of experimenting, AB testing and how to make changes on the fly.
What are the laws regarding promoting to an individual doctor's practice?… and how do conservative orthopedic companies and progressive orthopedic company play this?
When should a small orthopedic company outsource their digital media and when should they insource it?

Lisa Denison can be contacted here - mdtr.denison@gmail.com

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