Welcome to REPRESENTED, the podcast. This is your weekly dose of inspiration that’ll support you to build a racially inclusive online business without letting the fear of getting it wrong get in the way. These episodes will provide insights, strategies, and discussions that break down barriers and empower you to navigate the racial equity landscape. I’m Annie Gichuru, your host as well as a Racial Equity Coach who supports online business owners such as coaches, course creators, membership o ...
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32. Predatory Pricing In Online Coaching with Simone McNish
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Has it ever dawned on you that how you price your offers as coach could be predatory? In this episode, I’m joined by Simone McNish, a DEI Consultant and Inclusive Content Strategist dedicated to breaking down oppressive systems in entrepreneurship and organisational spaces. Simone shares her journey from social media management to leading important…
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31. How Trauma Informed Care Is Rooted In Social Justice Frameworks with Katie Kurtz
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I'm honoured to sit down with Katie Kurtz, a specialist in the field of trauma-informed care. With over 15 years of experience as a licensed social worker and certified coach, Katie brings unparalleled expertise to the conversation. She’s not only a leading figure in trauma-informed training and consultation, but she also plays a pivotal role in sh…
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30. Breaking Free From Personal & Societal Limitations with Award Winning Coach Sudha Balaji
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It's with great joy I introduce you to Sudha Balaji, an international award-winning life, leadership, and wellbeing coach for women of colour. Sudha’s journey is nothing short of inspiring—she's someone who has courageously aligned her life with her heart and soul, experiencing freedom and joy without sacrificing who she really is. As a migrant wom…
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29. Why I Choose Empathetic Messaging Over Ethical Marketing with Marion Tan
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Meet Marion Tan, a visionary personal brand strategist and the founder of Hearten and Hone. Marion's approach is refreshingly different—she champions empathetic messaging over the often manipulative tactics seen in traditional marketing. Her mission is clear: to amplify the voices of human-centred thought leaders who want to make a real impact, all…
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28. How Inclusive Is Your Branding with Branding Strategist Tess Palmyre
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Are you ready to take a deep dive into the world of inclusive branding? Join me in this episode as I sit down with Tess Palmyre, the visionary founder of Brandable, an agency that champions diversity, equity, and inclusion (DEI) in brand strategy, communications, and design. Tess Palmyre is a trailblazer in the field, working tirelessly with purpos…
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Taking a short podcast break during Australian school holidays and will be back with you from 5th August. This is an opportunity for you to re-listen to some of your favourite past episodes or take the time to watch the guest interviews on YouTube. If this podcast has been of value to you and supported your understanding of anti-racism work, I'd lo…
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27. Deep Dives into REPRESENTED: Personal Stories and Revelations
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You'll definitely want to set aside about 50 mins for this conversation because it's simply a must-listen. Whether you are new to antiracism work or you've been doing this work for years, there so much to glean from. In this enlightening episode, I host a panel discussion with students from my recent round of REPRESENTED. Join me and Amy Robertson-…
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26. The Unplugged Woman with Social Media Self-Care Coach Misty Johnson
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I'm thrilled to share the latest episode featuring the incredible Misty Johnson, a Social Media Self-Care Coach and the inspiring host of The Unplugged Woman, Unplugged Podcast. Misty is on a mission to help us all embrace “JOLO” - The Joy of Living Offline. She guides her clients to unplug from social media in a simple, sustainable, and stress-fre…
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25. More Than One Thing Can Be True - A Story of Survival with Caroline Brunne
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Meet Caroline Brunne—a survivor coach, author, professional speaker, and entrepreneur. Caroline has transformed her traumatic experiences of childhood sexual abuse and incest into a beacon of hope and strength for others. Through her memoir, "More Than One Thing Can Be True: A Story of Survival," Caroline shares her healing journey, offering a raw …
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24. What People Are Getting Wrong About Racial Equity
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One of my students recently realised that true allyship isn't just about calling people out—there's a more effective and impactful approach that feels sustainable. This prompted me to share the things a lot of people are getting wrong about racial equity and in so doing making their journey a lot more complex than it needs to be. Key takeaways you'…
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23. From Dreamer To Activator with Annastacia Wainaina
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I'm joined by the phenomenal Annastacia Wainaina—a renowned speaker, coach, culture and leadership strategist, podcaster, author, and passionate advocate for children's protection and adoption. Annastacia's magnetic presence and unwavering commitment to making a difference have touched countless lives, leaving an indelible mark on the hearts of all…
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22. Where Capitalism Meets Racism with Stephanie MacKinnon
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Meet Stephanie MacKinnon, an internationally award-nominated Certified Life and Liberatory Leadership Coach, who brings over a decade of community facilitation experience and a Master's in Adult Education. Stephanie's expertise lies in helping changemakers and business owners navigate and resist the oppressive impacts of late-stage capitalism to re…
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21. Women of Colour Australia with Brenda Gaddi
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I sit down with Brenda Gaddi, the inspiring founder and managing director of Women of Colour Australia (WoCA). Brenda, a first-generation migrant from Manila, has spent over a decade building communities and advocating for racial equity. We explore the origins of the term "Women of Colour," discuss Brenda’s personal journey, including how her mothe…
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Building on the allyship discussion we've been having for the last couple of weeks, today we're diving into the concept of white saviourism. This often unnoticed behaviour can undermine genuine allyship and perpetuate harmful dynamics. I'll break down what white saviourism is, explore relatable examples, and discuss how to avoid it to become a more…
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I'm exploring a topic that's evolved significantly over the past few years: racial equity in small online businesses, particularly in the personal development and coaching industry. In 2024, we're witnessing a shift in the landscape of racial equity work. While global interest may have waned, especially within corporate structures, there's a resoun…
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18. How To Identify If You Are Being A Performative Ally
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I'm excited to explore with you the world of allyship—but not just any allyship. I'm talking about performative allyship and how to identify it. What are the pitfalls of performative activism, and the one most powerful exercise to know if you are being performative. Here's what you can expect: ▶ Unpacking the issue around using the term ally ▶ Othe…
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17. Creating Racially Inclusive Virtual Events
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Since 2020, we've seen a surge in online gatherings, but as virtual events become the norm, how do we ensure they're inclusive and welcoming to everyone, especially from a racial perspective? Join me as I share actionable strategies to create racial inclusion, promote diversity, and make virtual spaces feel like home for all. Here are some of the k…
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16. Networking in White Spaces as a Woman of Colour
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I'm addressing a question many women of colour face: How To Network in White Spaces. I share my personal experience of being the only Black woman in many rooms both in person and virtually and the challenges that come with it, from feeling isolated to facing microaggressions and unconscious biases. Despite these setback, you can still build your co…
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15. Burnout & Resilience with Jolinda Johnson
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Join me for this conversation with Jolinda Johnson, a Certified Life Coach and Holistic Health Coach, as she shares her journey of supporting changemakers and revolutionaries in reclaiming their spark amidst burnout. From her 5-step resilience blueprint to navigating burnout as a woman of colour, Jolinda unpacks the nuances of resilience, microaggr…
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14. Inclusive & Purpose-Led Bookkeeping with Bec Buchanan
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I love this conversation with Bec Buchanan, the visionary force behind Straight Up Bookkeeping. We discuss her extraordinary journey from corporate accountant to pioneering leader in the realm of virtual bookkeeping for purpose-led businesses. Bec shares how her commitment to racial equity and inclusivity has not only transformed her company but al…
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13. Thriving As An Inclusive Business with Shannon Dunn
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Tune in to the profound insights and transformative wisdom of Shannon Dunn, an international award-winning businesswoman, coach, and author, as she shares her extraordinary journey of integrity, inclusion, and impact. From resisting fleeting trends in the online coaching industry to embracing lifelong commitments, Shannon's story illuminates the po…
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12. Beyond Business - The Lasting Impact of Inclusion with Jess Miller
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I'm joined by my coach Jess Miller who is an integrative business strategist redefining success through safety, simplicity, and self-trust. We discuss Jess's journey from a multi-award-winning 7-figure business owner to a values-driven changemaker, prioritising racial equity and inclusion in the online business landscape. We explore the catalysts b…
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Over the last couple of weeks we've seen the topic of reverse racism take centre stage in the media following Matilda's captain Sam Kerr's charge on racial harassment against a police officer. I'm weighing in on this often misunderstood topic and offering a perspective that I hope will provide you with clarity on race and racism. Mentions: The Good…
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10. Unspoken Battles Facing Black Migrant Women In Coaching Spaces with Enda Gilbert
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We are going behind the scenes with Enda Gilbert, an internationally certified parental burnout practitioner to address the unique challenges faced by Black migrant women who are building businesses. We discuss the highs and lows of her path to establishing Enda Gilbert Coaching and Consultancy, offering a candid look at the often-unspoken difficul…
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9. The Dangers of Western Feminism to Black African Women with Elma Akob
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I engage in a captivating conversation with Elma Akob, CEO of Elevate Africa Academy and TEDx speaker. Together, we explore the intersection of Western feminism and its impact on the unique challenges faced by Black African women. From cancel culture to the dichotomy of global feminist concepts, Elma provides a fresh perspective. Get ready for insi…
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8. Just Tell Me What To Do. The Problem With This Kind of Thinking
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There's this common urge we all feel, especially when delving into the complexities of racial equity – that desire to have someone just spell it out for us, to say, "Just tell me what to do." Well, here's the thing: I've got three key insights to share with you about why this mentality might not be serving you as well as you think. So, if you've ev…
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7. The Toxicity of Perfectionism in Anti-Racism
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In the pursuit of dismantling systemic racism, many well-intentioned individuals find themselves shackled by an unexpected adversary – perfectionism. Today, I'm diving into the toxic dance between perfectionism and anti-racism work, exploring how this quest for flawlessness may unwittingly perpetuate the very structures we aim to dismantle. If you …
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Today's episode has been inspired by a past student who shared with me that she was learning from multiple educators at the same time. I've seen this occur quite a few times with online business owners who are so keen to grow that they want to learn from different educators simultaneously. So I'm cutting through the fluff and sharing why this is a …
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Cultural appropriation is a heated topic that comes up in the online space on a regular basis. If you've never paid attention before or found the topic too difficult to understand, you'll want to listen to this episode. I explore the impact of cultural appropriation in business, define cultural appropriation in a way that you will be able to rememb…
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I'm tackling the nuanced topic of white tears and the crucial role of holding space for them. I take you behind the scenes to share a personal moment from a brave client who discusses her painful journey carrying shame and guilt. I explore the concept of white fragility and how it gives rise to white tears, as well as the importance of hearing from…
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In this heartfelt episode, I had the privilege of welcoming my very first guest, Nartarsha Bamblett, a powerful advocate and educator for First Nations people in Australia. Nartarsha, also known as Queen Acknowledgments, shares the origins of her name and how it reflects her journey of healing and self-development. We discuss the significance of Ac…
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2. My predictions for inclusion work in 2024
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In this episode, I'm diving into some eye opening predictions for the future of racial inclusion in the online coaching industry. I'm sharing six key insights that touch on important areas like racial inclusion in programs, the increasing demand for diverse perspectives, a shift in global advertising strategies, reimagining payment plans, making de…
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1. This is what happens when you prioritise inclusion
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In this episode of REPRESENTED podcast, the focus is on understanding the critical importance of prioritising inclusion work within the framework of business strategies. Often perceived as an optional addition, inclusion work is revealed to be an integral component of successful and sustainable business models. I share compelling case studies, illu…
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Hey there lovely. Welcome to the REPRESENTED podcast. I'm Annie Gichuru your host and Racial Equity Coach for online business owners who are ready to build racially equitable businesses so they can be intentionally inclusive. If you've been on the look out for a podcast that can gently lead you on your racial awareness and inclusion journey, I'm ex…
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