In this episode of the ACP I talk to Marius Luedicke about his research issues with consumer assimilation, brand communities, and brands that are doing some good things. Enjoy!By Cass Business School

For the first A.C.P. I sit down with Tom van Laer, a senior marketing lecturer at Class Business School. We talk about the most effective online service reviews, storytelling, and why business students should spend more time in the science fiction section. Enjoy!By Cass Business School

The introduction to The After Class Podcast! Watch for new episodes coming soon and follow the podcast on Twitter @AfterClassCASSBy Cass Business School