The Sales Readiness Podcast is brought to you by SRG, a Part of SBI, a leading provider of customized sales and sales management training programs for companies seeking excellence. In this program, we share insights and strategies for Sales Operations, Sales Enablement, and Sales Managers, covering everything from enhancing sales skills and productivity and mastering negotiation tactics to leveraging technology in sales.
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Amplifying Human Sellers: The Role of AI in Sales - Andre Yee
39:39
39:39
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39:39
Join Ray Makela in an exploratory discussion with Andre Yee, Founder and CEO of Tiga AI, as they discuss the role of AI in helping businesses amplify their sellers’ productivity. Learn how innovative AI platforms provide companies with opportunities to increase effective selling time and execute more cross/upsell motions through tailored AI suites …
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Enhancement of Sales Training through Innovative Methods - Adam Clay and Dr. Stefanie Boyer
39:23
39:23
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39:23
Join Ray A. Makela in a compelling discussion with Adam Clay, CEO of RNMKRS, and Dr. Stefanie Boyer, Co-Founder, Chief Science Officer, and Head of Education of RNMKRS, as they delve into the transformative role of AI in sales training. Explore how their innovative platform revolutionizes sales conversation mastery through rigorous practice and rea…
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Navigating the Paradox of Innovation in Sales with AI - Dr. Howard Dover
25:36
25:36
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25:36
Join Ray A. Makela and Dr. Howard Dover from the University of Texas as they dive into the fascinating intersection of AI and the sales industry. In this insightful conversation, they explore the impact of technology on sales, the paradox of innovation, and the delicate balance between efficiency and effectiveness. Discover how AI can enhance sales…
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Driving Sales Team Success & Achieving 2024 Goals - Norman Behar
26:55
26:55
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26:55
If you enjoyed hearing about sales strategies for a fast start in 2024, I recommend you check out this other conversation, which you can find here: {{https://podcasters.spotify.com/pod/show/salesreadiness/episodes/Accelerating-Sales-Cycles-with-Data-Driven-Management-Strategies-e2bct8o}}Listen on:Apple Podcasts - https://podcasts.apple.com/us/podca…
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Understanding Sales Velocity in Today's Market - Rick Carlton
25:24
25:24
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25:24
If you enjoyed hearing about sales velocity insights for 2024, I recommend you check out this other conversation, which you can find here: {{https://podcasters.spotify.com/pod/show/salesreadiness/episodes/Unlocking-2024-SKO-Impact-Strategies-for-Year-Round-Sales-Success-e2bctm7}} Watch the episodes on YouTube: https://www.youtube.com/@SalesReadines…
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Leveraging Talent and AI in Sales Management: A Path to Growth
57:05
57:05
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57:05
Learn about leveraging AI to enhance seller effectiveness, the best practices that the top sellers implement and how to develop role-play exercises for immediate feedback.Featured in this episode: Ray Makela, MD - Talent Development at SRG, a part of SBI, Bryan Kurey, Head of Research at SBI Growth and Jake Miller, Sr. Product Marketing Manager at …
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AI is revolutionizing business and changing the way sales professionals work. But is this enough to replace the human factor?In today’s episode, Ray Makela, GM of Sales Training at SRG, a Part of SBI, sits down with Alfred Ojukwu, a senior sales professional at Microsoft and co-chair of Blacks at Microsoft. They discuss the role of AI in sales, par…
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How Will AI Support Sales Managers & Their Teams in 2024
32:30
32:30
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32:30
In this episode, Ray Makela, General Manager of Sales Training at SRG, a Part of SBI sits down with Craig Hanson, the Senior Director of Marketing Strategy at Gong. Gong has been trusted by thousands of companies worldwide to support their go-to-market strategies and grow revenue efficiently through a single, integrated platform. In this discussion…
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Unlocking 2024 SKO Impact: Strategies for Year-Round Sales Success
53:19
53:19
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53:19
Get actionable SKO insights, real-world examples, and a sprinkle of planning tips to set you up for a winning year. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Sam Herring, Vice President and General Manager at Intrepid.
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Accelerating Sales Cycles with Data-Driven Management Strategies
52:16
52:16
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52:16
Empower sales managers with pull-based strategies and effective coaching to navigate a conservative buying landscape. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Craig Simons, Director of Growth at Allego, and Nick Toman, Chief Product and Strategy Officer AT SBI.
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How to Leverage Generative AI in Sales? (with Real-Life Examples)
38:55
38:55
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38:55
Discover the intricacies of generative AI and practical applications in the sales industry to improve reps' performance and increase deal success rate. Listen to SRG's General Manager, Ray Makela, sit down with Connor Grennan, the Dean of the Business School at the NYU Stern School, to discuss how the latest advancements in artificial intelligence …
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SRG Unplugged What We Learned from SES Experience 2023
13:35
13:35
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13:35
Tune in as the SRG team shares their personal impressions and key takeaways from SES Experience 2023. This episode offers a candid look at the future of Sales Enablement and modern sales strategies through the lens of industry leaders.
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Increasing Sales Talent Productivity Through Effective Coaching
52:51
52:51
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52:51
Discover the transformative power of sales coaching in driving commercial excellence. Featured in this episode: Ray Makela, General Manager - Sales Training at SBI, The Growth Advisory and Tony Erickson, Senior Partner and Technology Practice Leader at SBI, The Growth Advisory.
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How to Pinpoint the Root Cause of an Underperforming Sales Rep
21:47
21:47
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21:47
Discover the key to identifying the root cause of underperforming sales reps and how to effectively address performance gaps with these tips for managers. Featured in this episode: Norman Behar, Managing Director at the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.…
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Learn about the current state of sales managers, the impact of AI in sales management, and the human element of training and coaching. Featured in this episode: Ray Makela, CEO of Sales Readiness Group, and Craig Simons, the Director of Growth at Allego.
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6 Differences Between Sales and Account Management
16:07
16:07
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16:07
Discover key differences between sales and account management and how they complement each other to drive revenue and build strong customer relationships. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.
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Maximizing Your Resources: How Collaborative Learning Can Drive Tangible Results
53:01
53:01
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53:01
Learn about real-world examples of how collaborative learning can help your sales team take charge of their own learning experiences and, ultimately, positively impact your sales organization. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Julie Sherman, Manager - Global Partnerships and Alliances at Intrepid by VitalSource…
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How to Build a Positive Member Experience
25:03
25:03
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25:03
Learn as to why building a positive member experience is crucial for sustainable growth and success for any business. Featured in this episode: Greg Steward, Vice President, Business Development at the Sales Readiness Group, and Michelle Peterson, Chief Member Experience Officer at A+ Federal Credit Union.…
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Revolutionizing Sales Coaching: AI and Chatbots for Better Performance
25:55
25:55
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25:55
Learn to explore the use of ChatGPT and AI in sales coaching. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Cory Bray, Co-Founder at CoachCRM.
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Difference between Selling Skills and Sales Methodology
27:40
27:40
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27:40
Learn about the difference between selling skills and sales methodology. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.
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Why Customer Success is Critical to Sales Growth
17:53
17:53
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17:53
Learn how to prioritize customer success skills to build stronger relationships, differentiate themselves from the competition, and help retain clients for the long term. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.…
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Learn about how to sell to the CFO effectively in a slow economy. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.
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Learn how to create a collaborative selling culture that prioritizes more than just meeting quotas. Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Craig Simons, Director of Growth at Allego.
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Learn about the latest trends and movements in the industry to stay ahead and ensure your teams' continued success.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Ken Taylor, CEO at Training Industry.By Sales Readiness Group
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Learn about the concept of selling against the status quo and strategies to overcome objections and persuade customers to take action.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.By Sales Readiness Group
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Leveraging the 70/20/10 Enablement Model for Change Management
20:45
20:45
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20:45
Learn about the adoption of change management and 70-20-10 Enablement model.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Steffaney Zohrabyan, Sales Enablement Innovation & Insights Leader at Cisco.By Sales Readiness Group
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Stretching Resources: How to Increase Sales Without Adding to Your Headcount
14:19
14:19
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14:19
Learn about strategies for sales leaders to increase sales during a recession, focusing on existing customers, targeting new ideal customers, and properly managing the sales pipeline.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Alonso Chehade, Director of Marketing at Sales Readiness Group.…
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What Credit Unions Need to Succeed in Today’s Market
59:08
59:08
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59:08
Listen to a panel discussion on how credit unions can harness the power of technology to transform their operations and member service.Featured in this episode: Greg Steward - Vice President Of Business Development at Sales Readiness Group, Stephen Miller - Assistant Vice President at A+ Federal Credit Union, Kirk Drake - Founder of CU 2.0, and Gor…
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Maximizing Sales Training ROI With Effective Change Management
55:31
55:31
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55:31
Learn about how to reimagine sales training and improve sales team performance using proven change management principles.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Shannon de Rubens, Change Management Principal @ DocuSign, and Steffaney Zohrabyan, Sales Enablement Leader @ Cisco.…
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Beyond The Sales Kickoff: How To Set Your Team Up For Success In 2023
37:10
37:10
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37:10
Learn actionable insights to create impact beyond the Sales Kickoff event.Featured in this episode: Ray Makela and David Jacoby, Managing Directors at the Sales Readiness Group.By Sales Readiness Group
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Learn how successful sales organizations are training their teams to win bigger deals faster.Featured in this episode: Norman Behar and David Jacoby, Managing Directors at the Sales Readiness Group.By Sales Readiness Group
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Selling to the C Suite? Take the RAMP to Success
32:49
32:49
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32:49
Ray Makela, CEO of the Sales Readiness Group, and Steve Hall, Managing Director of Executive Sales Coaching, share insights for sales meetings with the C Suite and Key Executives.By Sales Readiness Group
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Measuring the Impact of Hybrid Sales Training: Making Every Dollar Count
42:48
42:48
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42:48
Learn about how sales training is changing and how to measure and produce better learning outcomes.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, Shannon de Rubens, Chief Transformation Officer at Microsoft, and James Melcer, Senior Regional Director at Smartsheet.By Sales Readiness Group
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Managing A Winning Sales Team In Challenging Times
42:42
42:42
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42:42
Learn to manage a winning sales team in challenging times.Featured in this episode: Norman Behar, Managing Director at the Sales Readiness Group, and Lisa Joseph, Vice President at GP Strategies.By Sales Readiness Group
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Cultivating A Member - Centric Sales Culture At Your Credit Union
51:31
51:31
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51:31
Learn from top leaders while they share their insights on cultivating a member-centric sales culture at your credit union.Featured in this episode: Michelle Peterson, Chief Member Experience Officer at A+ Federal Credit Union, Howard Meller, President/CEO at People First Federal Credit Union, and Lindsey Strange, Chief Retail Officer at Valley Stro…
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How To Power Up Prospecting During Challenging Times
50:40
50:40
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50:40
Learn to take your prospecting efforts to the next level, even during the toughest times.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Billy Salewala, Sales Development Manager at Allego.By Sales Readiness Group
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Listen to a candid conversation about how to help sales teams rethink and revamp their prospecting strategies.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jake Dunlap, CEO of Skaled Consulting.By Sales Readiness Group
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Selling To The C-Suite In A Shifting Landscape
55:29
55:29
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55:29
Learn key strategies when selling to the c-suite.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Bob Basiliere, VP of Sales at Allego.By Sales Readiness Group
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Developing Your Sales Team to Sell to the C-Suite
41:42
41:42
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41:42
Learn how successful sales organizations win bigger deals faster.Featured in this episode: Norman Behar and David Jacoby, Managing Directors at the Sales Readiness Group.By Sales Readiness Group
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Supporting and Retaining Top Sales Talent with Sheevaun Thatcher at RingCentral
30:30
30:30
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30:30
Learn how to support and retain top sales talent from experts.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Sheevaun Thatcher, VP of learning, and Enablement at RingCentral.By Sales Readiness Group
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Insights From Top Sales Leaders On Sales Rep Retention
55:52
55:52
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55:52
Listen to top sales leaders sharing their insights on sales rep retention.Featuring in this episode: Ray Makela, CEO of the Sales Readiness Group, Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business, and Juliana Stancampiano, CEO at Oxygen.By Sales Readiness Group
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3 Strategies To Improve Your Sales Team's Prospecting In A Hybrid World
52:58
52:58
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52:58
Learn three strategies to improve your teams’ prospecting effectiveness in a hybrid world.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jonathan Carlson, VP of Marketing Manager at SalesHood.By Sales Readiness Group
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Respond To The Great Resignation With World Class Sales Onboarding
55:28
55:28
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55:28
Learn the onboarding best practices being deployed at some of the world’s most innovative and successful companies.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jake Miller, Senior Product Marketing Manager at AllegoBy Sales Readiness Group
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Retaining Top Sales Talent In A Hybrid World
57:28
57:28
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57:28
Learn how leading companies keep their sales teams engaged and connected with world-class sales coaching and collaborative learning.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Julie Sherman, Senior Partner Success Executive at IntrepidBy Sales Readiness Group
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Selling to the C-Suite in Today’s Digital World
54:25
54:25
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54:25
Learn essential strategies and tactics that modern sales teams are using to access and interact with hard-to-reach C-Level Executives.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Tyler Lessard, VP Marketing at Vidyard.By Sales Readiness Group
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Improve Sales Performance with Collaborative Learning
41:20
41:20
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41:20
Learn how leading companies are using collaborative, online learning to improve sales performance.Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.By Sales Readiness Group
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How To Make Your 2022 Sales Kickoff Stick
53:44
53:44
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53:44
Listen to get actionable insights for maximizing the effectiveness of your sales kickoff.Featured in this episode: Ray Makela, CEO of the Sales Readiness Group, and Jonathan Carlson, Senior Director of Marketing at Allego.By Sales Readiness Group
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Learn key skills sales managers must master to build a higher-performing team with a system that focuses on managing the behaviors that drive sales results.Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.By Sales Readiness Group
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Develop Highly Effective Sales Managers Using Collaborative Learning
44:15
44:15
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44:15
Learn how leading companies are deploying collaborative learning initiatives to develop highly effective sales managers.Featured in this episode: Ray Makela and Norman Behar, Managing Directors at the Sales Readiness Group.By Sales Readiness Group
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Enabling Your Teams To Thrive In Virtual And Hybrid Environments
40:25
40:25
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40:25
Learn strategies to help sales teams interact with customers against the backdrop of virtual, in-person, and hybrid work environments.Featured in this episode: Ray Makela, CEO & Managing Director, Sales Readiness Group; Dan Perry, Managing Director, Sales Excellence, Riverside Company; Andrea Rist, Director of Sales Enablement, Elsevier.…
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