Episode #10: How to Build a Successful Influencer Strategy

Combin Podcast

This is a podcast sponsored by Combin.

Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/

Webinar dedicated to Influencer Marketing: https://www.youtube.com/watch?v=AMWoTHvWpAs

1. Choose the Way to ‘Fund’ Your Influencer Strategy:

1. Pay Per Post
2. Gifting (Free Product/ Service)
3. Pay Per Sale
4. Pay Per Engagement

2. Set Concrete Goals and Determine KPIs before Launch:

1. Instagram Influencer Campaign Goals

• Engagement
• Clicks
• Impressions
• Reach
• Conversions
• Product Sales
• Audience Alignment

2. Brand Influencer Campaign Global Goals

• Product/ Service sales
• Sales Leads
• General Brand Awareness
• More Followers on Social Media Channels
• Increasing Website Traffic
• Email Newsletter Subscribers
• Customer Retention and Building Brand Loyalty
• Reputation Management

3. Make Everything as Trackable as Possible

• Set Up Google Analytics
• Use UTM Parameters

1st option: http://www.yoursite.com/?utm_source=instagram&utm_medium=influencer&utm_campaign=eminem
2nd option: https://bit.ly/2pT9Zux

Use Bitly to Create Click-Worthy Links: https://bitly.com/

• Custom landing pages
• Discount codes
• Affiliate links
• Branded hashtags

4. Avoid Getting Tricked by Fake Influencers

Use HypeAuditor to Check Your Potential Partners: https://hypeauditor.com/

IF YOU...

• Want to hear me talking on the topic that bothers you the most
• Want to be a guest speaker in one of the next episodes of Instagram Growth Podcast
• Have another ideas for collaboration

Feel free to email me 👉🏼 [e-mail]

Subscribe to Combin Youtube channel to watch Instagram marketing webinars and video guides -
https://www.youtube.com/c/Combin_app

Thanks for listening and happy Instagram promotion!