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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers ...
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Lady Empire

Elle Bradley

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Welcome Queens! Your host, Elle Bradley, will take you inside the lives of fearless women dominating their careers now more than ever. Their fight to the top took grit and their stories inspire others to walk the same path. Leading doctors, athletes, corporate moguls, and more will share their personal accounts of failures, successes, and lessons they have learned along the way. If you want to learn how to be at the top of your career, subscribe above to hear the newest episodes released eve ...
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Welcome to episode 230 of China Manufacturing Decoded, brought to you by Sofeast! This week, your host Adrian and Sofeast senior engineer and new product development head Paul Adams take a journey into the fascinating world of silicone compression molding. In this episode, you'll learn why this production process is so popular for silicone parts an…
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Acknowledgement of Country// Headlines// Cindy Baxter, Senior Communications Advisor with Climate Analytics, joined us to discuss the organisation's recently released 'Australia's global fossil fuel carbon footprint' report, which reveals the massive scale of Australia's domestic and international carbon impact via both local consumption and export…
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In this episode, we go into the intricacies of the Chinese legal system and explore the legal protections available for buyers who receive bad or fake products from Chinese suppliers so you can protect your business effectively. Sofeast CEO Renaud Anjoran is joined by Jessica Xu, a senior trial litigator and legal counsel for various government bod…
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Acknowledgement of Country//Headlines//Amelia Leavesley, University of MelbourneAmelia Leavesley is a Research Fellow in Urban Sustainability at the Melbourne Centre for Cities. Her research focuses on urban climate policy and governance, sustainability transitions and local implementation of global sustainability frameworks. She's here to talk abo…
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Paul Adams, senior engineer and head of new product development at Sofeast, spills the beans on 3 key product design optimizations and best practices that it pays to follow to have a successful product launch, namely: How to optimize the design for cost, size, and weight? What are the best practices for PCB design and layout? How to ensure the prod…
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Acknowledgement of Country// Headlines// We played a recording of two speakers at the small but powerful Kanaky Libre Solidarity Rally, which was held on Parliament steps on the night of Friday 26th July, discussing the history of Kanaky (so-called 'New Caledonia'). This excerpt also includes a discussion about boycotting the Olympic games in Paris…
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Join Renaud and Adrian as they talk about the intricacies of prototyping and testing during new product development. They discuss 2 common FAQs from customers: How many prototype iterations will be needed? What are the essential tests for ensuring product safety and compliance? Renaud explains how different product complexities affect the prototypi…
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Acknowledgement of Country//Headlines//Lloyd Riman - Electromold Community PicketYesterday, there was another community picket to stop work at the Electromold factory in Thomastown led by Whittlesea for Palestine. Electromold is owned by Lovitt Technologies and provides specialised surface coatings, platings, and finishings for Lockheed Martin's F-…
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In this episode of China Manufacturing Decoded, Adrian and Renaud discuss the evolving role of software in the development and manufacturing of electronic products. They explore how software has become a significant source of competitive advantage, often surpassing hardware in importance. Using examples from smartphones to cars, they illustrate how…
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Acknowledgement of Country//Headlines// Melanie HawkesLast week NDIS minister Bill Shorten announced that users of the scheme would be denied access to sex workers and sexual services under planned reforms. The NDIS Amendment Bill has been met with criticism across the board for its heavy focus on budget cuts and a failure to centre the experiences…
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Join us as we delve into the five main uses of prototyping equipment, including 3D printers, CNC milling, and more. Our host, Renaud, is joined by Paul Adams, head of the new product development team, to explore why prototyping is crucial for design houses, manufacturing companies, and product developers alike. In this episode, we break down the di…
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Acknowledgement of Country//Headlines//Peter Murphy - Assembly of the International League For Peoples StrugglesWe listen back to human rights activist Peter Murphy discussing his recent visit to Penang, Malaysia, for the Assembly of the International League For Peoples Struggles (ILPS) with Jan Bartlett on Tuesday Hometime on the 2nd of July.- Cat…
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Join hosts Renaud and Adrian as they discuss the ins and outs of factory audits and how to select the right one based on your specific requirements. In this episode, Renaud shares insights from his recent experiences and highlights the latest developments at Sofeast Group, including the expansion of their plastic injection molding facility. The mai…
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Acknowledgement of Country//Headlines//Andrew Yue - Jesuit Social Services Marisa on Doin Time interviewed Andrew Yue who has worked at Jesuit Social Services for over 10+ years, regarding raising the age of criminal responsibility. They spoke about the Youth Justice Bill 2024 that seeks to raise the age all the way to 14, and most importantly for …
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Renaud hosts and is joined again by regular guest, Andrew Amirnovin. They talk about where China has come from quality-wise and the forces that aligned to transform Chinese products from poor to great quality in the past two decades or so. Show Sections 00:00 - Greetings and introduction. 03:46 - What happened to transform China-made products from …
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Acknowledgement of Country// Headlines// Last Friday 21st June, Disrupt Land Forces had its first public meeting (at Black Spark, Northcote) to plan actions in protest of 'Land Forces', a massive weapons expo and conference which will be running this year from September 11-13 at the Melbourne Exhibition Centre. Ongoing actions in the previous host-…
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Adrian is on hosting duty and is joined by Sofeast's Head of Supply Chain Management, Kate. Rising shipping costs (sea, air, and otherwise) are an issue facing importers from Asia now in 2024, but what's causing it and are there any tips to help you cope? Also, in a second topic, Kate dispels the confusion about FOB vs FCA, explaining why the more …
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Acknowledgement of Country// Headlines//​Independent journalist Michelle Fahy joins us to unpack Australia's place in the global supply chain of Lockheed Martin's F-35 combat aircraft, which the Israeli military has been using to wreak widespread destruction across Gaza for at least the past 8 months. Michelle has been investigating militarism and …
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Adrian and Renaud get together to talk about Elon Musk's insights and philosophy into developing and bringing new products to market (from an interview by 'Everyday Astronaut' on YouTube at his launch facility a few years back). He shares his philosophies on new product introductions which cover some common sense topics that manufacturers of almost…
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Acknowledgement of Country// Headlines// ​The month of June marks RADIOTHON at the station and this year’s theme is ‘Sound on for Solidarity’. 'Solidarity' has been at the heart of 3CR's work for nearly five decades across a range of issues and themes. Start saving your pennies people and we look forward to your financial solidarity during June. An…
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Renaud hosts and is joined by Andrew Amirnovin, Sofeast's product reliability head, and they're looking at how Apple tests iPhone reliability and durability. Recently Marques Brownlee shared some videos from within Apple's testing lab and interviews with their head of hardware engineering and the insights were interesting. It turns out that Andrew …
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RADIOTHON IS ALMOST HERE! Please consider donating to the Breakfast Teams' crowdraiser, where we're doing our bit to contribute towards the station's goal of $275,000 to stay on air for another year. Don't forget to nominate your favourite brekky crew, i.e. Thursday ;) when you donate. Want to make a donation another way? Head to 3cr.org.au/donate …
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Adrian hosts and Renaud goes deep into design reviews which can really save your skin by identifying and fixing problems that can lead to defects and failures. What kinds of product design reviews can be done to reduce problems, and when during the product design and development process should they be done? Show Sections 00:00 - Greetings and intro…
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RADIOTHON IS ALMOST HERE! Please consider donating to the Breakfast Teams' crowdraiser, where we're doing our bit to contribute towards the station's goal of $275,000 to stay on air for another year. Don't forget to nominate your favourite brekky crew, i.e. Thursday ;) when you donate. Want to make a donation another way? Head to 3cr.org.au/donate …
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Renaud hosts and is joined by Fredrik Gronkvist, founder of Productmkr.com, to discuss near-sourcing from Europe + Turkey (and Mexico for North American buyers) VS buying from China. Fredrik has done a lot of research on how to source from China alternatives and he now offers a supplier database for subscribers to help make finding the right option…
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RADIOTHON IS ALMOST HERE! Please consider donating to the Breakfast Teams' crowdraiser, where we're doing our bit to contribute towards the station's goal of $275,000 to stay on air for another year. Don't forget to nominate your favourite brekky crew, i.e. Thursday ;) when you donate. Want to make a donation another way? Head to 3cr.org.au/donate …
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Adrian and Renaud are back to examine the recent May 14th news of new China tariffs being implemented by the Biden administration with the overall aim of reducing trade with China whom many in America see as flooding the market with cheap exports that damage American businesses who can't compete. EVs, solar panels, medical devices, steel and alumin…
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Acknowledgement of Country// Headlines// This morning we are joined by Marcelle Mogg, CEO of Mental Health Victoria, the states peak body for mental health…specialising in policy, advocacy, training and research. Today Marcelle will expand on concerns, shared across the sector, regarding the Victorian Government's failure to allocate funding to key…
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Renaud welcomes Dan Harris, Partner of the Seattle-headquartered and globally officed Harris Sliwoski LLP and long-time writer of the China Law Blog, to the podcast! Over the years he has shared so much valuable information for importers who buy from and manufacture in China; a key topic being keeping IP safe when purchasing from Chinese suppliers.…
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Acknowledgement of Country// Headlines// First up today we will hear an excerpt from a conversation between Tina McPhee, Philip Jacka and Phillip Jenkins for the series Our Voices Unlocked. Our Voices Unlocked features guests with lived experience of incarceration and a rotating series of hosts from the Justice Reform Initiative. The following conv…
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Renaud hosts and is joined by Sofeast Group senior engineer, Paul Adams, to discuss how to go from a design to mass-producing your plastic injection molded parts, first following the proven pre-production pilot run approach to ensure risks are kept to a minimum. You'll learn what should be optimized and what should not be skipped, even if sometimes…
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Acknowledgement of Country// Headlines// First up today we are joined by Scott Drummond, Head of Policy and Practice at VAADA - the peak body representing publicly-funded AOD services in Victoria. In the following interview, we will be discussing in detail the rejection of a Medically Supervised Injecting Room (MSIR) in Melbourne's CBD, as well as …
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Today Adrian and Andrew Amirnovin, our reliability and testing head, look at some of China's recent technology successes, what fuels China's tech dominance, and how technology is caught up in the middle of the US-China trade war. Show Sections 00:00 - Greetings and introduction. 06:18 - What is fuelling China's tech dominance? 12:40 - The success s…
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Acknowledgement of Country// Headlines// Khoi Nguyen is the Community Engagement and Legal Education Officer at Q+Law, a specialist LGBTIQA+ peer-led legal service operating in Victoria in partnership with Fitzroy Legal and Queerspace. Q+Law provides a free state-wide access to legal assistance over the phone, online or in person for anyone who ide…
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Adrian and Renaud get together to talk about 10 common problems that companies with Chinese manufacturing suppliers often face, AND how you can deal with them. Hopefully, you are not one of the unlucky ones, but being prepared with the knowledge to avoid issues is always helpful! Show Sections 00:00 - Greetings and introduction 03:22 - 1. If your s…
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Acknowledgement of Country// Headlines// We played a speech given by Declan Furber-Gillick, Eastern Arrernte man and member of the Black Peoples Union and Unionists for Palestine, at the April 15th rally at the Victorian Parliament steps launching the campaign to Get Elbit Out of Victoria. The campaign aims to end the state government’s contracts w…
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Adrian and Renaud discuss Quality Fade. This bad practice from suppliers sees them put their profits before your product quality, but the big problem is that you may not even know it is happening as it's a gradual process where quality declines over time, bit by bit. Are you at risk, how do you identify it, and what can you do to combat it? We reve…
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Acknowledgement of Country// Headlines// Sheree Lowe, Executive Director of the Balit Durn Durn Centre at the Victorian Aboriginal Community Controlled Health Organisation (VACCHO), joined us to discuss the Victorian government's failure to act on the urgent need for youth justice system reform scaling back the encroachment of the criminal legal sy…
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On this episode of the China Manufacturing Decoded Podcast, Adrian hosts and is joined by Andrew, our reliability and testing head who is going to explain why the PCBA in your electronic product is critical, and how to protect it both physically and through product design. Show Sections 00:00 - Greetings and introduction. 01:45 - What is the PCB an…
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Acknowledgement of Country// Headlines// We replay a conversation from Hong Kongology where host Katy spoke with Nazanin of Feminista Melbourne about women's rights and activism in Iran. Hong Kongology airs every Thursday on 3CR from 6-7PM.// We listen back to a conversation Inez had with AJ from Melbourne Activist Legal Support in October 2023, wh…
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Adrian and Renaud are talking about traceability for manufacturers which provides a detailed record of how the products are manufactured and the supply chain, from raw materials to finished products. Having this mindset and system can help you to reduce risks and deal with problems quickly by pinpointing where they arise. It can also help you be a …
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Acknowledgement of Country// Headlines// We replay Spike’s conversation from November last year with Iain MacIntyre from the Commons Social Change Library. The Commons Social Change Library is a service that documents the collective wisdom of people who have engaged in social change struggles and campaigns in so-called Australia and the world, and …
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Air travel requires an extremely high level of safety, so it's very embarrassing for Boeing that they have been dogged by quality and reliability issues lately, resulting in a near-disaster on a brand new Alaska Airlines 737 Max. Renaud and Paul look at Boeing's recent troubles, based on information from news reports, that seem to have been caused …
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Acknowledgement of Country// Headlines// Nathalie Farah of Disrupt Wars joined us live from the community picket that's been running weekly on Thursday and Friday mornings outside Heat Treatment Australia in Campbellfield. The picket has been established and maintained into its seventh week by members of the local Hume community in support of Pales…
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Our CEO Renaud is joined by Marc Burban and Amanda Han, insurance brokers from Asian Risks Management Services. We get advice from these two China insurance experts, explore the typical risks that manufacturers and buyers in China face, and learn how you can use insurance and risk management to mitigate them. For anyone manufacturing in China, this…
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Acknowledgement of Country// Headlines// Content note: this interview includes discussion of racism against Aboriginal and Torres Strait Islander people Aboriginal and Torres Strait Islander listeners can call 13 YARN (13 92 76) or Yarning Safe'n'Strong on 1800 959 563. Shelley Ware, proud Yankunytjatjara and Wirangu woman and sports broadcaster, j…
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Renaud is joined by regular guest, Clive Greenwood, an international product compliance expert based in China. They talk about the growing risks of Li-ion batteries used in Chinese e-bikes and scooters amid many high-profile fires in China, deaths in the West, and grave warnings from the FDNY. Clive also makes suggestions about how legislation can …
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Acknowledgement of Country//News/Headlines//We listen back to Andy and Cam of 3CR's Yeah Nah Pasaran show speaking with Rae Jereza about guns and content moderation. Rae, who joined Andy and Cam on their February 22nd show, is a non-binary, Filipino-American anthropologist working in North America and researching social media and white supremacy. T…
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In this bonus episode, our host and CEO Renaud is joined by our product reliability and durability expert, Andrew Amirnovin, to talk about the bad news for Apple that their much-hyped Vision Pro headset is cracking just weeks after being released to the public. They explore the durability problems rearing their heads only a month or so into the pro…
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Adrian hosts and is joined by Sofeast Group senior engineer, Paul Adams, and they talk about the uses and limitations of the metal and plastic 'development prototypes,' that is to say, product prototypes made during the development process and before mass production. Remember, these are not production-standard prototypes, but that doesn't mean that…
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