The Digital Distillery takes place all across Europe, bringing together some of the brightest minds of the Digital Media industry to put forward their ideas and insights to an audience of professional marketers. In the Digital Distillery Podcast we bring the core conversations and topics of these highly exclusive events to light. Cookieless, CTV, Video Display advertising, Programmatic and even the importance of Analog Advertising in a digital world, all get explored and explained in this fi ...
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Welcome back to The Digital Distillery Podcast. On this episode I got to meet 5 of the key speakers from our recent Madrid event and talk all about 2 of the most important topics in digital marketing at the moment: Attention & Sustainability. I hope you enjoy and you can check out our guests: Benito Marín Francesc Pumarola Campeny Pedro Manzanares …
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Glitz, Glamour and Digital Media at The Delphi ShowPalast Theatre, Hamburg!
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Welcome to The Digital Distillery Podcast, where in this episode, we transport you to the illustrious Delphi Showpalast Theatre, taking the Digital Distillery home again for only the second time to Germany, this time in Hamburg. As the curtains rise, our esteemed guests take center stage, each bringing their unique perspectives and insights to the …
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The Mountain Edition (Part 2) - Gurgl Austria
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30:48
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Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. If you missed part 1 of the episode do go and check that out first! This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to…
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The Mountain Edition (Part 1) - Gurgl Austria
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34:19
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Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, …
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A special holiday season poem for ShowHeroes and the Digital Distillery team We will be back for another season of the show next year when the event season gets up and running then. Until then, enjoy you holidays time off and the company of your loved ones. Thanks for coming on this journey with us for another year. Your Truly, Phil This episode is…
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The Digital Distillery took to the hills this month and found itself in the beautiful mountain city of Innsbruck Austria. In this episode we talk about Sustainable Tourism, Content Overload, Modern Influencers and Cookies as we hear from head of marketing for Tyrol Advertising Patricio Hetfleish, Sustainability expert Katrin Erben, sonicboom CEO Ma…
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DMEXCO 2023 Recap - Emissions Calculation & Better Media
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DMEXCO 2023 is a wrap and by all accounts it was a huge success. The Show Heroes booth was constantly packed to gills helped by the attraction of our partners Cedara's carbon emissions calculator where people could come and measure the emissions of their campaigns ON THE SPOT! The wine tasting from 'The Wine Guys' may have helped too. Check out our…
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The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September. This episode will feature absolutely no hard hitting digital marketing learnings, but instead yo…
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Optimising for Attention... or not... with Marc Guldimann - CEO & Founder of Adelaide
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Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight: Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for…
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Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the surprisingly not at all dull world of advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape. We go over the IAB's new ad portfolio and hav…
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The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain. In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertis…
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Welcome to another exciting episode of The Digital Distillery Podcast. In this event recap episode, we transport you to the captivating city of Paris, where we brought The Digital Distillery to the enchanting and historical venue, Le Shack. First and foremost, we delve into the unique atmosphere and vibrancy of Paris, discussing the indescribable f…
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AI & The Creative in Digital Marketing. Part 1
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This episode is brought to you as always by The Digital Distillery. If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com You can follow us on: Facebook, Twitter, Instagram & LinkedIn Written, Produced & Engineered by Phil McDowell Executive Producer: Nadia Koski Project Leads: Dennis Kirs…
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The Digital Distillery Conference is back and bolder than ever before. Let's set the stage for its first stop in Vienna: CEO speakers reporting from the forefront of digital advertising innovation. Talks on AI, CTV, and post-cookie targeting. And... a dating show? The Digital Distillery Conference is always a special experience. Tune in to our intr…
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In this special episode of The Digital Distillery Podcast we discuss the sudden uptick in the use of the new 'attention metrics' which are quickly superseding viewability. But what exactly are Attention Metrics, why are they so much more effective than the old model, and what are some of the different approaches that organisations are taking in ord…
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Striking the Balance Between Digital and Analogue - with Thomas Koch
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This week at the Digital Distillery we have a surprise extra special episode to wrap things up as we prepare for a host of new events currently being planned for 2023. We are joined by DOOH Consultancy Founder Thomas Koch as he lets us into his more than 50 years industry insight into the importance of balance between digital and analogue, human an…
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In this episode we dig a bit deeper into the topic of Brand Safety & Suitability that came up in our last main episode when discussing the Stop Funding Hate Campaign. We talk about the difference between these two terms as well as how they have drastically changed over the last few years as well as give you a few tips for how you can give ensure th…
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5. The Hidden Secret of a Winning Media Strategy
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It's been a journey. A journey we all undertook together when my team and I headed off to Vienna for the relaunch of the much loved Digital Distillery Conference which had been on pandemic hold for a few years. In this, the last full episode of the season, we are hearing from the very special final speaker, the inimitable Thomas Koch as he holds no…
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Markets, where there are powerful monopolies capable of pushing out the competition and generally setting their own rules, are long known to hamper innovation and restrict consumer freedom. That's why there are strict regulations in place in the banking, energy, and telecommunications sectors. So why do the big players in the digital space seen to …
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4. CTV, Engagement, & Skippy The Bush Kangaroo
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Since its popularisation in the family home, Television has been somewhat of a household idol. Today we look at the evolution of TV to its current connected state, discussing the importance and impact of CTV in the advertising landscape and how it affects our attention and engagement. Sarah Lewis is on the Digital Distillery Stage this time as she …
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Ad Fraud is costing the digital marketing industry money. Lots of money. And anyone using online advertising in any form can be affected. But what exactly is Ad Fraud and what can you do about it? In this special episode of The Digital Distillery Podcast we take a look at some of the most common types of Ad Fraud, how it affects tradition and progr…
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3. The Importance of Story in Video Advertising
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Welcome to another episode of The Digital Distillery Podcast as we continue our exploration of the Digital Media & Marketing topics discussed at the Vienna event. Today the show is all about storytelling in video advertising campaigns. The medium is the message and knowing your medium is key to presenting the right kind of story in the right format…
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ShowHeroes and The Digital Distillery were at DMEXCO 2022 in Cologne and are giving you an inside ear into what it was like. The event took place between September 20 - 22 at the Koelnmesse and was attended by nearly 40 000 for its first in-person format in three years. You can see some of the videos from the event by clicking the links below: Pre …
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1. The Cookie-less Future of Digital Marketing
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Welcome to the Digital Distillery in Vienna and to the rooftop bar of the beautiful 25 Hours Hotel, (not affiliated, just a really cool place to stay and host an event). The event was back after two years in hiatus and the crowd was buzzing. The first speaker was that of Juergen Schmidt, CEO of STRG, a technology hub in digital media based in Vienn…
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2. In-housing, Programmatic and the Death of the Ad Agency?
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Episode 2 of the Digital Distillery Podcast sees us meeting Utku Guendez, Senior Media Consultant from the Vienna Startup Refurbed. Refurbed represents a part of the new digital marketing trend who are hitting out on their own and in-housing various operations that would traditionally be managed by advertising agencies. Following along with her tal…
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This episode is brought to you as always by The Digital Distillery. If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com You can follow us on: Facebook, Twitter, Instagram & LinkedIn Written, Produced & Engineered by Phil McDowell Executive Producer: Nadia Koski Project Leads: Dennis Kirs…
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