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This podcast series, produced by Byta/ byta.com, is based on our monthly online, live and free event of the same name. This series of interviews is designed to deliver the knowledge to enable tomorrow’s artists, their teams and industry leaders to better manoeuvre their way through the music ecosystem. Each episode features an in-depth one-on-one conversation with someone with extensive experience with the business of music. #HowWeListen Live: In Conversation is hosted by Byta’s founder, Mar ...
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How to Build a Sustainable Music Career and Collect All Revenue Streams is the podcast version of Emily White's #1 Amazon best-selling book. White brings each chapter of the book to life with handpicked world-class guests including Bon Iver's Justin Vernon, Imogen Heap, Kam Franklin of The Suffers, Warped Tour Founder Kevin Lyman, legendary attorney Donald S. Passman, Patrick Sansone of Wilco, and more. Host, Author, and Creator Emily White has been the forefront of the modern music industry ...
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How do you know when it's time to begin the creative process again? Host Emily White digs in on this & more w/ artist Lynz Crichton who has built a brilliant sustainable music career. Recorded live at The Academy of Contemporary Music Birmingham. Book this podcast was based on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.collectiveentinc.com/book2⁠⁠⁠⁠⁠⁠⁠⁠⁠. 10% off w/ co…
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I think PR today is more of a content coordinator or content facilitator because content right now is so fragmented across so many different mediums. Our job is really to generate awareness for what our clients are doing. Today’s guest on #HowWeListen Live: In Conversation, in Nancy Lu a seasoned New York-based publicist with over a decade of exper…
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Ian Mack is truly a force in the music industry as a deeply successful songwriter & entrepreneur at a young age who is CEO of Wondrmakr Group & so much more. This episode covers all revenue streams owed to artists that write, record/release and/or play live while digging in deep on Ian's extraordinary career through this lens & beyond. Book this po…
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Today we discuss all things merch and so much more. To do so, Host Emily White chats with her Northern Irish professional twin, Charlene Hegarty. Charlene is a leader in the music industry, serving as a board member for UK Music Futures. She's the Founder of Zero Myth in Belfast, Northern Ireland. Zero Myth is a creative development company acting …
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"When you create the conditions to be able to cultivate the work that you want, then that's what's going to allow you to thrive." Today’s guest on #HowWeListen Live: In Conversation, in Emily White. Host Marc Brown sits down with Emily White to discuss her inspiring journey from Wisconsin to New York, and how her educational and professional experi…
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Now it's time to start playing live as effectively as possible. This starts with putting together your strongest live show possible. As well as doing so in a manner that increases your local draw allowing you to leverage your headlining "hard ticket" count into support slots, metrics based touring & more. Host Emily White gives an overview on how t…
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“I run my band like a startup and I run my startup like a band” Today's guest is Roman Rappak not only the Co-Founder and Chief Creative Officer (CCO) at Ristband, but also the frontman for the touring band: Pivot. Roman shares his background, detailing his start in the music industry as a musician forming a band and making beats on a laptop, event…
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Musicians often want to know how to spread the word on their music. But are also understandably overwhelmed with options from DIY to high priced marketing agencies. Part two of this episode digs in on that & so much more by interviewing punk legend John Robb of The Membranes. In addition to his beloved music, John is credited with coining the phras…
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Musicians often want to know how to spread the word on their music. But are also understandably overwhelmed with options from DIY to high priced marketing agencies. Host Emily White breaks down how to most effectively promote your music to press, radio and more whether you have a budget or not. To do so, she chats with Manchester, England musician …
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It's time to distribute your music worldwide! This episode will teach you how to do so with the highest profit margins while collecting the most fan contact information for your future use (which is fundamental to building a sustainable music career), streaming best practices & more! To do so Host Emily White interviews Sam Wilce - Partnership Mana…
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Part two of this is a new conversation with Newcastle natives DJ Patrick Topping & industry innovator Steven Braines on their incredible careers, their thoughts on music publishing, sync & more. Recorded live at Newcastle College. Special thanks to Generator, Alice Fuller & Ste Dunn. Book this podcast was based on: ⁠⁠⁠⁠⁠⁠⁠https://www.collectiveenti…
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“The first tip that I give all artists is to be organized and cohesive. You don't know what someone's entry point is going to be to you and your music”. Today's guest is Brian “Z” Zisook is the Co-Founder & SVP of Operations & Artist Services at Audiomack. In this episode, Brian and Marc discuss preparing for online success as an artist by strategi…
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Music publishing has sent fear into the bones of countless musicians & songwriters. This episodes shatters that notion but clearing defining music publishing and ensuring you're collecting on it in full. Note that music publishing is the NUMBER ONE missing revenue stream host Emily White encounters when speaking with musicians worldwide. And if you…
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It's finally time to record! Host Emily White interviews Luke Pickering, Head Engineer at London's iconic Church Studios to discuss how to do so, whether you have a budget or not, recorded live at Church. Massive thanks to TheWRD from the Ivors Academy for making this tour & season happen! Supercharge your knowledge and career in the music business…
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Before you hit the studio it's crucial that you have all of your songwriting, producer, player and recording agreements in place. Which can feel overwhelming. This episode streamlines that process for you to protect you and your work for the long-term. To do so, Emily chats with deeply successful indie artist Sam Heaton of EYRE LLEW, who is also bo…
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Episode two of our live UK podcast tour brings us to the gorgeous Music Recital Hall at Anglia Ruskin University in Cambridge, England. What better way to open an episode in a Recital Hall than with a live performance? Guests Jonathan Czerwick and Emily Frazer do that with a beautifully performed song. Host Emily White then lays out what artists sh…
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Welcome to SEASON FOUR of the How to Build a Sustainable Music Career & Collect All Revenue Streams! This is our first ever international tour where Host & Author Emily White travels around nine cities throughout the United Kingdom to explore various music scenes and ecosystems. To kick things off Emily discusses how to "Get One's Art Together" wit…
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"So it's our job to get the best possible deal. So basically, there's no database, how long is a piece of string? Just make sure you're working with someone who knows the industry and who knows what music is worth?" Today’s guest is Simon Pursehouse, Global Director of Music Services at Sentric Music, an “industry challenging” music publisher. Simo…
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We were originally scheduled to have Haitian-American artist Melly Sings on our Season 3 premiere, but she unfortunately had a family emergency and needed to re-schedule for our live taping. Instead, Host Emily White caught up with Melly recently to cover the entire previous season, taking the audience through Melly's growing career from recording …
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" I think socioeconomic status and background is one of the key areas where the music industry isn’t diverse enough." Today's guest is Lara Baker, General Manager at FUGA for the UK & Ireland. On top of being named in Billboard's International Power Players 2022, she was also honoured with Music Week’s Women in Music Roll of Honour and SheSaidSo's …
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Welcome to the SEASON 3 FINALE of the How to Build a Sustainable Music Career & Collect All Revenue Streams podcast! We've covered everything you need to know to do just that throughout this season's episodes. But what happens when it all becomes too much? In this episode, host Emily White digs in with Duckworth manager Xtina Prince getting real on…
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You did it! We've now taken you through each step of building a sustainable music career, while ensuring you're not missing a single revenue stream along the way. But how does one know when it's time to wind down a release and begin the creative process anew? To explore this topic Host Emily White chats with Lucas Silveira, the first openly transge…
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Today we bring the “revenue stream checklist to life,” ensuring you’re not missing a single revenue stream owes to you if you write, record / release music and play live. We’ll also cover bonus revenue streams that aren’t necessarily owed to you for writing and releasing music, but that you’ll need to proactively work on to generate. To do so, Host…
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We're back to talk all things merch! There are a slew of new "on-demand" merch companies out there but Host Emily White feels Fourthwall is taking care of artists & fans with quality gear, along with hybrid options for traditional merchandise! Learn more about this Mr. Serena Williams / Alexis Ohanian backed company in this episode and what sets Fo…
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Peter Shapiro is the best known and most influential concert promoter of his generation. He owned the legendary Wetlands in New York City and has gone on to much bigger things, including Brooklyn Bowl (NYC, Las Vegas, Philadelphia, and Nashville), the Capitol Theatre in Port Chester, producing U2 3D, and promoting the Grateful Dead’s fiftieth-anniv…
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We're back for Part 2 of this epic episode! Now that your music is out worldwide, it's time to spread the word as far and wide as possible. To do so, Host Emily White chats with Junae Brown, known as The Beyoncé of Marketing, on how to do just that. This episode covers how market with or without a budget. Happy listening & learning! This season was…
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Welcome back! Now that your music is out worldwide, it's time to spread the word as far and wide as possible. To do so, Host Emily White chats with Junae Brown, known as The Beyoncé of Marketing, on how to do just that. This was another EPIC episode so we've split it into two parts! To begin, we'll dig into Junae's extraordinary career & how she be…
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This episode closes w/ an epic ending in which the audience erupted in applause after a lengthy session and we received some of the best and most thought provoking audience questions from musicians to-date. We hope you learn as much as we did from Juel Concepts' Kristin Juel and her incredible work in the ever evolving space of web3 not limited to …
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We're back for part two of Setting Up Your Release & Distribution Plan! Today we dig into the incomparable Kristin Juel's incredible career and what led her to become an expert in web3 not limited to the blockchain, the metaverse and NFT's. But for more on that, you'll have to check out part 3, which will be out two days from this episode's release…
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Welcome back! This season's episode on "Setting Up Your Release & Distribution Plan" was so epic, we split it into 3 parts. To begin, host Emily White breaks down how to distribute your music to maximize monetization. Which is a massive area Emily sees artists leaving a ton of money on the table. Part 2 will drop two days after the release, so stay…
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One of host & author Emily White's goals in life is for songwriters to be able to clearly define music publishing in a way that they understand and can communicate to others. As well as collect on their music publishing in full. As publishing is the #1 missing revenue stream Emily identifies in her years of conversations with musicians. This episod…
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Welcome back! Now that you have your art together, your pre-recording marketing platforms and your business affairs in place for your music, it's time to record. In this episode, host and best-selling author Emily White interviews Audio Pictures' Founder Ryan Burvick. Ryan leads Columbia University's Beats, Rhymes & Justice program that teaches dig…
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" If you’re passionate you should be able to find the hustle because it’s what you love to do. Most people in the music industry are passionate, so if you’re not then it’ll be hard to get to the hustle. My main piece of advice: Find what you’re passionate about and the hustle will follow." Today's guest is Daniel Seligman who has been active in the…
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Before you hit the studio it's crucial that you have agreements in place for your producer, players, co-writers and anyone who sets foot in said studio. This episode breaks down how to do just that, whether you have a budget or not, by interviewing Cosynd CEO Jessica Sobhraj whose company provides simple legal agreements built for music. Let's do t…
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How do you build a sustainable music career? You start by making great art, which we covered in the previous episode. The other component is to collect as much direct to fan contact information from your audience as possible, ideally in the form of their mobile phone number. This episode explains how to do just that with Community.com, which is the…
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We're back! I'm SO thrilled to share this season with you, which was recorded live at Tower Records' new Tower Labs in Brooklyn for New York Music Month. Episodes will drop weekly for this season w/ full video available for free on Spotify. To kick things off, we're starting at the beginning by discussing how to "Get Your Art Together" w/ Namel “Ta…
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"If you really, really love an artist, reach out and buy their record, buy their T-shirt, send them money, and appreciate how much blood sweat and tears go into that song that you listen to every day." Our guest on today’s episode is Andee Connors, Pandora’s Senior Manager of Catalog & Creator Services. Pandora is only accessible in the USA, but it…
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"Sometimes I feel like smaller labels are often better because they can help you without you having to do things you don’t want to do. When you sign to a big label, you need to play the game if you want to get the max benefit." Our guest on this episode is May Mahmoudi, A&R at Ninja Tune’s Big Dada Records, as well as working in the sync department…
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We're back already! Welcome to a special episode where we're highlighting the great work beatBread is doing to pay artists cash advances for streaming royalties with the artist / rights holder maintaining full control and all rights. Matthew is a major label veteran who, along with beatBread CEO & Co-Founder Peter Sinclair, realized that many artis…
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We did it! You now know how to release your music in a sustainable manner for the long-term, while ensuring you're not missing a single revenue stream along the way. But what happens when it all becomes too much? This episode breaks down traditional industry roles while also showing you how to mix & match team members to create a custom team built …
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We did it! You've made it to the end of your first sustainable release cycle, while ensuring you're not missing any revenue along the way. Now what? It's time to go back to the beginning to deduce when you're "ripe" & ready to record. However, this should be empowering as you will learn this information in a deeper & more meaningful way each & ever…
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This episode covers all revenue streams owed to you if you write, record / release music, play live & more. To do so, Host Emily White goes deep w/ Lachi on how she has got to where she is today as well as how she specifically collects on all of her revenue streams. Lachi is an award-winning creative artist, performer, Grammys Board Governor & Foun…
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"I'm reaching out to people because of their work ethic and because of their consistency. I believe in their journey and I feel like it's only a matter of time before something huge happens" Our guest on today’s episode is Obinna Agwu. Newly appointed A&R Executive at Horus Music Nigeria, Obinna Agwu is also an artiste manager and music business co…
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Cruising right along since you've gotten your art together, have released your music & are prepping for live appearances. Merchandise or "merch" can be a lucrative revenue stream - if you're savvy about cost of good sold & more. To go deep on all things merch Host Emily White chats with Ambient Inks' & longtime artist manager Christopher Moon. Happ…
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Host Emily White used to be a global tour manager. This episode teaches you how to book & promote your shows as effectively as possible as well as how to get booked on festivals. This episode also covers key vocabulary terms from the live industry that you need to know. While also sharing how artists are paid for live performances, how to land supp…
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Your music is out! Now what? It can be overwhelming to wade through the variety of options available for promoting your music. That said, if hiring the same promo team always equaled success, than everyone would follow that exact path. This episode navigates the promotional tools that are available to you. As well as how to work most effectively wi…
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It's time to release your music! But how do you do so to maximize revenue? Your fans want to support you in the best way possible, but they don't know how if you don't tell them. We covered launching a pre-order in S2.2/E29 of this season, Pre-Recording Marketing Foundation, so you should already be monetizing your music before it's even out. When …
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Music publishing has struck fear into the bones of countless songwriters / artists & music industry professionals. But there is truly no need! Our goal is for you to clearly define what music publishing is & how to collect on it IN FULL. Music publishing is the #1 missing revenue stream Host & Author Emily White sees when meeting with & talking to …
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It's time to record! The digital revolution has leveled the playing field with regard to accessing recording tools. But with such a wide array of options, it can be overwhelming to know where to begin, as well as know when a recording is finished. Or is it ever? To guide us through all things recording, Host Emily White chats in-depth with Ana Ocho…
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"When I first hear a song, it doesn't matter if it was released today, one year ago or 10 years ago. It's new to me, the moment I first hear it, and that's the same for your fans." Our guest on today’s episode is Mike Warner, founder of Work Hard Playlist Hard – The DIY playlist guide for Artists and Curators. Mike is also the Head of Editorial Mar…
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