New Ideas, Old Brain Quick Bit #4: The Bias Explaining Why You Fail at Your Goals

It's All Just a Bunch of BS

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There are generally two tpyes of goals: Maintenance and Attainment. Keeping a bank balance at a set point (maintenance goal) versus hitting a target savings (attainment goal); keeping a running list of current clients (maintenance goal) versus hunting down business and generating new client leads (attainment goal). The problem is, we’re biased towards attainment over maintenance goals, even when the latter is objectively easier. Why? There’s nothing more the brain loves than to close the gap between where we are now and where we want to be later. And that’s how attainment goals work: resolving the discrepancy between the current and the future. So what to do?

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