A podcast for creative entrepreneurs who want practical tips and strategies to build engaging brands and craft high converting websites. We’re your hosts Davey and Krista, cofounders of a brand + website design agency specializing in visual brand design and Showit + WordPress websites.
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Welcome to the Davey Jones podcast, where amazing things happen.
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Episode 233 - Tips for a Well-Crafted Timeline
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Today's guest is Nata Salvatori, founder and CEO of Timeline Pro and multiple photography businesses. Today she joins us to chat all about timelines and her journey of creating Timeline Pro. If you're in the wedding industry, you'll want to give this episode a listen. Links and resources can be found in the show notes. Check ’em out at https://dave…
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Episode 232 - What You Can Learn from a Business Survey (+ How to Run One) - final
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Want to run a business survey? Listen in to learn why we surveyed our audience, what we learned, and how we’re using the results. Would you rather watch a video tutorial? Links, resources and the full video can be found in the show notes. Check ’em out at https://daveyandkrista.com/what-learn-from-business-survey/. And if you enjoyed this episode, …
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Episode 231 - How to Choose and License Typefaces (Fonts) with Jen Wagner
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In today’s episode, I’m chatting with type designer Jen Wagner. Jen is one of the most talented type designers around and not only do we use one of her fonts on our own site, we’ve also licensed several of her fonts for our templates. As always, links and resources can be found in the show notes. Check ’em out at https://daveyandkrista.com/how-to-c…
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Episode 230 - How Specialization Leads to Business Success
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Today I'm chatting with equine photographer, Kirstie Jones. We're diving into the benefits of choosing a niche and creating a profitable and sustainable business. As always, links and resources can be found in the show notes. Check ’em out at https://daveyandkrista.com/specialization-business-success-niche-btb-230/. And if you enjoyed this episode,…
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Episode 229 - Increasing Bookings in a Shifting Industry
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Today's guest is my neighbor and friend, farmer and wedding venue owner, Buddy Powers. Buddy and his wife Jill own a regenerative farm and wedding venue here in Lexington, Virginia. You may remember Buddy from episode 16 where he shared his experience starting the wedding venue and offered tips on how others can do the same. As always, links and re…
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Episode 228 - Saying "Yes" and Doing Things Scared
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42:20
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Today we're chatting with artist, Stephanie Gaffney, about saying yes and doing things scared. Stephanie's boldness and jumping into her business absolutely blew me away, and as someone who is still learning to manage my fear, I really loved this conversation. As always, links and resources can be found in the show notes. Check ’em out at https://d…
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In this episode we have Élevae Visuals Founder Shay Cochrane. This is actually Shay’s second time on our podcast and her husband Graham has also joined us previously as well. We’re chatting all things Image Curation. We also dive into the impact that quality images have on your business, why quality images are important and ways to streamline the i…
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Episode 226 - Getting Started with Pinterest Ads
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In today’s episode I’m chatting with Erin Harding of Simple Pin Media. We recently worked with Erin to up our own Pinterest ad game (aka - we had none) and her wealth of knowledge blew us away. I knew we had to get her on the podcast to share all things ads with you. We’re chatting everything from getting started, to who Pinterest ads are a good fi…
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Episode 225 - Creating Valuable Art that Sells
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Today’s guest is painter and artist mentor Emily Jeffords. I’ve owned a few of Emily’s prints for years and it was a huge honor to chat with her today. In this episode we walk through finding inspiration, creating artwork that sells and the artist journey. Regardless of whether you're a painter or fine artist, if you have a creative heart, you'll f…
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Episode 224 - Shifts in the Wedding Industry
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Elizabeth Sheils, co-founder of the popular CRM, Rock Paper Coin, joins Davey on the podcast today for a wide-ranging interview. Any service-based business could benefit from this conversation but especially those in the Wedding Industry as the conversation. Initially we set out to discuss proposals and her unique take on where unique proposals fit…
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Episode 223 - How to Find an Audience for Your Online Course
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25:27
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This week I’m joined by Chad Campbell of Teach Well Online. Chad and his wife Becca Campbell are good friends and frequent guests on our podcast. You might know them from their success of Little Z Sleep, The Course Company or The Sleep Sorority. In this episode we dive into finding an audience for your online course, choosing a topic and how to beg…
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Episode 222 - How to Use Products to Avoid Burnout
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Today I’m joined by photographer and business coach Christa Rene. We’re diving into ways you can avoid burnout as a service provider by adding products to your business, why clients typically don’t buy from online galleries and what you can do instead to increase your profit per session while shooting less. As always, links and resources can be fou…
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Episode 221 - Building a Community Around Your Business
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Today's guest is Daniel Shear, co-founder of Season's Yield, a bakery here in the Shenandoah Valley. We're chatting about how he and his wife built their business selling loaves of bread out of their house and it's evolution into Bread Days, a bi-weekly experience that hundreds, sometimes up to 1,000, people attend at their farm. As we chatted, I c…
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Episode 220 - 9 Common Homepage Mistakes to Avoid
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What goes into a high converting homepage? We try to answer that question in this episode of brands that book. If you're looking for more homepage content be sure to check out our blog and youtube channels. We've actually released a lot of homepage content lately and specifically a youtube video and blog post both published in the last few weeks. P…
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Episode 219 - How to Build and Sell Showit Websites
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Lately we’ve been receiving a lot of questions about designing and selling Showit templates, so I roped Krista into doing a quick, 20 minute, q+a style podcast episode with me while I asked her some of the questions. If you’re thinking about becoming a designer or if you’re already a designer and you want to start designing and selling Showit websi…
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Episode 218 - How to Utilize an Integrator for a Successful Launch
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Today's episode features Kat Schmoyer, founder of KS Agency, an agency that provides innovative services for businesses that want to create, launch and sell digital products. We're talking more about what it would look like if you're going to launch a digital product, what Kat would recommend doing in order to get you that product launched, and how…
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Episode 217 - How to Choose the Perfect Colors for your Brand
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Today on the podcast we're joined by our good friend and fellow Davey + Krista designer, Sara Metzger. Sara has been on the team for nearly 5 years and she is the genius behind many of the custom brands we create. We're walking you through the exact process we use to define aesthetics and ultimately create color palettes for our clients. As always,…
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Episode 216 - Top Pinterest Marketing Trends for 2024
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25:32
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We're chatting with Pinterest expert, Kate of KH Social, about all things Pinterest 2024. We talk about current best practices, how to use Pinterest to drive traffic to your site for years to come, how many pins you actually need to share in a day to be successful using trends and how to get started if Pinterest is new or if the extent of Pinterest…
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Episode 215 - How to Launch a Million $ Business in 48 hrs
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In this episode, we discuss his recent book launch, Million Dollar Weekend: How to Launch a 7-figure Business in 48 Hours. We jump into how to create a viable business idea and find your first customers WITHOUT having to create anything at all. Check links and resources in the show notes to enter the giveaway! Those can be found at https://daveyand…
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Episode 214 - How to Grow a YouTube Channel to over 100k Subscribers
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This week’s episode features Sam Reid, host of a YouTube channel, The Studio Revue. I met Sam a few years ago because we both live in the same area. When we met, he had about 10,000 or so YouTube channel subscribers. At the time of recording this intro, he has over 125,000 subscribers. Of course, I had to chat with him about how he was able to grow…
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Episode 213 - Power Partners - Is this the key to growing a business?
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This week's episode features marketer Jennifer Staats of Staats Solutions. Jennifer and her team manage the marketing for realtors and brokerages across the country. I just love chatting with business owners from various industries because there's usually so much that you can glean and appropriate when it comes to sales and marketing. So many thing…
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Episode 212 - Do these things to bring your business full time
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This week's episode features artist, Caleb Curtisi, of Curtisi Co. Caleb is a woodworker and I met Caleb earlier this year in Arizona, while visiting some friends out at Showit HQ. It was fascinating learning about his business. While he spent years working on his craft, he's only taken his business full time, this past year. From the outside looki…
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Episode 211 - How to Increase Your Website's Conversion Rate
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This is a little bit of a different format as we've done in the past. We published a blog post about increasing your website's conversion rate and are using the podcast episode as an extension of what we publish about on the blog. If you like this format, be sure to let us know so we know to record more podcasts like this one. As always, links and …
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Episode 210 - Website Metrics to Track in 2024
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What are the most important website metrics to track? It's a good question that we were recently asked. I wrote a blogpost about it but wasn't able to fit all of my thoughts so we thought it'd also be a good idea to chat through on the podcast, so here we are! We chatted about website metrics every business should track and took a more granular loo…
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Throughout our business we've always made it a point to invest in education, whether it be through courses, mentors or coaches, we've always valued learning new skills. If I could go back in time, the very first thing i'd invest in would be mindset coaching. What I've come to realize over the last few years is that mindset really is what creates th…
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Episode 208 - How to Create a Website Launch Marketing Plan
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In today's episode, Krista and I are chatting about how to put together a marketing plan for your next website launch. Winter is coming and we've found that, in the past at least, that's typically the time that people start thinking about making updates to their brand or to their website. If that's you, consider checking out our line of stunning, e…
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Episode 207 - Exactly What I Would Do If I Restarted My Wedding Business Today
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Some of you might not know this but back in the day, Krista and I ran a wedding photography business together. In today's episode, we cover the 5 things I would focus on if I were to go back and start that business over again. If you're in the wedding industry, this is relevant, even if you're not a photographer specifically. Really, this is what I…
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There's a lot to think about when it comes to running a small business. Especially if you want to stand out. There's a delicate balance business owners must walk between resonating with potential clients or customers, demonstrating their uniqueness and delivering on promises. Add to that the noise of social media and generally crowded markets, and …
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Episode 205 - Productivity + Energy Hacks We're Loving Right Now
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16:08
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We took a little break this summer from producing content. As some of you might know Krista got surgery in the middle of the summer, so some of that break was due to recovery. We also wanted to take some time to rest and recast some vision for our lives and businesses together. So we decided during the month of August we weren't going to produce an…
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Episode 204 - How to Create a Discovery Call Process
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Today we are chatting through our process for discovery calls, what we do before the call to prepare, what sorts of questions we ask during the call and how we follow up with people after the call. We even cover some of the tools that we use to make the process as seamless as possible. As always, links and resources can be found in the show notes. …
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Episode 203 - How to Create a Brand Guidelines
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What are brand guidelines, why should businesses have brand guidelines and how you can create a brand guide for your business, that's what we're covering in today's episode of brand that book. This month is all about brand design over at Davey and Krista HQ. As I mention in the episode, I think it's easy for businesses to skip brand design when the…
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Episode 202 - How to Make Instagram Work for Your Business
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Christi-An Bowler of Cab's Insta Academy joins me for a converstation about building your business with Instagram. I am really excited to share this episode because Cab shares so many practical tips. It was definitely one of those episodes where I had a number of lightbulb moments about my own business. As soon as I got off this call, Krista and I …
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Episode 201 - How to Sell without Being Sleazy
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38:51
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In this episode, Macy breaks down a number of myths around sales like "adding value will make people want to buy from you" or "you can just share your life and sales will come" or "I'm already making sales so I don't need to learn how to sale". As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.co…
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Episode 200 - The Fine Print: What You Need to Know About Your Contracts
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Today we are chatting all things contracts with lawyer Kunbi Odubogun, founder of Legally Set. Kunbi shares tips for evaluating your contract, what clauses she likes to see in every contract, some red flags that maybe it's time to update your contract, and answers a number of listener questions, such as "What to do when the person paying is not the…
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Episode 199 - How to Make AI Work for Your Business
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Today we're diving into ChatGPT, how you can use it for your business, and how to get the most out of it. Seems like everyday I run across new ways to use this tool, and let me tell you, it has completely transformed my content creation workflow. No, I don't think the tools are replacing anyone anytime soon, but I do think it can be super helpful f…
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Episode 198 - How to Make Marketing a Habit
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Tayler Cusick Hollman, copywriter and co-founder of Enji, is on the podcast today to chat about how to make marketing a habit. Tayler runs multiple businesses and somehow, she's able to consistently generate content for all of them, and I try to figure out how. In this episode, we hear about her approach to marketing and how her new software, En…
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Episode 197 - How to Use Instagram Reels to Market Your Business
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53:29
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Instagram Reels expert, Corrin Jaskinski, joins me on the podcast today to discuss how to get started with Instagram Reels. Corrin grew her following from about 3,600 to about 60,000 using Instagram Reels and it's one of the primary ways she markets her photography business. As always, links and resources can be found in the show notes. Check ‘em o…
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Episode 196 - How to Write an Email Welcome Sequence that Sells
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38:46
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By using a targeted series of emails, businesses can turn new subscribers who are only vaguely familiar with the brand into loyal customers or clients. A well-crafted welcome sequence is a powerful tool in any marketer's arsenal, and can help to drive conversions, build relationships, and increase revenue. As always, links and resources can be foun…
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Episode 195 - How to get your first 1000 email subscribers!
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36:03
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We cover simple ideas for lead generation, what makes a good lead magnet, and how to actually get people signed up for your list. It's easier than you think! Your lead magnet doesn't have to be 3000 pages long and professionally designed. You don't need more than one lead magnet either. This is something you can get started setting up today, more c…
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Hey friends, a few quick announcements: Our Spring into Summer Sale is happening in the shop right now, this week only. And it includes our brand new line of full Showit and WordPress website designs, add-on pages, and guides that you can customize in Canva. But you’ll be able to save on anything in the shop this week from a new website design to s…
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Episode 194 - Building Relationships as Your Business Superpower
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46:35
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Relationships and content are key when it comes to running a successful business and if you've listened to this podcast, it's something you've heard us say many times before. In today's episode, we're discussing the relationship side of that equation. Megan Gillikin of The Planner's Vault, joins me to discuss how you can make building relationships…
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Episode 193 - How to Write a Marketing Hook
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22:52
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We've been taking a hard look these past few months at how we share content, especially across social media. Basically, we weren't thrilled with the amount of engagement and started to experiment with a few different strategies to increase engagement. And some of those experiments would make for an interesting, if not comical, podcast episode, at s…
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Episode 192 - 11 Ways to Make Copy More Persuasive
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Whether you're a marketer, a business owner, or a content creator, persuasive copywriting is key to standing out and compelling readers to take action. On the latest episode of the Brands that Book podcast and in this blog post, we explore 11 proven copywriting tips that will help you make your copy more persuasive and effective in driving your des…
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Episode 191 - Why Bad Grammar is Costing You Business
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Copywriter Sarah Klongerbo joins me on the podcast today, to discuss why bad grammar is costing you business and what you can do to easily fix it. I give Sarah a lengthy intro in the episode so I'll spare you that here but suffice it to say that Sarah is someone that I highly trust. One thing I really appreciate about this episode is that Sarah did…
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Episode 190 - Working Together as a Husband & Wife Team
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Working with a spouse can be a huge blessing. There’s freedom and flexibility, and it’s often fun working together. Krista and I have really enjoyed being able to say yes to adventures that we wouldn’t have been able to go on when we were working our 9-5s. But it can also be challenging. As always, links and resources can be found in the show notes…
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Episode 189 - How to Recession Proof Your Business
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26:06
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Before recording Part 2 of the Marketing Quick Start Episode, we heard from a business owner that the current economic climate has been hurting their business. If you feel that way too, don't worry, you're not alone. We're heard from many business owners of the last few months that things have been a struggle. The question went something like, "How…
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Episode 188 - How to Show Up in Your Business
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"Action creates clarity. The more action you take the clearer things become. If you take anything out of our time together, I want you to take that sentiment with you. Action creates clarity." Today's guest is Candice Coppola, a business coach who helps wedding pros build profitable and recognized businesses. Today's discussion is different from ma…
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Episode 187 - The Marketing Quickstart Guide pt 2
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Today on the podcast is part 2 of The Marketing Quickstart Episode. In part 1 which was episode 185, we answered a question from a listener who asked, "Where would we recommend someone get started with marketing their services?" In today's episode we're answering a bunch of followup questions that we received from part 1. Admittedly, I thought we w…
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Episode 186 - How to Rewire Your Mind for 6-and-7-Figure Success (w/ Brad Bizjack)
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Today's guest is business mindset coach, Brad Bizjack, and we are discussing how to rewire your brain for 6-and-7-Figure Success. For a long time I've been skeptical of mindset coaching, but in the past few years I've come to realize how much mindset matters, especially in business as an entrepreneur, but in life too. Mindset can make the differenc…
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Episode 185 - The Marketing Quickstart Guide
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Krista joins me for today's episode to discuss a question we recently received from a listener. In summary it was something like, "where should somewhere start with marketing their service based business?" And we get it. There are seemingly endless platforms and options out there when it comes to marketing a business—it can be difficult to know whe…
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