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Global DJ Broadcast is the weekly dance music radio show hosted by international DJ and producer Markus Schulz. Receiving multiple IDMA nominations since its inception, Markus’ unique fusion of trance, progressive and multiple additional genres has contributed to becoming one of the most popular radio shows on FM, satellite and online.
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We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more! Hosted by Shahin Hoda Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.
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For his third appearance on the show, CEO of efex, Nick Sheehan joins Shahin in sharing the story of efex and how they've used mergers and acquisitions to grow their business into the national name it is today. This episode also covers... The realisation that M&A can be a great growth channel The evolution of leadership Mistakes and fear Balancing …
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In a city which has played such an important role in dance music's history, Markus Schulz was privileged to continue his special affinity towards the annual Amsterdam Dance Event through his anticipated open to close solo set experience at Melkweg - a staging with a sold out attendance for an eighth successive outing. The World Tour features a 2 ho…
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It continues to be one of the most anticipated Global DJ Broadcast episodes of the calendar. And as the nights become darker and longer, Markus Schulz is proud to present the next installment from his special themed concept series - celebrating his passion of all things euphoric techno, and cherishing the weird and wonderful vibes it generates. Wel…
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On this episode, we chat to Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space. This episode also covers... How Sendoso built their influencer community How to balance transparency and professionalism The strategies and tactics of building a community The future of Sendoso About Kris... Kris has …
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With Amsterdam Dance Event in the books for another year, attention turns towards the remainder of the year; which for Markus Schulz means another period in the studio. He checks in with another Global DJ Broadcast from home in Miami, and includes the world premiere of the next single from his collaborative X series; working again with William Schn…
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Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one. This episode also covers... How to be a Thought Leader The difference between a Thought Leader, a Subject Matter Expert, and an Influencer Ashley's Thought Leader model and pillars About Ashley... Ma…
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Continuing an annual Global DJ Broadcast tradition, Markus Schulz is delighted to return to Amsterdam for one of the most important weeks in the dance music calendar - the annual Amsterdam Dance Event. Alongside his open to close solo set at Melkweg this Friday night, he weaves a special 2 hour mix live and direct from the city; showcasing some of …
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Vinnie is joined by Lyssna's Director of Marketing, Claire Brown, to chat about the importance of approaching marketing research in the B2B space. This episode also covers... the cost-effective methods of marketing research how marketing research can help you stay ahead of the curve practical insights for startups to refine their marketing approach…
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Being German born, any show in the country for Markus Schulz feels like a homecoming of sorts. But the city of Berlin holds extra significance for him, as it has been his European base for many years while touring internationally; and has played a significant role in his musical influences and production. On Friday September 20 2024, Markus returne…
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Vinnie chats with Sobia Mughal from Workday, about the eye-opening misconceptions of B2B marketing. The duo delve into why B2B is overshadowed by B2C marketing and what we can do to minimise this. This episode also covers... Tertiary education and their approach to teaching marketing The key actions to close the gap between B2B and B2C How to build…
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One week on from the release of In Search of Sunrise 20, Markus Schulz returns home to Miami and continues to showcase the milestone compilation on the latest Global DJ Broadcast. The show includes Coldharbour world premieres from Ulrich Van Bell & Mike McCarthy, EDU and Jardin, alongside new music from Nicky Elisabeth, Deadmau5, Dirty Vegas and Ar…
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As AI continues to be added into the way we work in many industries, it's no surprise if you've thought about how AI will affect your job. We spoke with Aaron McEwan, VP of Research and Advisory at Gartner to talk about the future of AI in the marketing workplace. This episode also covers... Gartner’s hype cycle What roles are going to be impacted …
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The phrase In Search of Sunrise carries a deep resonance throughout the dance music community, and ever since its debut outing 25 years ago, in 1999, its purpose has been to emotionally inspire. Spearheaded by Tiesto for the first seven editions, and continued by Richard Durand from 8 through 13, the honor was bestowed upon Markus Schulz to be the …
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Before setting off on a European doubleheader for the weekend, Markus Schulz resumed studio duties on Global DJ Broadcast for another week. On the show, he provides In Search of Sunrise 20 mix compilation showcases from York and ZOYA's entries, as well as showcasing new music from Hel:sløwed, Dan Stone, Paul van Dyk & The YellowHeads, Tim Clark and…
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Learn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM. This episode also covers... Transitioning from Market Leader to Challenger How to differentiate yourself in the market How to have effective brand awareness About John... John is the current Co-Founder and…
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Once every month, Markus Schulz migrates from the studio and brings a flavor of his recent liveset experiences to the Global DJ Broadcast listeners. Throughout his career, the city of Angeles, and specifically Avalon nightclub in Hollywood, holds a major resonance and significance in his career. Along with over 10 New Year's Eve performances at the…
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After a summer stay in Europe, Markus Schulz headed back home to Miami this week to begin preparations for the remainder of 2024, and the first port of call was a studio session for Global DJ Broadcast. His Club Mix of Till We Fade, featuring Emma Hewitt, has been an exclusive in his livesets throughout 2024, and will be released as a full single t…
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What do you know about Person-to-Person Communication (P2P)? Well, Vinnie sat down with Fern Canning to find out more on how P2P can help with your B2B strategies. This episode also covers... How to build brand trust The importance of employee advocacy How to approach personal branding for executives About Fern... Fern is a distinguished marketing …
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Checking in from Italy as summer draws to a close, Markus Schulz delves up another studio edition of GLobal DJ Broadcast. On the show, he features album showcases by John Summit and Dosem, along with highlighting Solarstone's entry in the In Search of Sunrise 20 mix compilation. Uplifting trance duo XiJaro & Pitch join in the second hour for a gues…
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Inspired from a weekend of Dreamstate and another unforgettable open to close solo set experience at Avalon in Los Angeles, Markus Schulz set upon his latest signature 2 hour journey mix, with an window painting a summer Atlantic night in view. To mark the dying embers of another memorable season, he travails through the genres with a selection of …
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This episode is all about how YOU can make YOUR mark in the B2B Market! Growth Tribe's very own, David Arnoux, shares an amazing list of Gen AI tools and a number of growth strategies and tactics that can help you stand out in the B2B space. This episode also covers... How Growth Tribe got to where they are now What key tactics are important within…
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Among the busy stretch of dance music festivals in Europe taking place in the summer, Romania's Untold Festival has grown to become one of its highlights. Markus Schulz has been privileged to play the festival on many occasions, and for the first time, it is featured as part of his Global DJ Broadcast World Tour series; with Markus playing on the F…
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Ahead of a festival doubleheader in Europe this weekend, Markus Schulz checks in from Germany for the latest summer edition of Global DJ Broadcast. On the show, he features new music from Dosem, London Grammar, Armin van Buuren, Kyau & Albert, Nicky Elisabeth and more. In the second hour, he is joined by radio favorites Hel:sløwed for a guestmix de…
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