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25: Millennials spending on sin goods, shift in their psychographic profile

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Manage episode 254220837 series 2624848
Content provided by Mint Views Daily Dispatch and Mint - HT Smartcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mint Views Daily Dispatch and Mint - HT Smartcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

According to an analysis done by American Express, millennials account for a third of all the luxury spending done by its Indian customers, and this proportion is rising sharply. Does this suggest that the 19-39 year olds of the present times think differently from those in the previous generation? One might argue that there isn’t anything new in the upwardly mobile spending on luxuries regardless of the generation. But it may also be true that peer pressure to flaunt a certain lifestyle is driving a shift in their behaviour?

  continue reading

69 episodes

Artwork
iconShare
 
Manage episode 254220837 series 2624848
Content provided by Mint Views Daily Dispatch and Mint - HT Smartcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mint Views Daily Dispatch and Mint - HT Smartcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

According to an analysis done by American Express, millennials account for a third of all the luxury spending done by its Indian customers, and this proportion is rising sharply. Does this suggest that the 19-39 year olds of the present times think differently from those in the previous generation? One might argue that there isn’t anything new in the upwardly mobile spending on luxuries regardless of the generation. But it may also be true that peer pressure to flaunt a certain lifestyle is driving a shift in their behaviour?

  continue reading

69 episodes

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