Metal Matt and Cochise tackle the subjects and questions surrounding music, art, Zen, individuality, life, meaning amid chaos, gear, punk rock, relationships, and everything else. Beers are consumed, shit is talked, and truth is pursued.
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Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.
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Are you busy building your business, but can’t find the talent you need to sustain your growth? Look no further than ISANS supports for employers to help attract and retain immigrant talent.
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Retain The Daf, by listening to short review of the Daf (the review includes the reading of the words, translation & explanation). Need a Siyum in under 90 minutes (or 45 on double speed)? Listen to our series on Yerushalmi Makkos (the smallest tractate in both Talmud)
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Hosted by Mike Hewitt, Founder of One Haus, and Sarah Diehl, Principal of Empowered Hospitality, Recruit. Retain. Relax., features conversations with industry thought leaders figuring around recruitment, retention and how to cultivate moments of relaxation within the hectic hospitality lifestyle.
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In the podcast dedicated to customer success leaders in the B2B SaaS and tech space, hosts Jeff Breunsbach and Jay Nathan share conversations about growing and scaling subscription businesses with a customer-first approach. The podcast is aimed at SaaS and technology leaders who are facing the day to day challenges of scaling. This podcast is brought to you by Higher Logic.
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Equipping Digital Agencies to build businesses on recurring revenue.
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Written and voiced by Thor Kolner for the OSU E-Learning Class "Exploring E-Learning Tools".
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If you need advice on how to find and keep the right talent in the trucking industry, you have made it to the right place! Recruit and Retain: Trucking Edition is all about developing the best practices and methods for finding talent and keeping it in the trucking industry. Turnover can be almost 100% for many companies over the course of a few years which is ASTOUNDING! Yet the demand for employees in the trucking industry remains at an all time high. What is going wrong? Why is it so hard ...
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Customer Experience Expert: The Feeling That Customers Want the Most, The Problem with Personalization & The Role Gratitude Plays in Customer Experience
26:41
26:41
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Dennis Wakabayashi, the curator of the CX Hall of Fame, which celebrates the best and brightest stars in the customer experience field. Together they discuss how to look at personalization in a completely different way, the monumental impact that the feeling of an un…
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What starts a little rudderless turns into a good ol’ RPDP heater as we discuss why strawberries are bullshit, burgeritos, the way the world goes round, alpha males, and an old Labatt Blue commercial among many other wonders that can only be heard in their original context. Thanks for listening! Tell a friend! Sponsor us! ==========================…
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Shopify Expert: Don’t Take Your Foot Off The Gas, Read The Room & Technology Isn’t The Answer
39:18
39:18
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39:18
In this Greatest Hits episode, Lauren DeSouza speaks with John Sime, Senior Product Marketing Manager at Shopify. They discuss John’s beginnings in a hotel and how it parallels his own work, how the ambiguity of marketing makes it exciting, why technology without talent is useless, and why you need to be able to read the room instead of constantly …
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RPDP 18 "Girl scout cookie moms" 06.17.24
1:44:15
1:44:15
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We talk about haircuts, how a stoned Metal Matt catastrophically halted a Mickey D’s on accident, hating on shit, artist shit, what retirement isn’t going to look like for us, Bible story time with ol’ country boy Cochise, and an in-depth examination of the mating rituals of a particular Star Trek species. Not too damn bad for a Tuesday night! ====…
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1
Customer Success Head: Why You Should be Investing in Personal Branding, How Understanding Consumer Psychology Changes the Game & Who Are the Most Admired Brands
30:35
30:35
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30:35
In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Rachel Franklin-Heys, Head of Client Success at Pikkal & Co, to discuss how understanding consumer psychology can change the way that companies treat their customers. Together, Lauren and Rachel talk through the power of personal branding through storytelling…
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RPDP 17 "The magic bullet of puke" 06.10.24
1:32:52
1:32:52
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A message from Metal Matt: Out of respect to our esteemed listeners I must issue a warning that this episode is pretty gross. Anyway, we also talk about wearing someone else’s pants, homemade BBQ sauce, how the 90's was probably the coolest decade, and weirdly enough the NBA. Enjoy! =================================== Do us a solid! Like and subscr…
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Customer Experience Legend: The Power of Listening, Obsess Over Retention & Why Social Media is the Great Equalizer
28:55
28:55
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28:55
In this Greatest Hits episode, Lauren is joined by New York Times best-selling author, Dave Kerpen. As a serial entrepreneur, Dave spins many plates. One of which is being the Co-founder and Executive Chairman of Apprentice, a platform connecting entrepreneurs with smart and motivated college students. Dave is also a renowned international keynotes…
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Customer Service Rockstar: Understanding Neurodiversity, How to Retain Neurodiverse Employees & Customers & How to Understand Your Audience
22:41
22:41
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22:41
In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza talks with Peter Shankman, a six-time bestselling author, entrepreneur, keynote speaker, and host of the Faster than Normal podcast. Together, Lauren and Peter discuss how companies can retain neurodiverse employees while also creating neuro inclusive workplaces, how to …
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RPDP 16 "Live from Bro Down 2024 with immortal special guest Triple Threat!!!" 05.27.24
2:12:03
2:12:03
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This is an unprecedented gala RPDP event! Cochise is live in studio! We also have none other than Triple Threat live in the fuckin’ studio! This is the wildest RPDP yet! Topics include a recap of Bro Down 2024 from the fine city of Chandler, AZ, near miss vomit burps, racks of beer, West Coast Style IPAs, we fucking saw the legendary Andrew Dice Cl…
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The Godfather of Customer Experience: Don’t Forget To Be Human, Find Your Superpowers & Bring Empathy To Work
28:56
28:56
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28:56
In this Greatest Hits episode, Lauren is joined by customer experience expert, Bruce Temkin. As the Head of Qualtrics XM Institute, Bruce works with the world’s most comprehensive resource for experience management professionals. Often referred to as the “Godfather of Customer Experience”, Bruce is renowned for defining and propelling the disciplin…
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RPDP 15 "American ninja dragon slayer" 05.20.24
1:38:37
1:38:37
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We talk about pissing on cars from freeway over ramps, strip club etiquette, should you always get excited about tits, why to be careful with church chicks, more shit about church, drinking out of cups, total recall, how not to make an ass out of yourself if you get wasted, and fighting dragons. =================================== Do us a solid! Li…
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Are you busy building your business, but can’t find the talent you need to sustain your growth? Look no further than ISANS supports for employers to help attract and retain immigrant talent.By ISANS
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1
Email & SMS Guru: Dominating the Wild West of Email Marketing, The Power of User-Generated Content & Why Your Email Marketing Campaigns Aren’t Working
26:43
26:43
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26:43
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Ben Billups, founder of NOBLE, a leader in the email marketing industry. Join them as they discuss actionable tactics for email & SMS deliverability, like finding your local maximum, how to stay on top of future industry updates, explain why some email marketing campa…
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RPDP 14 "When I'm rich all I'm doing is walking around in a toga with a jug of wine" 05.13.24
2:20:58
2:20:58
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We talk about the stupid awesome line and the rich crazy line, togas and jugs of wine, timid drivers and aggressive drivers, brake checking cops, theoretical situations involving hanging out with ex girlfriends, how professional dart ratings are determined, float tanks, and more sponsorship opportunities, and finally a breakdown of savory vs. sweet…
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HelloFresh CRM Lead: Time To Be Novel, Making Customers More Than Profit & Cracking The Database Code
31:14
31:14
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31:14
In this Greatest Hits episode, Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. HelloFresh, the German-based meal kit giant, are the largest meal-kit provider in the United States. As a “results-oriented automation nerd”, Alice champions marketing automation and synchronizing valuable data between all aspects of th…
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RPDP 13 "Call the police somebody s*** on the ground" 05.06.24
2:05:34
2:05:34
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You know what you damn came for and you’re gonna get it! Topics include beef steaks vs. squid steaks, Mexican swearing, boner pills, struggle pussy, an update on the AirPods saga, watching scrambled porn, all the shit we’re listening to lately, people from high school that died, of course drugs, how crucial it is to puke in the kitchen sink or toil…
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CRM Lead at TikTok: Airbnb's Secrets to Marketing Success, Understanding Customer Preferences & Using AI to Gain a Competitive Edge
29:28
29:28
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29:28
In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza talks with Giovanni Zacchia, an experienced Growth Marketing Lead and Senior CRM Lead at TikTok. Together, they discuss keeping up with technology in CRM, using AI to gain a competitive edge, and leveraging mobile technology to improve customer service. Giovanni has a vast am…
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RPDP 12 "Cochise wants to f*** Counselor Troi" 04.29.24
2:01:35
2:01:35
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Matty f***ed up and the notes ain’t so good for it was a wee bit drunk out the night of recording but for sure we talked about bicycle lanes, blondes, whether or not “Who’s the Boss” was any good, and more about framing reality and self-esteem. =================================== Do us a solid! Like and subscribe! Send an episode to a friend! LEAVE…
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1
Subscriptions Expert: Stop Subscription Stressing, Create Customer Experience & Dig Into The Why
32:23
32:23
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32:23
In this Greatest Hits episode, Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which offers merchants dynamic and flexible software to manage their repeat orders. During their co…
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Business as usual up in the RPDP offices! We talk about impatience, mental fortitude, more impatience, how squeaky wheels have made society weak, way more talk about nutrition than you’d ever expect from this cast, and a detailed breakdown of how to correctly ‘Chise out. =================================== Do us a solid! Like and subscribe! Send an…
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1
Aampe's Head of Growth: Unleashing AI in Customer Retention, The Power of Copywriting & From Electrical Engineer to Marketer
32:05
32:05
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32:05
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James’ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention. James has vast experience in leveraging B2B content strategies …
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NOW IN GLORIOUS HD AUDIO! Well, Cochise sounds way better. We get into sacrificing the red heifer and general disinterest in all this eclipse nonsense, being unemployed with style, Belgian waffles, and cigar talk to round out a nice ep. =================================== Do us a solid! Like and subscribe! Send an episode to a friend! LEAVE A 5 STA…
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1
Google Ads Mastermind: Don’t Be A Perfectionist, Balance Your Retention & Don’t Put All Your Eggs In One Basket
28:15
28:15
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28:15
In this Greatest Hits episode of Retain: The Customer Retention Podcast, Lauren DeSouza welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the DTC space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s …
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1
RPDP 9 "Don't squeeze the 'Chise!" 04.08.24
1:33:24
1:33:24
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BIG NEWS ON A CAN NOT MISS EPISODE! We also talk psychology books, Cochise shares some recipe ideas, we discuss our mutual disdain of skinhead punks, and some pretty good advice about hitting a punch machine. =================================== Do us a solid! Like and subscribe! Send an episode to a friend! LEAVE A 5 STAR REVIEW AND WE WILL READ IT…
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Founder of CX Journey: The 3 Key Questions Every Company Needs to Ask Itself, Becoming an Expert in Organizational Culture & How to Harness Predictive Analytics
26:16
26:16
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26:16
In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Annette Franz, Founder and CEO of CX Journey. Together, they discuss the importance of culture, predictive analytics, and understanding the needs of employees and customers. Annette is a multi-award winning customer experience expert and author. She has over 30 ye…
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1
RPDP 8 “F*** these sh***y Gen2 AirPods Pro” 04.01.24
1:41:34
1:41:34
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It’s not an April Fool’s joke - Matt is way pissed off at Apple, but it takes us most of the ep to get there. We also list the sponsorships we’d be receptive to and talk about going back in the penalty box. Here’s the real April fool’s joke: your face. =================================== Do us a solid! Like and subscribe! Send an episode to a frien…
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1
Former Director at Sony: Gamify Everything, Get Out Of The 90s & The Importance of Customer Experience
40:06
40:06
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40:06
In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business g…
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RPDP 7 “Surrounded by rabbits” 03.25.17
1:41:23
1:41:23
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Uh, I don’t remember this one so well. I forgot to write a summary when we recorded it. I f***ed up and I'm sorry. I know it’s funny as sh*t though. - Matt =================================== Do us a solid! Like and subscribe! Send an episode to a friend! LEAVE A 5 STAR REVIEW AND WE WILL READ IT ON THE AIR NO MATTER WHAT YOU SAY ABOUT US. Thoughts…
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Co-Founder of Exit Your Way: Understand Your Secret Sauce, Give Cutting Edge Customer Service & What a Marketing Dream Team Looks Like!
36:31
36:31
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36:31
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Damon Pistulka, the Co-Founder and Managing Director of Exit Your Way. Together they discuss recognizing the need to improve customer retention, the increasing role technology is playing, and what a marketing dream team looks like. Damon is the Co-Founder and managin…
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RPDP 6 “Cochise gets a company car” 03.10.24
1:16:33
1:16:33
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Cochise is a little salty on this one, hilarity ensues. Eat your fkn vegetables. =================================== Do us a solid! Like and subscribe! Send an episode to a friend! LEAVE A 5 STAR REVIEW AND WE WILL READ IT ON THE AIR NO MATTER WHAT YOU SAY ABOUT US. Thoughts? Problems? Feelings? We’re here for you: rpdpcares@gmail.com ***DISCLAIMER…
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1
RPDP 5 “Six hundred pound tuna” 03.03.24
1:03:56
1:03:56
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We’re a little slow out of the gate (what, you don’t ever get tired? Yeah fkn right, idiot) but we soldier on and this one is a helluva banger. That weird tech issue (probably the damn NSA) pops again but we catch and correct quicker. Thanks for listening! =================================== Do us a solid! Like and subscribe! Send an episode to a f…
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1
RPDP 2 “The beer whisperer” 10.15.23
1:18:11
1:18:11
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After a nice little technical mishap (included for posterity) we get into IBUs, sneaky morning beers, the f***ing Seahawks, cops, and the fine art of “puke and rally”. Matt sincerely apologizes for the burps, it was real drunk out that day. =================================== Do us a solid! Like and subscribe! Send an episode to a friend! LEAVE A 5…
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1
RPDP 3 “A lot about girls” 02.20.24
1:20:17
1:20:17
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Probably too much, actually. There’s a weird tech glitch later in the episode, thanks for sticking it out. =================================== Do us a solid! Like and subscribe! Send an episode to a friend! LEAVE A 5 STAR REVIEW AND WE WILL READ IT ON THE AIR NO MATTER WHAT YOU SAY ABOUT US. Thoughts? Problems? Feelings? We’re here for you: rpdpcar…
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We discuss Cochise’s favorite movie at length as well as beer, because of course. Film cameras and photography are also discussed. =================================== Do us a solid! Like and subscribe! Send an episode to a friend! LEAVE A 5 STAR REVIEW AND WE WILL READ IT ON THE AIR NO MATTER WHAT YOU SAY ABOUT US. Thoughts? Problems? Feelings? We’…
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1
RPDP 1 “When you stop questioning yourself, you’ve become everyone else” 10.07.23
1:36:32
1:36:32
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On the inaugural episode of RPDP your esteemed hosts, Cochise and Metal Matt, give a rundown of their history and the genesis (and resurrection) of the RPDP brand which eventually devolves into a conversation about which of two dominant music services is truly superior. =================================== Do us a solid! Like and subscribe! Send an …
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1
Superfan Expert: How To Create Superfans, 5 Keys to Customer Retention & Treat Customers How You Want To Be Treated
33:00
33:00
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33:00
In this Greatest Hits episode of Retain, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created succe…
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1
Customer Experience VP: Why Staying Connected to the Customer is Paramount, The Power of Saying No in Marketing & Don’t Forget the Long-term
27:38
27:38
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27:38
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sara Caldwell, newly appointed Head of Customer Success at OpenAI. Together, they discuss the importance of decision-first customer research for retention, staying connected to the customer with customer facing teams, and not forgetting the long-term. At the time of …
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1
Customer Experience Consultant: Where You Find Loyalty, How You Control Customer Experiences & Why You Need To Treat Customers Differently
31:25
31:25
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31:25
In this Greatest Hits episode, Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Together, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and hi…
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1
Customer Retention Maestro: Crafting Unforgettable Customer Experience, The Power of Personal Touches, and How to Utilize Gifting Strategies
26:59
26:59
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26:59
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Kris Rudeegraap, the Co-Founder and CEO of Sendoso. Together they unpack the power of personal touches when it comes to customer retention, discussing the importance of humanizing the sales process, and proposing a redefinition of account-based marketing. Kris Rudeeg…
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1
Customer Experience Legend: Customer Service Hasn’t Changed, Don’t Spend On Socials & Loyalty Needs Emotions
30:47
30:47
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30:47
In this Greatest Hits episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations. On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing ov…
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1
CRM Expert: Don’t Try To Convert The Wrong People, What You Need to Know About CRM, & Why Habit Formation is Your Best Friend
30:42
30:42
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30:42
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Uzair Hamid, Founder and Community Lead of CRM DXB. Together, they discuss the importance of customer relationship management (CRM) in marketing, habit formation for retaining customers, and how to track the success of habit formation measures. Uzair is the Founder a…
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COO of Mailchimp: Get Closer to Your Customer and Market, Leveraging the Power of Emotions in Business & What 3 Words Customer Retention Revolves Around!
32:36
32:36
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32:36
In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza sits down with Sandeep Dube, the Chief Operating Officer at Intuit Mailchimp. Mailchimp is known the world over as a leading email marketing platform. Together, the duo discuss Sandeep’s role at Mailchimp and their emphasis on customer satisfaction, the use of account ma…
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1
The Value of Letting Go of Customers with Rand Fishkin, Co-Founder of SparkToro
26:41
26:41
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26:41
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the business industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective st…
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1
Marketing Trends that Defined 2023: The Year of AI, Personalization and Loyalty Programs
35:36
35:36
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35:36
For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalize…
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1
Never Sit in the Lobby with Glenn Poulos of NWS
36:04
36:04
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36:04
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Glenn Poulos, entrepreneur, author and Executive Vice President of NWS. Together, they unpack the power of cultivating good relationships in business and share key strategies that will show you how to get and stay in front of customers and be a pleasure to do busines…
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Onboarding is arguably one of the most critical components of customer engagement and retention, so scaling it well is important. This week, Brittany Soinski, Manager, Onboarding at Loom joins Jay Nathan to share how her team has tackled this program: Created an onboarding team who is dedicated to owning this process Developed strong templates by s…
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This week, Jeff talks with Jake McKee, founder of Jake McKee Consulting about community's role in business. Jake shares some critical points for companies looking to bring a community program into their business model that help ensure it is more than just a 'nice to have' opportunity. Community needs to be embedded into business operations, and to …
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Should Your Business Be Subscription Based? With Ben Fisher, CEO of Rodeo
33:45
33:45
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33:45
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Ben Fisher, CEO of Rodeo. Together, they get into whether or not your business should become (or stay as) a subscription based service; how to deal with churn and retention rates; and how to increase revenue through a subscription model! Ben is the Co-Founder and Tec…
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1
Scaling CS with Dan Ennis from Monday.com
46:20
46:20
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This week, Dan Ennis, Manager of Scaled Customer Success at Monday.com joins Jay Nathan to continue our series about Scaled CS. Starting with Dan's definition of scale, "Increasing the impact with customers without necessarily having the same increase in input on the human side", Dan walks us through the scale process Monday.com went through. Shari…
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Scaling Customer Success with Nisha Baxi from Gong
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This week Jay Nathan is joined by Nisha Baxi, Head of Community and Digital CS at Gong to discuss the 5 questions that are often asked by companies who haven't implemented community. Why Community (What is the ROI/Value) Who should own and run customer communities? How do you staff a community? How do you get people to share content in a new commun…
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