Horticulture and its many roots are ready for a marketing shakeup. Jeff and Jon from Brands in Blooms are trying to modernize the way businesses in the hort industry connect with consumers. With their fresh approach to making a difference for these businesses and their customers, this duo is already making waves in the gardening world. "We are pass…

Meryl Truett is a curator, gallerist, teacher, consultant, and artist. She earned an MFA from Savannah College of Art and Design. After years in the United States, where she taught and produced works such as Vernacular Highway and a photography book, Thump Queen and other Southern Anomalies, she moved to the magical pueblo of San Miguel de Allende,…

Year after year, the world of horticulture is shaped by technology. With a focus on autonomous drones and data collection, Frans-Peter Dechering (Co-Founder of Corvus Drones) is driven to make a positive impact on the future of growers and nurseries. From disease detection to inventory management, Corvus is ready to enact meaningful change for the …

Josephine Sacabo’s art seeks transcendence and connection. She eschews any chasing after artistic fashion in favor of diving into what she loves. In this way she connects with those who view her work. The many layers of her work evoke layers of being, some disturbing, yes, but ultimately transcending such disturbance to “come full circle” with comp…

Technology in the horticulture world has been accelerating at a pace not seen since the advent of automated planting machines used for greenhouse operations around the world. Bram Tijmons from PATS Indoor Drone Solutions is no stranger to tech. While he may not come from a horticulture background, the advances he’s made in drone technology for pest…

Within the realm of digital media, publications such as GrowerTalks and Green Profit represent the enduring significance of print media in the industry. Jennifer Zurko and Chris Beytes, prominent personalities at Ball Publishing, contribute 50+ years of experience and knowledge as they delve into the intimate aspects of horticulture journalism and …

In this extended trailer, please join Austin Tichenor, Aline Smithson, Joe Harjo, Vincent Valdez, Jay Tolson, Alicia Olatuja, and Jim Lavilla-Havelin in discovering the importance of stories, the language of our humanity, and the transformative power of art. Artists Telling Stories Podcasts draw out human stories in the hope that in their telling, …

For today’s growers, walking the crop and interpreting technical data go hand in hand. Pieter Kwaakernak (General Manager for Hoogendoorn America) joins us to delve into the benefits and challenges of integrating technology into greenhouse management. He highlights how sensors, automation, and data analytics are creating optimal conditions for plan…

School’s back in session as Horticulture Faculty Professor, Laura Bryce, notes the educational trends and teaches us how the green industry’s ties to technology are shaping the next generation of horticulturists. Dig in to discover the key role education plays in nurturing a sustainable and thriving horticultural workforce and how you can adapt to …

The data doesn’t lie; future-proofing your horticulture business means leveraging technology and standardizing. We flip the mic on our own host, William Klaassen, and invite industry renowned economist and speaker, Dr. Charlie Hall, to lead the conversation. William and Charlie reflect on ​the transformative impact of data-driven decision-making, i…

Are your people the drivers of profitability in your business? Ricardo Campos, from Ball Seed Company, takes us along on his journeys through the worlds of commercial horticulture, academic research, lighting innovations, and soil science to offer actionable insights into your workforce’s operational success. And shines light on how you can empower…

What are your plants telling you? Plant Empowerment pioneer, Peter Van Weel, is no stranger to the idea of branching out from traditional growing practices. He gives us a glimpse into the methodology behind this holistic mindset, simple steps you can take to enhance your growing process, and ways to tap into the natural growing power and resilience…

Jim Lavilla-Havelin has written six collections of poetry, with several more in the works. His work has been anthologized widely, and he has been nominated for Poet Laureate of Texas, where he has lived for the last few decades. This episode of Studio Aesculapius is different. Jim reads three poems and has a wide-ranging discussion with co-host, Ed…

Do you have the right people in the right seats? As an Executive Leadership Coach and Author (The Power of People Skills), Trevor has honed in on assessment tools for enhancing the self-awareness of leaders and employees, while creating a culture of belonging. We unlock the tools for attracting and retaining the best talent and developing the poten…

Tech and nature collide in the world of Integrated Pest Management. Get ready to deep dive into this fascinating world and explore the powerful potential of biological controls with professional Agrologist and IPM Specialist, Greg Welfing. From natural predators and beneficials to drones and biotechnology, this episode uncovers the various holistic…

Joe Harjo says he didn’t have “access to seeing ‘artist as profession,’” while he was growing up in Oklahoma as a member of the Muscogee (Creek) nation. When he told a guidance counselor in high school that he wanted to teach, the counselor rebuffed him. When he said he wanted to be an artist, he got a similar response. Now he’s both artist and tea…

In the economics realm, Dr. Charlie Hall truly has a green thumb! Over the past 30+ years, he has grown to be the preeminent source for wisdom and guidance within the horticultural world. He joins us (as our first virtual guest) for a deep dive into the topics and tools that matter most to you and your business. Despite the challenges of global fin…

Aline Smithson was always drawing as a child growing up in Los Angeles. After a stint as a large format painter, Smithson went to New York for 10 years, working in fashion. She returned to LA, took a class in photography and realized she “could use the camera to make art.” She had found her “visual voice,” and now, as a teacher for more than 20 yea…

Adriana Corral credits both sides of her family for her interest in art. Her father's side had several physicians who invited her to see their work of healing and who gave her a strong sense of the body. On her mother's side were an aunt and uncle who opened to her ideas of social justice. Like her place between her father’s and mother’s families, …

Paul Elie (from the Berkley Center at Georgetown University) talks about his two books, The Life You Save May be Your Own: An American Pilgrimage (2003) and Reinventing Bach (2012), especially the “hard won” pilgrimages of Dorothy Day, Thomas Merton, Flannery O’Connor, and Walker Percy. Elie goes on to speak of his own pilgrimage in and around the …

Ready to unlock the full potential of your team? With 30+ years of experience under her belt, Lindsay Benard (Senior Corporate Trainer) is an advocate for learning how to navigate generational and cultural shifts in our workplaces –while relating to each other on a human level. Our conversation delves into how you can be a better listener, and in t…

It’s what’s underneath that counts when cultivating the foundation for an optimal growing environment. Encompassing a range of cultivation floors and water management solutions, the ErfGoed team is a global leader in complete, efficient, and easy-to-use systems. Cor Bremmer (Head of Commerce) and Jack Ford (Sales Manager USA) join us to dive into t…

There’s no time to rest on your laurels in the quest for continuous improvement. As head of this industry-leading department at Qualitree, Will De Rover is embracing change, sparking discussions, and guiding his fellow teams to collaborate on solutions that improve everyone’s daily work lives –all with a healthy dose of self-reflection, humility, a…

It’s all about the people! As President of Van Belle Nursery, Dave Van Belle is surrounded by a team that leads and grows by example. Dave relates his team-first approach, highlighting how investing in your people and developing their skills leads to mutual loyalty, confident decision-making, and free-flowing idea sharing –propelled by those closes…

With a continuous improvement mindset, there is always room to grow! Henk Rozendaal, Qualitree’s Director of Process Innovation and Automation, has built a career in streamlining operations –and striving for buy-in across the teams involved in every step. Henk shares his journey to Qualitree and his practices for overall success: remaining curious,…

For multi-generational businesses in the green sector, it’s all in the family! As a second-generation Owner/Manager of Orchard Park Growers, Gerard Schouwenaar exemplifies the balance between effective succession planning and fostering the professional development of his own children who have active roles within the company. Culture, leadership, an…

Much like the plants produced, the world of horticulture is a living, breathing entity. Growers and suppliers must be adaptive, leveraging sales and operational data to make informed decisions and offering the best plant for every end consumer. As Sales Director of Ball Seed, Jim Kennedy is always on the pulse of this dynamic industry. From the imp…

The Horticultural Industry stems from a community of learning, sharing, and growing. Brought to you by the team at Qualitree, the Rhyzone Podcast brings together guests from all walks of the Green Sector. In this introductory conversation, William Klaassen and Tony Van Oort discuss the vision for the podcast, reveal the story behind the name, and h…

Jay Tolson says, following T.S. Eliot, that "in my beginning is my end." And what an end, one that has led him to see art's power to connect us to one another through a shared reality. He began as an undergraduate studying cultural and intellectual history and after a long career in journalism at US News and World Report, the Wilson Quarterly, and …

Austin Tichenor loves his work, and it certainly comes through when you speak to him. He's funny, "I've always loved telling stories...and I have an irreverent sense of humor." He also lives in dread of taking himself too seriously. The arts tend to foster that, but he avoids it like the plague. He says he's forever grateful to his father for telli…

Alicia Olatuja partially credits Ms. Marsh, one of her elementary school teachers, for her singing career. Ms. Marsh told her she would be a famous singer but warned her not to "get the big head." Alicia's mother and grandmother, both educators, also facilitated her trajectory, giving her a strong worth ethic and a sense of purpose through music. A…

Although he studied visual communication as an undergrad at the American University of Sharjah, Mohammed Al Shaibani (Momo) knew that comics were his passion. So his family sold their house and moved into his Grandfather's house so Momo could attend the Savannah College of Art and Design (SCAD) where he would earn an MFA in Sequential Art (Comics).…

Fr. Sean Duggan, OSB, knew as a teen that he wanted to find a way to combine his love of music with his call to a religious life. He ultimately found that combination by joining the community of Benedictine Monks at St. Joseph Abbey in Covington, Louisiana, where liturgy and music thrive. Fr. Duggan sees music, like the other arts, as an opportunit…

Vincent Valdez says he began drawing when he was four and "hasn't looked back." We are the happy recipients of his forty-four years of learning to "tell a story through images." He happily cuts against the grain of contemporary art, he says, and though he didn't start out with the idea of critiquing what Gore Vidal calls "the United States of Amnes…

René Paul Barilleaux knew he had a problem with reading when he was young, but no one did anything to help him overcome it. Instead, he drifted toward what he knew he liked—images, objects, drawings. It is no wonder, then, that he became a visual artist and later a curator, now head of curatorial affairs at the McNay Art Museum in San Antonio, Texa…

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