The insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
…
continue reading
1
Hibu News Update: Enhanced Google Business Profile Optimization
1:59
1:59
Play later
Play later
Lists
Like
Liked
1:59
Hibu has enhanced its digital marketing solutions by adding advanced optimization to the client’s Google Business Profile (GBP) which will increase online visibility for Hibu’s small business clients. RC Thompson, Hibu’s AVP of Digital Product Management, walks us through the reasons why GBP optimization is crucial for any digital marketing campaig…
…
continue reading
Hibu News Update: Now, Hibu clients can get important notifications on their phones, tables, desktops and laptops – wherever they choose. Listen to this very quick update – about 90 seconds, give or take – as Nick Hopkins, Hibu’s VP Product, Strategy & Development, gives us an inside look at Hibu’s new Web Push Notifications. For more information, …
…
continue reading
1
Hibu's Partnership with Amazon Ads and How It Helps Your Small Business
22:57
22:57
Play later
Play later
Lists
Like
Liked
22:57
➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: https://smallbusinesssmalltalk.buzzsprout.com/ Craig Plummer, Director of Traffic Product Development at Hibu, joins us on the podcast today to discuss how Amazon Ads can support service based small business. Starting in mid-2023, Hibu had the op…
…
continue reading
1
Why SEO is Important for Your Small Business
20:11
20:11
Play later
Play later
Lists
Like
Liked
20:11
We're talking SEO with Mike Quayle, Managing Director of Marketeering Group – everything from what SEO is to how it can make or break your local business. This quick episode is loaded with information that could dramatically increase your online visibility.By Hibu. Smart Digital Marketing Made Easy.
…
continue reading
1
What makes a good small business website: 2023
31:50
31:50
Play later
Play later
Lists
Like
Liked
31:50
Paul Altobelli, Hibu's Website Product Lead, walks us through an in-depth discussion about what your local business website needs to have today to drive in leads and keep you competitive online today. Paul talks about a recent study he did on HVAC websites across the country – what's working, what's missing, and what sets some sites apart from othe…
…
continue reading
Today we’re speaking with Dr. Jordan Job, DDS (@jordanjobdds) to discuss his journey as both a dentist and small business owner, marketing strategies that have worked for his dental practice, and the lessons he's learned along the way. Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you h…
…
continue reading
Today we’re speaking with Tracy Brucks, owner of Style and Grace Salon & Day Spa in Champaign, Illinois. Tracy chats with us about her experience navigating the salon and spa business as a new salon owner. After she took over an existing salon business, she both rebranded her business and expanded digital marketing efforts. Listen in as we discuss:…
…
continue reading
1
Digital Marketing for Healthcare Professionals
24:58
24:58
Play later
Play later
Lists
Like
Liked
24:58
Today we’re speaking with Dr. Robert J. Moore, owner of Moore Foot & Ankle Specialists in Houston Texas. Dr. Moore spoke with us at length about what he sees are the keys to using digital marketing to grow a medical practice – what has worked for him and what he’s seen in the online medical community, including: ● How to find quality leads and reac…
…
continue reading
1
Digital Marketing for Auto Shops – Looking Under the Hood
34:06
34:06
Play later
Play later
Lists
Like
Liked
34:06
Lucas Underwood, owner of L&N Performance Auto Repair and co-host of The Auto Shop Owners Group (ASOG) Podcast, joins us to take a close at digital marketing for auto professionals. Lucas talks to us, in detail, about what's working for his shop, what he sees and hears from fellow shop owners, and where he thinks a lot of auto shop owners are going…
…
continue reading
1
Digital Marketing Strategies for Attorneys
27:14
27:14
Play later
Play later
Lists
Like
Liked
27:14
Special Guest: Aaron Hall, Attorney for Business Owners Today we’re speaking with Aaron Hall about digital marketing strategies that have worked for his law practice and his brand as the attorney for business owners. Aaron shares his experience with legal marketing, including: Building trust online Having an integrated web presence across platforms…
…
continue reading
1
Building a Handyman Business with Digital Marketing
28:13
28:13
Play later
Play later
Lists
Like
Liked
28:13
Today we’ve invited Ryaan Tuttle of Best Handyman, Inc. to speak with us about how digital marketing has worked to promote and grow his handyman business. Listen as Ryaan shares his journey from starting in the field to expanding to an online presence, including: How he brought his handyman business online How he uses his website as a tool to attra…
…
continue reading
1
Protecting your business's reputation online
43:19
43:19
Play later
Play later
Lists
Like
Liked
43:19
Ian and Lauren are joined by Eric Damm, Hibu's Sr. Digital Product Manager, for a revealing look at the things that go into your online business reputation. From incorrect listings to misrepresented services ("Uhm... no, sorry, we don't do that."), ratings, reviews and responding to both... good and bad -- it's all part of your overall impression o…
…
continue reading
Join Ian and Lauren as they talk with Gretchen Ast, Digital Product Manager at Hibu, about the evolution of small business SEO – all the things that go into on-page and off-page SEO today, including relevant content, high-quality back-links, and the growing power of voice search. Give it a listen to see what your business needs to be doing now... a…
…
continue reading
1
Getting your small business a bigger piece of the pie
35:45
35:45
Play later
Play later
Lists
Like
Liked
35:45
Ian welcomes new co-host Lauren Blackford and this episode's guest, Scott Terrizzi, Hibu's Digital Manager, East. Scott takes us through an in-depth discussion on a wide range of ways small business owners can get a bigger piece of the pie, including increasing search ranking, maximizing website conversion, and generally staying ahead of your compe…
…
continue reading
1
Why your small business needs "multichannel" digital marketing
22:25
22:25
Play later
Play later
Lists
Like
Liked
22:25
Chad and Ian sit down with Nick Hopkins, Hibu's AVP of Digital Product Management, and take a deep dive into the incredible results Hibu clients are seeing with multichannel digital marketing. What kind of results? How about more than double the clicks and calls! Listen as they discuss how and why every small business that's advertising online can …
…
continue reading
1
COVID-19 Response Roundtable: What to do today, preparing for tomorrow
35:41
35:41
Play later
Play later
Lists
Like
Liked
35:41
Chad and Ian sit down (virtually) with a roundtable of digital marketing experts with a range of experience and expertise. This is solid information for small business owners -- what are the challenges most local businesses are facing, what steps are generating the best results, and what should businesses be doing now to prepare for the new normal …
…
continue reading
1
Having a healthy small business digital marketing campaign
21:27
21:27
Play later
Play later
Lists
Like
Liked
21:27
Gina Young, Hibu's AVP of Digital Performance, joins Chad and Ian to talk about what makes a healthy (effective) digital marketing campaign for your small business. Gina points out some surprising things most local businesses fail to consider when looking at their digital marketing – some relatively basic things that can have a big impact on how we…
…
continue reading
1
Special Episode: Small Business Crisis Communication
21:56
21:56
Play later
Play later
Lists
Like
Liked
21:56
Chad and Ian speak remotely with Nick Hopkins, Hibu's AVP of Digital Product Management about the steps your small business needs to take during these challenging times to stay in touch with your customers. Nick walks through the vital steps your small business should be taking now to stay in touch with your customers -- and he explains why you can…
…
continue reading
1
What makes a good small business website?
33:10
33:10
Play later
Play later
Lists
Like
Liked
33:10
Chad and Ian talk with Paul Altobelli, Hibu's Website Product Lead, about what makes a good small business website. Paul talks about what every site MUST have, common mistakes business owners make, and the easiest ways to make sure your website is working to bring you more leads.By Hibu. Smart Digital Marketing Made Easy.
…
continue reading