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The Content Box

Two Brothers Creative

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The Content Box is your full-service content marketing solution. Stop feeling overwhelmed by digital marketing and take control with simple, practical solutions, systems, and tools we'll share with you in every episode. Hosted by Matt Tompkins and Tracy Winkler, a marketing and business coach who is truly passionate about helping you without expecting anything in return (except maybe for you to feel less stressed and set up for success!).
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Feeling the squeeze of a tight economy? Discover why slashing your marketing budget could be your biggest mistake. Matt and Tracy break down why this is a critical error and share how smart companies use marketing to gain a competitive edge during challenging times. With real-world examples and proven strategies, they'll show you how to adapt your …
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Is your marketing strategy falling flat? Discover how to maximize your reach by focusing on the top 3 online platforms: Google, YouTube, and TikTok. In this episode, we break down a streamlined approach to content creation, local SEO, and Google Business Profile optimization. Marketing experts, Matt and Tracy, provide actionable insights and a free…
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Are you being ripped off by your marketing company? Discover how to avoid falling victim to marketing scams and ensure you get the results you deserve. In this episode, Matt and Tracy share the red flags of a shady marketing agency and the green flags of a trustworthy one. They discuss the importance of clear contracts, transparent communication, a…
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Are you tired of pushy sales tactics that turn customers away? In this episode, we reveal the secrets to selling without selling. Discover how to build trust and authentic relationships with potential customers, transforming sales into a collaborative process. Learn the power of asking insightful questions, truly listening to their needs, and offer…
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Feeling overwhelmed by the sheer number of social media channels? In this episode, we tackle the common misconception that businesses need to be on every social media platform. Revealing the importance of focusing your efforts on one primary channel and optimizing it for results. Learn how to leverage your website as a central hub for your online p…
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Struggling to grow your business? The answer might lie in knowing your ideal customer. In this episode, Matt and Tracy dive into the importance of defining your target audience. They discuss the common pitfalls of trying to appeal to "everyone" and how niching down can actually lead to a wider reach. Download your FREE PDF worksheet HERE and create…
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Why are you wasting so much time creating marketing content? How would you like to create 30 days of content in just 30 minutes? That's the potential of "The Content Box. " In this episode, you'll get a concise, step-by-step content marketing guide that walks you through the core elements of The Content Box, how it works, and how to get started. Th…
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Content isn’t King—it’s the entire Kingdom. This podcast is your full-service marketing solution and each episode makes marketing easy to understand and simple to do. You deserve more from your marketing (you deserve results!), which is precisely what The Content Box delivers in every episode. Hosted by Matt Tompkins and Tracy Winkler of Two Brothe…
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Tired of marketing strategies that drain your budget? Discover the hidden power of micro-influencer marketing with seasoned entrepreneur Tim Rexius. In this episode, we dive into the world of influencer marketing, separating fact from fiction. Tim shares his expertise with platforms like JoinBrands, highlighting the significance of genuine connecti…
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The real estate industry is highly competitive and winning client’s trust is crucial for any successful business. So, how do you win the client's trust? Joining us in this episode is Jay Miralles, serial entrepreneur and real estate expert. Jay and Matt explore the common pain points agents face and discuss how to overcome them with simple, effecti…
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How do you market to men? It’s not as easy as you think, but who better to have the answers than Jess Goldoni, Marketing Director from Limitless Male Medical, and Tracy Winkler, COO at Two Brothers Creative, who join Matt to discuss the art and science behind marketing to men. From consumer behavior and male psychology to decision-making, health ma…
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Are you lost in the maze of marketing options? With so many social media platforms, website SEO, video content, and more, it becomes overwhelming where to best invest your time and resources. In this episode of Midwest Mindset, Matt is Joined by Dr. Tonya from Pain West, a pioneering clinic in Omaha, Nebraska. Dr. Tonya shares her personal struggle…
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Every business is trying to figure out how they can use AI to get the advantage over the competition, but in our attempt to embrace this new trend, are we actually making some critical mistakes that could put our business even further behind? On this episode of Midwest Mindset, we’re joined by Shawn Quintero - ERS COO and CAIO, who is an expert in …
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Does your business need a podcast? Yes! On today's episode of Midwest Mindset, we're joined by podcast expert Kevin Chemidlin from Grow the Show, and he explains why having your own podcast is the number one most effective marketing tool your business could be employing right now. From using the podcast to generate leads, to helping with recruiting…
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Are you harnessing the power of video for your business? On this episode of Midwest Mindset, Host Matt Tompkins and the crew discuss the essential elements that can transform an ordinary marketing video into a powerful tool for business growth. Don't miss out on the potential of using every social media channel as a video platform in today's digita…
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What does it take to build a successful business against all odds? In this episode of the Midwest Mindset, host Matt Tompkins is joined by guest Shane Harrington, the owner of Club Omaha. They discuss the remarkable success story of Shane's business, which generates over $2 million annually through grassroots marketing tactics. However, because he …
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Welcome to another enlightening episode of the Midwest Mindset podcast! In today's episode, we dive into a topic that has intrigued us all at some point in our lives - those infamous drug commercials. You know the ones I'm talking about - those cheesy advertisements where customers are miraculously frolicking in a field after taking that magic medi…
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Nebraska. Honestly, it’s not for everyone. Good slogan or a massive fail in advertising? On this episode of Midwest Mindset, we sit down with Klar, Inc. owner and brand marketing guru Chad Dodd who helps break down the reasons why Nebraska’s recent tourism campaigns haven’t exactly pulled in the numbers they may have hoped for, even though more peo…
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Would you rather have a legacy or more likes? On this episode of the Midwest Mindset, we have the privilege of sitting down with youth speaker, author, and entrepreneur Mike Smith, who discusses how his book Legacy vs. Likes is reaching more than just an adolescent audience, which was its initial audience; however, now it’s actually beginning to re…
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What exactly does an entrepreneur do? On this episode of the Midwest Mindset, we dive into what a day in the life of an entrepreneur looks like and what types of mistakes most entrepreneurs make that you can avoid. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective m…
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Are you using the right social media platforms? There might be one that you're overlooking, and it could be a big missed opportunity for your business! On this episode of the Midwest Mindset, we dive into the world of LinkedIn and how this social media channel is evolving into a hidden secret for building a business's online brand and audience. Two…
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So you’ve got a great marketing strategy and the right people to implement it. Success is guaranteed, right? Not necessarily. On this episode of Midwest Mindset, the boys are joined by operations guru and business growth coach, Tracy Winkler, as they discuss reasons why even the best marketing can still fail. From a lackluster operations department…
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Is being in love like running a business? In this episode of the Midwest Mindset, we talk about the three stages of any relationship: curiosity, enlightenment, and commitments. Because so many businesses don’t know who their ideal customer is, they try going after everybody, but, just like in dating, that rarely works. Tune in and find out how to b…
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Do you ever wonder why so many local commercials seem so awful? In this episode of Midwest Mindset, we will take a deep dive into why local TV ads often fall short. From misguided advice to tone-deaf cultural references, there are several reasons why these ads are so bad. But don't worry: We also provide three tips that will help you make sure your…
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What’s the secret to finding success in business? Being a little delusional (or maybe a lot, depending on who you ask). On this episode of Midwest Mindset, Matt explains the need to be delusional if you’re looking to start your own business, how knowing too much at the onset of a new business venture can be more harmful than helpful, and how someti…
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Let's face it: just because we might be good at one thing, doesn't mean we're good at everything. Too often business owners think because we're experts in what our business specializes in, we're experts in everything else. However, that's rarely the case...especially when it comes to marketing. On this episode of the Midwest Mindset, we dive into t…
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As an entrepreneur, failure is inevitable, but what happens when that failure is made public? On today’s episode we dive into PR and the best way to prepare, prevent, and react to public failures and tragedies. Our special guest, Gwenn Aspen founder and CEO of Anequim, shares firsthand experiences of dealing with public failure and coping with empl…
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So, how do you make money with your podcast? Well, contrary to popular belief, it's not just about advertising or sponsors. In fact, only a small fraction of podcasts actually qualify for third-party monetization. So, what's the real key to making your podcast profitable? It goes beyond download numbers or listeners. Join us today as we chat with E…
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How do you handle bad publicity? What if your business is receiving attention in all the wrong ways? How do you deal with criticism? In today's #MidwestMindset, Matt shares his personal story of bad publicity and blackmail after one very private picture was stolen from his phone. After very difficult moments and many lessons learned, he gives us hi…
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The valet may open the door, take the keys, and park the car, but the hotel housekeeper cleans up after you! So, why do we tip the valet but not the housekeeper? Well, the answer is pretty simple: one is face to face, and one is out of sight, out of mind. On this episode of the Midwest Mindset, Matt breaks down the power of face-to-face sales over …
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The boys from WMK are back! In this episode of the Midwest Mindset, Matt sits down with Murphy and Walt from WMK Media in Omaha. WMK is quickly building a reputation for creating viral content on YouTube that in turn is not just getting them more views, but it’s starting to make them money. So what are the tricks to monetizing YouTube longform vide…
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What do the most successful entrepreneurs, millionaires, and even billionaires all have in common? They focus on the little things. The big little things, if you will. In this episode of the Midwest Mindset Matt dives into what little things you need to be doing to build long lasting success. From making your bed to journaling at the end of the day…
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Paid or organic: which is better for your business? On this episode of the Midwest Mindset, Matt sits down with AnnMarie Fereday and Matt Falcon from Refine Marketing as they break down the difference between paid and organic advertising, the advantage to “paying for clicks,” and the red flags businesses can look for when hiring a marketing firm. F…
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Let’s talk about how to kill your business! Wait, what? In order to not kill your business, it helps to know the pitfalls to avoid! In this episode of the Midwest Mindset, we dive into major marketing mistakes that many small business owners make. From trying to imitate industry leaders to just throwing a wide net out on social media, tune in and f…
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The boys from WMK are back! In this episode of the Midwest Mindset, Matt sits down with Murphy and Walt from WMK Media in Omaha. WMK is quickly building a reputation for creating viral content on YouTube that in turn is not just getting them more views, but it’s starting to make them money. So what are the tricks to monetizing YouTube longform vide…
  continue reading
 
Just how do you turn a marketing failure into a marketing success? In this episode of the Midwest Mindset, we sit down with Anequim CEO, Gwenn Aspen, as we talk about her company's past marketing attempts, failures, and successes. Let's embrace the cringe of our past mistakes so we can learn from them and turn our marketing failures into success. W…
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How do you land a government contract? Are you discouraged because there doesn’t seem to be any opportunities? Getting a government contract can be a great way to generate consistent income, but the process can be daunting. In this episode we’re joined by Veronica Doga and Harold Sargus from the Nebraska Business Development Center and they special…
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In this week's episode of the #MidwestMindset podcast, we sit down with Tracy Winkler, a Professional EOS Implementer, to discuss the importance of building a team that values accountability. Accountability is the key to your marketing success and Tracy gets us started with the 101 on EOS and Traction. Download your FREE Vision/Traction/Organizer (…
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Artificial intelligence – some are calling it the dawn of a new technological age while others are comparing it to Terminator 2: Judgment Day. But when we break down the drama and pull back the curtain, what are the facts about AI? And what are the advantages and disadvantages of using artificial intelligence for your business? In this episode, we …
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How do you engage and bring value to your potential customer without giving away all your business secrets? What if we told you that you don´t lose anything by giving your audience all your knowledge and expertise; in fact, you’re more likely to receive qualified leads without having to spend high marketing prices. In this episode, we´re joined wit…
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What does street marketing look like today in the era of all things digital? It turns out that the same basic principles of physical flyers, in-person events, and networking apply just as much to today’s digital marketing as it did 20 years ago. In this episode we are joined once again by Todd N Tyler Radio Empire’s own Mike Tyler, who shares the o…
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The world is now digital so where do old-school mediums like radio fit into your marketing strategy? Yes, there are some very easy ways to waste a lot of money in radio advertising, but there are a lot of secrets to radio advertising that are effective and very affordable for small businesses. Today we’ll break down radio advertising and the secret…
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It's time to embrace the truth: Facebook and Instagram are now video platforms just like TikTok and YouTube. This means that video-based marketing is the most effective tool to market your business. In this episode, we're joined by Walt Sanders and Michael Murphy of Omaha's WMK Media, who will show you how to use video to grow your business. Click …
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Stop thinking of a podcast as entertainment or a 'show' and start thinking of it as what it really is - a tool. And not just any tool - Podcasting is the most affordable and effective marketing tool available to small businesses today. Erik Johnson is the Sr. VP of Programming for iheartmedia and The Podcast Talent Coach, who joins Matt Tompkins to…
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What is the secret behind the world’s greatest salesperson? Joe Girard is listed in the Guiness Book of World Records as "The World's Greatest Salesman." He has sold more cars than 95% of car dealerships in North America, more than 13,001 in total. There IS a secret to his success and this secret is revealed in this episode of the podcast. The best…
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Do you know what your value is? As business owners, we’re never given an instruction manual to know what our time is worth or what a fair price is that we should be charging for our services. As we’re starting out, it's very easy for us to undervalue our business and what it is truly worth. In this episode, we’ll learn how it all comes down to havi…
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Should your business be on every social media platform? I think it's a very fair question to ask, considering the amount of time, personnel, and money we throw at a multi-channel social media marketing strategy. This is not an anti-social media episode but this is a podcast for us to learn how to use Social Media correctly so that you get the resul…
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For most small businesses, the answer is yes. What can you do with your website so that it is a tool working to help your business and not hurt it? This episode is your website 101 course with our guest, and professional web designer/branding/marketing expert, Chad Dodd of Klar, Inc. We'll cover: Common mistakes we make with our website Defining th…
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Why do people buy? Do we buy products and services because of the facts or 'the specs,' or do we make purchases because of how it makes us feel? Understanding why people buy is fundamental to your business because you can't craft the right message if you don't know the answer to this question. In this episode we will showcase this Facts vs Feelings…
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Why isn't my marketing working? This is a common question business owners ask when they are doing everything they think they are supposed to be doing but aren't seeing results. In this episode, we have the three most common mistakes that businesses make when it comes to their marketing and simple, effective, and affordable ways you can turn it arou…
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