In this episode Liz chats to modern day polymath and all round incredible person Gavin Strange. Gavin is a designer and director at Aardman Animations by day and prolific passion project creator by night.In the show Gavin and Liz talk about:- Gavin’s roots in the design industry- Gavin’s recent passion projects- Branding passion projects- Where he …

In this episode Liz chats to brand designer, creative director, and speaker extraordinaire Naomi White of Branded by Naomi. Branded by Naomi is a Newcastle based branding agency that works with social-good organisations.In the show Naomi and Liz talk about:- Redesigning the Branded by Naomi website- What makes a social-good business- Challenges wor…

In this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites.In the show Hillary and Liz talk about:- Branding ou…

In this episode Liz chats to the hugely talented Lizzie Benton. Lizzie is a Culture Consultant & Founder of Liberty Mind. Through Liberty Mind Lizzie works with SMEs to improve their company culture.In the show Lizzie and Liz discuss:- What a good company culture looks like- How company culture influences customer perception- Employer branding- At …

In this episode Liz chats to Max Ottignon.Max is the co-founder of Ragged Edge a branding agency based in London. They help their clients achieve the improbable by creating innovative and game changing brands. They work with industry leaders such as Grey Goose and Google as well as fast scaling companies such as Bulb Energy and the e-scooter compan…

In the first episode of Season 3, I’m delighted to be joined by Chiara Aliotta.Chiara is the mind and the face behind Until Sunday. She is an Italian award-winning designer with many years of experience as a graphic designer, art director and brand consultant. Her work is creative, emotionally involving and detail-obsessed.Chiara describes herself …

On today's show Liz welcomes the wonderful Christopher Murphy AKA Fehler.Chris describes himself as a designer, writer and speaker. But he is so much more than that as any of his followers and students will testify to. He is a latter day polymath - sharing his extensive knowledge on all things from UI/UX, writing, product storytelling, and art - to…

On today's show Liz chats to Ben Walker of digital marketing agency Arise. Liz and Ben discuss what its like to hire in a brand designer (Liz) as a creative agency, what brand means in terms of digital marketing, strategies for discovering a client's values and tone of voice, relationship building with clients and tons more.…

On today's show Liz chats to Kylie Timpani. Kylie is an outstanding designer based in San Francisco.In this episode we discuss the elements of what makes a brand, the evolution of Kylie's brand design journey, how it's important for designers to be able to code, a digital first approach to branding and creating identities on the fly, responsive log…

On today's show we have Sean Johnson. Sean is a UX Consultant and Designer, Type Designer and host of The Freelance Web (with me!).In this episode we discuss the roll UX plays in designing a brand, how end users can tell you more about a brand than the client, how to use client feedback and surveys on small projects, how to ask the right questions,…

On today's show I am joined by Katherine Cory. Katherine is a brand and website designer based in Manchester.In this episode we discuss 'No BS' branding, working with less sexy clients, Katie's processes, not shaming clients with lower budgets, business challenges brand designers face, structuring your day and working with a chronic illness. Plus t…

In the first episode of Season 2 I'm delighted to be joined by Matt Hamm. Matt is an Illustrator, Art Director, Brand Designer, UI Designer and the Creative Director at Supereight Studio.In the show we discuss brand and identity design, Matt's processes, responsive logos, brand guidelines, creating identities that stand the test of time and how muc…

Today I am honoured to have as my guest Michael Bierut of Pentagram New York. Michael and I discuss Pentagram's process behind the recent redesign of Slack's identity, the reaction of the design industry, Michael's involvement in the design of Hillary Clinton's 2016 Presidential Campaign logo, the power and passivity of a logo and the beauty of des…

In this episode Liz and Rachel discuss taking a less traditional more entrepreneurial approach to branding for clients, about how brand values can be used as a decision making tool, creating passive income and how education and empowerment can be strong tools for attracting new clients.By Elizabeth Elcoate

In this episode Liz chats to Andy Clarke about creating interesting designs and stronger brands through storytelling, illustration and content. They discuss taking an editorial approach to design and getting to the route of a customer's visceral needs. They also ramble... quite a lot.By Elizabeth Elcoate

In this episode Laura and Liz discuss ethical brand design, toxic technology and dark patterns, the need for tech industry diversity, accessibility and inclusivity, how we can be more ethical as designers, how we need to make sure we are working with ethical companies and lots moreBy Elizabeth Elcoate

This week's guest needs no introduction, I'm joined by Jon Hicks one of the most well known and respected designers in the UK. In the show we discuss logo brand design, Jon's processes, responsive logos, brand guidelines, digital first logo design and our favourite comedies.By Elizabeth Elcoate

My very first guest on the Elastic Brand is none other than designer extraordinaire Mike Kus. In this interview we discuss how Mike got into designing brands for the web, his processes, best practices, inspiration, does digital brand design exist and much more.By Elizabeth Elcoate

Welcome to the Elastic Brand! Here's a quick intro from your host Liz Elcoate as to what you can expect over the coming episodes.By Elizabeth Elcoate