In the midst of this unprecedented economic environment, many businesses are thriving. How are they doing it? Tune in to the HSBC Talks Business podcast series, where we explore the challenges businesses are facing and the interesting and innovative ways that banking solutions are helping them succeed. We speak with business leaders from small and mid-market enterprises along with HSBC experts to understand topics such as sustainability, cash management, supply chain optimisations, and how t ...
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Data and Analytics are attracting big attention no matter what business you are in. However, not everyone knows how to use their data (and others’ data) to their best advantage. So why not hear from Data and Analytics leaders at some of the biggest brands in the world and learn directly from them? Jack Phillips, CEO and Co-Founder of the International Institute for Analytics sits down with the most powerful players in the field and opens up the playbook to show you how to succeed in Analytics.
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The podcast for podcasters, by podcasters. Podcast Smarter is the official in-house podcast by Podbean with podcasting interviews, best practices and helpful tips. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
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In the Ukrainian Dialogue podcast Ukrainian leaders talk about features of Russian and Ukrainian societies, reasons for the Russian invasion of Ukraine, its consequences to other countries, ways how the Western community can help to protect values and peace in the world. It is not only analytics and insights but their personal stories of fighting for freedom and dignity. Discussions are held by the leadership dialogue platform of Aspen Institute Kyiv and its International Partners.
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1
New Feature Alert: Convert Blogs to Podcasts with Podbean's AI
12:25
12:25
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Welcome to Podcasting Smarter, in this episode we're introducing Podbean's latest groundbreaking feature: the blog-to-podcast conversion tool. John Kiernan, Podbean's Director of Content walks us through how this innovative tool works, the benefits it offers for podcasters looking to expand their reach, and tips on maximizing your podcast's impact.…
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1
Seizing opportunities from the growth of Intra-ASEAN trade
16:30
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ASEAN is an extremely exciting economic region which has proven a viable alternative to multi-national corporates looking to diversity their manufacturing hubs. In this episode, you’ll hear from our industry experts and gain valuable insights as they explore the opportunities and challenges of intra-ASEAN trade, and the growth potential for busines…
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1
Top 5 Email Marketing Hacks for Podcasters with Sarah Hopkinson
21:39
21:39
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Welcome to Podcasting Smarter, in this episode, we dive into the world of email marketing with Sarah Hopkinson, a seasoned copywriter specializing in helping podcasters grow their audience and monetize their content. Learn Sarah's top five hacks for leveraging email marketing to boost your podcast and discover the importance of having an email list…
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1
Mastering Podcast Analytics: Insights and Strategies for Success
43:15
43:15
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Welcome to another exciting episode of Podcasting Smarter! In this podcast analytics event replay episode, you'll discover the surprising insights into maximizing your podcast's performance with this in-depth episode. Uncover the unexpected strategies and tools that are revolutionizing podcast analytics and audience engagement. Join Norma Jean Bele…
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1
Unlocking AI for Podcast Marketing: Expert Insights and Strategies with Mike Kaput (3/3)
21:14
21:14
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Welcome to another exciting episode of Podcasting Smarter! In this AI event replay episode, we dive deep into the world of AI and its potential to revolutionize podcast marketing. Join us as we sit down with Mike Kaput, Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI, Marketing, and the Fu…
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Maximizing Podcast Efficiency with AI: A Deep Dive into Modern Tools and Strategies (2/3)
16:52
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Welcome to Podcasting Smarter, in this second replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we explore the intricate process behind producing a successful AI-focused podcast. Mike guest shares insights into the meticulous preparation required, from curating dozens of …
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1
Harnessing AI for Podcast Success: Insights from Mike Kaput of the Marketing AI Institute (1/3)
22:25
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Welcome to Podcasting Smarter, in this first replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we dive deep into the world of AI and explore the exciting ways AI can transform your podcast marketing strategies. Unleash the full potential of your podcast with AI tools that…
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1
The Power of Internal Podcasting: Enhancing Corporate Communications
24:46
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Welcome to this episode of Podcasting Smarter where we speak with Debbie West, Senior Account Director at Audere and delve into the significance of internal podcasting for corporate and internal communications. Discover why internal podcasting is gaining traction in the workplace and how it can complement traditional communication methods. Debbie s…
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1
Unlocking Podbean's Premium Tools: Analytics & Network Plans (4/4)
18:46
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Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools,", we dive deep into Podbean's analytics tools and network plans. Learn how Podbean's IAB-compliant analytics can provide valuable audience insights, helping you understand your podcast's performance with customizable date…
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1
HSBC Non-Bank Financial Institutions Stories “Collaboration with Zing”
33:33
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The HSBC Non-Bank Financial Institutions brings to you Stories Podcast series. In this episode you’ll hear directly from the CEO of Zing and their product lead on how HSBC GPS supported them through their concept, evolution and the future of Zing. Hosted on Acast. See acast.com/privacy for more information.…
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1
Unlocking Podbean's Features: Enhance Your Podcast Website & Adding Video! (3/4)
10:26
10:26
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Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we dive into the vast array of features available on Podbean to help you elevate your podcasting game. Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to opt…
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1
Unlocking Monetization: Apple Subscriptions, Patron Programs, PodAds and Selling E-Courses (2/4)
9:50
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In this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we'll dive into the latest monetization strategies to help you grow your podcast. Learn about the Apple Podcast subscription integration, which allows you to monetize exclusive content directly from your Podbean dashboard. We'll also cover the benefit…
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1
UK - Value-based pricing vs. The Billable hour
30:23
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In our latest podcast, we explore what exactly is meant by value-based pricing, the benefits it can bring to firms and how they can go about implementing it. To tackle this important topic, our Head of Professional and Business Services, Victoria Ritchie, is joined by two speakers with vast experience of working with firms on implementing value-bas…
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1
Transformative power of digital payments in ASEAN
15:58
15:58
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Ambitious businesses are looking for growth opportunities in ASEAN. In this episode, you’ll hear from our industry experts discussing how digital payment solutions are revolutionising the way businesses operate and consumers transact in this rapidly growing and dynamic market. Hosted on Acast. See acast.com/privacy for more information.…
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1
Unlocking Podbean's Premium Tools: Grow Your Podcast with Upgraded Features (1/4)
19:33
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In the first of the replay episodes from our April live event, "Unlocking Podbean's Premium Tools," we'll explore the array of features that Podbean offers to elevate your podcasting journey. From the basics of getting started on a free plan to the advantages of upgrading to premium plans, we cover it all. Norma Jean Belenky, the Head of Events at …
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1
The Branded Podcast Strategy Used by The Royal National Lifeboat Association's with '200 Voices' (3/3)
23:55
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In today's episode of Podcast Smarter, we continue our conversation with the Royal National Lifeboat Institution (RNLI) and how they leveraged the power of podcasting to celebrate their 200th anniversary through their series entitled '200 Voices'. Explore the fascinating details behind the creation of a content-rich podcast aimed to commemorate, in…
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1
The Making of RNLI's 200 Voices - and Episodes with Rory Stamp & Dan Jones (2/3)
17:06
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In today's episode of Podcast Smarter, we delve back into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). We continue speaking about the creation journey of the Royal National Lifeboat Institution's (RNLI) anniversary branded podcast, 200 Voices with Rory Stamp from the RNLI and Dan Jones, a former BBC producer, w…
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1
Commemorating 200 Years of Lifesaving: The RNLI's Captivating Anniversary Podcast (1/3)
13:49
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In today's episode of Podcast Smarter, we delve into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). Honoring its 200th year anniversary, the RNLI has launched a powerful podcast, sharing personal stories of bravery and service from hundreds of their volunteers. The episode is the first of three in our event repla…
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1
Strategies for Audience Growth and Engagement from Podbean's AMA 3/3
23:22
23:22
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23:22
In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. This episode uncovers the value of serving unique niche content, emphasizes the importance of consistent messaging, and the significance of a well-execu…
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1
NBFI Stories – How GPS supported Mastercard using Virtual Accounts
5:47
5:47
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Hear directly from Mastercard on how the HSBC GPS deal team supported them using the Virtual Account solution. Hosted on Acast. See acast.com/privacy for more information.
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1
How to Start a Podcast with Zero Budget, Podbean Swag & How to Interrupt from Podbean's AMA 2/3
19:57
19:57
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In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. We have a lively discussion on various strategies for bootstrapping your podcast, Podbean swag and how to pace and communicating interview styles and pr…
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1
Podcast Discovery Demystified: Utilizing Keywords and Tags from Podbean's AMA 1/3
19:01
19:01
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19:01
In today's episode of Podcast Smarter, Norma Jean Belenky, the Head of Events at Podbean, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. We have a lively discussion on various strategies for monetizing podcast content and engaging the audience. We cover a wide range of topics, includ…
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Learn how the GPS deal team overcame a hurdle for a client by using the Virtual Account solution. Hosted on Acast. See acast.com/privacy for more information.
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1
Strategies for Building and Engaging a Loyal Listener Community with Bethany Hawkins Pt. 3/3
22:09
22:09
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22:09
In today's episode of Podcast Smarter we return with our third of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company. Explore the essence of building and utilizing a faithful, interactive podcast community and monetize that community in this episode of 'Podcasting Smarter'. Learn about the impor…
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1
Accessibility, AI & Marketing: Keys to Podcast Growth with Bethany Hawkins Pt. 2/3
17:57
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In today's episode of Podcast Smarter we return with our second of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company. Uncover the surprising key to making your podcast stand out in a sea of competition. It's not just about content, but the strategic use of branding and design. Find out how to c…
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1
Crafting Authenticity: The Key to Podcast Longevity with Bethany Hawkins Pt. 1/3
16:08
16:08
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In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company. We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, o…
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1
New economy business opportunities in ASEAN
15:30
15:30
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Ambitious businesses are looking for new economy opportunities in ASEAN, a rapidly growing and dynamic region. In this episode, you’ll hear from our industry experts exploring emerging trends and sectors such as digital transformation, e-commerce, and the thriving innovative ecosystem. Hosted on Acast. See acast.com/privacy for more information.…
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1
Podcast Content Repurposing: 5 Key Strategies from the Experts at Headliner
16:44
16:44
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16:44
Welcome to a captivating episode of Podcasting Smarter, the second episode with special guests Oliver Wellington, the founder of Headliner, and their marketing manager, Elissa Craig. Together, they share invaluable tips and practices for promoting podcasts and unravel strategies such as visual engagement and adapting to the ever-evolving landscape …
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1
How to Use AI to Promote Your Podcast with Headliner
13:21
13:21
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Welcome to a brand new episode of Podcasting Smarter, where we delve deep into the world of podcast promotion with two experts from Headliner, founder Oliver Wellington and marketing manager Elissa Craig. Get firsthand insights into Headliner, a game-changing tool that has transformed the way podcasts are promoted and marketed. Find out how Headlin…
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