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Develop your expertise with these guest powerhouses of knowledge--diverse experts from the Owwll App! Developed by Jason Hill, Owwll connects you to professionals through live audio calls, and is focused on helping you seek or provide advice. And these masters of their fields are joining Jason as they share with you their journey into expertise. They will define being an expert in what they do, so you can further define and go after becoming the expert YOU want to be. Did they stumble into l ...
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Luisa Neves, Timothy Bobrowski, Tulsa Douglas

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A podcast about the identities, issues, and communities that exist within and alongside the ultimate community. Hosted by Tulsa Douglas and Luisa Neves.
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TL;DR: Secrets to Scaling Your E-commerce Brand Podcast Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including: Paid Advertising: Master the art of paid ads across platforms. Creative Strategy: Unlock innovative approaches to marketing. TikTok Shop & Ads: Explore the potential of TikTok for e-commerce. Facebook Ads: Leverage Facebook's vast network for your brand. Influencer Outreach: Harness the power of influencer marketing. Real Successes & F ...
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Send us a Text Message. Uncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking. In this episode…
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Don Capi is a seasoned entrepreneur and media consultant known for his work with top influencers and business moguls. Don transitioned from the corporate world to entrepreneurship, gaining significant experience while working with Patrick Bet-David at Valuetainment. He now focuses on media consulting, helping clients build powerful personal brands …
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Send us a Text Message. The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience. In this …
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Jayson Waller is a renowned entrepreneur and motivational speaker. Jayson is the founder of multiple successful companies, including Powerhome Solar, and the star of the reality TV show BAMFAM on Amazon Prime. His journey from building a billion-dollar business to overcoming significant challenges exemplifies resilience and determination. Jayson sh…
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Send us a Text Message. A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility. In this episode, Jordan West gets into a little hack that's been making …
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Send us a Text Message. Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness. In this episode, Jordan West walks t…
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Benjamin Mogul is the founder and CEO of Cann-Ade Corporation, the exclusive producer of the world's first and only USDA organic certified cannabis-infused beverage. Benjamin's journey began with his passion for wellness and athletics, leading him to create Cann-Ade beverages, which are designed to promote relaxation and recovery. His products are …
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Send us a Text Message. Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are. In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares …
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Send us a Text Message. The importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word. In this episode, Jordan West gets …
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Send us a Text Message. Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers. In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into…
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Sydney Lich is an entrepreneur who began her journey in network marketing at the age of 22. Starting with just $50, Sydney moved from Montana to California, where she built a network marketing team of over 7,000 sales reps across multiple countries. She now co-leads PRISM, a sales coaching and recruiting agency focused on helping the next generatio…
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Send us a Text Message. The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential. In t…
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Matt Beck is the founder of Float8, brings extensive experience from the music industry to the wellness sector. He established Float8 to provide flotation therapy and other wellness modalities, helping clients achieve relaxation and recovery. His journey from managing stress in a fast-paced environment to creating a serene space for others highligh…
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Jimmy Everett is the culinary genius behind Driftwood Restaurant in Boynton Beach, Florida. Jimmy's journey began in high school, where a supportive culinary instructor set him on the path to success. From humble beginnings in local Florida kitchens to prestigious roles in New York and international locations, Jimmy's dedication to his craft has ma…
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Send us a Text Message. The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. In this episode, Jordan West and Lisa Tan from Reverie, a sleep technology company specializing in adjustable bases and customi…
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Rachel Galvin is a multifaceted artist with talents spanning acting, writing, and editing. Rachel has an extensive background in journalism, having written for over 40 publications and managing her own magazine, Independent Streak Magazine. With a career that includes theater, film, and a variety of artistic endeavors, Rachel brings a wealth of exp…
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Send us a Text Message. Integrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads. In this episode, Jordan West and Natasha Chilcott, a seasoned ma…
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Ready for a riveting episode of "Eric Likes Animals"? Tune in to "Don't Lick Toads" for three fresh environmental news stories and a fascinating feature on the Colorado River Toad. Get ready to be informed and entertained! Articles Talked About https://www.livescience.com/animals/insects/cicada-double-brood-event-what-to-expect-when-trillions-of-bu…
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Brett Miller is a talented musician with roots in South Florida and extensive experience in the music industry. Brett's journey has taken him from local gigs in Florida to the bustling music scenes of New York and Nashville, showcasing his dedication to his craft and entrepreneurial spirit. He is known for his unique blend of performance and songwr…
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Send us a Text Message. We uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation. In this episode, Jordan West and Michael Diesu gets into the upcoming changes in …
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Nicolas Kurban is a seasoned restaurateur with a rich background in the culinary world. Nicolas has managed prestigious restaurants and food and beverage operations in Las Vegas and Atlantic City and now brings his expertise to Delray Beach, Florida, with his unique Lebanese restaurant, Ammar. From his early days helping his father in Lebanon to hi…
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Send us a Text Message. The game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement. In this episode, Jordan West gets into the evolving lands…
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Send us a Text Message. The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer. In this episode, Jordan …
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Send us a Text Message. Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West …
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Nail Akhmadullin is a a dynamic entrepreneur and event organizer originally from Tatarstan, Russia. Nail has rapidly made a name for himself in Miami through his diverse ventures, including a rental business, marketing services, and organizing unique events like the Secret Mantra Party. His expertise spans gathering large audiences and leveraging i…
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Send us a Text Message. From understanding emotional motivators to designing ads that resonate with viewers, this episode offers a step-by-step guide to elevating your ad campaigns and how implementing psychology-based creative can generate outstanding results for your ecommerce brand. In this episode, Jordan West gets into part 2 of the Facebook a…
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Send us a Text Message. Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively. In this episode, Jordan West gets into the prevalent Facebook ad pro…
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Brad Cohen and Alejandra Vicent, co-founders of Trust Movement Only. Brad, a seasoned entrepreneur with a strong background in financial services, and Alejandra, a life coach and relationship expert, are dedicated to empowering individuals through mentorship and community support. Brad and Alejandra discuss the importance of building and maintainin…
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Misha Guseynov is a seasoned photographer known for his dynamic approach to capturing life's most significant moments. Misha's photography isn't just about clicking the shutter button; it's about crafting memorable experiences, emphasized by his robust customer service focus. His journey from snapping casual photos to becoming a sought-after profes…
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Send us a Text Message. Learn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates. In this episode, Jordan W…
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Send us a Text Message. Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives. In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bike…
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Melodie van der Baan is founder of Max Retail. Melodie, a seasoned entrepreneur with a deep background in independent retail and distribution, leverages her extensive experience to help retailers manage excess inventory efficiently. In this episode, Melodie shares her journey from running a retail store to founding Max Retail, a platform that assis…
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Josh Blum and Dr. Andre Caruso are the co-founders of Ivolve Performance and Development, which specializes in enhancing business and personal development through improved networking, communication, and follow-up strategies. Josh Blum, with a background in corporate partnerships and entrepreneurship, and Dr. Andre, whose expertise lies in behaviora…
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Send us a Text Message. From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop. In this episode, Jordan West gets into the la…
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Send us a Text Message. Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs. In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact…
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Ali Kaufman is the innovative founder of Space of Mind, a coaching company turned schoolhouse designed for students dealing with disorganization, inattention, and anxiety. Allie's journey began with assisting CEOs and hoarders, recognizing that the clutter they faced was not just physical but also mental. Her vision expanded as she observed familie…
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Send us a Text Message. Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches. In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the iss…
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Sebastian Rusk is a prominent figure in the podcasting industry, known for his expertise in helping people launch successful podcasts through his book "Podcast Sucks." Sebastian's background includes a diverse range of experiences from idea to iTunes, providing a proven podcast launch solution that helps busy individuals bypass the steep learning c…
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Send us a Text Message. We explored the revolutionary power of digital humans, streaming avatars, and how they're transforming online sales interactions. Imagine an empathetic, personalized sales experience that's available 24/7. From product recommendations to instant guidance, these AI sales agents are the game-changer your brand needs. In this e…
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Sandra Glandt, Mrs. International 2022, is a bestselling author, podcaster, and TV host on The CW, known for her work as a high-performance productivity coach. Her journey exemplifies a blend of passion and perseverance, focusing on empowering women. In this episode, Sandra shares her experiences with her three podcasts and discusses the significan…
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Send us a Text Message. Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success. In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-comm…
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Send us a Text Message. The realization of what truly matters in life, highlighting the shift in priorities toward simplicity, spending time with family, and maintaining a strict sleep schedule to avoid burnout. In this episode, Jordan West and James Pieper brings us an eye-opening conversation. They dive deep into the topic of burnout and its impa…
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Nicole Bentz is a multifaceted entrepreneur based in South Florida. Starting her journey with real estate over a decade ago, Nikki has distinguished herself as a luxury real estate agent working with a boutique firm, and she also shines as a co-owner of a high-end yoga retreat company. Her expertise is not limited to real estate; Nikki is also a re…
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Send us a Text Message. Planning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live. In this episode, Jordan West shares his insights on the potential of TikTok live shopping and prov…
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Send us a Text Message. Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces. In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value…
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Geoffery Schmidt is a dynamic individual with a remarkable journey in the business world. Geoff began his entrepreneurial path in 2009 from his kitchen, where he created the Florida Salt Scrubs brand. This venture exemplifies how grassroots beginnings can lead to substantial commercial success, as his products eventually adorned shelves across majo…
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Send us a Text Message. Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships. In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCo…
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Cesar Hernandez is the managing director and founder of Omni Public, a distinguished public relations and public affairs firm. Originally from Brooklyn, New York, Cesar has established a notable career specializing in introducing innovative concepts and ideas into the marketplace. He's collaborated with high-profile clients like Tesla, Uber, and Bi…
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Send us a Text Message. Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role th…
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Send us a Text Message. Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability. In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into th…
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