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If you have a business, or you're thinking of starting a business, this is a podcast you NEED to subscribe to. You'll learn all the elements that make a great brand and attract loyal customers- from internal concepts like team building and creating core values to external ones such as the psychology of color in your advertising and logo designs. This show will help you set your business up for success and sustainability or give you the tools to turn your brand around. The Branding Podcasts w ...
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Fittingly, the first episode of The Branding Podcast in 2016 is about making changes. If you're losing customers, marketshare or things are just sort of getting stale, it might be time to embrace change in your business. This episode will give you a few tips to affect change in your retail or office space.…
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Hear the best clips and advice from 2015 all in one show. Entrepreneurs and brand managers will hear tips from the first 17 episodes of the Branding Podcast that were recorded this year.By Gabriel Aluisy
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The Power of the Personalized Experience- Episode 017
12:42
12:42
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12:42
The world has changed. Consumers are craving a personal experience, especially millennials. Here are some simple tips to create a personal experience in your business.By Gabriel Aluisy
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Avoiding a Marketing Disaster (Part 2) - Episode 016
6:47
6:47
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Part 2 in our series explores three more important mistakes to avoid when marketing your brand. Entrepreneurs and marketing managers could save a costly marketing mistake.By Gabriel Aluisy
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Avoiding a Marketing Disaster Part 1 - Episode 015
11:01
11:01
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11:01
Branding meets marketing in this episode of The Branding Podcast. Learn my top mistakes to avoid a marketing disaster.By Gabriel Aluisy
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Staying Authentic & Consistent - Episode 014
8:28
8:28
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In this episode we'll explore some ways to stay consistent in your brand communications. From customer service to your television ads, a consistent message is critical to creating a sought after brand. We also explore why authenticity plays a vital role in consistency.By Gabriel Aluisy
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What Hamburgers Taught Me About Branding - Episode 013
10:48
10:48
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The foundation of consistency is critical to any good brand. In this episode, we'll discuss some ways your brand can stay consistent and be personal at the same time.By Gabriel Aluisy
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Why Creating An Event Will Transform Your Business - Episode 012
11:19
11:19
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11:19
In this episode, we'll discover some ways that even the most boring of businesses can add a little spice to the customer experience. Learn why using some theatrics will create loyal customers.By Gabriel Aluisy
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The Shortcut to Brand Explosion - Episode 011
6:38
6:38
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In this episode, we discuss why targeting a select few influential people is much more effective than trying to reach the masses.By Gabriel Aluisy
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In this episode we dive into the 5 senses and how each affects the perception of your brand.By Gabriel Aluisy
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A Simple Tactic to Win Clients - Episode 009
8:56
8:56
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8:56
Customers make purchasing decisions from the emotional side of their brain, not the logical side. In this episode, I'll teach you an effective way to get potential customers to flip that switch.By Gabriel Aluisy
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The Most Important Piece of Branding Advice - Episode 008
11:58
11:58
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In this episode, I answer the question, "What is the most important piece of branding advice you have?"By Gabriel Aluisy
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