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Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
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(Formerly the All The Responsibility Podcast)
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The Secrets of Product Management Podcast by Nils Davis: tips for product managers, covering storytelling, go to market,innovation, resumes, job interviews, PRDs, working with developers, persuasion and ...
Nils Davis
The Secrets of Product Management podcast by Nils Davis is for all product manager, product marketers, innovators who want to create more value in the world through successful products. Product management tips, covering storytelling, getting a job, resumes, persuasion and influence, and more.
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502: Use LAUNCH Code to ease the overwhelm when launching a B2B product – with James Whitman
40:23
40:23
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40:23
A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. It has six main parts: Listen to your clients, Assess the opportunity, Unify the team, Navigate the launch, Control the risks, and Hone the process. This frame…
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PDMA2024: The Inspire Innovation Conference for Product Managers, Leaders, and Innovators – with Spike and Bill
43:42
43:42
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43:42
Why product managers need to attend the longest running innovation conference Watch on YouTube TLDR The Product Development and Management Association (PDMA) Inspire Innovation Conference, on September 14-17, 2024 in St. Louis, MO, offers product managers and innovators a unique chance to grow professionally. Why Professional Development Matters fo…
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501: How product managers can build people-first cultures – with Gary Harpst
39:06
39:06
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39:06
How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers often face the challenge of significant responsibilities without formal authority. Creating a people-first culture is essential for gaining influence and driving innovation. A five-step model helps build this culture: caring, trust, …
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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick
53:23
53:23
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53:23
Outcome-Driven Innovation – for Product Managers Watch on YouTube TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. ODI pr…
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499: How to implement a 2-hour design sprint to solve complex problems – with Teresa Cain
33:31
33:31
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33:31
Solve problems as a team in just two hours – for product managers Watch on YouTube TLDR Imagine solving big product problems in just two hours instead of five days. Sounds impossible, right? Not anymore! Teresa Cain has cracked the code with her two-hour design sprint method. This quick and efficient approach to product innovation is changing the g…
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498: Real-world use of product life cycle management – with John Rovnan
31:55
31:55
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31:55
Mastering product lifecycle management – for product managers Watch on YouTube TLDR Product lifecycle management is key to successful product development and innovation. This article explores the stages of a product’s life, from launch to retirement, and how they differ across industries and product types. Here are the main takeaways: The classic p…
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497: Mastering product management strategy – with Andreas Maihoefer
32:22
32:22
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32:22
Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of product strategy, sharing insights from expert Andreas Maihoefer. We’ll explore key tools like the House of Strategy, which shows how different levels of strategy fit together, and the …
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496: Navigating career changes and personal growth as a product manager – with Tom Leung
32:34
32:34
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32:34
Product management and the tech industry Watch on YouTube TLDR In this episode, former Google product management director Tom Leung shares his experiences with recent tech industry layoffs and offers valuable advice for product managers facing career changes. Key takeaways include: Seeing layoffs as chances for personal and professional growth Embr…
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495: The reframing secret to getting a product management job – with Mary Baird
27:39
27:39
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27:39
How to successfully transition to a product management role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. However, as Mary Baird’s inspiring story shows, a successful pivot from nonprofit leadership to product management is not only possible but also incre…
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494: Developing Skills in Product Management and Leadership – with Chad McAllister, PhD
34:57
34:57
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34:57
What product managers need to elevate their careers Watch on YouTube TLDR In this episode, I share insights on developing essential skills for product management and leadership. I explain how mastering the seven knowledge areas of product management outlined by the Product Development and Management Association (PDMA) can help product managers elev…
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493: Perfecting Product Culture and Teams: Seventh Knowledge Area of Product Mastery – with Chad McAllister, PhD
24:07
24:07
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24:07
How product managers can master product culture and teams Watch on YouTube TLDR In this episode, I dive into the seventh knowledge area of product mastery: culture and teams. We explore the importance of fostering an innovation culture, understanding team dynamics, and navigating product teams’ common challenges. Key takeaways include: The impact o…
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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
36:01
36:01
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36:01
Mastering Market Research Techniques for Successful Product Management Watch on YouTube TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Common market research methods include focus groups, interviews, ethnographic research, customer site visits, and social media. Each…
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491: Product Design & Development: Fifth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
38:12
38:12
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38:12
How product managers can master product design & development Watch on YouTube TLDR This article explores the crucial role of product design in product management, focusing on ideation and concept design tools. It covers various ideation techniques such as SCAMPER, brainstorming, mind mapping, storyboarding, brainwriting, Six Thinking Hats, Delphi, …
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490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
How product managers can master product process Watch on YouTube TLDR – The Product Innovation Charter (PIC) is a short document that provides direction and alignment for a product development project. – Stage-Gate and Agile Stage-Gate are popular product development processes that manage risk and incorporate Agile elements. – Jobs-to-be-Done theor…
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489: Product Portfolio Management: Third of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
30:40
30:40
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30:40
How product managers can master product portfolio management Watch on YouTube TLDR Portfolio management is a crucial aspect of product development that helps organizations strategically allocate resources, balance projects, and align their product innovation efforts with overall business goals. By understanding the essentials of portfolio managemen…
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488: Product Innovation Strategy: Second of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
27:47
27:47
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27:47
How product managers can master product innovation strategy TLDR Ever wondered how top product managers create winning strategies? This article dives into the world of product management strategy, sharing insights from the popular Product Mastery Now podcast. We’ll explore: • What strategy really means in product management • How different strategi…
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487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
32:54
32:54
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32:54
How product managers can master product innovation management TLDR Want to level up your product management game? This article dives into the world of product innovation management, using insights from the Product Development and Management Association (PDMA) Body of Knowledge. Here’s what you’ll learn: • The ins and outs of product innovation • Wh…
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486: The 7 Knowledge Areas of Product Mastery – with Chad McAllister, PhD
32:21
32:21
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32:21
The essential knowledge areas that give product managers more influence and success TLDR Product mastery is essential for creating successful products and driving innovation within organizations. This article explores the seven knowledge areas crucial for product managers and innovators, as outlined by the Product Development and Management Associa…
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485: How product managers can navigate “Big-Bet” transformations – with John Rossman
35:33
35:33
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35:33
The habits that set apart transformational product leaders Today we are talking about why organizations are increasingly facing the need to transform and how to navigate those changes. If you have experienced a big change, you already know firsthand how challenging it is. All of us need to know the principles that make transformations successful, […
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163: Chad McAllister – Unveiling the PDMA Body of Knowledge
29:45
29:45
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29:45
Unveiling the PDMA Body of Knowledge with Chad McAllister This episode my guest Chad McAllister introduces us to the Product Development and Management Association’s (PDMA) Body of Knowledge (BOK), a valuable yet underappreciated resource in product management. Established in 1976, PDMA has been pivotal in advancing product development and manageme…
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163: Chad McAllister – Unveiling the PDMA Body of Knowledge
29:45
29:45
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29:45
Unveiling the PDMA Body of Knowledge with Chad McAllister This episode my guest Chad McAllister introduces us to the Product Development and Management Association’s (PDMA) Body of Knowledge (BOK), a valuable yet underappreciated resource in product management. Established in 1976, PDMA has been pivotal in advancing product development and manageme…
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1
163: Chad McAllister – Unveiling the PDMA Body of Knowledge
29:45
29:45
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29:45
Unveiling the PDMA Body of Knowledge with Chad McAllister This episode my guest Chad McAllister introduces us to the Product Development and Management Association’s (PDMA) Body of Knowledge (BOK), a valuable yet underappreciated resource in product management. Established in 1976, PDMA has been pivotal in advancing product development and manageme…
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484: Making customer research easier – with Prashant Mahajan
30:41
30:41
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30:41
Tools for making voice-of-the-customer insights more accessible to product managers Today we are talking about aspects of the Market Research knowledge area for product mastery. Specifically, we are discussing how to overcome challenges collecting actionable customer insights. Helping us with this is Prashant Mahajan, the founder of Zeda.io. Prash…
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483: Nailing the customer experience to improve product value – with Jason Friedman
37:58
37:58
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37:58
How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. But accomplishing that is complicated, and some teams lose focus on the real objective or start without a clear vision for what they need to accomplish. How can using the customer experience journey […]…
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482: People-first product leadership for higher performing teams – with Diana Stepner
27:47
27:47
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27:47
How product managers can empower their teams Today we are talking about how product leaders can create more effective teams by using a people-first leadership approach. Joining us is Diana Stepner, Head of Product for Education at the Chan Zuckerberg Initiative. Her approach to product leadership empowers individuals, fosters collaboration, and con…
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162: Chris Mason on Product Management Jobs and the PM Job Market
34:17
34:17
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34:17
Chris Mason on Product Management Jobs My guest on this episode is Chris Mason, the co-founder and leader of Intelligent People, a recruiting firm in the UK that focuses on product managers and other product people – designers, heads of product, etc. In our interview, he shares his insights on the state of the product Read More…
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162: Chris Mason on Product Management Jobs and the PM Job Market
34:17
34:17
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34:17
Chris Mason on Product Management Jobs My guest on this episode is Chris Mason, the co-founder and leader of Intelligent People, a recruiting firm in the UK that focuses on product managers and other product people – designers, heads of product, etc. In our interview, he shares his insights on the state of the product Read More…
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162: Chris Mason on Product Management Jobs and the PM Job Market
34:17
34:17
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34:17
Chris Mason on Product Management Jobs My guest on this episode is Chris Mason, the co-founder and leader of Intelligent People, a recruiting firm in the UK that focuses on product managers and other product people – designers, heads of product, etc. In our interview, he shares his insights on the state of the product Read More…
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