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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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Art is more than a creative outlet or something to study in art history. Art is a catalyst for self-improvement, a tool for understanding the human spirit, and a way to find your path. Through reflections, art conversations, and in-depth explorations of artworks, this podcast might just change your life. Join your host, Cindy Ingram—the founder of Art Class Curator, the Curated Connections Library, and the Art and Self Connection Circle—as she explores the life connections waiting to be disc ...
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With the arrival of spring, we're all bustling with activities, and it's the perfect time to dive into a series of quick tips to enhance your email marketing strategies. Over the next six weeks, we'll be sharing short, actionable episodes to help you improve your email marketing game. In today's episode, we focus on the art of creating subject line…
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Ever wondered what happens behind the scenes at a live launch. Admit it–we’re alla little nosey, I mean, CURIOUS about what’s happening in other businesses…especially if you’ve never launched before! In this episode, we'll dive into the behind-the-scenes of a recent live launch, sharing insights into how the market has changed over the past couple …
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Are you tired of constantly creating new content for your online business? Yeah…ME, TOO! Here’s an idea. 💡 Let's make our marketing work smarter, not harder! Learn how to reuse and repurpose your old email marketing content into other forms of copy for your online business to save time and effort. By the end of this quick episode, you’ll have a few…
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Whether you're in the midst of a live launch or simply looking to boost your sales strategy, understanding the power of a downsell can make a significant impact on your bottom line. You could be leaving money on the table if you don’t have a strategy to deal with buyer hesitancy. – Enter the mighty downsell offer.-- In this episode, we discuss the …
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Are you gearing up for a live launch but feeling overwhelmed with all the copywriting needs? I’m covering the three (FOUR!) stages of launching and all the copywriting components you need for each. Get tips on creating high-converting copy that will help you close the deal with confidence. Plus, grab a free launch list checklist in the show notes t…
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If you think email marketing has to be boring, think again! Today, we’re chatting about how to create engaging, personality-filled, story-driven emails that everyone wants to read. Today, I’m excited to share a new podcast episode featuring the amazing Courtney Talley, the author of the daily email Sales Girl Social. You’ll get insider tips on crea…
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Struggling to decide between a weekly or monthly newsletter for your online business? Let me break it down for you in this podcast episode. 🎧 Do you remember obsessively listening to a song on repeat? That's the power of consistency, and it applies to your email marketing strategy too! 🎶 In this episode, I share why a weekly newsletter can be a gam…
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Hey there, business besties! It's Megan Wisdom, your go-to guide for crafting copy that doesn't just sound good, but also brings in the sales. In our latest bite-sized episode of Copy That Converts, we dive straight into the heart of what makes copy truly effective. I kept it short and sweet because I know you're all about efficiency. But don't let…
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Want to clean up your email list but nervous about hitting ‘delete’ and removing subscribers? Then try a re-engage campaign. It is the best method to clean up your list without deleting inactive subscribers. You’ll learn about the importance of regularly cleaning up their email list and how it can lead to a more engaged audience plus improved email…
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“It took AGES to build my list, and now you want me to DELETE contacts?!?” I know–this feels counterproductive, but regularly cleaning your email list is one of the best things you can do to get higher open rates, better click-through rates, and understand your clients better. Removing unengaged subscribers can actually help your list thrive. Disco…
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In this week’s episode of Copy That Converts, we’re talking about the transformative power of storytelling in email marketing. What can using storytelling in marketing do for your business? Engaging your audience, building brand loyalty, improving conversions...storytelling in marketing can do it all! Whether you’re a seasoned marketer or a busines…
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This is URGENT! In only a few weeks, Google and Yahoo will be implementing updates to their email sender guidelines that affect every email marketer, no matter how large or small your list may be! To avoid permanently ending up in the dreaded SPAM folder, learn the 3 steps you need to take to maintain a happy, healthy inbox and become Google compli…
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In this week’s episode of the Ditch That Textbook Podcast, Matt and Karly dive into digital escape rooms, 2024 vision boards, design prompts, and other ready-to-use resources to get you through those snowy winter days. News and updates: Background remover is coming to Google Slides! Big idea: Digital Escape Rooms A digital escape room is a type of …
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A new year always feels like a great time for a fresh start! From content consideration to techy things, here are 10 quick tips to consider if you want to revamp or revitalize your email marketing this year. MENTIONED IN THIS EPISODE: Join the free Facebook Community >> Email Marketing Tips for Online Business Owners Connect with Megan Wisdom Copyw…
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The Ditch Summit may be over but we can use what we learned all year long! In this episode of the Ditch That Textbook podcast, Matt and Karly recap some of their favorite ideas shared by our Ditch Summit spotlight sponsors including tool updates, tech tips and templates you can use right away. Matt also shares ideas from his session AI in the Class…
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Let's take a walk down memory lane! 2023 was filled with ups and downs for all online business owners. I'm sharing the lessons I learned about copywriting and sales and what I'll keep and what I'll leave behind as we start a brand new year. Listen in and see if you need to change these things, too! Connect with Megan Wisdom Copywriting: ⭐️Get high-…
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What’s the #1 thing that determines whether or not your email marketing efforts will succeed? The subject line. It’s what determines whether or not a person will click and read that carefully crafted email you created, so let’s get it right! Listen in for best practices and 8 tips to help you create subject lines that shine! MENTIONED IN THIS EPISO…
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Do you tend to have typos or a tendency to be extra wordy? Are you looking for ways to improve your email marketing before you hit “send?” Today’s episode contains 5 quick tips to help refine your email marketing and make it your very best before sending it out into the world! MENTIONED IN THIS EPISODE: Download the Confident Copy Calendar, the FRE…
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In this episode of the Ditch That Textbook podcast, Matt and Karly discuss the latest news and updates in education technology. They highlight Google's release of the Gemini AI model and Quizizz's new feature allowing students to refer to videos or documents while answering questions. The big idea for this episode is end-of-semester projects, with …
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Batching sounds good for meal prep and laundry days, but does it really work when it comes to email marketing? We’re diving into the DOs and DON’Ts of batching when it comes to creating an email marketing plan for your online business. In this episode you’ll learn: How to batch without burnout How a content calendar helps in the batching process Wh…
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Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! Want to use more stories in your email marketing but not sure HOW to do it? Listen in to this step-by-step guide on how to incorporate storytelling into your emails to boost sales and buyer loyalty. In this episode you’ll learn…
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In this episode, Dr. Jamie English, a licensed professional counselor who specializes in body acceptance, and I engage in a deep exploration of two artworks side-by-side: Self-Portrait Naked with my Mother II by Chantal Joffe and The Opening by Aleah Chapin. Both artworks are featured in my new book, Art Is About Being Whole: A Memoir. The conversa…
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In this episode of the Ditch That Textbook podcast hosts Matt Miller and Karly Moura share news about Magic School's new SEL lesson generator and a contest for sharing Ditch Summit. They discuss CS Ed Week resources including 20 ways to celebrate the Hour of Code and explore creativity with AI and NASA's Space Jam. They also provide tech tips on cr…
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Download the FREE Confident Copy Calendar + workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! “What should I write about?” That’s what we’re tackling in Part 3 of the Plan Your 2024 Email Marketing Series. If you’ve ever struggled with blank page syndrome, listen in as we discuss different ways you can brainstorm topics. Y…
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In this episode of the Ditch That Textbook podcast, hosts Matt Miller and Karly Moura delve into the exciting world of lesson planning with AI. They explore free tools that can help educators save time, offering quick teaching strategies and tech tips that can be implemented immediately. Additionally, they provide updates on education news and shar…
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This is part 2 in the Plan Your 2024 Email Marketing Series. Today, we’re digging into a topic that seems off-topic: Organization. Trust me–a lack of organization for your copy and content can leave you frustrated, stressed, and actually wasting precious time and money! Starting with a good organizational plan will benefit your business for many ye…
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Welcome to the revival of the Ditch That Textbook Podcast, hosted by Matt Miller and now joined by Karly Moura! In this exciting new season, we will be recapping the content shared in the Ditch That Textbook newsletter, along with other news and updates from the education world. Join us as we dive into a big idea, delve into quick teaching strategi…
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Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! Welcome to the first episode a series designed to help you plan your best business year yet! Let 2024 be the year where you stress less and make more sales! We’re starting with the foundational piece: mapping out your year. Lis…
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Before I transitioned the podcast to its new format as Art and Self with Cindy Ingram, some of my all-time favorite episodes were the ones where I had captivating art conversations with my dear friend, Madalyn. We'd dive deep into a single piece, exploring its intricacies, and unraveling the layers that make art truly fascinating. The goal was to n…
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Email is SO 2001. No one checks their emails. Everyone has thousands of unread emails in their inboxes.SMS marketing is better. If you’ve ever had one of these thoughts, you’re probably thinking that email marketing is a waste of time. But does the data prove that to be true? Tune in to today’s episode as we face the cold, hard truth about the futu…
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The creation of my new book, Art Is About Being Whole: A Memoir, was a pretty epic journey from start to finish. When I first started the book, it was going to be an art education book, but somewhere along the way, in both little and big moments, the book morphed into what it is now, which is a soulful, poetic, artistic exploration of not only the …
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I'm excited to announce that my new book, Art Is About Being Whole: A Memoir, is now live and ready to buy! Click this link to get your copy. Today, I’m thrilled to give you a sneak peek into one of my favorite chapters! Okay, it’s tough to pick a favorite chapter of the book as each one took me on such an emotional journey, but my interpretation o…
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True or False? You can’t launch until you’ve grown a large email list. FALSE. You can have a successful email launch even if you have a small list, but the key is in aligning your goals and expectations with hard data. True or False? You can still make big bucks by sellling to a small email list? TRUE! Today, we’re talking about how you can plan fo…
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Ready for a super quick episode that gives you tips to implement right away? This episode a follow-up to last week’s where we gained insights on WHEN to send emails and WHY. Today, you’ll walk away with two proven, research-backed timing strategies that can help you improve open rates. Spoiler alert! Focusing on the day of the week and minute in th…
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Timing is everything when it comes to email marketing. Scheduling the perfect send time is the first important step in getting your email in front of the eyes that need to see and read it! In today’s episode, we’re talking about timing strategies you can implement to improve open rates. → Have copy questions? Join our FREE Facebook Community. Just …
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In this episode, I have the pleasure of welcoming my friend and colleage Carol LeBlanc from Love Your Numbers Now as my guest, and together, we dive into the thought-provoking artwork Grow With Progress by Erik Johansson. This surreal photograph depicting a woman ascending a staircase inspired a chapter in my upcoming book and it offers a powerful …
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Want to keep your email list happy? Prevent unwanted unsubscribes by avoiding these 6 email pet peeves that consumers report to be the most annoying habits in email marketing today MENTIONED IN THIS EPISODE: EP 10 | Want to Connect to Your Ideal Client? The 1 Thing You Should Do to Stand Out in Marketing EP 15 | Beyond Open Rates: How to Get More P…
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In this episode, Margaret and I, both passionate art educators, open up about our own artistic journeys. We get real about the struggle of finding our artistic identities as teachers, grappling with imposter syndrome, of not being “good enough” or niched enough, and the “shoulds” that help us back from embracing our own art. But what we have found …
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If you’ve been looking for a way to make more sales or simply need to buy back your time so you can focus on revenue-generating activities for your online business, then collaborating with a copywriter may be exactly what you need to reach next-level success. In this episode, you’ll get a behind-the-scenes peek into what it’s like to work with a co…
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Ever heard of the Ford Edsel? After 10 years of planning and considerable expense, it became a complete product failure for the Ford Company. In order to avoid your "Edsel moment” for your online business, we’re going to look at 10 things you can avoid to ensure that your launch is a success! MENTIONED IN THIS EPISODE: Get your FREE Launch List, a …
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If you are looking for a way to improve your online sales, there may be a way to do so without spending tons of money generating new leads through ads or trying to get in front of other people’s audiences. In fact, you may already have everything you need! There is an email marketing strategy that can help you get people excited about buying and ge…
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As busy business owners, we are all looking for solutions to make life easier. Evergreen funnels seem to be the best way to make sales on autopilot, but are they really all they are cracked up to be? Today, we are going to compare evergreen funnels versus live launching and try to discover which is the best way to sell your product online. Let’s di…
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The Bossy Big Sis is back and bringing some SUPER quick copy tips that can transform your copywriting and conversion rates. No matter if your copy is being used for email marketing, social media, or website content, this episode will help you discover how to create engaging and effective copy that connects with your audience and drives sales. Menti…
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Everybody LOVES a good open rate….but what does that metric tell us really? To be honest, it only tells us that someone opened the email…not that they actually read it! Let’s chat about things you can do to get people to actually read the emails you have so carefully crafted. The way you format your email has a huge impact on whether or not your au…
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Fancy logos and stellar brand photography is nice, but spoiler alert: neither of those things are the most impactful thing you can invest in if you want to attract your ideal client. In fact, the best thing you can do to nail your messaging often costs little to nothing! Today we’re talking about the #1 thing you can do to attract your ideal client…
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Many solopreneurs and online business owners struggle to find the time to write a weekly email, yet consistency in email marketing is one of the most important things you can do to cultivate a relationship with your audience and make more sales. Listen in as I share 10 of my favorite hacks to make the process of writing emails faster and easier! Me…
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Online business owners all have the same problem: How to find more clients? Everyone wants to know, “How can I grow my email list or expand my audience?” By making people more aware of your brand and your product or service, then you will have an even greater opportunity to help more people and make more sales. Lead magnets or opt-ins are the tools…
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You probably realize that email marketing is one of the most effective and cost-effective forms of marketing available, but which email marketing platform should you choose for your list? Whether you are a new business owner looking for the right email platform to get started or a business owner with a growing email list who’s ready to make a chang…
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In today's crowded online marketplace, it's more important than ever for brands to stand out. One way to do this is through storytelling. Stories can help brands connect with consumers on an emotional level, build trust, and create a sense of community. The benefits of storytelling Why storytelling is more important now that AI is being used broadl…
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The world is buzzing with talk about AI. It seems to be the next big and “the thing” that will revolutionize the way we work and the way we market our businesses. While there are certainly many benefits to using AI to complete tasks and save time, there are a few reasons why you might NOT want to use it to create your all of your email marketing ca…
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