show episodes
 
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Each Wednesday, join Dana Snyder, digital strategist for nonprofits and CEO and Founder of Positive Equation, as she interviews guests sharing real-world digital marketing case studies from organizations making a positive impact in the world and short-form episodes with actionable social media tips to implement right away. Whether you’re lo ...
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Donor recognition has evolved over the last 20 years. Non-Profit organizations are constantly innovating new ways to recognize those who give back. Donors selflessly give, improve the lives of others, and ask for nothing in return. That begs the question... What is the best way to show appreciation to our donors, boosters, and fundraisers? On this show, we will sit down with leaders and innovators of the Non-Profit industry to ask those important questions. Exploring modern ways and best pra ...
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show series
 
Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment. In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative. Francesca shares their brilliant one page funnel strategy (and how it was a…
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If you have a controversial issue or topic that your organization focuses on, sometimes it’s difficult to figure out how to market and share your mission – especially if you're getting shut down and censored by platforms for sensitive or politicized material. Jayde Powell and Gbemi Maiyegun, co-founders of Weed for Black Women, GET IT. In fact, the…
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How can a perfectly crafted cold email turn heads in the corporate world? Today, we're diving into the secrets of strategic content with the always insightful Chris Barlow. Specifically, you’ll hear how a human trafficking nonprofit managed to captivate corporate sponsors within 30 days by sending just TWO intentional emails. Chris breaks down the …
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What’s the unique approach nonprofits have when it comes to landing press opportunities? In the current media landscape, we’ve been told it’s getting harder to stand out (but it doesn’t have to be!) Danielle Finck is a seasoned PR savant and the founder and CEO of Elle Communications. This episode peels back the layers of the media landscape's evol…
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Is it time to reimagine your donor pipeline? With a track record of doubling crowds and quadrupling donors for the California Symphony, Aubrey Bergauer has been likened to the Steve Jobs of classical music. In her tenure from 2014-2019 as Executive Director, she walked into the role during a state of financial crisis and alarming churn rates. Why w…
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Impact communications is so much more than a “buzzword.” What does it actually look like in practice? Tessa Danelesko is an expert in harnessing communication for social impact. She's not only an account director at Yulu, but also the Co-Executive Director of the Impact Communications Institute, and she brings a wealth of knowledge on creating narr…
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How do you go from a transitional audience of Facebook followers to a level of deep engagement where you actually get to know them? I always love sharing interesting tech and tools, which is why I’m excited to introduce you to Nick Black and Jeremy Berman, the founders of GoodUnited. This dynamic duo are lifting the veil on their mission to transfo…
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Celebrate with me as we mark two incredible years of Missions to Movements, and what a journey it's been! Leave a review: ratethispodcast.com/m2m I'm taking this special moment to extend my deepest thanks to you, the heartbeat of this podcast, for propelling us to stunning heights in podcast rankings and for enriching our space with your invaluable…
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If you think Facebook doesn't work to acquire donors anymore, this case study with Chelsea Edwards from the Colorectal Cancer Alliance will prove you otherwise. For the past three years as the Senior Director of Peer-to-Peer Giving, Chelsea has been instrumental in amplifying their fundraising campaigns, like "Lead From Behind", which harnessed cel…
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Meghan Walsh from Roots Ethiopia is back to bring a fresh perspective on how my Grow Your List Ads Challenge (and a killer lead magnet) helped them bring in over 800 email subscribers at $1.93 per lead! Together, we explore the creativity and collaboration behind Roots Ethiopia’s e-cookbook, which weaves together the allure of Ethiopian cuisine wit…
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Do you think Facebook ads are challenging and confusing? Cassie Turczyn from the Minneapolis Heart Institute Foundation is here to guide us through her journey of conquering the complexity of paid ads, resulting in over 21,000 impressions and 200+ new emails for their list! The last round of my Grow Your List Ads Challenge paved the way for MHIF to…
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Navigating the intricate dance of brand partnerships and their ability to echo our deepest values is NO small feat. Enter Eric Bigger, a reality TV personality who has pivoted towards a profound mission in healing and personal development. Eric opens up in today’s episode about his Baltimore roots and spiritual awakenings, and how he harnesses his …
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How does a successful ad funnel thrive on Facebook and Instagram? Let's crack the code together with Jennifer Spivak, the powerhouse behind The Ad Girls Agency and a top Facebook Ads Manager to watch. Jennifer breaks down the importance of refining your offer and your messaging and why bold copy and creative REALLY matters. She’ll also dissect the …
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Today, we're exploring the depth and responsibility of trauma-informed storytelling with Maria Bryan, who will guide us through the intricate process of sharing these sensitive narratives within the nonprofit marketing world, ensuring that the dignity of those who have bravely lived these stories is not compromised. Maria's expertise in trauma-info…
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Prepare to be wowed by Cody Hays of Marketing Mission as he unravels the story of how he created a year's worth of emails in just 3 weeks. Plus, he was able to generate $61,000 (!) in revenue from ONE email. This episode zeroes in on Cody's revolutionary approach to time batching 50+ emails and how he harnesses automated email campaigns that are no…
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Today we're stepping into a world where technology meets humanity. My good friend Tim Lockie is here to break down his revolutionary concept "The Human Stack", that champions the integration of human elements into the nonprofit tech sphere, prioritizing meaningful connections and community building over mere data collection. In this episode, we'll …
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Unlock the secret to standout nonprofit design (without breaking the bank!), as we sit down with the inspiring Bex Toms of Designed to Be Kind. She'll share how Canva's groundbreaking platform is reshaping the design narrative, proving to be a boon, not a bane, for industry professionals and novices alike. Canva's innovative tools are not only keep…
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Today we are talking about one of my favorite things - and that is monthly giving! Whether you want $1,000 or $5,000 recurring every month, your goals are your own. And the benefits are TREMENDOUS. But one of the reasons organizations get stuck starting a monthly giving program is coming up with a name. How do you come up with a name for your givin…
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In this episode, I share the four mindset exercises I used this New Year to start with a positive and renewed mindset! The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right…
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This episode will equip you with the tools and tactics needed to clean up your email list, manage your subscriptions, and declutter your Canva, all while gaining insights from your marketing efforts! We'll discuss the importance of analyzing growth, forms, emails, and even social media and podcast analytics. Plus, get a sneak peek into our future e…
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This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks. Today's episode is a little sneak behind the feed of my own personal thank you strategy using ThankView, a versatile video platform that goes way beyond just t…
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This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks. What if you could tap into the power of direct mail to drive success in your nonprofit organization? That's exactly what we're unpacking today with our special…
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This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks. Are you ready to make your donors feel like the rockstars they are? This episode will show you how to ramp up your thank you game, making your donors feel valu…
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This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks. Are you craving a dose of gratitude in today's fast-paced world? Join me as I venture into the transformative power of a simple thank you with JD Beebe, the ma…
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This episode is presented by Evertrue. Today is the 100th episode of the Missions to Movements Podcast! And I’m celebrating with a kaleidoscope of eye-opening conversations that will leave you inspired and invigorated. I asked 10 nonprofit professionals this one important question: what has been a highlight moment from their career? We are often so…
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Get ready for a treasure trove of insights on how millions of nonprofit organizations can tap into the power of LinkedIn for maximum success. Ariana Younai is the Head of LinkedIn for Nonprofits, and having witnessed their phenomenal growth over the last 12 years, Ariana shares about her journey and all of LinkedIn's incredible tools. Did you know …
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Struggling to capture the attention of Gen Z donors amidst today's oversaturated digital landscape? Today's conversation with Classy's Growth Marketing leader, Elizabeth Ruikka, offers a deep dive into the contrasts between the older and younger generations, particularly when it comes to charitable giving. With nearly ten years of experience in gro…
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Imagine embarking on a journey to a new country, with the mission to make a profound impact on the lives of children in need. That's exactly what Maggie Doyne, co-founder and CEO of the BlinkNow Foundation, did when she moved to Nepal in 2008. During our heartfelt conversation, Maggie delves into the power of personal narratives in building trust a…
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Get ready for some motivation and timely wisdom as we head into giving season from four of our amazing guests, plus a bonus tip from me that you won’t want to miss! We'll throw light on the power of understanding culture, the impact of novelty in marketing, and how a simple website hack could make a HUGE impact in boosting your online donations. Fl…
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This episode explores strategies on how to stand out on LinkedIn. Specifically, the top posts that have generated 70,000 impressions for me in the past 90 days! What's the secret sauce to see engagement? What trends did I see across posts that got a big response? Sharing your unique story. I'll guide you through the different content buckets I use …
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If you're thinking about how to maximize your GivingTuesday and year-end fundraising efforts, you'll want to join me for this in-depth consulting call with Lindsay Melander, the executive director of Seed India. In her role, Lindsay takes on the monumental task of communicating the hardships of families living in the slums of Kolkata, India, to the…
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Imagine gaining over 100 new emails in just one week. Sounds impossible, right?! Hold that thought as I unravel the secrets behind a successful lead generation strategy through Facebook Ads, and how even with an average cost per lead of $2.37, you can significantly grow your network! In this episode, I’m sharing the impressive outcomes of a recent …
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Hold onto your seats as we unravel the intricate world of changes in fundraising platforms on Facebook and Instagram. Wonder how the new policies implemented by Meta could potentially disrupt the donation flow for nonprofit organizations? I've got you covered! This episode is packed with insights into Meta's transition to an exclusive partnership w…
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We're doing something a little different to kick off October. These next few episodes feature consulting calls with nonprofits of all sizes and we will cover it ALL - from GivingTuesday, to end-of-year campaigns, to social media and email marketing. For our first one, get ready to explore an innovative world of shelter solutions with Lauren Hanson …
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Woodrow Rosenbaum, the Chief Data Officer for GivingTuesday, is BACK and he's offering us incredible insights from their team's research to support your 2023 GivingTuesday efforts. The findings unveil a concerning trend - fewer donors, but more money, potentially undermining the resilience of the nonprofit sector. If you're looking to increase your…
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What would it mean for your nonprofit if you could unlock the secrets of email marketing and increase your fundraising exponentially? That's precisely what we're unpacking in this episode with Tim Sarrantonio, Director of Corporate Brand at Neon One, and Cherian Koshy, VP of Development at Merit America. Neon One has analyzed over 30,000 campaigns …
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Are you ready to get to the heart of donor trust and its impact on the nonprofit sector? Amanda Wasson, EVP of Client Experiences at RKD Group, is here to shed light on this crucial topic. Amanda explores the trust deficit within the nonprofit sector, a revelation brought to light by the trust report conducted by her organization in collaboration w…
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Ever wondered how a simple ‘thank you’ can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift’s unforgettable act of kindness. We’ll unwrap the power of personalized gestures that go beyond a mere token and impart a profound impact on the receiver. This episode…
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Ready to supercharge your GivingTuesday campaign? I'm about to break down FOUR campaigns conducted on the Givebutter platform and we're delving into the nitty-gritty: dissecting each campaign element, including the compelling headlines and sub-headlines, to high-quality video storytelling and creative donation buttons. Discover how a donation-only …
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Are you ready to level up your community building and fundraising efforts with expert insights from Floyd Jones, the Director of Community at Givebutter? We're peeling back the layers on the power of community, its role in our lives and how it fuels the work of nonprofits. In this episode, get a backstage pass into the growth story of Givebutter, a…
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Want to make AI tools feel like a thought partner or a friend? Imagine using AI to craft personalized thank you letters to major donors, or to write grant letters in half the time. Join me on a captivating journey with Dena Vongchanh from the Family Giving Tree as we delve into the fascinating world of artificial intelligence in the nonprofit secto…
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Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit. If you've ever found yourself drowning in data without any acti…
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What if you could grow your email list by 100 NEW subscribers in just one week? How about mastering the art of digital marketing to expand your reach? This episode promises to give you the tools to achieve just that! Learn more about my new challenge where I'll help you craft a compelling offer for your audience, offer tips for designing landing pa…
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Want to explore the exciting nexus of digital marketing and the nonprofit world? Join me and the insightful Cameron Ripley from Community Boost as we navigate this intricate landscape. Together, we reveal strategies to elevate your nonprofit's online presence, discuss the fine art of balancing core channels with new ones, and shed light on the upco…
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Bringing a unique blend of non-profit ethos and for-profit business acumen to the table, Tom Vozzo shares how his corporate background prepared him to make a significant impact as CEO of Homeboy Industries. We explore the idea of investing back into people in both the for-profit and non-profit sectors, how amazing the world would be if Fortune 500 …
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Megan Toscano, Director of Performance Marketing at charity: water, is about to generously share her journey from the for-profit sector to now leading social ads, paid search, and email marketing to promote their monthly giving program, 'The Spring'. Megan takes us on a super enlightening tour of her role, explaining how performance marketing varie…
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Nicole Nidea is an inspiring advocate and program director at Student Organ Donation Advocates (SODA). Her journey from personal experience to dedicated activism touches the heart and stirs the soul. She has done AMAZING work in promoting organ donation, with SODA educating over 77,000 people and registering nearly 6,000 organ donors since 2014! Ad…
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Ever wondered which social media channels are truly driving the most traffic to your website? In today's episode, I reveal my journey of analyzing social media traffic data from February 1st to June 25th using Google Analytics GA4 to uncover the BEST primary and secondary channels for driving quality traffic. Spoiler alert? LinkedIn takes the cake,…
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I'm back from maternity leave and more excited than ever to share with you the latest digital strategies for organizations making a positive impact in the world. As I return to work, I'll be discussing the importance of time efficiency and the amazing insights I've had from guests like Vik Harrison, Marcus Collins, and Caroline Griffin. Ready to tr…
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What does it actually take to navigate a business through the challenges of a global pandemic? I'm so excited to be speaking with Steve Johns, CEO of OneCause, about the importance of open communication and innovation as they faced unprecedented obstacles in 2020. Steve's inspiring story of resilience and adaptability offers valuable insights for o…
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