Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success. Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business. Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.
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For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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The Journey to Fans podcast shares practical tips, resources, and inspiration to help you grow your leadership, build your influence, and inspire others to take massive action. Leadership and influence aren't accidental. Developing these skills takes intention. It's, well, a journey. Your host, Desola Davis explores the process of developing yourself while you're also developing your purpose. We've got enough experts...it's time to step forward and lead your fans.
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This podcast is for content creators and brands looking to level up their audio storytelling. I’m the host, Zuri Berry, an award-winning journalist and editor with two decades of experience shaping and sharing stories. This podcast is all about improving your craft. Get tips, advice, how-tos, and more.
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Empowering female entrepreneurs in short, sharp podcast doses to focus on their mission, message and mindset in business. Helping women overcome various challenges and pitfalls to create a more successful and meaningful business. I'm Lynsey, a business coach helping female entrepreneurs build profitable businesses using tailored strategy, laser focus and a mindset reset.
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[OLDIE BUT GOODIE] Seeking Internet Fame with Dielle Charon
1:01:38
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Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet f…
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5 Things I Learned from PR Pitching to 1000 Journalists
20:37
20:37
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From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, compl…
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Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu
26:22
26:22
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Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, qui…
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[OLDIE BUT GOODIE] The Fear of Visibility with Jennifer Ogunyemi
54:01
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Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi, the founde…
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What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the mos…
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10 ways to get featured in the media for free
19:04
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From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you! Here’s What We Cover…
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[OLDIE BUT GOODIE] Going and Growing Too Slow with Belinda Weaver
59:36
59:36
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Have you ever had a business idea that you sat on, then watched others take on and use? My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and membership site to scale her business … and then sat on i…
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PR tips from a food/travel journalist w/Kristie Hang
25:16
25:16
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Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food…
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3 Types of Money-Making Emails to Send with Eman Ismail
29:30
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You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of mon…
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It’s that time of year again: summer break. But I won’t leave you without something to look forward to. So in this episode, I walk you through a new (but old) series I’m launching to share the best of Mistakes That Made Me during the summer break. And I also reveal my most popular episodes ever. Check it out. Loving the podcast? Join the podcast's …
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Get more sales using REELS w/ Keenya Kelly
30:53
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Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing e…
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1
10 Best Ways to Get Into Product Gift Guides for Free (Part 2)
14:26
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads o…
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1
"Ignoring my cash flow almost cost me my business" with Sandra Booker
1:35:09
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Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owner…
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10 best ways to get your products featured in the media (part 1)
13:57
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz…
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How to get into a product gift guide FAQs
17:08
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand …
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[TEASER] 3 Things I’d Do if I Were Starting My Business All Over Again
25:43
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Today, I’m letting you listen in on my private membership’s most popular episode. If you love it, join the membership’s 7-day trial for just $1. Yes, $1!! Get the details and sign up for the trial here: https://emancopyco.com/membership-trial Offer ends on Tuesday 28th May. Hope to see you in there! :) Loving the podcast? Join the podcast's private…
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1
Style + Beauty Industry Insights w/Journalist Jennifer Chan
51:15
51:15
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Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty on air host and journalist Jennifer Chan who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their pro…
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How to TRIPLE your sales using Etsy w/Monica Little
31:07
31:07
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If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how t…
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“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!)
1:21:33
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Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. I talk about my own personal loss and Laura …
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Popular Business Advice I Rejected (Part 2)
14:40
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From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get the…
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Popular Business Advice I Rejected (Part 1)
15:06
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From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get ther…
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32 of my favourite things (for my 32nd birthday 🥳)
1:11:33
1:11:33
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It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things. Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening! Loving the podcast? Join the podcast's private membership and u…
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1
Afraid to hire for your business? Hear THIS
35:38
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To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now? Every b…
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From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of…
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How to Do Email Successfully in 2024 with Eman & The Marketing Meetup
1:08:30
1:08:30
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We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right. Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo. I share to ensure your emails continue to reach your subscrib…
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How to Get 1 New Customer a Day in the DMs w/ Sophia Parra
39:31
39:31
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Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling? This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, w…
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How to Get Your Next Event Sponsored Without a Big Following
34:06
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Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event? If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan…
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1
Idolising & Pedestalising Coaches & Mentors with Mai-kee Tsang
1:46:10
1:46:10
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Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from. In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative effects of high-pressure coaching tactics. Mai-kee also…
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How to build a 7-figure business WITHOUT ads and social media w/ Karin Carr
39:05
39:05
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But what if I told you there's a way to grow your business to 7 figures without ads or social media? In this episode, we share the secrets using organic SEO and YouTube to build a 7 figure business, without relying on traditional advertising methods such as social media and paid ads. My recent conversation with Karin Carr revealed her firsthand exp…
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“My Scarcity Money Mindset Made Me a Bad Leader” with Gloria Chou
1:14:36
1:14:36
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Gloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her team. We chat about her early challenges, some of the bad decisions she made, and how her "insatiable hunger" for more money impacted her health and marriage. Gloria shares how investing in her team, …
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Why PR and SEO Should Be Your #1 Focus this Year with Laura Peters
48:51
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Make PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable st…
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Afraid Of Being Seen And Putting Yourself Out There--Hear This.
12:08
12:08
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, we'll explore actionable tips to simplify PR and marketing, to help everyday heroes like you be seen, heard, and valued. The PR world ca…
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3 Phrases I Repeat Daily To Get My Business More PR And Visibility
11:52
11:52
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode we dive deep into actionable steps and mindset shifts that can revolutionize your business journey. Here are the three most valuable phra…
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How I Became a Highly-Paid Service Provider (And How You Can Too) with Eman
1:04:01
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When I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premium service provider. In this episode, I walk you through the five strategies that enabled me to charge more and become a highly-paid service provider (so you can become one too!) WANNA JOIN LIKE A BOSS?…
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1
UMG Leaving Tiktok--What It Means For Small Businesses
8:35
8:35
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business The recent announcement of Universal Music Group's departure from TikTok has sparked discussions about the reliability of social media platforms. This si…
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1
JTF 044: Satisfied Customers Could Be Sabotaging Your Sales
14:48
14:48
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Customer expectations for online coaches, educators, and experts are changing. It’s not enough to have satisfied customers, you need transformational offers to stand out in your industry. Many entrepreneurs settle for satisfied customers because they don’t feel they have the resources or knowledge to make their offers more transformational. But the…
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How To Leverage Collabs and Partnerships to Grow Your Visibility w/ Danielle Wiebe
26:10
26:10
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I sit down with Danielle Wiebe, founder of Business Babes Collective, to uncover the secrets behind successful collaborations and partne…
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[TEASER] Behind the Scenes: Making the Podcast with Eman & Zuri
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This episode is a little different. I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help! I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from creating the concept, to selecting guest, and script…
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1
Running Your First Ad? Don't Make These Mistakes! With Ads Expert Kwadwo Sampany
31:13
31:13
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In today's episode of Small Business PR, I'm venturing into a territory I've been famously skeptical about: Facebook ads. I've invited my good friend and…
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How to Launch Your Book and Amplify Your Story with Camille Adams
30:15
30:15
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this empowering episode of The Small Business PR Podcast, I sit down with Camille Adams, a renowned book coach and launch strategist, to explore the t…
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Putting All Your (Client) Eggs in One Basket with Steve Folland
1:44:59
1:44:59
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When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this conversation, Steve – also…
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3 Reasons Why Appearing on Podcasts NEEDS to Be On Your Marketing Plan
14:47
14:47
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, I dive deep into the world of podcast guesting and how it can be a game-changer for your business growth. As a firm believer in organic …
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1
My ONE Word for the Year--and Why You Should Have One Too
17:25
17:25
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode I want to talk about one of the best things you can do for yourself every end/start of a year to call in massive transformations. It’s so…
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1
Want access to my BONUS podcast content? Here's how!
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Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week. Bonus content like – 🔥 A Private Q&A Series with me, Eman Submit your business questions to me. I'll do a deep dive into one question per episode so you can really get the most out of my answer. 🔥 Extended Guest Interviews Get access to extended interviews with Mis…
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Overhiring (and Firing) with Jordan Gill
1:29:25
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Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in…
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4 Ways to Stand Out in Any Market No Matter How Saturated it Is with Sarah Lyon
23:09
23:09
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In today’s episode I’m joined by Sarah Lyon, an interiors writer who’s written for Architectural Digest, Apartment Therapy, New York Times, Washington Po…
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Big News: We've joined the Hubspot Podcast Network!
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Big news! Mistakes That Made Me is officially part of the Hubspot Podcast Network. Tune into this short announcement to find out what this means for you! The first interview of 2024 with Jordan Gill airs on 15th January. Save the date! Loving the podcast? Join the podcast's private membership and unlock bonus content: https://emancopyco.com/members…
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JTF 043. Create a Winner's Highway for Your Goals
6:28
6:28
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A critical mistake that high achievers often make with their goals is that they don’t make winning easy. This is precisely why they struggle to stay consistent with their goals. Creating a Winner’s Highway helps you achieve more goals and make success the standard. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: A common practice that does more har…
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business PR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can…
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My 2023 End-of-Year Review (Spoiler: I Didn’t Hit My Revenue Goal)
1:42:57
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Hey You! It’s been a while. So let’s catch up. In this episode, I walk you through my 2023 – which honestly was a bit of a challenge! I missed my financial goals, I went through a client drought at one point, and I had some personal losses too. I review the year, share my ups and downs, and give you behind-the-scenes access to my business. Then I l…
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