Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their be ...
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Free workshops to help SaaS marketers be more effective
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A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Former Neighbours star Jordy Lucas is joined by reality TV producer, Alexandria Funnell to spill the tea on what it's REALLY like to work in showbiz. From reality TV to soaps & everything in between, join us as we take a hilarious and unfiltered look at the scandals, absurdities, and unforgettable moments from behind the scenes of Australian TV. Because when it comes to the world of television, truth is often stranger than fiction. It ain’t always pretty. It ain’t always fair, but "That's Sh ...
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Join us in demystifying modern product roles and dynamics. On PM vs. PMM, we share our experiences in the roles - exploring their differences, teamwork, and conflicts. Discover how your product team can create great products, and never forget to be user first! We also look into current events in the tech world and share our opinions! Keeping it real, light and fun.
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Have you been wondering how to launch a podcast? Maybe you have launched but you struggle to increase your audience? Or maybe you keep spending money on your podcast, but you are not making any money from it? Listen in to your host Cory Carter as he teaches about how to hit the "easy" button and find a way to have your podcast as a fun and necessary part of your business. Cory has helped 100's of people... * Take an idea and turn it into a successful podcast in less than 30 days * Launch a n ...
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1
Your A/B Tests Suck: The Key to Running Effective Experiments
30:56
30:56
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SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions. And it makes sense. If you think about it, A/B testing something relieves you of so much burden. Not sure which headline is gonna resonate? Test it! Teammates have an (ahem, questionable) idea for how to improve conversions? Test it!…
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1
Can we hit pause on expecting celebrities to save the world?
31:12
31:12
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Larry Emdur won the Gold Logie and we don't mean to brag, but we called it. From Rebecca Gibney's son to Raygun's cameo appearance, we recap Australian television's night of nights and Alex reminds us again that she's worked with most of the Gold nominees. We also expose Tom Gleeson for lies he spun to Alex' Dad...yes, you read that right, listen f…
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Leveraging Emotions in Your Facebook Ads for Better Results
42:39
42:39
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Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? To explore how marketers can embrace emotions in their ads to improve their results, I interview Nick Theriot. Guest: Nick Theriot | Show Notes: socialmediaexaminer.com/628 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/pr…
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Forget glitz & glamour, we're exposing The Logies dirt the networks want buried
45:22
45:22
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Strap yourselves in for 45 minutes of a mix of old & new Logies stories from Australian Televisions night of nights! In this special Logies bumper episode we cover: - The soap opera rivalry between "Home & Away" & "Neighbours", because nothing says high stakes like fictional beach towns and suburban drama. - Alex's awkward red carpet interview with…
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1
Creating Winning Email Marketing Welcome Sequences
46:53
46:53
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Do you have a series of emails you send to new subscribers? Are they converting? To discover a seven-step email welcome sequence that results in more engagement and sales, I interview Tyler Cook. Guest: Tyler Cook | Show Notes: socialmediaexaminer.com/627 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Califor…
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TV's cultural reckoning is here & it's a good time to be alive (& have a microphone)
50:35
50:35
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In our biggest (literally, our longest) episode yet, we dive headfirst into the Breaker that stole the Olympics, Raygun. From the murky qualification process to the absurd dance moves, it all just feels a little off for us. But somehow the Australian Olympic Committee is trying to convince us that WE are the arseholes. Speaking of arseholes, Alex h…
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LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More
43:05
43:05
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Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? To explore using LinkedIn ads on personal profiles, I interview Anthony Blatner. Guest: Anthony Blatner | Show Notes: socialmediaexaminer.com/626 Review our show on Apple Podcasts. See Privacy P…
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A mortifying email from Sam Armytage & the legalities of the Cash Cow: Alex spills about her time on Sunrise
34:08
34:08
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LI We're BACK BABY! After a short production break, we're out of Jordy's study & IN STUDIO! Alex gives us the rundown from her first audition, which of course Jordy insisted on chaperoning her to/from & documenting for content. Will Alex become the face of a national brand? Will she create a Starnow profile? Only time will tell... In Aussie media n…
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1
How to Leverage Buyer Beliefs to Improve Your Marketing
43:17
43:17
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Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? To explore how people’s beliefs impact the buyer journey, I interview Billy Broas. Guest: Billy Broas | Show Notes: socialmediaexaminer.com/625 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California…
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Forget Best Practices: How to add profitable friction to your product onboarding
29:56
29:56
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If you’re building a racecar, friction is bad news. But when you’re building an onboarding experience for your software product, things are a little more nuanced. This week, we’re dialing into why the pervasive push for a frictionless user experience in your product onboarding isn’t just overrated—it might be undermining your growth potential. At s…
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UGC Strategy: Boosting Visibility and Sales With Customer Content
44:08
44:08
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Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? To explore UGC strategy, I interview Neal Schaffer. Guest: Neal Schaffer | Show Notes: socialmediaexaminer.com/624 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Califor…
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Embracing Humor in Your Writing: The Funny Side of Business
42:41
42:41
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Want to make your marketing more relatable? Wondering how humor could help? To explore how to embrace humor in your writing, I interview Lianna Patch. Guest: Lianna Patch | Show Notes: socialmediaexaminer.com/623 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pri…
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1
The phallic fan gift that left Phil Burton speechless & inside the group chat of Human Nature
43:28
43:28
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Jordy lost 1 hour & 54 minutes of her life watching "A Family Affair," and is spoiling the entire plot in an unhinged rage so you don't have to. Alex also recommends a brilliant Aussie 'dramady' that's second season is near perfect, much like the first. Phil Burton (1/4 of iconic boyband Human Nature) is our FIRST EVER GUEST and is it obvious that …
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1
Video Content Marketing Strategy: Balancing Quality and Quantity
45:16
45:16
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Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? To explore developing a video content strategy, I interview A. Lee Judge. Guest: A. Lee Judge | Show Notes: socialmediaexaminer.com/622 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Cal…
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1
Not willing to sacrifice your soul for minimum wage? There's plenty of people waiting to take your place
27:32
27:32
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Trust these uncultured milennials to attend the opening night of a critically aclaimed theatre production, only to focus on the celeb spotting and an egg sandwich. Shifting gears, we dive into the gritty realities of unpaid work in the entertainment world, focusing on the physical and emotional hardships faced by the women in the new Netflix docu-s…
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Forget Everything You Know About Social Media: Embracing Chaos
43:43
43:43
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Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer. Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/621 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy N…
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Content Automation: How to Simplify Your Content Process
43:20
43:20
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Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? To learn how to simplify your content creation process with automation, I interview Stephen G. Pope. Guest: Stephen G. Pope | Show Notes: socialmediaexaminer.com/620 Review our show on Apple Podcasts. See Privacy Policy at https://a…
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Exposing holy cheaters & the psychology of dating your co-star(s)
29:28
29:28
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We kick off this episode by dissecting the absurdity and moral complexities of the Ashley Madison documentary on Netflix. From the outrageous hypocrisy of born-again preachers to the uncomfortable ethical questions about the hackers who turned lives upside down. Alex has been listening to "The Vial Files". A podcast hosted by former Bachelor star N…
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Creating a Sustainable Instagram Strategy in Five Easy Steps
56:55
56:55
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Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? To learn how to create a sustainable Instagram strategy, I interview Lucas O'Keeffe. Guest: Lucas O'Keefe | Show Notes: socialmediaexaminer.com/619 Review our show on Apple Podcasts. See Privacy Policy at https://art19.co…
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Check me before you misrepresent me: setting the record straight
25:27
25:27
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After being hilariously misrepresented by a certain media outlet & labelled a "disgruntled former Neighbours star", Jordy sets the record straight. Alex reads out comments from Jordy's trolls, which leads us to the weird nature of parasocial relationships. Jordy thinks we're all on the same page until Alex reveals herself as a superfan that has no …
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Selling More With Instagram: A Proven Organic Strategy
45:43
45:43
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Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? To learn a proven organic framework for selling more on Instagram without relying on paid ads, I interview Kar Brulhart. Guest: Kar Brulhart | Show Notes: socialmediaexaminer.com/618 Review our show on Apple Podcasts. See P…
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The Buyer/User Dichotomy: Navigating B2B Product Development
28:58
28:58
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Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at diffe…
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Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, I interview Paul Roetzer to explore how to begin adopting AI in your business. Guest: Paul Roetzer | Show Notes: socialmediaexaminer.com/a1 Review our show on Apple Podcasts. See Privac…
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1
Our hot tips for Chrishell Stause as she heads to Ramsay St
37:10
37:10
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Jordy has stumbled across WikiFeet, where she found a feed dedicated to her very own hoofs. Meanwhile, Alex is already monetising hers, which leads us to the brilliant idea of starting a fan-funded Patreon for all our beauty treatments. (Not sure if we're joking or serious on this one, stay tuned) We also received some victim impact statements rega…
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Proving Your Worth: How to Measure the Success of Your Social Marketing
43:18
43:18
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Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? To discover how to measure the success of your social media marketing activities, I interview Emeric Ernoult. Guest: Emeric Ernoult This episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse. Revie…
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