Exploring the workplace, workforce, and marketplace trends shaping Alabama business.
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Weekly observations on travel, work, parenting, and life as it goes on around me. Airing Fridays on Alabama Public Radio.
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The Business of Weather with Rob Lightbrown
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With all the free weather apps avaialble, why pay for a forecast? Because Crown Weather offers something a bit more, a bit personal. Rob Lightbrown offers a subscription only weather forecast that gets into the weeds of the weather. I was referred to him by a retired banker who used Rob's service to help his agricultural clients try to prepare for …
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StoryBrand is a Simple and Compelling Sales Tool. Stephanie Greenwood Introduces It to Me.
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Who is the hero of your business? Too often, it's you. It SHOULD be the customer. Stephanie Greenwood is a StoryBrand consultant and explains it all so simply to me. She's with IMMIX Strategic and walks me through the process. The customer is the hero. You - the business - are a guide that helps the hero overcome their problem. You bring them to so…
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Brandon Smith & Wills Moore - Author v Editor Book Review
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Leadership consultant and author Brandon Smith has written a book that I've had referenced to me too many times in the past weeks to simply ignore. Called Author vs Editor Dilemma, the book is a management and leadership guide with simple plans for turning your employees into a more highly productive team. It's a simple concept - as the leader, too…
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One-Third of the Nation's GDP is Moved Across the US's Inland Waterways. That's a LOT!
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Cline Jones spent time as a boy watching the locks and dams near his home take and receive tow-boats on the river. The attraction of the work was deep and he signed up to be a part of that industry. Today he's the Executive Director of the Tennessee River Valley Association and the Tennessee-Cumberland Waterways Council. He knows the numbers: the 1…
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On this week's Keepin' it Real, Cam Marston wonders if we prefer entertainment to anything of substance. And frets over the consequences. ----- I hope everyone had a nice July Fourth holiday. On July 4th, 1776, the Declaration of Independence was officially adopted and signed. It has proven to be one of the most influential documents in world histo…
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Yowza! Economist Connor Lokar Reads the Economic Tea Leaves.
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Economist Connor Lokar says it's goign to get worse before it gets better. Then it's going to get much worse. Connor is with ITR Economics. He and his firm work with businesses to help them prepare for economic change. Avowedly apolitical, Connor and his team only say the November election is unlikely to change our economy in any meaningful way, re…
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The roost is full at Cam's house. And on this week's Keepin' It Real, Cam shares that it may never be this way ever again. ----- My wife and I had thought our summer would be quiet and a bit boring. Two of our four children would be living away and the other two would be at home but either working during the day, away at camp for a few weeks, or pl…
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What's New in Workplace Law - Attorney Windy Bitzer Updates us on Changes that May Impact You
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Lots of changes coming to workplace rules ranging from the legality of non-compete agreements to changes to the salary of exempt employees. Windy Bitzer of the Hand Arendall law firm explains the changes and what they mean for you and me. Show Sponsors: E3 Termite & Pest Control Roy Lewis Construction Allison Horner - State Farm Agent Angelo DePaol…
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On this week's Keepin It Real, Cam is having a harder and harder time walking his dog due to his neighbor's dog that won't go away. ----- “Am I my brother’s keeper?” Cain asked this of God after his brother Abel went missing and God asked Cain, “Hey. Where’s Abel?” Cain claimed he didn’t know. Cain had killed Abel, by the way, and was trying to hid…
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AI & What It Can Do - Some Straight Answers From Kai Gray
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Lots of chatter out there about AI. Lots. Every day some some sort of news about how it will make our world unbelievably better and another about how it will be the end of humanity. I reached out to Kai Gray to ask him to answer some questions - what can AI really do? Aside from being the best source tech help I've ever found, what can it do for me…
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On this week's Keepin' It Real, Cam is board so he's thinking about paddling across the Pacific. Or planting a few ferns. ----- I’m bored. And that’s a problem. Somethings been nagging at me for a few weeks and I now know what it is – I’m bored. There’s little adventure in my world right now. Very little discovery. And when boredom sets in get pani…
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Tenaska Takes Greenhouse Gasses from Plant Emissions and Safely Buries it 10k Feet Underground
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Tenaska has created a method for capturing the greenhouse gasses emited from industrial sites and pushing it through pipelines to a hub where it is injected 10,000 feet under ground. The diposal site must have a top layer of impermeable rock and the CO2 ultimately turns into an inert stone. The process requires a significant investment and Tenaska …
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On this week's Keepin It Real, Cam says we know we're all busy, very busy, but are we doing what it takes to flourish? ----- What does it take for a human to flourish? Such a simple question to understand but to answer, not so easy. Listening to a podcast last weekend, this question arose between the host and his guest. The guest pointed out that, …
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Scott McKain Offers a Deep Dive on Business Distinction and How to Achieve It
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For years Scott McKain has led audiences and his consulting clients how to become distinct and different in a crowded marketplace. His approach is simple yet most companies won't do it - what are the extra things you can do to remain memorable to customers and how can you incorporate them into your business? Most people will claim their expertise i…
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On this week's Keepin It Real, Cam Marston had a client breach a contract and he's trying to use lessons from Marcus Aurelius to keep himself from absolutely losing it. ----- I’m reading Marcus Aurelius’ book called Meditations written in about the year 175. They’re notes to himself about the thoughts he’s having and how he’s working to keep his he…
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On this week's Keepin' It Real, what was Cam doing today at 4:59am? Well, he wasn't getting out of bed. That we know for sure. ----- Most mornings I’m staring at the clock about 4:30 am waiting to get up. I won’t allow myself to get out of bed before 5am. Getting your day started at 5am means you’re aggressive. You’re eager to get going. Getting ou…
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Burnie Juneau Has an Eye for Businesses that Can Ramp Up by Franchising
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Burnie Juneau can walk into a business and tell if it is franchisable. He's gained a sense of how easy it will be based on his years of experience. His approach to the owner is "are you interested in growing quickly." The company he works for, Franchise Marketing Systems, does all the paperwork, files the trademark documents, and readies the busine…
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On this week's Keepin' It Real, Cam has seen much more of the healthcare world these days than he would like. His advice: Stay well. ----- I’ve been given an up a close look at our health care system over the past several months. It’s been, well, disappointing. And this comes after hearing a remarkable speaker discuss the importance of customer ser…
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John Kilpatrick Keeps An Eye Out for his Veteran Colleagues. He and His Team are Uniquely Situated to Offer Them Help.
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Col. John Kilpatrick saves veteran lives. He offers a system for doing it, with key roles filled by other veterans. "Unless you're a veteran," he told me, "you'll never know what we've gone through and no one will listen to you." His agency, Vets Recover, is the first of its type he knows about in the country. From vets in despair on the edge of su…
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Each spring Cam sits in his morning reading chair and see's a friend just outside the window. But Cam won't give him a name. He absolutely won't. ----- My lizard friend is back again. He shows up on the air conditioner every spring just outside the window. He stays there quite a while each morning, arriving about half an hour after sunrise. I sit e…
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Dr Robert Pearl Is Back to Discuss His New Book About AI in Medicine called ChatMD.
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Last time on the show Dr Robert Pearl gave a general overview of the impact he predicts AI with have with medicine. I asked him to return to the show on the release of his new book, ChatGPT MD, now availble on Amazon. Dr Pearl gives a wonderful example of someone injured in a ski accident and when they entered details about their accident and the r…
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On this week's Keepin' It Real, Cam Marston takes a moment to observe the fingerprint of time. And wishes he hadn't. ----- Talking to a naked man is awkward. It’s just…awkward. There are men that have come my gym at the same time every day for decades. And their work in the gym may have kept them alive but it has not kept them from aging. There is …
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Dan Sigmond of the FBI Discusses Financial Fraud and Clever Crooks
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Dan Sigmond has seen a great deal in his time with the FBI. He and I discuss his pursuit of financail fraud the the crooks who commit it. Some the crooks are idiots, Sigmond says. Some, however, are brilliant. Sigmond tells us what to look for, how to defend ourselves, and the most common mistakes businesses make. Show Sponsors: Mason Hills Farms -…
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On this week's KIR, Cam Marston wonders if he could do the same thing for fifteen years and know, just know in his bones, that it would pay off. ----- I’ve just watched the documentary on Steve Martin called "Steve! A Documentary in Two Pieces." I’ve always liked Steve Martin. What caught my attention the most is that he did his standup act for fif…
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Lauren Fernandez IDs a Quality Restaurant Concept, Adds Her Expertise, and Launches it With Private Equity
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Lauren Fernandez - Full Course - can spot a restuarant that's destined to make it. Her years of experience in the industry as an owner / operator and as a promoter has given her the insight. Today she works with owners of small restuarant concepts to get them launched big and fast by helping the owners make smart growth decisions and avoid the pitt…
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On this week's Keepin It Real, Cam Marston hypothesizes on what a parenting podcast from him and his wife would sound like. ----- My wife and I sat together at the beach last week laughing as we retold stories and reminded ourselves of the humor of parenting. Especially as Gen X parents. We decided to compose a social media post together. The date …
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Chris Lawrence of Hirewell and Today's Employment Market
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Chris Lawrence has focused on the human capital space helping organizations identify, build, financially assess, implement, and manage outsourced recruiting and consulting solutions. His perspective gives a good view of today's workplace and workforce needs. We discuss how the workforce needs have evolved since the Great Recession and what he predi…
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A Master of Promotion - Shadrick Toodle Makes Friends, Makes Memories, and Makes Sales
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Shadrick Toodle hand-made t-shirts to wear to support his kids' sports teams. Other parents wanted them, too. Today he's selling promotional clothing for teams across his hometown area and well beyond. His presence at events is a big deal. Kids and parents want photos with him. He's a celebrity. And it all transfers into more and more and more sale…
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On this week's Keepin It Real, Cam Marston has some observations about the NCAA tournament. The old guys are winning, and he likes that. ----- Someone in my family is not pleased right now. As I write this Wednesday, I don’t know who. Last night the North Carolina Tar Heels basketball team took on the Alabama Crimson Tide in the NCAA tournament. My…
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Tony Tejas stumbled on his salsa recipe one night making something quick for a friend. Today Tony's Tejas Salsa can be found across the southeast. Tony is working on vegan soups and stews, too. His goal is to simply make the world a better place and his food products are how he's doing it - healthy food, fresh ingredients, no preservatives. He's a …
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On this week's Keepin' It Real, Cam is searching for a message and if he hears one, he WILL obey. ----- I think there is someone or something out there trying to send me a message. A few things have happened lately that seem, well, like there is a message coming or attached but I don’t know what it is. First, storms rolled through a few months ago …
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A Prep High School With Significant Corporate Support Putting Students Straight Into the Workplace
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Adam Sealey is the principal at Baldwin Prepatory Academy where he oversees the training and development of high school students and readying them to enter straight into the workplace. With enthusiastic support from corportate sponsors, Adam and Eric West - Career Technical Education Coordinator - are on the forefront of developing the skills emplo…
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