Cale Guin public
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Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.
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One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money. I get a little passionate in th…
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It's Sunday morning. I had to pee at 4:30a and on my way by Spencer's empty bed, I decided there was no sense getting back into bed, I needed some time to myself. I am writing this outside in the dark. It's 5a and this time of year the sun's not even thinking about showing itself. It is as dark outside as it can be with a clear sky and a half-moon …
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JOKE How do you find Will Smith in a snowstorm? You look for fresh prints. GRATEFULNESS – I am grateful for sleep and how different one can feel from one day to the next – I was in so much pain yesterday – everything hurt – and today I feel great – I am grateful for the series Shameless. It is ridiculous, yet probably more real than I will experien…
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On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say? We're going to talk about the importance of a UVP (Unique Value Proposition) and how it should be your company's soul, it's core.…
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JOKE – What happens when frogs park illegally? They get toad. GRATEFULNESS – I am grateful for pulling the trigger on our pavilion project – I am grateful the family I have right here in this home – Lisa, Lucky, Spencer, and Bella – I am grateful for subtle noise in the distance… where we live it is very quiet but in the distance you can hear some …
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For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results. There is a better way and we'll get into it in today's episode "Marketing Budgets That Defy Convention and Lead to Measurable ROI"…
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JOKE I didn’t want to believe that my brother was stealing from his job as a traffic cop, but when I got home, all the signs were there. GRATEFULNESS – I am grateful for AI images – man it sure can be fun to play with – I am grateful for yet another mid-week of what has been a pretty good week so far – I am grateful for consistent weather for the l…
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GRATEFULNESS I am grateful for Croissants – every once in a while I get some from the store. Almost always to make a specific thing. This last weekend it was for a grilled BLT. It was magical. I am grateful for mouthwash – it is amazing that even after brushing, flossing, and rinsing – how much stuff can still come out from rinsing your mouth out w…
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JOKE What did one monocle say to the other monocle? Let’s get together and make a spectacle of ourselves. GRATEFULNESS I am grateful for my boy Spencer – we did get the result of his test for the fungal infection, which came back negative, meaning he likely has cancer. He’s doing great and we are looking into getting a second opinion I am grateful …
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JOKE The secret to life is to handle every situation like a dog: If you can’t play with it, eat it or bury it, just pee on it and walk away. GRATEFULNESS I am grateful for Spencer. For his mischievousness, his grumpiness, his demandingness, the way he is entitled, his awkwardness, the ways he seeks me out in the mornign after he eats breakfast. I a…
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The continuing frustrations over aligning marketing strategies with business objectives, and the ambiguity between marketing activities and measurable marketing ROI are wreaking havoc on business leadership and marketers. Good news! we've got a solution, and we'll discuss it in today's episode "A Business Leaders' Guide to Unusually Successful Mark…
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JOKE What do you call a pile of cats? A meow-tain. GRATEFULNESS I am grateful for high functioning senses – all of them I am grateful for the unbelievably comfortable clothes of summer I am grateful for my friend Jim O’Connor who passed away a few weeks ago he died from ALS WHAT’S EATING CALE TOP CUSTOMER SERVICE COMPLAINTS 1. Long Wait Times Custo…
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GRATEFULNESS I am grateful for being able to save a bunny rabbit from our egress window well I am grateful my hard work of the last few weeks is already paying off I am grateful for time to write every day WHAT’S EATING CALE Getting to Know Kamala Harris Time to get to know Kamala Harris a little better. Kamala Harris’s career is marked by signific…
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GRATEFULNESS I am grateful for Season 3. I enjoyed it and feel like it was a solid effort. I am grateful Season 3 is over so I get a chance to re-tool and make this more enjoyable to execute and more fun and interesting for you. I am grateful for having a few weeks to make he shift from Season 3 to Season 4. CELEBRITY BIRTHDAYS — Former race car dr…
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