Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
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From Startup to Success: Jim Simon on the Evolution of JiMMYBAR!
20:22
20:22
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20:22
Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry. Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating suppl…
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The Podcast on How to Start a Podcast with Miklós Kovács, founder + CEO of Gracing Media
44:40
44:40
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44:40
Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast. Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right…
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Better Product Development Through Live Shopping with Marcy McKenna, Founder of Live Shopping Academy
40:55
40:55
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40:55
Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy. Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial jour…
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How Emerging Brands Can Grow Through Influencer Marketing with Amber Caro, Founder of Marketbite
24:48
24:48
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24:48
In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify. To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/. For more i…
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How to Invest in New Technology for Your Ecommerce Business with Lauren Linzer and Dusty Fields from Tonic
31:15
31:15
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31:15
In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications. Get in touch wit…
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Selling Internationally: International Logistics with Ammar Moiz, CEO and Founder of Mayple
22:43
22:43
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22:43
In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping. Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for internati…
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Scaling a Franchise, Brick and Mortar vs. Ecommerce, and Much More with Erin Casey Wolf, Co-Franchisor of Bella Bridesmaids
50:13
50:13
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50:13
Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry. Erin discusses how Bella Bridesmaids has expanded into …
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Acquiring Your First $1,000 in Ecommerce Sales with Greg Rollett, Head of Brand Growth at Grommet
39:07
39:07
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39:07
Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet. We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space. Greg shares his experiences and strategies around customer acquisitio…
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Building a Community-Driven Business with Jason Sealand, Founder & CEO of Mad Viking Beard
37:16
37:16
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37:16
Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard, as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple be…
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Email Segmentation with George Kapernaros, Owner of YOCTO Agency
36:00
36:00
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36:00
Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency. George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns. Looking to connect with George? Visit the YOCTO Agency we…
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Scaling a Business Through Community Education with Bill Spohn, President and CEO of TruTech Tools
26:40
26:40
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26:40
Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry. Explore how Bill's journey in the industry has led to success and innovation in…
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Scaling Your Email Lists with Damon Didier, the Founder of Win at Ecommerce
29:30
29:30
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29:30
Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce. Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts…
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Community-Driven Business Growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch
41:48
41:48
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41:48
Today, we're talking about community-driven business growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch. Bastian shares the inspiring journey of creating and scaling extreme hiking events from a small gathering to large community-driven experiences pushing participants beyond their limits. He delves into the significance of building a rob…
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Starting an Ecommerce Business with Ramin Ramhormozi, Managing Partner at SKU Agency
34:50
34:50
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34:50
Today, we're talking about how to start an ecommerce business with Ramin Ramhormozi, the Managing Partner at SKU Agency. We discuss primary considerations before launching your first website, scaling up manufacturing, and more. Looking to get in touch with Ramin? Learn more about The Ecommerce Revolution community here or connect with Ramin on Link…
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How to Build [+ Systematize] an Influencer Marketing Campaign with Johan Jedåker, Founder of Better Support
19:56
19:56
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19:56
Today, we're talking through how you can build and systematize an influencer marketing campaign with Johan Jedåker, the Founder of Better Support. Johan shares guidance on how to find influencers to partner with, common mistakes he sees in influencer marketing, benchmarks for how much to expect to pay for a campaign, and much more. Looking to get i…
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How to Design + Prioritize CRO Experiments with with Nils Koppelmann, Experimentation Consultant at 3tech
37:06
37:06
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37:06
Today, we're talking through Holistic CRO with Nils Koppelmann, Experimentation Consultant at 3tech. Nils shares his guidance on how to design and prioritize CRO experiments to grow your business, talking through the intersection of customer development and conversion rate optimization to learn about your customers to improve your product and websi…
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SEO Shorts: The SEO Road Trip — Explaining the Principles of SEO
8:50
8:50
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8:50
Today, we're taking a break from interviewing other experts to bring you our first episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. We're discussing the 3 core principles of SEO: Relevancy, Authority, and Crawlability. Our Managing Partner, Pat Ahern, explains these principles by equating them to a road t…
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Google Ads Performance Max Campaigns with Jim Hammerel, CEO of Xtropy
24:44
24:44
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24:44
Today, we're talking through Google Ads Performance Max (PMax) campaigns with Jim Hammerel, CEO of the Google Ads agency, Xtropy. Jim dives into the pros and cons of PMax, what types of businesses see the best results from it, and how to effectively drive results with PMax. Jim also shares a secret script that can be used to uncover hidden data fro…
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Meta Ads with Nils Nordström, Founder and Senior Marketing Consultant at Flax Digital
33:32
33:32
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33:32
Today, we bring Nils Nordström, the Founder and Senior Marketing Consultant at Flax Digital, onto the podcasts to talk through strategies for ecommerce businesses to build and scale their Meta Ads/Facebook Ads campaigns to scale their business. We talk through the pros and cons of Meta Ads, Nils' top recommendations on how to successfully build a M…
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Email and SMS Marketing for Ecommerce with Jimmy Kim, Founder and CEO of Sendlane
26:19
26:19
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26:19
Today, we're speaking with Jimmy Kim, the Founder and CEO of Sendlane, about how businesses can level up their email and SMS marketing for better customer retention. Looking to get in touch with Jimmy? Connect with him on LinkedIn or Twitter.By Intergrowth
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