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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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In the year since Hamas attacked Israel on October 7, the conflict between Israel, Iran, and Hezbollah has gradually escalated, leading the region to the brink of war. Israel ramped up its attacks across the Middle East in recent weeks, bombing Yemen and Lebanon and killing Hezbollah leader Hassan Nasrallah. In retaliation, Iran launched 200 missil…
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In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape. Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic impor…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into APAC markets. Mike shares invaluable insights from his experiences with major brands like Hunter, Swims, Uggs, and Mizuno and discusses the strategies…
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Israel and Hezbollah continue to exchange attacks as their conflict escalates, killing hundreds and causing thousands to flee southern Lebanon. As world leaders attempt to halt the escalation, Israel prepares for a possible ground invasion in Lebanon. Then, Ukraine’s President Zelensky is preparing to present a “victory plan” to President Biden to …
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A second wave explosion went off in Lebanon on Wednesday, just one day after Hezbollah pagers exploded across the country and injured thousands. Though Israel has not claimed responsibility for the attack, the Israeli defense minister said a ‘new phase’ of war has begun as Israeli troops move to the north. Then, with far-right parties in control of…
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In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leadi…
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Following the killing of 6 hostages held by Hamas, protests pressuring Prime Minister Netanyahu to bring the hostages' home continued this week in Israel. As the Israel-Hamas conflict approaches the one-year mark, talks to return the hostages have stalled, as has progress on a cease-fire deal. Then, Russian forces began a counter-offensive against …
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In this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at Tsinghua University. He shares his insights on the current state of Canada-China relations and the necessary steps to strengthen the relationship. Tou…
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In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes. The discussion kicks off with a review of…
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US National Security Advisor Jake Sullivan visited Beijing this week for high-level talks with Chinese Foreign Minister Wang Yi, laying the groundwork for another Xi-Biden summit. Meanwhile, clashes between the Philippines and China in the South China Sea have sparked fears of a wider conflict. Then, the arrest of Telegram CEO Pavel Durov in France…
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In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Aliba…
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Matt Kaminski, Ken Moriyasu, and Macarena Vidal join the Council’s Ivo Daalder to look at the key takeaways from the Democratic National Convention and views from abroad on the euphoria overwhelming Kamala Harris’s presidential campaign. Then, what would foreign policy look like in a Harris administration? Plus, Blinken leaves the Middle East with …
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In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu. The episode kicks off with Ed discus…
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Two weeks into their most significant incursion since the war began, Ukrainian forces continue to advance further into Russia’s Kursk region. What does this offensive mean for Putin’s image, and how far will it go? Then, a new round of Gaza ceasefire talks resumes this week without participation from Hamas, raising fears for an Iranian attack on Is…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strate…
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Following misinformation about a deadly knife attack on a children's dance class, anti-immigrant riots fueled by far-right groups continue in Britain. Then, a mass uprising forced Bangladesh's’ Prime Minister Sheikh Hasina to resign and flee the country. Plus, tension and fears of a wider regional war have increased following Israel’s assassination…
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The largest prisoner swap in post-Soviet history between the US and Russia took place this week. Why now and what does it mean? Then, Iran is calling for revenge and warns of regional war with Israel, following Israeli airstrikes that assassinated a key Hamas leader, Ismail Haniyeh, in the heart of Tehran. Plus, protests have erupted in Venezuela a…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into r…
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Poised to be the Democratic nominee, Kamala Harris has kicked off her campaign after Joe Biden’s withdrawal from the presidential race. How does her nomination change the race, and what impact will she have on foreign policy? Then, as the Israel-Hamas war continues into its ninth month, Israeli Prime Minister Benjamin Netanyahu visits DC to discuss…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other As…
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Republican Presidential nominee Donald Trump announced he would be selecting Senator J.D. Vance of Ohio as his running mate. What does Vance’s background look like, and what does the Trump-Vance ticket mean for the world? Then, as war in Gaza continues, Prime Minister Netanyahu is expected to meet with President Biden in Washington DC next week and…
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NATO leaders met this week in Washington, DC to discuss several topics on the 75th anniversary of the summit. Hot topics included Russia’s invasion of Ukraine, the rise of China, and political challenges many alliance members are facing at home. Then, a look at the French and British election results and what they mean for the future of Europe. Plu…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina …
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Last weekend, Ukraine held its first peace summit with an aim of presenting a peace plan between Ukraine and Russia. More than 100 countries and international organizations were present, but despite strong support from the West, Russia and China were absent, and key global powers refused to sign the Ukraine peace document. Then, Putin’s visit to No…
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Voters in 27 countries of the European Union took to the polls last week to elect the next European Parliament. While the far-right parties made major gains in France, Germany, and Italy, the centrists held on for a clear victory. How will these results impact the EU and its member states? Meanwhile, Italy hosts the G7 Summit this week as leaders c…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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Claudia Sheinbaum, a climate scientist and the former mayor of Mexico City, is set to become the first female president in the 200-year history of Mexico’s republic. What does her victory mean for Mexico? Then, in another major election across the globe, Indian Prime Minister Narendra Modi won a third term, though opposition parties gained seats in…
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Far-right parties are on the rise and dominating the polls in Europe. With elections happening in June, can a far-right European Union really happen? Then, dozens of civilians were killed in an Israeli airstrike in Rafah, further isolating Israel on the international stage and increasing pressure on the Biden administration to pull back support. Pl…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and wh…
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British Prime Minister Rishi Sunak made a surprise announcement this week calling for a general election on July 4. Why the sudden decision, and what will follow for the United Kingdom? Then, the International Criminal Court is applying for arrest warrants against Benjamin Netanyahu and three Hamas leaders for war crimes and crimes against humanity…
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In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends an…
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China's Xi Jinping and Russia's Vladimir Putin met this week in a show of unity, tightening Russia’s strategic alliance with China. What are the geopolitical implications of their “new era” partnership? Then, thousands of Ukrainians have fled border towns in the northeast Kharkiv region as Russian troops advance in new offensive. Plus, the fallout …
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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This week, a special edition of World Review – a conversation with ADM Lisa Franchetti, the Chief of Naval Operations, about the U.S. Navy’s role in this increasingly complex and uncertain world. ADM Franchetti is the first woman to ascend to the top leadership of the U.S. Navy and the first woman to serve on the Joint Chiefs of Staff. A surface wa…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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The United States and Saudi Arabia are nearing a historic deal that could potentially reshape Middle East geopolitics with implications for regional security, diplomatic relations, and the ongoing Israeli-Palestinian conflict. Meanwhile, last week French President Emmanuel Macron delivered a speech issuing a stark warning that Europe faces the poss…
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This week on World Review, Bobby Ghosh, Susan Glasser, and Stefan Kornelius join the Council’s Ivo Daalder to discuss what’s next in Ukraine after Congress approved a $60 billion military aid package. Will this aid boost make an immediate impact? Plus, a look at German Chancellor Olaf Scholz’s trip to China, followed by Secretary of State Antony Bl…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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Yasmeen Abutaleb, Anton La Guardia, and Peter Spiegel join the Council’s Ivo Daalder to analyze the implications of Iran’s first-ever direct attack on Israel earlier this week and discuss what’s next as tensions boil, sparking fears of a broader conflict in the Middle East. Meanwhile, after months of delay, House Speaker Mike Johnson has announced …
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This week, President Biden hosted Japanese Prime Minister Kishida to discuss Ukraine, AI and security in East Asia emphasizing the Japan-US alliance. Then, Biden criticizes Israeli Prime Minister Netanyahu as the Israel-Hamas war enters its sixth month, deepening the Israel-US rift. Plus, US Treasury Secretary Janet Yellen concluded her trip to Chi…
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The World Central Kitchen has suspended operations in Gaza after an Israeli airstrike killed 7 aid workers. Another Israeli airstrike in Damascus is igniting fears of retaliatory strikes from Iran. Meanwhile, Turkey's nationwide local elections dealt Turkish President Erdogan's ruling AK Party a major electoral defeat, signaling a change in Turkey’…
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In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia …
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Last week’s attack on Crocus City Hall was Russia’s deadliest terror attack in almost two decades, killing at least 137 people. The Islamic State took responsibility for the attack, yet Putin suggested Ukraine and the West had a role, connecting it to the war in Ukraine. Meanwhile, the United Nations Security Council approved a Gaza ceasefire resol…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive over…
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The number and severity of humanitarian crises are multiplying and intensifying. To talk about why this is happening and what can be done, the Council’s Ivo Daalder spoke with David Miliband, President and CEO of the International Rescue Committee and former Foreign Secretary of the United Kingdom for a special edition of World Review…
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Voting in Russia's presidential election has already begun and continues through this weekend. What will another six years of Putin in power mean for the world? Then, exacerbated by Israel restricting the flow of aid, the Gaza Strip is on the brink of famine. Will the Netanyahu government shift course following intense international pressure, inclu…
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Results from Super Tuesday set the stage for a Biden-Trump rematch this November. What does that mean for the world? Germany vows to investigate after a leaked recording emerges between top-ranking German officers on the country’s Russia-Ukraine war strategy, exposing divisions among Western Allies. And pressure mounts for a cease-fire in Gaza befo…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights…
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In February 2022, Russia launched a full-scale invasion of Ukraine. Today, Ukraine is fighting for the country’s survival and is desperate for international military aid. Anton La Guardia, Catherine Philp, and Yaroslav Trofimov join the Council’s Ivo Daalder to discuss Ukraine’s future, and current European and U.S. perspectives on the two-year ann…
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