What would it mean for your business if overnight… every $10 you spent on marketing, brought you $100, or if your next launch saw a 20% sales number increase from the last one? Those are just 2 incredible success stories that our clients at Embodied Marketing have attributed to working with us. And there are hundreds more who have gone through the Embodied Marketing process and have seen dramatic increases in revenue and an end to social media & marketing stress! We’ve managed over $33 milli ...
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Interviews with authors and scholars about new books in library science.
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1
654: My Top 5 Unconventional Business Mistakes
24:55
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Get ready for a candid episode where I’m sharing 5 unique business mistakes I've made over the past nine years. Join me as I discuss the dangers of rushed decisions, the importance of a strong leadership team, the consequences of taking your foot off the gas in marketing, and more. By sharing the lessons I learned from these mistakes, my goal is to…
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Shawn(ta) Smith-Cruz and Sara A. Howard, "Grabbing Tea: Queer Conversations in Librarianship" (Litwin Books, 2024)
53:54
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This interview with Shawn(ta) Smith-Cruz about Grabbing Tea: Queer Conversations on Identity and Libraries and Grabbing Tea: Queer Conversations on Archives and Practice (available in 2024 from the Litwin Books Series on Gender and Sexuality in Library and Information Studies) explores how queerness is centered within library and archival theory an…
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1
653: Polarization And How To Strategically Leverage It In Your Marketing
19:54
19:54
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How do you capture attention in today's saturated market? Inspired by a thriving garden business, I’m exploring the power of polarization and how going against the grain can make your content unforgettable. Get ready to discover practical strategies and thought-provoking questions to help you amplify your unique voice and attract your ideal audienc…
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1
Mary Schreiber and Wendy K. Bartlett, "Curating Community Collections: A Holistic Approach to Diverse Collection Development" (Bloomsbury, 2024)
58:17
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A primary question for many librarians, directors, and board members is how to evaluate diversity in a collection on an ongoing basis. Curating Community Collections: A Holistic Approach to Diverse Collection Development (Bloomsbury, 2024) by Mary Schreiber and Wendy Bartlett provides librarians with the tools they need to understand the results of…
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1
652: These Two Forces Should Constantly Dictate Your Business Strategy
20:00
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Have you ever wondered if your business needs a fresh approach or if you should stick with your current strategy? Today, I’m breaking down the push and pull between focus and innovation in your business and marketing. I'm sharing my personal experiences and practical tips for evaluating your business and deciding which needs more attention right no…
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1
Sandra Hirsh, "Library 2035: Imagining the Next Generation of Libraries" (Rowman & Littlefield, 2024)
56:30
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Building on the success and impact of Library 2020: Today’s Leading Visionaries Describe Tomorrow’s Library by Joseph Janes, Library 2035: Imagining the Next Generation of Libraries (Rowman & Littlefield, 2024) edited by Sandra Hirshupdates, expands upon, and broadens the discussions on the future of libraries and the ways in which they transform i…
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1
651: Using Organic Marketing To Drive Sales...Does It Work & My Honest Thoughts
22:45
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Do you ever feel like you're stuck in the endless cycle of creating content with little to no return? Today, I'm diving into organic marketing and how to use it effectively to generate sales. We'll talk about common mistakes, the importance of one-on-one conversations for your first sales, and why relying solely on social media content can be a tra…
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If you’ve ever felt overwhelmed or isolated as a business owner, then this episode is for you. I'm stepping away from marketing strategies today to talk about the real challenges of entrepreneurship. Join me for a candid conversation about the realities of being a business owner and hear how I navigate these challenges and why it's okay to pause an…
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649: Marketing When You’re At Multiple 7-Figures - The Scaling Code Series #4
19:28
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In the fourth and final episode of this podcast series, I’m diving into the marketing strategies for businesses at the multiple seven-figure level, moving towards eight figures. I’ll discuss how your time as a CEO shifts, the importance of support at this level, and how to leverage time and money for growth. If you’re ready to scale and multiply yo…
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1
648: When To Create Additional Offers & A Value Ladder - The Scaling Code Series #3
13:37
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Curious about how to boost your revenue and better meet your audience's demands? In part three of this podcast series, I'm exploring a game-changing strategy from The Scaling Code: determining the perfect time to diversify your offerings and construct a value ladder. We'll discuss the nuances of this strategy, the right timing for your business, an…
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647: Validating Your Offer Before BUILDING Your Funnel - The Scaling Code Series #2
16:42
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In part two of this podcast series, I’m diving into a critical principle of my Scaling Code framework: validating your offer before diving into funnel building. By focusing on refining your offer first and engaging directly with potential customers, you can secure those crucial initial sales before scaling up your marketing efforts. Join me as I sh…
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1
646: Using The Resource Of Money Vs. Time In Your Marketing - The Scaling Code Series #1
19:30
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Join me as I kick off a four-part series this week on The Scaling Code, a system I personally developed that breaks business growth into four phases, each with its own marketing strategies, principles, and resources. Throughout this series, I'm going to drop some key points from The Scaling Code to help you figure out what phase your business is in…
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1
645: How To Turn Your Funnel & Ads Into A Predictable Cash Machine
17:58
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Do you ever feel stuck trying to make your marketing efforts pay off? I'm excited to share a step-by-step formula with you that will help you turn your funnel and ads into a predictable cash machine. We’ll talk about creating predictability, making accurate projections, and scaling your strategy effectively. Tune in now!…
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644: A Concept That Changed My Life & Business, Has Made Me More Money & Was Critical To My Growth
33:22
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Have you ever felt stuck in your business, constantly pushing through tasks but not feeling truly connected or fulfilled? I’m sharing my journey from rigid structure and constant doing, to finding a harmonious blend of action and flow. Join me as I explore this balance and provide practical tips for integrating it into your own business.…
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1
Sommer Browning and Isabel Soto-Luna, "Serving Hispanic, Latine, and Latinx Students in Academic Libraries" (Library Juice Press, 2022)
46:50
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Serving Hispanic, Latine, and Latinx Students in Academic Libraries (Library Juice Press, 2024) is a collection of essays written by library workers that highlights academic library practices, programs, and services that support Hispanic, Latine, and Latinx students. As of 2020, there were over 500 federally designated Hispanic-Serving Institutions…
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1
643: Is The Economy Impacting Your Sales? Pricing, Solutions & My Strategies For This
16:33
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Ever wonder if you should lower your prices because of the economy or if high-ticket sales are still worth it? If you've been struggling with these questions, this episode is for you. I’m diving into how to set the perfect price for your offer, why lowering your prices might not be the best move, and some creative alternatives to help you thrive ev…
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642: The Power Of Seasonal Marketing & How To Leverage It Now To Increase Your Leads & Sales
15:59
15:59
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Ever wondered how to keep your marketing fresh and engaging all year round? I'll share how understanding your customers' seasonal shifts can transform your strategies, boost engagement, and skyrocket conversions. Tune in for actionable tips and creative ideas to keep your marketing fresh and relevant through any season.…
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641: 4 Rituals & Habits I Implement As A 7-Figure CEO
19:30
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Are you ready to discover the secrets behind a 7-figure CEO's daily routine? I’m revealing four game-changing habits that have completely transformed my productivity, reduced stress, and brought clarity and intention to my life and business. Tune in to learn these powerful practices and how you can customize them to fit your own routine.…
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640: A Personal Leadership Realization I've Had After Growing & Expanding My 7-Figure Company
22:54
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Over the past six months, hosting events and retreats has completely transformed my perspective and given me a fresh take on leadership and personal growth that I’m excited to share. Whether you’re coaching, managing a team, or building a business, it’s so important to find the balance between personal growth, stillness, and the hustle of leading o…
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639: Are Membership Offers A Smart Strategy?
20:17
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Membership funnels: are they the secret to recurring revenue or a trap for your business? I’ll explore which industries thrive with memberships, why they can be a tough sell, and when one-time programs may be the smarter move. Stay tuned for some juicy insights!By Emily Hirsh
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638 - My Visibility Ad From 2021 Made Me $100k
22:44
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Consistency is key! Today, I’m sharing why it's important to look beyond immediate returns and focus on building relationships and nurturing your audience over time. By committing to regular content and strategic ad spending, you can create a foundation for lasting success. Join me as we explore how staying consistent and having a long-term perspec…
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1
What Is Metadata? A Discussion with Cyril Heude
25:39
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In this episode of the CEU Press Podcast, host Andrea Talabér (CEU Press/CEU Review of Books) sat down with Cyril Heude (Sciences Po) to talk about all things metadata. What is metadata? How can researchers use metadata to help others discover their research? Cyril answers all these questions and more. Cyril’s main activities as a data librarian co…
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1
637: How To Develop A Strategic Customer Journey In 10 Minutes
20:35
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Ever felt overwhelmed by the endless details of creating a marketing strategy? Then you’re going to want to listen to this episode! In just 10 minutes, I’m going to show you how to map out a powerful customer journey that will transform your marketing game. This is the exact method I use and it’s just too good to keep to myself. Let’s dive in!…
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1
Laura Helton, "Scattered and Fugitive Things: How Black Collectors Created Archives and Remade History" (Columbia UP, 2024)
55:31
55:31
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During the first half of the twentieth century, a group of collectors and creators dedicated themselves to documenting the history of African American life. At a time when dominant institutions cast doubt on the value or even the idea of Black history, these bibliophiles, scrapbookers, and librarians created an enduring set of African diasporic arc…
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636: How To Strategically Manage Your Finances Like A 7-Figure CEO With Alyssa Lang
38:59
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Join me as I sit down with Alyssa Lang, CEO of Magnetic Bookkeeping, to explore how you can strategically manage your finances like a 7-figure CEO. Get ready to discover game-changing tips on budgeting, investing, and financial planning that can transform your financial future. Tune in now!By Emily Hirsh
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1
Rubina Raja, "Shaping Archaeological Archives: Dialogues Between Fieldwork, Museum Collections, and Private Archives" (Brepols, 2023)
38:54
38:54
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Archaeology as a discipline has undergone significant changes over the past decades, in particular concerning best practices for how to handle the vast quantities of data that the discipline generates. As Shaping Archaeological Archives: Dialogues between Fieldwork, Museum Collections, and Private Archives (Brepols, 2023) uncovers, much of this dat…
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635: What I Noticed An 8-Figure Entrepreneur Doing That We Can All Learn From
17:23
17:23
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Join me as I shine a spotlight on entrepreneurs Alex and Leila Hormozi, the dynamic duo who redefine success by blazing trails and thinking outside the box. Discover why their fearless experimentation is the secret sauce to their success, and how you can apply their innovative mindset to your own business. Tune in and get ready to shake things up l…
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1
Matthew Berland and Antero Garcia, "The Left Hand of Data: Designing Education Data for Justice" (MIT Press, 2024)
52:54
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Educational analytics tend toward aggregation, asking what a “normative” learner does. In The Left Hand of Data: Designing Education Data for Justice (MIT Press, 2024, open access at this link), educational researchers Matthew Berland and Antero Garcia start from a different assumption—that outliers are, and must be treated as, valued individuals. …
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634: 3 Things I Did To Double My Company Margins Last Month While Still Investing In Growth
21:02
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Join me in this episode as I spill the secrets behind our record-breaking month! From doubling our margins to smashing sales records, I share the strategic moves that fueled our success. With a focus on improving margins and aligning company values, discover how intentional decision-making and strategic investments propelled us forward. If you're r…
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633: 5 Launch Strategies To Implement That Increase Sales
21:57
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Ready to supercharge your sales strategy? In this episode, I'm diving into the nitty-gritty of live launch success. From forging deeper connections with your leads to crafting irresistible bonuses, I've got you covered with five game-changing strategies. Whether you're gearing up for a live launch or already knee-deep in one, these tactics will ele…
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1
Book Banning: A Discussion with Christine Emeran of the National Coalition Against Censorship
45:15
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Book bans and book challenges are both on the rise. And they are increasing at unprecedented rates. But why is this happening? Dr. Christine Emeran of the National Coalition Against Censorship joins us to explore what’s driving censorship movements nationwide. In today’s episode, she takes us through politically organized efforts to ban books, and …
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632: Embodied Marketing - My Most Vulnerable & Exciting Episode Yet
40:00
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Join me as we enter the final step of this new era and I reveal our new company name – Embodied Marketing. From the initial spark of the idea to the moment it all came together, I’ll be sharing the highs, the lows, and everything in between. Get ready for a rollercoaster of emotions as I take you through the doubts, the fears, and those magical mom…
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1
Matteo Pangallo and Emily B. Todd, "Teaching the History of the Book" (U Massachusetts Press, 2023)
48:05
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Edited by Matteo Pangallo and Emily Todd, Teaching the History of the Book (University of Massachusetts Press 2023) is the first collection of its kind dedicated to book history pedagogy. With original contributions from a diverse range of teachers, scholars, and practitioners in literary studies, history, book arts, library science, language studi…
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1
631: My Personal Social Media Strategy That Allows Me To Play The Game But Not Be In The Game
29:53
29:53
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Get ready for an inside look into my recent social media hiatus and how it helped me to find a better balance in my business. Join me as I talk about trimming down my follow list, setting boundaries, and striking that perfect balance between sharing and privacy. If you're looking to up your social media game, you won't want to miss this episode!…
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630: Selling Is Not Hard...Here's My Strategy & Why
20:22
20:22
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Ready for a game-changer? In today's episode, I'm letting you in on a little secret: selling doesn't have to be hard. Join me as I reveal insider tips on how to make selling feel like a breeze. It’s all about building trust, ditching those pushy sales tactics and creating an offer that is so good it practically sells itself. Trust me, you don't wan…
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Natalia Grincheva and Elizabeth Stainforth, "Geopolitics of Digital Heritage" (Cambridge UP, 2024)
56:30
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How are digital platforms transforming heritage? In Geopolitics of Digital Heritage (Cambridge UP, 2023), Dr Natalia Grincheva, Program Leader of the BA (Hons) Arts Management at the University of the Arts Singapore and Honorary Senior Research Fellow at the University of Melbourne, and Dr Elizabeth Stainforth, a lecturer in the School of Fine Art,…
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1
Nicholas Popper, "The Specter of the Archive: Political Practice and the Information State in Early Modern Britain" (U Chicago Press, 2024)
1:02:05
1:02:05
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We are used to thinking of ourselves as living in a time when more information is more available than ever before. In The Specter of the Archive: Political Practice and the Information State in Early Modern Britain (University of Chicago Press, 2024), Nicholas Popper shows that earlier eras had to grapple with the same problem—how to deal with too …
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629: What Every Successful Entrepreneur Has Done To Get Where They Are
21:07
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Success isn't a one-size-fits-all checklist. From my start as a virtual assistant to a thriving multi-million-dollar company, it's all about taking action and pivoting along the way. Join me as I challenge the notion of a rigid blueprint and invite you to take bold, experience-driven action in your entrepreneurial journey. Are you ready to level up…
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628: Should You Wake Up Excited Every Day About Your Business?
26:20
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Get ready to tackle the ultimate entrepreneurial question: Should you wake up excited every day about your business? Spoiler alert: the answer might surprise you! We'll unpack why the journey isn't always filled with constant excitement and why that's perfectly okay. From navigating the daily grind to finding our bigger purpose, we'll explore the h…
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627: A Billionaire Contributed His Success To This One Thing, Here's Why I Totally Agree
22:21
22:21
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Ready to turbocharge your life and business? Buckle up for a candid chat where I spill the beans on the secret sauce of my success: taking action like a rocket! Join me as we dive into why hesitation is the enemy of progress and how embracing quick decisions has been a game-changer for me. Trust me, you won't want to miss these juicy insights and m…
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1
Rose Miron, "Indigenous Archival Activism: Mohican Interventions in Public History and Memory" (U Minnesota Press, 2024)
44:18
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The past several decades have seen a massive shift in debates over who owns and has the right to tell Native American history and stories. For centuries, non-Native actors have collected, stolen, sequestered, and gained value from Native stories and documents, human remains, and sacred objects. However, thanks to the work of Native activists, Nativ…
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626: 3 Step Formula Every Single Successful Business Uses To Make Sales
21:48
21:48
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Join me as I break down the truth about what it really takes to succeed, regardless of audience size. Whether you're starting small or have a massive following, success requires understanding your audience and delivering real value. Let's ditch the idea of overnight success and focus on intentional steps for lasting impact. Tune in now!…
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1
Grazia Ingravalle, "Archival Film Curatorship: Early and Silent Cinema from Analog to Digital" (Amsterdam UP, 2024)
1:10:39
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Archival Film Curatorship: Early and Silent Cinema from Analog to Digital (Amsterdam UP, 2023) is the first book-length study that investigates film archives at the intersection of institutional histories, early and silent film historiography, and archival curatorship. It examines three institutions at the forefront of experimentation with film exh…
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1
625: 4 Underutilized & Non Conventional Strategies For Making More Money With Your Marketing
28:08
28:08
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Today, I'm feeling inspired to talk about something that's been driving a lot of positive change in my life and business lately. These four strategies have completely transformed the way I approach my work, my values, and ultimately, my impact. Tune in to discover how incorporating these strategies could make a significant difference in your own en…
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624: I See Many Business Owners Losing Money Doing This
21:32
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21:32
Join me as I reveal a costly mistake many business owners unknowingly make when narrowing down their ideal customer. I’ll share insights on how you can avoid leaving money on the table by crafting a value ladder that serves a broader audience while staying focused on your core offering. Don't miss out on maximizing your efforts and potential profit…
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1
Kelsey Keyes and Ellie Dworak, "Supporting Student Parents in the Academic Library: Designing Spaces, Policies, and Services" (ACRL, 2024)
1:05:24
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Student parents can feel unwelcome and invisible in their institutions. And for every student parent who is struggling to complete an education despite these hurdles, there are many others who have not been able to find a way. Supporting Student Parents in the Academic Library: Designing Spaces, Policies, and Services (ACRL, 2024) by Kelsey Keyes a…
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623: What Exactly I Spend My Time On And Behind The Scenes Of My Own Marketing Process
32:03
32:03
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32:03
Get ready for an electrifying episode packed with exciting announcements and invaluable insights! I'll be unveiling the details of an upcoming retreat I’m hosting tailored for entrepreneurial women and exploring the transformative power it holds. Then, I'll take you behind the scenes of my daily operations, revealing how I tackle strategy, content …
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622: The 3 Categories ALL Marketing Always Comes Back To & My Strategy For Instantly Improving Your Messaging
15:24
15:24
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Ever wondered what makes people click, buy, or sign up? It's all about understanding what truly drives them. By speaking their language and tapping into what matters most to them, you'll unlock the power to turn heads and make sales. Tune in as I share how to craft messaging that resonates with your audience and drives remarkable results!…
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1
Dave Mac Marquis and Moira Marquis, "Books Through Bars: Stories from the Prison Books Movement" (U Georgia Press, 2024)
57:26
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Co-edited by Dave Mac Marquis and Moira Marquis, two activists with deep experience in organizing prison books programs (PBPs), Books Through Bars: Stories from the Prison Books Movement (University of Georgia Press, 2024) introduces readers to PBPs and their decentralized organization. PBPs are a grassroots-level and nationwide activist movement c…
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Cathryn M. Copper, "The Experimental Library: A Guide to Taking Risks, Failing Forward, and Creating Change" (ALA Editions, 2023)
42:01
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Using techniques garnered from startups and quickly evolving technology companies, in The Experimental Library: A Guide to Taking Risks, Failing Forward, and Creating Change (ALA Editions, 2023), Cathryn Copper explores how information professionals can use experimentation to make evidence-based decisions and advance innovative initiatives. The las…
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