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An Audio Blog, by Audio Content Lab, highlighting the latest in audio content marketing and sonic branding. © 2020 Audio Content Lab
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The audio content marketing podcast that’s here to dial businesses and brands into the importance of sound. Every other week on Sounds Like Marketing, you will learn what works and what doesn’t from audio content creators, sonic logo designers, audiologists, music producers, sample experts, studio musicians, voice over professionals and anyone else we can think of who might be able to give us the insights we need to use audio and sound to create more compelling marketing strategies and be be ...
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The Power of Musical Parodies with Ryan Anderson
59:32
59:32
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On the show today we sit down with musical parody master, Ryan Anderson and listen to a few of his parodies, talk about his origin story, discuss his creative process in songwriting and video creation, learn about Ryan’s thoughts on imposter syndrome and discover how shipping and sticking with it are critical to success in content marketing.…
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The Strategy Behind The Sounds with Dani Valkova
43:11
43:11
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Today we’re talking about sonic strategy, direction and deliverables with Audio Director Dani Valkova. We touch on the power of audio to connect people, dive into segmentation and personalization, talk about AI as a tool to help get work done faster, and we learn that silence can be one of the most powerful tools to use in the audio arsenal.…
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Today is a special episode on the show - we're going to share Jake Sanders' marketing audio drama/musical “ROI - The Musical” and then follow that up with a brief Q&A session where we hear Jake explain the process behind the project and discuss the topics covered in the musical. So, grab yourself a drink, find a cozy spot to listen to this episode,…
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Making Marketing Sound Great with Michael St. james
1:06:49
1:06:49
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Today we talk to songwriter, producer and publisher Michael St. James of Better Ad Music about writing the correct jingle, using prefab versus creating original music for clients and how sometimes cheesy is right even if you don’t like cheese.By Audio Content Lab
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Today we discuss part of the mental game of the creative process. It’s not easy to challenge yourself creatively, and it requires not only an idea, but the ability to see it through in the face of doubt, uncertainty and fear, from yourself and others. Jake and Paul talk shop and give real insight and advice on how to get through the bad stuff, get …
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What Does A Good Ad Sound Like with Ant Henderson
1:03:37
1:03:37
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1:03:37
Today we’re talking to composer, marketer, and most importantly one of the mad scientists here at Audio Content Lab Ant Henderson about the secret sauce that goes into making sonic logos, how to match sound to images for better advertising impact and the best way to make the most of people’s short attention span using smart sonic choices and some t…
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Exploring the Sound Mind and Marketing with Dr. Nina Kraus
1:01:45
1:01:45
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Today we’re talking to Hugh Knowles Professor of Neurobiology, Communication Sciences, and Otolaryngology at Northwestern University Dr. Nina Kraus about her book, “Of Sound Mind” and learning how brains process audio, discovering how we can better understand this primal function, and exploring ways marketers can be a part of their audience's sonic…
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The Musician Marketer Matrix with Anthony Garone
1:01:49
1:01:49
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We interview author, musician, content marketing pro and founder of Edify Content, Anthony Garone, about his path from music to marketing, how creativity in music can translate to creativity in marketing, the power of sound and music, and what he learned from spending 20 years learning one of the hardest songs to play on guitar. All this and more o…
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The Power of Interview Podcasts with Ryan Estes
53:29
53:29
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We interview content marketing master and founder of KitCaster, Ryan Estes, about his path from music to podcasting, the power of interview podcasts and why they work, using music as a method of connection, and best of all - you don’t have to read a single word to connect with this episode of Sounds Like Marketing!…
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The Connection Between Brands and Sound with Ethan Decker
44:17
44:17
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An extensive and in-depth interview with Dr. Ethan Decker about brand science, the power of sound in advertising, and how jingles jangle the money out of your customer’s pockets. “The connection between brands and sound is a visceral one,” states Ethan. “Sound quickly connects a brand in your brain and makes the advertising sticky. This is why a pa…
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Of Podcasts and On-Stage Performance with Lynz Floren
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Today we talk with songwriter/musician/and podcast producer, Lynz Floren, about this nexus and learn about ways both marketers and musicians can orchestrate and conduct themselves and deliver value in all venues - from the green room to the boardroom.By Audio Content Lab
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The Sound of Branding with Michele Arnese
47:23
47:23
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On the show today we're talking about taking that brand into the audio-scape with sonic branding, the practice of using auditory elements to brand your product or service. What does a brand sound like? How does it make marketing better? We answer these questions and more with our guest Michele Arnese, the founder and CEO of amp sound branding.…
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Welcome to the show! Every other week on Sounds Like Marketing, you will learn what works and what doesn’t from audio content creators, sonic logo designers, audiologists, music producers, sample experts, studio musicians, voice over professionals and anyone else we can think of who might be able to give us the insights we need to use audio and sou…
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Jingles, Memory, and Marketing with Music
24:34
24:34
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In this audio blog, you’ll discover how music, emotion, and memory work together, learn about the legacy of jingles and original branded music, and then find out how to bring these auditory insights to your marketing campaigns. © 2022, Audio Content LabBy Audio Content Lab
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How To Create An Audio Identity with Sonic Branding
16:38
16:38
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A dive into the different ways brands can define, discover, refine, and apply sonic branding within their marketing mix to build recall, connect emotion, and increase intent with their audience. READ THIS BLOG -> https://www.audiocontentlab.com/blog/how-to-create-an-audio-identity-with-sonic-branding/ © 2022, Audio Content Lab…
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Allow us to make the case for audio blogs. Outline what they are, how auditory memory works, and how audio content marketing can give your brand a way to cut through the noisy competition, and get heard. READ THE BLOG - www.audiocontentlab.com/blog/audio-bl…g-and-memory/ © 2021 Audio Content LabBy Audio Content Lab
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As podcasts continue to expand in popularity, the medium is expanding it’s creative boundaries with entertaining and immersive audio fiction offerings, versus the standard “expert interview” format. Let our technicians at Audio Content Lab, who have put in the hours, tell you a little history on audio drama, and then pick out a handful of current s…
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Audio Content Marketing Alternatives to Podcasts
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Instead of launching a weekly podcast that disappears in 174 days, find out how Branded Sound Experiences, Audio Blogs, and Commercial Musicals, might help your brand make the right kinda noise, in your marketplace. READ THIS BLOG -> www.audiocontentlab.com/blog/audio-co…-to-podcasts/ © 2021 Audio Content Lab…
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