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Hustle: Purpose Over Paycheck: The Emotional Operations of an Ad Agency (Guigo Sanchez, THIRD EAR)

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Manage episode 253171755 series 1402132
Content provided by Anthony Armendariz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anthony Armendariz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Guigo Sanchez is the Creative Director at THIRD EAR — previously known as LatinWorks — an agency that specializes in creating advertising for the U.S. Hispanic audience. Born and raised in Mayagüez, Puerto Rico, he is the husband of Mari Chamoun (Managing Director at Funsize), and father to Julia Elena Sánchez Chamoun. After completing his psychology degree in Puerto Rico, Guigo moved to Austin to study advertising and decided to stay forever (for now). He enjoys dad life, music, computers, food and personal finance.

In this episode, we discuss:

  • How studying psychology affects advertising
  • Speaking to different audiences and cultures in advertising
  • The top skills needed for creative directing
  • Imagination as a skill
  • Hispanic marketing and advertising
  • Maintaining belief in the value of creativity
  • The temporary nature of advertising and design
  • What does "partner" mean in the advertising world
  • Commitment in professional relationships
  • The emotional operations of an organization

Visit the Funsize website
Subscribe to The Funsize Digest

  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 253171755 series 1402132
Content provided by Anthony Armendariz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anthony Armendariz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Guigo Sanchez is the Creative Director at THIRD EAR — previously known as LatinWorks — an agency that specializes in creating advertising for the U.S. Hispanic audience. Born and raised in Mayagüez, Puerto Rico, he is the husband of Mari Chamoun (Managing Director at Funsize), and father to Julia Elena Sánchez Chamoun. After completing his psychology degree in Puerto Rico, Guigo moved to Austin to study advertising and decided to stay forever (for now). He enjoys dad life, music, computers, food and personal finance.

In this episode, we discuss:

  • How studying psychology affects advertising
  • Speaking to different audiences and cultures in advertising
  • The top skills needed for creative directing
  • Imagination as a skill
  • Hispanic marketing and advertising
  • Maintaining belief in the value of creativity
  • The temporary nature of advertising and design
  • What does "partner" mean in the advertising world
  • Commitment in professional relationships
  • The emotional operations of an organization

Visit the Funsize website
Subscribe to The Funsize Digest

  continue reading

99 episodes

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