Best Envision Media Group Podcasts (2024)

1
It's the Email, Stupid 28:44

2d ago28:44

28:44

What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party d…

1
First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI 25:58

24d ago25:58

25:58

In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They talk with the president of a small group of radio stations in the Midwest who was surprised at his staff's reaction when he gathered them to discuss his…

1
Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV' 29:24

1M ago29:24

29:24

Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighborhoods surrounding North Atlanta and Charlotte, N.C. In this episode, Gordon & Corey discuss how 2024 is shaping up to be a breakout year for OTT, and h…

1
Transforming Adversity into Growth for Parents of Disabled Children 40:08

2M ago40:08

40:08

When you first discover you'll be parenting a child with disabilities, the road ahead can seem daunting and lonely. Kris Burbank and Linda Hoopes join me to shed light on this path, offering wisdom from their book "Embracing Another Normal." Together, we unpack the resilience necessary for such a journey, sharing personal stories and strategies tha…

1
Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep 23:22

2M ago23:22

23:22

It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon turn to a woman they think might be "the world's oldest living sales rep." Mary Campbell gets up every day, hops in her Cadillac SUV, and drives to wo…

1
Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media 21:01

2M ago21:01

21:01

Gordon & Corey claim they've talked to "a lot of really smart people" about Generative AI, and now concur that the local media universe is on the precipice of big change. For verification, they turn to a bigwig, Deloitte Digital Managing Director Todd Brownrout, who offers his own take.Stay in the loop with all things Borrell when you join our Rese…

1
Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code 22:55

3M ago22:55

22:55

Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, thank you for listening. If you like the episode, leave us areview! …

1
Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'? 29:38

3M ago29:38

29:38

Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio A…

1
Picking on Prognosticators: 2024 Predictions Worth Dissin' 22:58

3M ago22:58

22:58

Corey and Gordon pour over predictions for 2024 and pick, well, hardly any that seem worthwhile. They do, however, find a few brilliant gems for the new year. The podcast features an interview with the inimitable Mike Blinder, who talks about how media companies are trying to hire outside their individual industries, and how he's developed a way to…

1
We Come Bearing Gifts: Another Windfall for Local Media on the Horizon 18:25

4M ago18:25

18:25

Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Gordon & Corey theorize that the reason is the message represented hope for a beleaguered industry. In this episode, Corey channels Debbie Downer while Gordon uncovers yet another ray of hope from a Deloitte consultant: a goldm…

1
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative' 25:41

4M ago25:41

25:41

Register for our December 12 webinar HERE. Thank you to this episode's sponsors: Rate Optics by Revenue Analutics and SEPBO Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellasso…

1
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets 21:45

5M ago21:45

21:45

Register for the webinar here: https://register.gotowebinar.com/register/2040197036826794329 Catch past episodes from Corey's Local Marketing Minute here: https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=0YLBoWIPR0zSPraA Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for …

1
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep? 27:16

5M ago27:16

27:16

More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chief Strategy Officer for thryv. Henry discusses recent growth in thryv's SaaS client base, and, oh yeah, the company's other business -- publish 1,000 yel…

1
64. Visual Thinking in a "Talky Culture" with Temple Grandin 1:04:24

5M ago1:04:24

1:04:24

Ever wondered how one's mindset shapes their success? Join us as we explore this theme with the remarkable Dr. Temple Grandin, an autism advocate who turned her diagnosis into a testament of resilience. She shares her journey from a non-verbal childhood to becoming a professor at Colorado State University and a celebrated author. Listen in to this …

1
Wondering About the Profitability of Digital Sales 17:56

6M ago17:56

17:56

Traditional media companies that also sell digital advertising have seen gross profit margins slip over the past decade. Could digital sales be a drag? Gordon & Corey offer preview of the intriguing questions being asked of CFOs in an attempt to gauge just how profitable digital sales might be. They also turn to an expert on digital expenses, Todd …

1
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google 37:45

6M ago37:45

37:45

Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.By Borrell Associates

1
63. Inclusive Journeys: How Accessible Go is Changing Travel 45:53

7M ago45:53

45:53

Navigating the world with a disability can often feel like an uphill battle, especially when it comes to travel. We've experienced it firsthand as we journey with our son Lliam. Our struggles sparked a conversation and led us on a journey to understand more about accessibility. We found ourselves crossing paths with the passionate advocates behind …

1
Why 2024 is Likely to Be a Windfall Year for OTT Sales 26:18

7M ago26:18

26:18

Corey & Gordon hear a rumbling in the pipeline for OTT sales and turn to the "Superwoman of OTT," Pooja Midha, for her perspective. Midha, the EVP and GM at Comcast's advertising division, Effectv, unveils new research that leads her to be "extremely bullish" on OTT.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As a…

1
Media Partnership: Sustainable Journey: Navigating the Future of Aviation 1:18:41

7M ago1:18:41

1:18:41

The demand for sustainable mobility is growing rapidly while at the same time, the fight against climate change and atmospheric pollution has emerged as one of the paramount challenges for the European transportation sector. According to the EU Sustainable & Smart Mobility Strategy, the gradual change and modernization of European transportation sh…

1
62. Thoughtful Spaces And Joyful Places - Custom Joy 1:17:51

7M ago1:17:51

1:17:51

When we first spoke with Tiffany Dill several months ago it was about her Universal Design Consulting firm, Blue Day 2. As of July 1, 2023, she has combined her talents and passion for accessible design with Gretchen Kingma, who, like Tiffany, has experience as an Occupational Therapist. Gretchen is also a top producing realtor in the St. Louis are…

1
Is Traditional Media Really Poised for a 'Comeback' in 2024? 26:26

7M ago26:26

26:26

Corey returns from a monthlong hiatus for the big reveal: his local advertising outlook. All signs look good headed into the holidays. As for 2024, there's a surprise (the good kind) for traditional media. Corey discusses his forecasts, and Gordon gets a gut check from an executive of one of the largest local ad agencies in the nation, Rob Mudd fro…

1
Media Partnership: Towards an EU Methane Import Standard - Opportunities for global climate leadership ahead of COP28 1:29:54

8M ago1:29:54

1:29:54

Despite numerous initiatives to curb methane emissions, concentrations continue to rise, posing the greatest threat to passing irreversible climate tipping points. In the face of ever-rising temperatures and worsening impacts of climate change, swift and bold leadership to reduce global methane emissions remains the most urgent low hanging fruit av…

1
Media Partnership: Sustainable Future for European Transport: Levitating MagRail Trains on Existing Railways 2:02:01

8M ago2:02:01

2:02:01

When one considers the future of transport, typically it is assumed to be simple extrapolation and evolution of existing technologies. On the one hand – it's about spreading its range (i.e. construction of further High-speed rail lines), on the other – it’s about continuous improvements that allow to reach better operational parameters and reliabil…

1
Uh-Oh. The Deer Have the Guns 21:10

8M ago21:10

21:10

Local businesses have grown smarter about marketing over the past five years -- a lot smarter. Instead of relying on ad-sales reps to guide them, many have hired their own marketing managers and have become familiar with industry mechanics. In short, the deer have the guns. In this episode, Gordon is joined by guest co-host Taryn Tatarinowicz, who …

1
Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead 25:11

8M ago25:11

25:11

With Corey "gone dark" to compile ad-spending updates, Stephanie Garfrerick from Revenue Analytics joins the show as guest co-host. A longtime listener, Steph offers her assessment of the last five episodes on Artificial Intelligence and comes to her own conclusions. This final episode in our summerlong series offers practical suggestions on what t…

1
Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In 25:51

9M ago25:51

25:51

Is the buzz about A.I. signaling one of those "tectonic shifts" we often hear about but never see? Why are some really smart people saying that A.I. will affect society more profoundly than electricity, the Internet, or even fire? Gordon & Corey turn to one of the brightest minds in the industry, Paul Roetzer, founder and CEO of the Marketing A.I. …

1
61. Magic Mystery Tour 1:10:56

9M ago1:10:56

1:10:56

Moving out of a family home is one of life's "exciting, sad, happy, and scary" events. There are so many changes that come with having a place of your own. But...there is also growth and independence. There are new things to discover and experience - for parent care providers and for the young adult who is spreading their wings. Todays story is abo…

1
Looking Back on 99 Episodes, Looking Forward to Clones Taking Over 21:00

9M ago21:00

21:00

A milestone achieved, Gordon & Corey review highlights and low points from the last 99 episodes. Gordon's clone reads a knock-knock joke, and the co-hosts speculate that they'll be replaced by clones before the 200th episode airs. The podcast features a snippet from a mystery guest on the upcoming 101st episode, who likens A.I.'s impact to the disc…

1
60. With Liberty and Access For All: MDRC 35:08

9M ago35:08

35:08

We all have two basic needs as human beings. One is to be authentic, to live our lives in a manner that reflects our true selves. The other human need is to be accepted within a community. When these two need conflict, when the community to which we belong does not accept our authentic self, the most common reaction is to "mask" that part of our id…

1
Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star' 22:56

10M ago22:56

22:56

The E.W. Scripps Co. has survived 150 years by making all the right moves. Recently, those "right moves" included shedding its iconic newspaper and radio brands. So, what next? In this episode, CEO Adam Symson talks about whether he foresees an advertising rebound in the 2nd half of 2023, how it's important to stay focused amid all the distractions…

1
Media Partnership: Beyond the 'Yes, But' idiom: Envisioning Serbia's Future in the EU 1:15:55

10M ago1:15:55

1:15:55

The accession of Serbia to the European Union has been on the current agenda for the future enlargement of the EU since 2012 when it became a candidate for accession. Serbia officially applied for European Union membership on 22 December 2009. Accession negotiations are ongoing. By December 2021, 22 out of 35 chapters have been opened (including al…

1
Media Partnership: An EU Ecosystem for Rare Diseases: The OD Expert Group proposals for navigating the challenges ahead 2:02:10

10M ago2:02:10

2:02:10

Following the publication of the ambitious plan or revision of the European Pharmaceutical Legislation by the European Commission, the European Expert Group of Orphan Drug Incentives will host its first signature event to reflect on how the Union can face the challenges ahead for people affected by rare conditions and enablers of innovation. We wil…

1
Robots at Fast-Food Restaurants, at Airport Gates . . . And Now Writing Ad Copy 23:00

10M ago23:00

23:00

In the second episode of a six-part series designed to get you smart on A.I., Gordon & Corey assess some practical uses for email copy and video commercials. With the help of the Waymark CEO Alex Persky-Stern, they learn that flaws in AI can be what leads to a sale.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As al…

1
59. Sweet Dream are Made of These: The ZPod Story 49:20

10M ago49:20

49:20

Many people seem to have a "problematic" relationship with sleep. We take medications to keep us awake...and we take medications to make us sleep. But sleep...a GOOD night's sleep, is essential to our psychological and physical health. Autism is one of those disabilities that can manifest itself in a broad spectrum of sensory issues...and often the…

1
Advancing Europe’s Net-Zero Industry: How the race for fossil-free competitive energy will reshape manufacturing value-chains 1:29:35

11M ago1:29:35

1:29:35

Wind, solar, hydrogen, electric vehicles, next-generation construction – these are the technologies that will drive the EU towards net zero and they are all built on steel. As a critical input for building clean tech infrastructure, the EU steel sector is the key to deliver on the decarbonisation of the broader European economy. It is also a crucia…

1
Media Partnership: Upskilling Hospitality – For more Sustainability and Resilience in Food Supply Chains 1:12:04

11M ago1:12:04

1:12:04

The hospitality sector is one of the key drivers of the EU economy. HoReCa businesses (Hotels, Restaurants, Cafes) provide 11 million jobs in the EU27 countries and contribute between 2-3% of total EU GDP. Of almost 2 million HoReCa enterprises within the EU, 89% are micro-sized (employing less than 10 persons), meaning small independently owned bu…

1
Media Partnership: Type 2 Diabetes: a preventable catastrophe? 1:15:51

11M ago1:15:51

1:15:51

Despite the progress in understanding and treatment of Type 2 Diabetes (T2D), the number of Europeans living with the condition continues to rise, causing unacceptably high numbers of premature deaths, equivalent to three jumbo jets crashing every single day. Today, 61 million people live with diabetes in Europe and this figure is expected to reach…

1
Episode 97: Getting Smart Fast: What A.I. Means for Media & Advertising 28:59

11M ago28:59

28:59

If you feel overwhelmed by the latest phantasmagoria -- Artificial Intelligence -- Corey & Gordon have the remedy. Give them your ear over the summer, and they'll get you smart fast by interviewing the best, the brightest, and the most influential in the field of A.I. The first of six podcasts features Kate Scott-Dawkins, Global President of Busine…

1
Media Partnership - Soil health & agriculture: Going beneath the surface 1:15:36

11M ago1:15:36

1:15:36

Soil is a non-renewable resource and one of the foundations of our ecosystem functioning. The European Commission has identified healthy soils as essential for achieving climate neutrality, a clean and circular economy, halting desertification and land degradation, and reversing biodiversity loss. Healthy soils are also one of the pillars of produc…

1
Episode 96: Why 'All the Right Moves' Didn't Guarantee Knight Ridder's Digital Success 23:08

12M ago23:08

23:08

Twenty years ago, Knight Ridder had $3 billion in annual revenue, a 19% operating margin, and a relentless determination to conquer the digital world. It was the second-largest newspaper company in the U.S. and perhaps the most focused on building a digital empire, even moving its headquarters to Silicon Valley. Within a few years, everything fell …

1
Episode 95: The Biggest Content Opportunity of All 24:09

12M ago24:09

24:09

While everyone races toward niche local content, many seem to have forgotten the most-demanded content of all. From GenZ to Boomers, this topic is at the top of everybody's daily list. Gordon & Corey explore why everybody talks about the weather, but nobody seems to do anything about it. The podcast features an interview with weather advertising ex…

1
Episode 94: 'Antenna Man' Plays David to Goliaths of Broadcasting 27:51

1y ago27:51

27:51

An influencer who calls himself Antenna Man is calling out companies such as Nexstar, Sinclair, TEGNA, and iHeart, amassing a quarter-million YouTube followers. This episode features an interview with the notorious Antenna Man. Despite the fact that he's urging investors, "please do not fund these multibillion-dollar" companies and claims that radi…

1
Episode 93: Saga Suddenly Gets Serious About Digital 24:16

1y ago24:16

24:16

Digital focus hasn't been a hallmark of Saga Communications. Among publicly held radio broadcasters, Saga has been at the bottom of the heap in digital revenue. But something has changed, and the company's stunningly successful digital experiment in Tennessee is being rolled out to other markets. In this episode, Gordon & Corey interview the new CE…

1
Media Partnership - EU Green Deal Industrial Plan: accelerating decarbonisation to reach net zero 1:31:10

1y ago1:31:10

1:31:10

Hydrogen holds great promise as an energy carrier to both reduce our dependency on Russian gas and move Europe closer towards ‘net-zero’. The European Commission’s Green Deal Industrial Plan aims to provide more support for green hydrogen production and proposes the relaxation of State Aid rules towards clean technologies. On 16 March, the publicat…

1
Episode 92: GenZ News Consumers Have Some Advice: Cut to the Chase 21:52

1y ago21:52

21:52

Corey interviews three media-savvy students from the University of Miami who say they and their GenZ friends do, indeed, check local news regularly. And you might be surprised to learn which media outlet has snared their attention by pushing stories out on social channels like Instagram. In this episode, the 20-somethings offer frank advice to medi…

1
Media Partnership - Women in the agri-food industry - How cross gender collaboration impacts a successful transformation of the sector 1:19:24

1y ago1:19:24

1:19:24

Agri-food sector contributes to a great extent to climate change – 1/3 of all food purchased is wasted, 1/3 of all GHG emissions comes from the food industry and only 1/3 of the freshwater withdrawals are attributed to other sectors of the economy. We need to rethink our food system and in order to do that in a successful way we need innovators com…

1
58. They Listen, They Care 1:39:32

1y ago1:39:32

1:39:32

Individuals with intellectual and/or developmental disabilities (I/DD) and their families often find themselves dealing with complexity and even intentional obfuscation as they navigate the path of Medicaid eligibility and benefits That is why we find it exhilarating when along that path we find individuals with expertise and empathy. I have discov…

1
Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT? 25:21

1y ago25:21

25:21

Seems like everybody is selling the same digital marketing products. And that makes them low-margin commodities. Gordon & Corey wonder if it's time for media companies to go back to doing what they do best -- selling higher-margin O&O inventory. They get some insight from omnichannel marketing expert Oliver Jacob, president of Frequence.Stay in the…

1
Episode 90: Publishers Could Find a Fortune in Losing Cookies 19:15

1y ago19:15

19:15

Local publishers stand to lose more than $4 billion in annual revenue if third-party cookies disappear, but Corey and Gordon aren't buying the sky-is-falling mentality. The podcast features an interview with two executives from a media consortium that has launched a project that could solve the cookie issue altogether. Stay in the loop with all thi…

1
Media Partnership - Decarbonizing the aviation sector: Aeroporti di Roma presents an Italian best practice 1:58:09

1y ago1:58:09

1:58:09

On January 24, 2023, the event ‘Decarbonizing the aviation sector: Aeroporti di Roma presents an Italian best practice,’ was hosted at the European Parliament (Room ASP1G1), organized by Aeroporti di Roma (ADR). The purpose of the event was to explore at the European level the aim of the “Pact for the Decarbonisation of air transport”, promoted by …

Podcasts Worth a Listen

Envision Media Group Podcasts

Podcasts Worth a Listen

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