Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge ...
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Influencers in the home care industry, Kelly Adams and Nicole Haney, connect with other successful home care owners and businesses that support success in home care. As Action Leaders, they’ve built the level of success they hope to inspire other home care owners toward.
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CBP 243: The secret to attracting patients who pay cash over using insurance
11:30
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Struggling to compete with in-network providers offering low copays? You're not alone. But price isn't everything! When I poll my audience and students, the top concerns are often lead generation and converting those leads into paying customers. It's crucial to master this conversion if you want to build a successful practice. In this video, I will…
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CPB 242: From Burnout to Dream Practice: How Nicole Dumas Built Her Cash-Based Physical Therapy Practice
27:29
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Struggling to break free from an in-network clinic and build your own thriving, cash-based physical therapy practice? In my recent interview with Nicole Dumas, we unveil the secrets to getting started and achieving success with minimal risk. Her decision to leave an overwhelming in-network clinic, where she saw up to 20 patients a day, led her to c…
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Leadership and Legacy: How Kristin Beckholt Shaped Her Home Care Business
37:02
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Join us on this inspiring episode of "Home Care Hot Seat," where we explore the dynamic journey of Kristen Beckholt, a seasoned nurse who transitioned into a pioneering entrepreneur in the home healthcare industry. From taking a leap of faith by purchasing a franchise with her husband to navigating the complexities of business management and staff …
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CBP 240: Growing a Successful Cash-based PT Practice in the midst of the Pandemic: Trent Corey's Journey
27:26
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In my recent interview with Trent Corey, he shared how he built Extra Mile Physical Therapy from scratch during the COVID-19 pandemic. Starting from his home office, he moved to a prime location in a gym and used “SoftWave Therapy” to attract new patients. Trent discussed overcoming challenges, effective networking strategies, and the importance of…
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Transforming Passion into Purpose: Jarod Carter's Journey in Home Care
32:56
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Join us in this compelling episode of "Home Care Hot Seat" as we sit down with Jarod Carter, the visionary behind Family Home Care of Central Florida. Jarod shares his inspiring journey from the corporate world to founding his own home care agency in the heart of Florida. Drawing from personal experiences of caring for his grandparents, Jarod delve…
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CBP 239: How to Find and Hire the Perfect Virtual Assistant for Your Cash-Based Practice
9:14
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In this episode of the Cash-Based Practice podcast, I tackle a question many new business owners face: How to find and hire your first virtual assistant (VA) or on-site admin, and how to prioritize the tasks you give them in order to move your business forward... If you're feeling overloaded and want to finally free up your time to focus on what yo…
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Exploring Medicaid's Impact on Home Care Business Models
53:42
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This episode explores the complexities of Medicaid and Medicaid waivers, exploring how these affect reimbursement rates, staffing, and service quality in home care. The hosts discuss the implications of new Medicaid regulations, share personal anecdotes from their experiences, and offer strategies for managing the financial and operational hurdles …
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A Unique Spin on the Traditional Home Care Model
40:14
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In this enlightening episode of "Home Care Hot Seats" with Kelly and Nicole, we're joined by Casey Rausin, Chief Operations Officer at Care Around the Block. Dive into Casey's extensive experience as a nurse turned care manager and discover how her team has evolved their services to offer unique, managed home care solutions that stand out in the in…
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CBP 238: How to overcome mental challenges faced by cash practice owners
17:08
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In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of dif…
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CBP 237: Simple strategies to make your presentations and workshops produce at least 2X more leads
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Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops. Through these proven and practical strategies, you can easily engage your audi…
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CBP 236: Strategies for Elevating Your Rates and Maximizing Revenue
11:32
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Home Care Horror Stories: Unbelievable Stories from the Field
25:32
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Dive into the lighter side of home care with Kelly and Nicole as they share some of the most jaw-dropping, hilarious, and outright bizarre stories from their experiences in the industry. From unexpected job applicant responses to the wildest caregiver call-outs, this episode is a testament to the unpredictable nature of home care work. Whether it's…
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Unlocking VA Benefits for Home Care: An Insightful Conversation with Greg Bean from Paradigm
1:07:45
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In this episode, we dive into the complexities and opportunities of working with Veterans Affairs (VA) benefits in the home care industry through an engaging interview with Greg Bean from Paradigm. Discover the transformative impact of Paradigm's services on home care agencies, simplifying VA billing processes, and enhancing care for veterans. Greg…
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Empowering Your Team: The Blueprint for a Self-Managed Home Care Agency
43:40
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Dive into the transformative journey of transitioning to a team-managed home care agency in this enlightening episode. Our hosts share candid insights and personal anecdotes on the challenges and triumphs of delegating responsibilities, fostering leadership within their teams, and the pivotal role of allowing room for growth through mistakes. This …
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CBP 235: The Blueprint for Creating Cash-Based Practice
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Diving into the journey of establishing a successful cash-based practice can be daunting, but what if you had a clear blueprint to guide your path? In this episode, we explore the essential pillars needed in a TRULY successful and sustainable cash-based practice that not only attracts plenty of patients but also delivers unparalleled service that t…
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The Good, Bad and Ugly of Long-Term Care Insurance: A Home Care Perspective
25:58
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In this episode, we dive deep into the world of long-term care (LTC) insurance with our hosts, who share their firsthand experiences and challenges with LTC from a home care business standpoint. They discuss the nuances of working with LTC insurance, including billing complexities, policy changes, and the impact on cash flow. The conversation also …
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Behind the Mic Part 2: A Candid Chat with Kelly and Nicole
56:34
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This week we go into part two of our “Behind the Mic” special episode series and it's all about co-host of the "Home Care Hot Seats" podcast, Kelly Adams. Listen in, as she shares her personal and professional journey in this revealing episode. Kelly opens up about her early life, the challenges and triumphs of building a business, and her passion …
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CBP 234: Cash-practice video marketing that actually produces patients
14:41
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Ever wondered why some content grabs your attention while you just scroll right past the others? If you are curious about how you can make your target patients stop and read your content, this podcast episode is for you! You’ll learn why and how videos can elevate your marketing strategies and what topics your audience may find relevant and engagin…
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Embracing the Struggle: Navigating the Highs and Lows of Home Care Entrepreneurship
48:25
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In this raw and revealing episode of our podcast, join us as we dive deep into the struggles and challenges of running a home care business. From the emotional toll of balancing work and family to the daunting task of transitioning a business model amidst a global pandemic, this episode doesn't shy away from the hard truths of entrepreneurship. Lis…
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Behind the Mic: A Candid Chat with Kelly and Nicole
31:06
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In this special episode of "Home Care Hot Seats," hosts Kelly and Nicole take a break from the usual industry talk to give listeners a peek into their personal lives. From small-town roots to the challenges of motherhood and entrepreneurship, they share stories, laughs, and a few surprising hobbies. Tune in for a mix of serious and light-hearted qu…
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Hosts: Nicole and Kelly Summary: In this episode, Nicole and Kelly dig into a hotly debated topic in the home care community: whether home care owners should have industry experience before starting their agency. The discussion stems from a post in the Home Care Ops Facebook community that sparked varied opinions. The hosts explore different perspe…
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Embracing Innvoation: The Power of VAs in Home Care
57:57
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Hosts: Nicole and Kelly Guest: Kat Villanueva Summary: In this engaging and insightful episode, Nicole and Kelly welcome their first guest, Kat Villanueva, to discuss the transformative role of Virtual Assistants (VAs) in the home care industry. Kat, a seasoned entrepreneur and VA expert, shares her personal journey from a neurosurgical ICU nurse t…
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Hosts: Kelly and Nicole Summary: Join Kelly and Nicole in a lively, heartfelt, and thought-provoking journey as they look back at 2023 and share their excitement and predictions for 2024. This episode is a blend of fun anecdotes, candid reflections, and deep insights into the world of entrepreneurship and home care. The hosts discuss personal achie…
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CBP 232: A transformative annual business plan for a cash-based practice
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CBP 231: How to get your new admin trained to handle initial phone calls without losing business
10:11
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How your practice admin handles the phones may seem somewhat less important than patient care, but this area can silently cost a practice thousands in lost business. For that reason, your new admin needs to develop all the skills to handle initial phone calls, but the tricky part is how to get from new hire to high-converting telephone master? In t…
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CBP 230: Referral marketing strategies to build reliable referrals for your cash practice
14:57
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For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check out this podcast to learn some practical refer…
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CBP 229: Using email to convert leads in cash-based practice
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If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn't nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any pushy sales tactics. As a bonus, if you scroll do…
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CBP 228: Healthcare interview tips to find the right candidate for your practice
8:31
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Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn't align with the existing practice values. It's not just about credentials… it's about finding someone who truly resonates with your approach to patient care. Fortunately, there are some simple healthcare interview tips you can …
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CBP 227: Converting Attendees into Cash-Pay Consults at a Busy Event
11:27
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Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing without a team at their disposal. The environment can be overwhelming, and the pressu…
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CBP 226: Silent Profit Killer: The True Cost of an Ineffective Admin in a Cash-Based Clinic
11:02
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Every private healthcare practice owner knows the importance of a well-functioning front desk. But have you ever stopped to consider the true cost of employing an admin who isn’t great at conversions? You may be shocked to discover your actual investment for keeping an ineffective admin on staff can quickly add up to thousands, maybe even more than…
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CBP 225: Cash-based memberships: transform your practice with recurring revenue
11:03
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Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black, even when the economy tightens. And that’s why this week’s podcast explores the transformative power of cash-based memberships and how they can revolutionize a priv…
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CBP 224: Email strategies that bring patients back
11:31
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Are you missing out on the easy sales that can come from people who already understand the incredible value of your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t have a friend or family member you would be able to help. Yet many practice owners …
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CBP 223: Bulletproof Your Healthcare Practice With A High-Ticket Offer
11:09
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Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for any slowdown in business during an economic downturn. And that’s why this week’s po…
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CBP 222: Elevate Your Referral Game by Tapping into Affluent Patient Networks
8:20
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As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I'm excited to share with you a simple promotional strategy that I personally use in my practice to tap into affluent patient networks. These discerning individuals highly value the exclusivity and pe…
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CBP 221: Raise Rates Fearlessly in a Cash-Based Practice
9:45
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The thought of raising rates often stirs up feelings of stress and uncertainty—even outright panic—for a cash-based practice owner. And that fear can keep you working for less than you’re worth for years! But, I’m here to tell you that by equipping yourself with the right knowledge and strategies, you can confidently wrangle your sense of dread so …
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CBP 220: How to avoid hiring a future cash-based competitor
11:50
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Are you about to make a critical mistake now that you found an amazing clinician who is interested in a job? In our zeal to nab a talented candidate, we often tend to overlook the longer-term motivations behind their current career ambitions… and I can tell you from personal experience, learning your star employee is going out on their own to compe…
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CBP 219: Hourly vs. base salary for your clinicians—What to know
11:22
11:22
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In today's competitive job market, it's crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain times. For a private practice, that often means you’ll be forced to decide if you can afford to offer a base salary when it becomes clear there are highly desirable candi…
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CBP 218: Proven Promotions and Revenue Boosters for Your Practice
11:43
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Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing patients to come in for additional services. They provide an incentive for patients to come in and create a sense of urgency that encourages them to take action. And …
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CBP 217: A quick tip to get more patients from your presentations
8:25
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If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to opt-in for further interaction. So tod…
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CBP 216: The Recession-Proof Practice: How to Succeed During a Downturn
10:48
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Are financial pressures making it harder to get potential patients to say ‘yes’ to treatment? In recent months, this has become a growing concern for many cash-practice owners. And that’s why this week’s podcast explains some approaches that can help ensure a positive cash flow even during a recession. In this episode, you’ll learn about tactics th…
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CBP 215: 5 Post-Discharge Tactics to Get More Reviews, Referrals, and Patient Reactivations
13:19
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Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organized approach to post-discharge communication can be a super-easy way to capture reactivations and referrals (and generate some online buzz for your practice), it’s an …
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CBP 214: The Secret to Selling Prevention Services in a Cash-Based Practice
10:36
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During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area that many find attractive is in preventive services, which can seem like a great way to attract a new collection of asymptomatic patients who would otherwise slip through the net. However, t…
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CBP 213: Do this… or lose to your cash-based competition
12:20
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In the decade since I started my own cash-based practice, the market has been flooded with out-of-network competitors—which makes it a whole lot harder to stand out. Where longer visit time used to be the only advantage you needed to bring up with prospective patients, it becomes steadily less effective when other cash competitors can advertise the…
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CBP 212: Unlocking the Secrets to Stellar Front Desk Staff Performance
12:41
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As the first voice most of your leads will hear, your front desk admin is incredibly important to the success of your cash-pay practice. If the impression they deliver isn’t great, the schedule will be empty and your fantastic clinicians will never have a chance to show their stuff! So this week, I’m sharing some of the critical metrics that can be…
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CBP 211: 4 ways to reduce sticker shock for your cash-pay services
15:37
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Tired of dealing with uncomfortable silence or a hasty ‘no thanks’ as soon as a prospective patient hears how much they’ll have to pay for treatment at your clinic? You may be surprised to learn that it can be relatively easy to head off all that sticker shock—so you can enjoy higher conversion rates and greater patient commitment to the importance…
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CBP 210: Little-Known Tips to Negotiate The Best Lease For Clinic Space
12:34
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Thinking about moving or expanding your practice? This process can either be exciting or incredibly expensive and disappointing, depending on what comes of the negotiations. So in the interest of helping my colleagues avoid learning some big lessons through painful mistakes, this week’s podcast digs into the art of negotiating a great deal on a lea…
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CBP 209: 2022 Year In Review and Lessons Learned
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Hard to believe it’s already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous expectations fared against reality. And once again, I was pleased to discover most of the predictions were pretty well on target, which makes me more confident than ever to share with you a…
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CBP 208: The critical first step of a great annual business plan
16:58
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How successful was your practice in 2022? What specific factors have contributed to its success? Which things are holding you back? What do you need to protect against in 2023? If you aren’t quite sure how to answer these questions, this week’s podcast will be worth a listen. I explain exactly how you can objectively measure your success and create…
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CBP 207: Lead Magnet Ideas That Get Cash-Pay Patients Fast
10:28
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Have you got a great lead magnet but not sure how to get it in the right hands? Looking for ways to get new patients through the door quickly? Want to make sure you actually get business from participating in the next in-person event? If you’ve said ‘yes’ to any of these questions, you’ll want to take a few minutes to listen to this week’s podcast …
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CBP 206: 4 keys to minimize patient drop off and get full POC commitment
11:32
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Tired of seeing patients fall off the schedule the minute they feel a bit better? In addition to profit leak from all the anticipated visits that never happen, those drop offs can absolutely wreck your schedule when several patients decide to ghost you in the same week. In this episode, I explain how you can help reduce the likelihood that a patien…
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