))
Join our mission to kill mediocre marketing and lame branding! We the entrepreneurial spirits, marketing executives, CEO’s and start-up hipsters make our way into the lives of millions of people. With the great brands we create, we have the great responsibility to not be lame. The Better Different puts a stop to boring brands and their annoying marketing tricks and interruptive advertising. We share the stories of the brightest and delighted to inspire each other to create better brands and ...
…
continue reading
1
Nudging: How to influence the behavior of your customers | Dirkje van der Ven, Shift | S02E04
34:55
34:55
Play later
Play later
Lists
Like
Liked
34:55
In marketing there are a lot of psychological tactics you can use to influence the behavior of your customers. Whether you’re Booking.com trying to scare you’re visitor into booking a hotel room or the government trying to get your people to eat healthier, there are a lot of ways to influence people on an unconscious level. In this episode of The B…
…
continue reading
1
Customer Experience vs. Marketing Technology | Joris van der Waart, CM.COM | S02E03
31:49
31:49
Play later
Play later
Lists
Like
Liked
31:49
Technology is getting more important everyday in the lives of customer and marketers. In this episode we talk to the CMO of mobile tech company CM.COM on how to leverage the latest trends in marketing technology to create a successful marketing strategy.Podcast summary:- Mobile customer journey- What is the most important ID-tag of the customer- RC…
…
continue reading
1
(Un)Branding Lessons in the age of disruption | Alison Stratten, Unmarketing | S02E02
41:45
41:45
Play later
Play later
Lists
Like
Liked
41:45
Looking for inspiration to create a more awesome brand? You should definitely listen to this interview with the lovely Alison Stratten. She is the co-author of marketing books like Unmarketing, Unselling and Unbranding with marketing speaker (and husband) Scott Stratten. They are both the hosts of the very popular Unmarketing podcast (go look them …
…
continue reading
1
Heineken: Building a global brand on local insights | Anuraag Trikha, Heineken | S02E01
30:28
30:28
Play later
Play later
Lists
Like
Liked
30:28
Every brand marketer and entrepreneur should love this interview with Anuraag Trikha, Global Brand Director at Heineken. He shares his learnings and insights after years of being responsible for Heineken's communication in over 192 countries. Episode cheat sheet:* What it is that makes Heineken unique* How Heineken builds a global brand for local m…
…
continue reading
1
Inside Secrets to building a winning Inbound Marketing Strategy | Ian Stanley - Hubspot S01E04
31:51
31:51
Play later
Play later
Lists
Like
Liked
31:51
The night before the Grow with Hubspot event in Brussels we had the chance to meet up with Ian Stanley, Marketing Director EMEA at Hubspot. As the inventors of Inbound Marketing, they know all about the best tactics and practices to building an Inbound Marketing strategy that will boost quality leads and sales for your business.Cheat sheet:What is …
…
continue reading
