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Market Mastery

The Bridge Group

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What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in th ...
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The Elite Advisor Blueprint® is a podcast dedicated to sharing the "blueprint for success" in the independent financial advising world. Based on Brad's decade of experience consulting the top advisors in the US, that could mean doubling your revenue, doubling your vacation, or BOTH! Continuing the successful formula of idea sharing that led Advisors Excel to be the #1 player in its industry, Brad distills the best advice from top thought leaders and applies it to the world of independent fin ...
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In this episode, we sit down with Chris from Garden State Exterior Cleaning to explore his inspiring journey from humble beginnings in landscaping to building a successful power washing business. Chris shares the lessons he learned along the way, including the challenges of pivoting industries, establishing a strong brand, and the mindset needed to…
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In this episode, we sit down with Nick Johnson from 2J Supply to dive into the driving forces behind the HVAC industry and how 2J Supply is meeting the evolving needs of contractors and customers alike. Nick shares insights into the latest HVAC trends, and how 2J Supply is innovating to provide exceptional service and solutions. Join us in discover…
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In this episode, we sit down with Chuck Thokey, sales expert and founder of Top Rep Training, to uncover powerful strategies for transforming your sales team into top performers. Chuck shares his extensive experience working with home service companies, offering actionable advice on leadership, coaching, and the mindset needed to thrive in a compet…
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How many times have you rolled your eyes at claims like “1000% increase in ROI”? In today’s market, buyers are increasingly skeptical of metrics that sound too good to be true. Evan Huck, CEO and Co-Founder of UserEvidence, discusses how B2B companies can leverage customer data to build trust and close deals. Case studies, testimonials, and ROI met…
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In this episode of Blueprint Boost for Contractors, we sit down with DJ from Meldon HVAC to discuss how his business has thrived by actively engaging with the local community. From supporting local causes, DJ shares his journey of how putting people first and giving back has fueled growth for Meldon HVAC. We explore the strategies they’ve implement…
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In this episode, we dive into the world of data-driven decision-making with Jared Hislop, from Bitumio. Join us as Jared shares insights on how businesses can leverage data to make smarter, more informed decisions. From understanding key metrics to applying data insights in real-world scenarios, this episode is packed with practical tips to help yo…
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What does it really take to grow a business after you hit that first million? In this episode, Matt Tait, CEO of Decmial and host of the podcast After the First Million, discusses the challenges that come with growing a business beyond the million-dollar mark. From the messy middle of scaling to the emotional toll of running a company, Matt shares …
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In this episode, we're joined by Brandon Gaty from LettrLabs to explore the power of implementing an omnipresence approach in your marketing strategy. David & Brandon dive deep into how businesses can maintain a consistent presence across multiple platforms to engage their audience at every touchpoint effectively. We’ll discuss practical ways to ac…
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In this episode of Marketing that Moves, I sit down with Nirvana Jewell, representing Gemaire Distributors, to discuss the critical role of social media and digital marketing in today’s business landscape. Nirvana shares her expert insights on how HVAC businesses can leverage social platforms to boost visibility, engage with their audience, and dri…
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Join us for a conversation with Brynn Cooksey, affectionately known as the “Air Doctor” and the owner of Air Doctors Heating and Cooling. In this episode, Brynn shares his journey in leading his family's HVAC business, where his engineering solutions have revolutionized energy efficiency. We’ll discuss his approach to running a successful business,…
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Are tech jobs as unstable as the headlines suggest? In this episode, Matt Bertuzzi, The Bridge Group's Head of Research, breaks down the latest JOLTs data and its implications for the tech job market. He explains how the Federal Reserve's rate hikes have influenced hiring trends, layoffs, and job openings. With talks of a rate cut on the horizon, M…
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In this episode of Blueprint Boost for Contractors, we sit down with Leland Smith, the founder of Service Champions Heating & Air Conditioning, to explore the secrets behind creating a customer-first culture in the home services industry. Leland shares his journey of building Service Champions Heating & Air Conditioning from the ground up and the s…
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In this insightful episode, we sit down with Judd Burdon, the founder of Asphalt Kingdom, to explore strategies for seasonal contractors to transform their businesses into year-round revenue-generating machines. Judd shares his wealth of knowledge on diversifying services, optimizing workflows, and leveraging off-season opportunities to maintain ca…
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As sales professionals, we’re no strangers to CRM tools. But the question is, are you using your tech stack to its full potential? In this episode, Cloud Pathfinder’s CEO and founder Jesse Grothaus walks us through Salesforce to effectively track and report on SDR activities. Jesse delves into key steps such as scheduling meetings, customizing Sale…
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In this episode of The Blueprint Boost for Contractors, we’re thrilled to welcome Chris Crew, the driving force behind The Blue Collar Success Group. Chris and his team are dedicated to transforming the lives of contractors, business owners, and their teams in the electrical, plumbing, heating, and air conditioning trades. Join us as we dive into C…
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In this episode, we sit down with Rob Bruce, a seasoned expert and key figure at Contractor Foreman, a leading construction management software provider. Rob shares invaluable insights into how Contractor Foreman is transforming the way contractors manage their projects, from bidding and budgeting to scheduling and safety compliance. We dive into t…
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Selling to salespeople is a unique position to be in—you’re talking shop with other professionals and leaders in the field! On the latest episode of Market Mastery, Julian Alvarez, the VP of Sales Development for Gong, talks about the unique advantages and challenges of selling to sales professionals. Having been in sales for over 15 years, he disc…
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We’re thrilled to have Jared Hislop from Bitumio. In this episode, we dive deep into the world of asphalt innovation, exploring how Bitumio is revolutionizing the industry with cutting-edge technology. 🌍⚒️ 🔍 What You’ll Learn: The latest trends in estimating and scheduling for asphalt contractors How Bitumio is setting new standards in the industry…
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In this episode, we are sitting down with Peter Wasmer of ProValet. ProValet, is the leading field service management software. With ProValet, you'll have all the tools you need to efficiently manage your pool service company, saving you time and increasing your productivity. Say goodbye to manual processes and hello to a more efficient and profita…
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Ready to make the most of your lead generation? We thought as much. In this episode of Market Mastery, Nicole Wasilnak, the COO of Alleyoop, explores the art and science of lead generation, explaining how her team analyzes data to make educated decisions. She shares Alleyoop's journey of expanding their customer base beyond B2B SaaS companies to in…
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How do you get sales teams to consistently hit their targets? The answer lies in training. In this episode of Market Mastery, Marc Gonyea, co-founder of memoryBlue, shares his expertise on the importance of commitment and a specialized training program for pursuing a successful career in sales. We'll take a closer look at memoryBlue's intensive six…
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Richard Willard currently serves as the Vice President of Customer Success for BuyMax and BuyFin. In his role, Richard and his team focus on providing BuyMax and BuyFin customers with the resources needed to grow their businesses. BuyFin Payment Processing, which is offered in conjunction with third-party partners, helps you get paid faster by your…
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When news of the leaked Google Search API docs broke last month, our team quickly crawled them to look for anything relevant to local SEO. We found some valuable gems when looking through the documentation. See what steps your home service or construction business can take to improve your local marketing strategy today.…
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Sales is one of the highest paying careers. But despite this, schools and universities rarely offer majors or courses in selling. In the absence of formal education, UMass Amherst professor Matt Glennon founded the Isenberg Sales Club to nurture the next generation of sellers. Matt emphasizes the importance of sales skills across all professions an…
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AI is popping up everywhere. So why should B2B sales be any different? On this episode of Market Mastery, we’re joined by Michael Kurson, co-founder and head of go-to-market at First Touch, an innovative, AI-powered outreach platform. Michael provides an in-depth look at First Touch’s unique go-to-market strategy, which focuses on harnessing the po…
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David is joined by Jonathan Pototschnik, founder of Service Autopilot. Jonathan began his entrepreneurial journey at just 15, mowing lawns, and has since grown his lawn maintenance business to serve over 5,000 residential and commercial clients. He also founded Service Autopilot, a leading business management and scheduling software, which supporte…
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Are you staying ahead of sales recruitment trends? If that question gave you pause, this interview with Treeline President and CEO Dan Fantasia is for you. Dan’s got invaluable insights into the shifting landscape of sales, the impact of technological advancements, and the evolving role of SDRs. But that’s not all! Dan’s also got the 411 on sales c…
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In this episode, we are speaking with Dan Goodman of Building36. Building36 innovative smart home technology can be found in over five million homes. They provide advanced technology and connected devices that enable trade companies to efficiently deliver smart home solutions. The smart home solutions deliver all the conveniences modern homeowners …
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Brigham Dickinson is president and founder of Power Selling Pros, a leading coaching and training firm dedicated to teaching businesses to wow more customers. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings. As a result, Brigham answered the need by creating the Pattern F…
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Empathy is so much more than a buzzword. It’s an approach to sales that can lead to immense success. So says ModMed’s Head of Sales Acceleration, Rob Beattie. In our conversation, Rob explained the critical importance of understanding your prospects’ KPIs and obstacles, allowing reps to provide value—not just another pitch. Rob also shares leadersh…
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Owner Pat Morstad felt as though his business growth had plateaued. His company, Precision Landscape & Irrigation in Ottertail, Minnesota, had settled into a fairly regular routine of making around $1 million in revenue and $100,000 net profit annually since its 2012 launch. Hoping to move beyond those thresholds, Morstad set in place a company-wid…
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In this episode we sit down with Christopher Scully he is an experienced executive and management coach who takes companies to higher levels of performance and profitability. When a business isn't performing as expected, there's a reason for that. It's his job to help his clients find what that is and then help them handle it with the result of exp…
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In this episode, we are speaking with Tommy Mello the owner of A1 Garage Door Service. Tommy has scaled his business to $300 million in annual revenue. He knows what it takes to lead and motivate his team. Listen in as he gives valuable insights on turning your Salespeople into Superstars. Focus on these points during this episode: Strategies Tommy…
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In this episode, we are speaking with David Moerman who is the founder of Home Service Business Coach which has impacted hundreds of home service entrepreneurs around the world. He is also the Owner of Revive Services, which is his home service business. David and his team have worked with 175+ Home Service Business Owners just like you with washin…
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In this episode, we sit down with Chris Murphy of Blue Bear Plumbing, Heating & Air. Launched in early 2018, Blue Bear was, initially, a one-person shop that Murphy operated out of his garage in Marshfield, Massachusetts. With four children, he was nervous about being able to support his family. That winter was especially cold, however, and Murphy …
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In this episode, we talk with Andrew Henke from Brix Recruiting Partners. Are you searching for leadership or sales talent to take your home improvement supply or service organization to the next level? Struggling to find executives or managers with proven home improvement industry track records? There are so many recruitment tools, platforms, and …
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In this episode, we are speaking with Randy Stanbury. Randy is with 4 Level Coach and he has helped many Home Builders and Remodelers come out of the stress and overwhelm of managing their business and enjoy freedom. Randy is a 30-year Serial Entrepreneur, 2-time Amazon #1 Best Selling Author, Speaker, Coach, and Growth Specialist for Builders and …
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Ever pondered achieving sustainable growth for your roofing business? Whether you are at the inception or midpoint of your entrepreneurial journey, this episode is tailored for you. Explore the significance of fostering genuine customer connections over viewing them merely as transactions. Today Austin talks about: The power of appreciating your cu…
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In this episode, we dive in deep with valuable insights from Eric Fortenberry from JobTread. In 2018 the first version of JobTread was created to help a commercial contracting company managing around $5 million in construction work. Before using JobTread, they ran 20 - 30 concurrent jobs that generated inconsistent and often nominal gross profits. …
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Matthew Tyner is the Chief Marketing Officer at Bone Dry Roofing. Having a diverse professional background he understands what it takes to market a successful home service business. Known for his unique insights into metrics and crafting the human touch, he knows the importance of being smart with your marketing efforts.…
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In this groundbreaking episode of Blueprint Boost for Contractors, we delve into the transformative realm of Artificial Intelligence (AI) and its game-changing applications in the world of contractors and construction. Join us as we unravel the mysteries behind the algorithms that are reshaping the industry. Whether you're a seasoned contractor or …
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In today’s conversation, I’m speaking with Robert Glazer. Bob is the CEO of Acceleration Partners, a global affiliate agency trusted by some of the world’s top brands to manage their partner marketing programs. In addition to serving their clients at the highest level, Acceleration Partners has built a reputation on being known for their incredible…
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