The world's great authors discuss their best-known novel.
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Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
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Amazon Fee Updates: After the Dust Settles With Tamara Vukovic - Episode 350
26:21
26:21
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Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today we’re joined by Senior Retail Marketplaces Account & Operations Specialist Tamara Vukovic to discuss the impact of the updated Amazon fees rolled out this year and how brands can navigate these changes effectivel…
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Toronto is a bustling city on Lake Ontario which is growing at an astonishing rate. Almost a third of Torontonians have arrived in the last decade and more than half were born outside of Canada. The city’s Mohawk name is , which means “the place on the water where the trees are standing".Noah Richler explores the fictional landscape of the city wit…
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2024 AVN Benchmark Wrap Up with Claire McBride from Stratably - Episode 349
28:58
28:58
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28:58
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. In this episode, we’re joined by Claire McBride, the VP of Research and Education at Stratably, to discuss the Amazon Vendor Negotiation (AVN) Benchmark Report. Authored by Claire alongside Martin Heubel of Consulterce…
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Kevin Kwan discusses his internationally best-selling novel, Crazy Rich Asians, with readers from around the world. Chinese-American academic Rachel Chu lives a modest and happy life with her boyfriend and fellow academic Nick. But when Nick invites her home to Singapore to meet the family, everything changes – starting with the first class flights…
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A Modern Approach to Bidding with Jordi Beltran and Carlos Sastre - Episode 348
15:53
15:53
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Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. This week we’re sharing a high-level conversation about bid management in Amazon's advertising ecosystem with retail media experts Jordi Beltran and Carlos Sastre. Join us to discover the nuances of bid management, its…
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Enter the MAITRIX: Lessons From Firstmovr’s Report on AI in Retail - Episode 347
33:46
33:46
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Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today we’re diving into the transformative technologies shaping the future of retail. Joining us are two pioneering minds in omnichannel education and AI, Chris Perry and Oskar Kaszubski, the founders of Firstmovr. In …
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The Importance of Profitability with Molly Thomas and Juan Munoz - Episode 346
22:14
22:14
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Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. In this episode, we’re joined by Acadia’s Retail Account Manager, Molly Thomas, and Retail Media Manager, Juan Munoz to discuss the rising importance of profitability in the e-commerce landscape. We’re diving into the …
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A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345
26:52
26:52
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26:52
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. In this episode, we dive into the intricacies of retail media allocation with guests Ross Walker, Head of the Retail Media Team, and Damiano Ciarrocchi, Senior Retail Media Manager. The trio explores the dynamic landsc…
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Retail Media’s Great Defrag with Mike Balabanov from Criteo
30:59
30:59
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30:59
Welcome to another episode of The Ecommerce Braintrust podcast! Today, we dive into the evolving landscape of retail media with our special guests, Mike Balabanov, VP of Agency Development at Criteo, and Damiano Ciarrocchi, Senior Retail Media Manager at Acadia. Our host Julie Spear leads an insightful discussion on the importance of data quality, …
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In Miriam Toews’s novel, Women Talking, the women of a remote Mennonite colony are hold secret meetings to talk about the crimes of the men who they live alongside. After years of being told that they were suffering from hysterical delusions, the women “came to understand that they were collectively dreaming one dream, and that it wasn’t a dream at…
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The Interplay Between Brand and Ecommerce: Lessons From Alicia Ponzani With Premier Nutrition - Episode 343
26:11
26:11
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Welcome to another episode of The Ecommerce Braintrust podcast! In this episode, our host Julie Spear is chatting with Alicia Ponzani, E-commerce Manager at Premier Nutrition. Alicia is here to share her valuable insights on how she transferred her skills from the brand side to e-commerce, the importance of collaboration between teams, the evolutio…
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Escape from Retail Island with Jared Belsky - Episode 342
20:59
20:59
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20:59
🎙️Interview with CEO of Acadia, Jared Belsky Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today we’re joined by Acadia’s CEO, Jared Belsky! This episode is all about the concept of "retail island”- a metaphor for the siloed nature of retail media. Jared sheds lig…
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Looking Forward to Prime Day [Part II] with João Couceiro da Costa - Episode 341
20:05
20:05
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🎙️Interview with Acadia Project Manager, João Couceiro da Costa Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today, we're diving into the intricacies of Prime Day 2024 with our expert guest, João Couceiro da Costa, an experienced account manager from Acadia's ret…
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Looking Forward to Prime Day [Part I] with Dusan Tepavac - Episode 340
26:26
26:26
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Interview with Dusan Tepavac Amazon Advertising Expert and Retail Media Specialist at Acadia Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. With Prime Day just around the corner, we decided to dive into the intricacies of maximizing success during one of the bigges…
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Percival Everett will be discussing his Booker-shortlisted novel The Trees. This powerful and fiercely funny satire centring on revenge and racial justice in America shifts genres between police procedural, magical realism and horror with wit and consummate skill. Percival Everett addresses some of America’s darkest history with an unusual mix of p…
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Expanding Your Amazon Business Internationally With Gary Hammerschlag - Episode 339
19:38
19:38
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In this episode of the Ecommerce Braintrust, Julie Spear, Head of Retail Marketplaces Services at Acadia, is joined by, Gary Hammerschlag, an account management team lead at Acadia, who shares his expert insights on the framework for evaluating potential markets, the process involved, and strategic considerations for brands looking to broaden their…
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Direct Fulfillment for Vendors - Is It Right for You? With Julian Pereira - Episode 338
22:35
22:35
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22:35
In this episode of the Ecommerce Braintrust, Julie Spear, Head of Retail Marketplaces Services at Acadia, is joined by Julien Pereira, Account Manager at Acadia and a former Amazon vendor and program manager with extensive experience in direct fulfillment operations. In this episode, they discuss the nuances of direct fulfillment and its fit for br…
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Mastering Ulta Ad Platforms: Inside Tips from Damiano Ciarrocchi - Episode 337
24:03
24:03
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24:03
In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Damiano Ciarrocchi, the Senior Retail Media Manager at Acadia and Head of the Retail Media Network Innovation team. They discuss the ins and outs of Ulta's retail media platform and what brands need to know to succeed in this unique beauty…
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New Amazon Marketing Cloud Capabilities with Ross Walker - Episode 336
24:22
24:22
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In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Ross Walker, Retail Team Lead, discuss the latest developments in Amazon's marketing cloud (AMC), focusing on advanced integrations of new data sources, paid features, audience insights, and the Events Manager. They highlight the importanc…
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Unveiling the PB Five Star Pickleball Brand: An Interview with Angela Caltagirone - Episode 335
16:53
16:53
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In this episode of The Ecommerce Braintrust, Kiri Masters sits down with Angela Caltagirone, the Chief Digital Marketing Officer of PB5 Star, a brand in the pickleball category. They discuss the official launch of PB5 Star at the Etail West conference in Palm Springs, the demographics of pickleball players, the brand's positioning and go-to-market …
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Award-winning Australian novelist Charlotte Wood joins Harriett Gilbert to answer questions from readers around the world about her novel, The Weekend. It's a story of grief and friendship; three women meet to clear their deceased friend’s beach house and find themselves uncovering secrets and stirring up memories. (Image: Charlotte Wood. Photo cre…
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The Modern Premium Beauty Brand Playbook - How AJ Patel Uses Data to Grow U Beauty - Episode 334
28:04
28:04
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28:04
In this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Jordan Ripley, Director of Operations at Acadia, are joined by AJ Patel, VP of Global Growth at U Beauty. They delve into the world of e-commerce, discussing topics such as the transition from analytics to e-commerce, the positioning of Ubeauty in the market, channel-…
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FBA Fee Changes Aftermath - How Can Brands Utilize Amazon Programs to Recover Profit Margins with Armin Alispahic - Episode 333
29:40
29:40
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29:40
In this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and guest Armin Alispahic, Retail Team Lead at Acadia. Julie and Armin dive into the tidal shifts occurring within Amazon operations and fulfillment and how these changes are impacting the 3P model. They explore the complexities of Amazon's fee changes in 2024, the challe…
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How Pharmacopia Leverages Brand Awareness as a Hotel Amenity Product to Sell More on Amazon With Andreliz Bautista McGlade and Lisa Levin - Episode 332
21:42
21:42
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In today’s episode, hosts Kiri Masters and Julie Spear are joined by Lisa Levin, and Andreliz Bautista McGlade from the personal care brand Pharmacopia. They delve into the history of the brand, its unique journey from natural grocery stores to exclusive hotel amenities, and its recent foray into ecommerce. Key Highlights: - Lisa Levin shares the o…
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5X-Ing Amazon Sales With a Brand Re-Launch: Ash McMullen From Advantice Health - Episode 331
31:27
31:27
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In this episode, host Kiri Masters interviews Ash McMullen, the e-commerce lead at Advantice Health, the company that manufactures the brands Amlactin, Kerasal, and more. Ash recently presented a case study about Advantice’s portfolio brand “Triple Paste” at eTail West in Palm Springs, sharing how a strategic re-launch of this brand on Amazon ultim…
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Multi award-winning novelist Ann Patchett will be discussing The Dutch House. A dark modern fairytale set against the very real world of post-WWII Philadelphia, tracing the love between a brother and sister, their vanishing mother, distant father and jealous stepmother. Ann Patchett tells the story of a family over five decades with a finely balanc…
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Equipping the next generation of eCommerce professionals - Nicole Hatley, Skechers
7:16
7:16
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In this episode of the e-commerce brain trust podcast, Kiri Masters, head of Retail Media Strategy at Acadia, interviews Nicole Hatley, Global Content Strategy Manager for Skechers, at the Etail West conference in Palm Springs. Nicole discusses her role in managing Skechers' content across all e-commerce platforms and countries and the unique chall…
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Downsides of Working With a Reseller to Sell Your Products on Amazon with Julie Spear - Episode 329
29:02
29:02
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29:02
In today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia. Kiri Masters and Julie Spear explore the downsides of Amazon resellers, and dissect the reseller model's challenges, discussing control and costs, and why it may not suit your brand. Key Highlights: - Reseller Model Insights: We define resellers and di…
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