Welcome to I Am Northbound, a Podcast for the New Music Industry. It's music marketing like you've never seen it before -- advanced insights into the psychology and strategy you can use to authentically grow your audience. Get access to even more content at iamnorthbound.com. Brought to you by ListenPath -- bringing you the latest social media updates (+ way more) in your inbox each week, for free. Sign up at jaysonjohnevans.com/list
…
continue reading
1
IAMN #076: Promoting Old Music When New Music Is a While Away
10:52
10:52
Play later
Play later
Lists
Like
Liked
10:52
Merry Christmas and a Happy New Year! This will be the last episode before the Christmas break. See you in 2023. In episode #075 of IAMN: I am Northbound, Jayson wants to show you a call he did with an artist that was stuck in an awkward place. I think any music artist who has released music before knows how awkward it is to not be able to promote …
…
continue reading
1
IAMN #074: Creating All Your Weekly Content in Two Hours
34:30
34:30
Play later
Play later
Lists
Like
Liked
34:30
In episode #074 of IAMN: I am Northbound, Jayson wants to show you an episode from the IAMN Inner Circle. In this episode, he will show you how you can create a week’s worth of fantastic social content in just a few hours of your time. How can you create so much content in so little time? Find out on today's episode of IAMN: I am Northbound! Ready …
…
continue reading
1
#073: Don’t Chase Happiness, There’s Something Better
18:34
18:34
Play later
Play later
Lists
Like
Liked
18:34
In episode #073 of IAMN: I am Northbound, Jayson wants to show you a consulting call he did with an artist in which they discussed chasing happiness. Most artists will chase happiness, but this is a mistake — there is something far better to set your sights on. What should you chase instead of happiness? Find out on today's episode of IAMN: I am No…
…
continue reading
1
IAMN #072: Hooking Up Electrical Impulses to Rat’s Brains
22:40
22:40
Play later
Play later
Lists
Like
Liked
22:40
In episode #072 of IAMN: I am Northbound, Jayson wants to introduce you to the best behavioural driver for your content: Curiosity. Creating content that aims to stoke curiosity is what will result in far more growth — and it all starts with putting electrodes on rat’s brains. How can you use curiosity to your advantage? Find out on today's episode…
…
continue reading
1
IAMN #071: Nitty Gritty Facebook:Instagram Ad Music Marketing Strategies
14:29
14:29
Play later
Play later
Lists
Like
Liked
14:29
In episode #71 of IAMN: I am Northbound, Jayson shows you a consulting call with an artist that wanted specific advice on advertising strategy. Many music artists don’t see results on their paid advertisements because they don’t approach their angle correctly, but this can easily be fixed. How should you be using paid advertisements in 2022? Find o…
…
continue reading
1
IAMN #070: Content Won’t Catch On Without a Hook
19:32
19:32
Play later
Play later
Lists
Like
Liked
19:32
In episode #70 of IAMN: I am Northbound, Jayson wants to show you a talk he did in the IAMN Inner Circle on effectively gaining attention. Most of the time, content creators fail because they aren’t able to capture attention, and this presentation will solve that issue for you. How can you make sure your content captures the attention of your liste…
…
continue reading
1
IAMN #069: Instagram Content Strategy Made Easy
13:47
13:47
Play later
Play later
Lists
Like
Liked
13:47
In episode #69 of IAMN: I am Northbound, Jayson answers a question he received from a music artist that asked for the best Instagram strategy for 2022. Instagram has found it difficult to find their identity this year, so a focused strategy that is able to be adapted to change is more important than ever. What's the best strategy for music marketin…
…
continue reading
1
IAMN #068: Using Trending Audio When You Want People to Listen to Yours
9:45
9:45
Play later
Play later
Lists
Like
Liked
9:45
In episode #68 of IAMN: I am Northbound, Jayson shows a consulting call on which using trending audio was brought up. On top of that, we discussed different ways to tell your Story through your content. How can you get promotion for your own music by using trending audio? Find out on today's episode of IAMN: I am Northbound! Ready to take your musi…
…
continue reading
1
IAMN #067: Attribution Modelling Through Dark Socials
18:57
18:57
Play later
Play later
Lists
Like
Liked
18:57
In episode #67 of IAMN: I am Northbound, Jayson wants to let you inside the IAMN Inner Circle, to show you an episode he did a while back on attribution through dark socials. This episode is quite advanced, but it received rave reviews — and you can hear it today. What on earth is attribution through dark socials and why is it important for growth?…
…
continue reading
In episode #66 of IAMN: I am Northbound, Jayson wants to talk about the ever-elusive question, “How do you make money from music these days?”. You may not want to hear the first answer, but there’s another option that is far easier and much more rewarding than any other option out there. What’s the best way to monetise music in 2022? Find out on to…
…
continue reading
1
IAMN #065: Promoting Music With Subject Matter You’d Rather Not Talk About
16:07
16:07
Play later
Play later
Lists
Like
Liked
16:07
In episode #65 of IAMN: I am Northbound, Jayson wants to show you another great consulting call he was on recently with an artist who finds it difficult to discuss subject matter. Discussing the message of your movement can be an uncomfortably personal thing, something many artists experience. How do you promote a song’s message if you don’t want t…
…
continue reading
1
IAMN #064: How to Easily Move Listeners to True Fandom
21:28
21:28
Play later
Play later
Lists
Like
Liked
21:28
In episode #064 of IAMN: I am Northbound, Jayson wants to show you an exclusive presentation he did from the IAMN Inner Circle. This presentation dives deep into content strategy and how you can easily resonate with your target listeners and grow your audience with committed true fans. How should you approach content strategy in this noisy digital …
…
continue reading
1
IAMN #063: Growing Audiences When You Are Busy In The Studio
14:26
14:26
Play later
Play later
Lists
Like
Liked
14:26
In episode #063 of IAMN: I am Northbound, Jayson answers the submitted question, “How do you promote your music when you are always busy in the studio?”. The bad news is that you need to put more effort in. The good news is that you can do this easily each day. How can you streamline your productivity without cutting too much into your studio time?…
…
continue reading
1
IAMN #062: Marketing Music Through Paid Advertisements
22:24
22:24
Play later
Play later
Lists
Like
Liked
22:24
In episode #62 of IAMN: I am Northbound, Jayson is back to show you a consulting call he did with a music artist. Some fantastic things were discussed about advertising music through paid advertisements in the current industry. How should you use Meta Ads to market music today? Find out on today's episode of IAMN: I am Northbound! Ready to take you…
…
continue reading
1
IAMN #61: Subconscious Psychological Gatekeepers & Making Music Marketing More Introvert Friendly
15:41
15:41
Play later
Play later
Lists
Like
Liked
15:41
Enjoy! I'll be back in the studio soon. Jayson
…
continue reading
1
IAMN #60: Listeners Won't Listen Without an Intentional Staircase
16:08
16:08
Play later
Play later
Lists
Like
Liked
16:08
Have you ever tried to release new content (music, video, content etc) and no one really cares? Well, in today's episode of IAMN: I am Northbound, I am going to tell you why that is, and how you can make that a thing of the past -- by utilising what I like to refer to as the 'staircase' of your listeners. (Psst... My best content is at iamnorthboun…
…
continue reading
1
IAMN #59: What is Working For Music Artists in 2022?
19:11
19:11
Play later
Play later
Lists
Like
Liked
19:11
Join me in the car again for a rapid-fire discussion on what is working for music artists trying to grow their audiences in 2022. I go through all of the platforms that are worth (and not worth) posting on, and how you should, as well as touch on a few strategies you can use to get the best results out of your marketing efforts. (Psst... My best co…
…
continue reading
1
#58: Don't Expect That Getting Results Will Be a Sexy Thing
12:40
12:40
Play later
Play later
Lists
Like
Liked
12:40
I work with a lot of music artists, and when they run into issues, it can usually be solved by returning back to their marketing foundation and correcting issues there. It's never in Spotify play listing, sync licensing etc -- they are great ways to compliment an already established marketing foundation. In today's episode, I'll show you the four s…
…
continue reading
1
IAMN #57: When Promoting Your Music Goes Wrong
28:51
28:51
Play later
Play later
Lists
Like
Liked
28:51
In episode #57 of IAMN: I am Northbound, Jayson wants to break down a recent video that went viral on Tik Tok of a music artist promoting their music the wrong way. This video frustrated a lot of people and Jayson wants to break down what went wrong. How could you avoid making these mistakes? Find out on today's episode of IAMN: I am Northbound! --…
…
continue reading
In episode #56 of IAMN: I am Northbound, Jayson wants to tell you how to create and establish solid content pillars for your online presence. If you can do this, you'll build connection in your audience like never before and also never run out of things to post. What are content pillars? Find out on today's episode of IAMN: I am Northbound! -- Read…
…
continue reading
1
IAMN #55: Talkin' 'Bout Cognitive Processing Fluency
18:44
18:44
Play later
Play later
Lists
Like
Liked
18:44
In episode #55 of IAMN: I am Northbound, Jayson wants to introduce you to the concept of cognitive processing fluency. If you can implement this into your creative process, your messages will be more persuasive and you'll find it easier to grow your audience. What is cognitive processing fluency? Find out on today's episode of IAMN: I am Northbound…
…
continue reading
1
IAMN #54: Noise Is Now a Thing of the Past
20:49
20:49
Play later
Play later
Lists
Like
Liked
20:49
In episode #54 of IAMN: I am Northbound, Jayson wants to tell you how you can use his new strategies to make sure that you find your true Motivation -- the message behind your creative vision. If you can do this, your marketing will be easier, your direction will become clearer and the results you find will be greater. How can you find your Motivat…
…
continue reading
1
IAMN #53: I Bought a Ton of Spotify Playlist Courses So You Don't Have To
17:10
17:10
Play later
Play later
Lists
Like
Liked
17:10
In episode #53 of IAMN: I am Northbound, Jayson is back and ready to tell every music artist why they should avoid focusing their marketing and promotion efforts on Spotify playlist strategies. He also tells you what he believes every music artist should be focusing on, if they want to grow the audience their music deserves. Why should you avoid bu…
…
continue reading
Shhh... Nothing to see here. 🤫
…
continue reading
1
IAMN Showcase: Thinking Outside of the Box with Liz Manchenn
27:14
27:14
Play later
Play later
Lists
Like
Liked
27:14
In this episode of the IAMN: I am Northbound Showcase, Jayson sits down with Liz Manchenn to talk about how music artists can expand the creative vision outside of their music. How can you find new ways to expand your vision? Find out on today's episode of IAMN: I am Northbound! Jayson John Evans: Instagram: @jaysonjohnevans Facebook: @jaysonjohnev…
…
continue reading
1
IAMN Showcase: Creating 'Song Experiences' with Sarah Tilghman
22:41
22:41
Play later
Play later
Lists
Like
Liked
22:41
In this episode of the IAMN: I am Northbound Showcase, Jayson sits down with Sarah Tilghman to discuss how to create experiences around music, to allow songs to stand out from the online noise and gain attention. Sarah recently launched a track with a ton of creative thought behind it -- something that has proven to be a great way to stand out -- a…
…
continue reading
1
IAMN #52: Answering (a ton of) Questions About Facebook Ads
28:18
28:18
Play later
Play later
Lists
Like
Liked
28:18
In episode #52 of IAMN: I am Northbound, Jayson talks a little about the overwhelming response he received to his offer to work with music artists. He also answers a ton of questions that were asked about Facebook Ads for music artists. How can you make sure that you don't lose money on Facebook Ads? Find out on today's episode of IAMN: I am Northb…
…
continue reading
1
IAMN #51: The Reason You Won't Reach Your Music Goals
21:13
21:13
Play later
Play later
Lists
Like
Liked
21:13
In episode #51 of IAMN: I am Northbound, Jayson talks about the current changes coming to ListenPages and also loses his mind a little. Also, he dives deep into the reason why you won't reach your music goals -- and how to use a simple 3 step process to avoid it. How can you make sure that you reach your music goals? Find out on today's episode of …
…
continue reading
1
IAMN Showcase: Adapting to an Ever-Changing Music Industry with Trenton Woodley (Hands Like Houses)
28:24
28:24
Play later
Play later
Lists
Like
Liked
28:24
In the first ever episode of the IAMN: I am Northbound Showcase, Jayson sits down with Trenton Woodley to discuss how he and his band have adapted to an ever-changing music industry. Trenton has been the frontman of Hands Like Houses for over 10 years, and has needed to navigate everything the new industry has thrown at music artists. W…
…
continue reading
In episode #50 of IAMN: I am Northbound, Jayson talks not only about the big 5-0 milestone... but also the other massive milestone we hit this week. Also, he dives deep into a Tik Tok he saw this week that contained a genius way to find ridiculously cheap CPMs for your promotion. What are CPMs and how can a low one be used to your advantage? Find o…
…
continue reading
1
IAMN #49: You Are You (Whether You Like It or Not)
28:01
28:01
Play later
Play later
Lists
Like
Liked
28:01
In episode #49 of IAMN: I am Northbound, Jayson talks a little about the brand new free workshop (mini-course, crash course, whatever) he made for you to help you level-up your livestreams and earn money in this crazy time we're living in. Also, he discusses a thought he's had through the week -- about embracing who you really are at your core and …
…
continue reading
In episode #48 of IAMN: I am Northbound, Jayson talks about a common mistake he sees (on a daily basis) from music artists asking for advice: Thinking that throwing money at Facebook Ads is going to bring quick results. It won't. And Facebook Ads should be something you steer clear of (for the moment), no matter what anyone else is trying to sell y…
…
continue reading
In episode #47 of IAMN: I am Northbound, Jayson provides you with the last thing you need -- another quarantine special. Look, everyone's doing it. And it's not about jumping on a trend. Several music artists have asked what they should be focusing on in this time of (potential for some, apparent for others) lockdown, so it resulted in this episode…
…
continue reading
In episode #46 of IAMN: I am Northbound, Jayson dives into the 'Key to Everything' -- your Motivation -- and why that is so important to you as a music artist. In fact, if you can refine your motivation, you'll have every part of your musical direction figured out (even down to the font you use on your tour posters). It will even help you understan…
…
continue reading
1
IAMN #45: Getting Music Heard at Coachella
22:10
22:10
Play later
Play later
Lists
Like
Liked
22:10
In episode #46 of IAMN: I am Northbound, Jayson dives deep into one of his harebrained schemes for getting music heard at large music festivals, without actually performing there. If you are a regular listener of the show, you'd know that Jayson usually recommends that music artists stay away from Facebook Ads -- but this episode is all about how t…
…
continue reading
In episode #44 of IAMN: I am Northbound, Jayson dives deep into online haters and how you can go about managing any negative comments you receive. Should you always delete them as soon as you see them? Well... no, you shouldn't. You should leverage them to establish your culture as an artist, and win some of these people over. Not all of them are a…
…
continue reading
1
IAMN #43: Watch Me Fix Your Social Media & Online Presence
6:21
6:21
Play later
Play later
Lists
Like
Liked
6:21
In episode #43 of IAMN: I am Northbound, Jayson invites you to come and watch the first episode of 'Bandaid' -- a new show in which he helps you refine your music marketing! The first episode (and every other episode from the Friday live streams of the future) can be found exclusively in the ListenPages Facebook group. Join here: https://facebook.c…
…
continue reading
1
IAMN #42: How to Steal Listeners From The World's Biggest Music Artists
29:02
29:02
Play later
Play later
Lists
Like
Liked
29:02
In episode #42 of IAMN: I am Northbound, Jayson breaks down the incredibly outside-of-the-box thinking of Sarah Tilghman, a fellow member of the IAMN community, for her brand new single release. She managed to turn her single launch into an inspiring influencer campaign / incredible user experience -- and was cleverly able to help her listeners ass…
…
continue reading
1
IAMN #41: How To Create An Endless Supply of Fan-Building Content
27:25
27:25
Play later
Play later
Lists
Like
Liked
27:25
In episode #41 of IAMN: I am Northbound, Jayson shows you how you can create an endless supply of connection-building content to grow your audience and market your music in the right way and how you can effectively make use of your temporary content (like stories) to take full advantage of growing your audience. Instagram: @jaysonjohnevans Facebook…
…
continue reading
In episode #40 of IAMN: I am Northbound, Jayson talks about why all of your decisions should be made knowing that your listener will unconsciously think of themselves and also why you should be putting yourself out there and showing your audience who you are, scars and all (just watch out for the 'Therapist Zone'!).Instagram: @jaysonjohnevansFacebo…
…
continue reading
1
IAMN #39: Scientifically Proven Ways to Persuade
27:10
27:10
Play later
Play later
Lists
Like
Liked
27:10
In episode #39 of IAMN: I am Northbound, Jayson talks about three scientifically proven methods that you can use to get your message heard, separate yourself from all of the other music artists and get your music heard. He talks about; how you can get more people listening to your music by slightly inconveniencing them, why you shouldn't push too m…
…
continue reading
1
IAMN #38: One Single Sentence Brings a Passionate Global Following
29:27
29:27
Play later
Play later
Lists
Like
Liked
29:27
In episode #38 of IAMN: I am Northbound, Jayson dives into one single sentence that contains the five things you need to build a truly committed following. The world's biggest leaders are using these five things, be it a successful businessman like Gary Vaynerchuck or Russell Bruson, or the President of the United States, Donald Trump. Find out how…
…
continue reading
1
IAMN #37: Five Books I Read in 2019 that You Should Read in 2020
29:55
29:55
Play later
Play later
Lists
Like
Liked
29:55
In episode #37 of IAMN: I am Northbound, Jayson lists the five books he read in 2019 that he thinks you'd benefit a ton from reading in 2020. In this episode, he gives a brief overview of what each book was about, some key takeaways and what you should expect from reading it. THE 4D SONGWRITER IS HERE. Get your copy at the4dsongwriter.com. Instagra…
…
continue reading
1
IAMN #36: The Five Universal Principles for Gettin' Things Done
29:45
29:45
Play later
Play later
Lists
Like
Liked
29:45
In episode #36 of IAMN: I am Northbound, Jayson dives into the five principles he sees recur throughout all of the books he reads. If you are able to stick to them, these five universal rules for life will help you on your music journey. Merry Christmas, by the way! THE 4D SONGWRITER IS HERE. Get your copy at the4dsongwriter.com. Instagram: @jayson…
…
continue reading
1
IAMN #35: Where Are You Directing Your Audience?
29:47
29:47
Play later
Play later
Lists
Like
Liked
29:47
In episode #34 of IAMN: I am Northbound, Jayson talks wants to ask you the question: "Where are you directing your audience?" As a music artist, you should always be moving your audience toward one common destination, so you are able to measure it. Oh yeah, and he also talks about all the new ListenPages updates for the 2020 relaunch. THE 4D SONGWR…
…
continue reading
1
IAMN #34: Bring More People to Your Live Shows by Caring
27:47
27:47
Play later
Play later
Lists
Like
Liked
27:47
In episode #34 of IAMN: I am Northbound, Jayson talks about why you should pay attention to the individual lives of your listeners -- and how Taylor Swift is using this same strategy to dominate the music industry. THE 4D SONGWRITER IS HERE. Get your copy at the4dsongwriter.com. Instagram: @jaysonjohnevans Facebook: @jaysonjohnevans Twitter: @hello…
…
continue reading
1
IAMN #33: Your Current Location = Easy New Fans
25:59
25:59
Play later
Play later
Lists
Like
Liked
25:59
In this episode of I am Northbound, Jayson discusses a recent real-world example of using your location to your advantage when advertising your music. This super-powerful, yet seemingly important tactic can make a real difference, so don't underestimate it! Also, to make up for my two missed weeks, definitely go and check out the episode I did with…
…
continue reading
1
IAMN #32: It Might Look Like People Aren't Listening, But They Are
17:01
17:01
Play later
Play later
Lists
Like
Liked
17:01
In episode #31 of IAMN: I am Northbound, Jayson talks about why you should always continue creating and releasing content, even if it may seem like no one is paying attention to it yet. No comments, no likes and no shares does not mean that no one is listening or caring about what you are creating. THE 4D SONGWRITER IS HERE. Get your copy at the4ds…
…
continue reading
1
IAMN #31: How to Navigate a Drop In Engagement (Should You Start All Over Again?)
27:48
27:48
Play later
Play later
Lists
Like
Liked
27:48
In episode #31 of IAMN: I am Northbound, Jayson welcomes a very special guest, Monica Strut, on the show. They talk about rebranding yourself as a music artist, the challenges of social media algorithms and when an artist should consider starting over. Monica can be found at monicastrut.com or on her socials @monicastrut. THE 4D SONGWRITER IS HERE.…
…
continue reading
1
IAMN #30: Things All Music Artists Should Be Doing Daily
20:15
20:15
Play later
Play later
Lists
Like
Liked
20:15
In episode #30 of IAMN: I am Northbound, Jayson talks about; Some changes to the podcast format, the things all music artists should be doing daily & a few updates on ListenPages. THE 4D SONGWRITER IS HERE. Get your copy at the4dsongwriter.com. Instagram: @jaysonjohnevans Facebook: @jaysonjohnevans Twitter: @helloiamjayson…
…
continue reading