Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
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How is YOUR family learning a second language going to change the world? We share the stories of families opening a world of possibilities to their kids through learning a language together. We get honest about struggles of not having kids speak back their second tongue. And we give you the tools as either a native or non-native speaker to help your kids grow over the long-haul. Join Adrienne Babbitt and Juan Mendoza, leading the way in the movement of the Family Language Exchange brought to ...
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"Amazin’ But True” is the best New York Mets podcast. It's hosted by former Mets pitcher and Emmy-Award winning TV analyst Nelson Figueroa and rabid Mets fan, columnist and media personality Jake Brown. This baseball podcast will take you inside the clubhouse with beat writer Mike Puma. "Amazin' But True" will also feature special Mets guests, including current players, former players, broadcasters and celebrity fans. New episodes of this MLB podcast are released every Monday and Thursday th ...
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TMW Case Study #001 | Scaling Martech QA with computer vision and robots
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Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge. Ra…
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Jake Brown and Nelson Figueroa are back for what will be the final episode of the Amazin' But True podcast. Jake and Figgie want to thank all of the listeners, viewers and supporters of the podcast after four fun seasons. On the final episode, they preview the 2024 Mets season and make their predictions. They go through memories of what made the po…
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Making Sense of Martech Special Announcement
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Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
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#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
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A conversation with Tim Mason & Sarah Jarvis from Eagle Eye. In this episode we’re joined by Tim Mason and Sarah Jarvis . Tim is the CEO of Eagle Eye, a leading loyalty and personalization platform and a top 10 TMW 100 global innovator. Tim has spent more than 30 years building loyalty strategies in retail, including working as the Deputy CEO and C…
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#65 | Rohit Maheswaran on the shifting sands of attribution
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A conversation with Rohit Maheswaran. In this episode we’re joined by Rohit Maheswaran, the co-founder and Chief Product Officer of Lifesight a marketing measurement platform offering a suite of attribution, MMM (Mixed Media Modelling), and incrementality tools. We tackle the shifting sands of attribution and how marketers are using different model…
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#64 | Cory Munchbach on the life of a Martech CEO
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A conversation with Cory Munchbach. In this episode we’re joined by Cory Munchbach. Cory is the CEO of BlueConic, a leading Customer Data Platform. In this episode we talk about Cory’s recent journey to becoming the CEO of the company, what it really looks like to lead the vision and strategy of a private equity backed company, growing and scaling …
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#63 | Chris Baker on the promise and peril of Generative AI for marketing
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A conversation with Chris Baker. In this episode we’re joined by Chris Baker. Chris is the founder of Totem, a brand strategy, marketing, data and innovation consultancy with a focus on the Chinese market. Totem helps global brands break into China and Asia and works with marketing leadership on digital and brand strategy. In a recent presentation …
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Jake Brown and Nelson Figueroa host a live episode of the “Amazin’ But True” podcast at the Queens Baseball Convention. They discuss the Mets signings so far, the Yamamoto and Ohtani sweepstakes, what other free agents the Mets might go after, whether the Mets will try and trade for Juan Soto and the impact Carlos Mendoza will have. They close the …
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#62 | Lauren Maffeo on designing data governance for good
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A conversation with Lauren Maffeo. In this episode we’re joined by Lauren Maffeo. Lauren is an award-winning service designer working full-time at Steampunk where she serves the U.S. federal government. She is a founding editor of Springer’s AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lau…
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Mets Hiring Carlos Mendoza as New Manager
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47:24
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On an emergency episode of the “Amazin’ But True” podcast, Jake Brown opens the show reacting to the Mets hiring Carlos Mendoza as their next manager. “Subway to Shea” host Anthony Rivera then joins Jake to give his thoughts on the fire. Nelson Figueroa then joins the guys live from Mets fantasy camp to react. They talk about what Mendoza brings to…
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#61 | Ari Paparo on the fool’s errand of media
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A conversation with Ari Paparo. In this episode we’re joined by Ari Paparo the famous host of the very popular Marketecture Podcast and the CEO and founder of LaunchScience, a newly launched (pardon the pun) startup in the category of process management for GTM and product teams. Prior to these two new ventures, Ari founded and exited Adtech platfo…
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#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
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A collaboration with Kerry Guard. In this episode, we’ve got something different for you the MSOM audience with our very own Juan Mendoza being interviewed by Kerry Guard from tea time with tech marketing leaders! In this episode, we cover things ranging from audience capture through to building a media company. What you do with an audience and the…
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#59 | Eric Seufert: Everything is an Ad network
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A conversation with Eric Seufert. In this episode, I’m joined by Eric Seufert to talk about his thesis-slash-catch phrase “everything is an ad network.” Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech. Eric worked a number of Adtech roles in Europe which led him to founding …
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#58 | Gareth Noonan the rise of the B2B Adtech paradigm
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A conversation with Gareth Noonan. In this episode we’re joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan. Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. Wi…
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Buck’s Gone, Stearns Arrives, Mets Offseason Preview
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54:15
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On a new episode of the “Amazin’ But True” podcast, Jake Brown and Nelson Figueroa open the show reacting to the Mets moving on from Buck Showalter. They react to the firing, potential managerial replacements David Stearns opening press conference Monday and what he could do for the Mets future. They react to the disappointing 2023 season, what bri…
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On a new episode of the “Amazin’ But True” podcast, Jake Brown opens the show talking about Thursday night’s long rain delay and the game being suspended to Monday after the season ends. Jake and Andrew Harts discuss the wild rain delay, strange week at Citi Field with postponements and delays, the Marlins playoff scenarios, Francisco Lindor’s 30/3…
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Is Buck Showalter’s Mets Future in Limbo? feat. Zach Braziller
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38:53
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On a new episode of the “Amazin’ But True” podcast, Jake Brown opens the show talking about the Mets getting swept in Philly. Jake looks ahead to the biggest storylines in the final week ahead of the Mets season. (10:01) NY Post Sports reporter Zach Braziller then joins the show. Zach and Jake discuss the future of Brett Baty and Ronny Mauricio, wh…
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Keith Raad Talks Debut Season, Mets' Future
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47:53
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On a new episode of the “Amazin’ But True” podcast, Jake Brown and Nelson Figueroa open the show reacting to the Mets taking two of three games over the Marlins. They discuss the Pete Alonso contract talks, Ronny Mauricio and Mark Vientos hitting the ball well and the future of these baby Mets. (16:03) WCBS Mets radio voice Keith Raad then joins th…
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Future of The Baby Mets feat. Anthony Rivera
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On a new episode of the “Amazin’ But True” podcast, Jake Brown is joined by guest co-host Anthony Rivera. They recap the Mets series loss to the Reds, Sunday’s win, Citi Field food and the recent success from Tylor Megill and David Peterson. They also dissect the future of the “Baby Mets” and their role in 2024, whether Buck Showalter is back, Mayb…
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Mets Hiring David Stearns as Team President feat. Mike Puma
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36:36
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36:36
On an emergency episode of the “Amazin’ But True” podcast, Jake Brown opens the show reacting to the news of the Mets hiring David Stearns as president of baseball operations once the regular season is over. NY Post Mets beat writer Mike Puma joins Jake to react to the Stearn news, talk about the future of Billy Eppler, Buck Showalter and the franc…
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#57 | Bobby Tichy & Michael Burton on hyper specializing in the stack
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In this episode, we’re joined by Bobby Tichy and Michael Burton, co-founders at Stitch. Both Bobby and Michael are well-respected within the martech industry, bringing a unique perspective to customer engagement, CX, tech stacks, and the martech industry overall. Bobby Tichy is a veteran of two of the most well-respected brands in martech, Marketo …
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On a new episode of the “Amazin’ But True” podcast, Jake Brown and Nelson Figueroa open the show talking about Sunday’s Mets win to avoid getting swept by the Twins. They debate whether DJ Stewart should be part of the 2024 Mets, the future of Tylor Megill, whether David Stearns will come here and whether Buck Showalter will be back as Mets manager…
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Joe DeMayo Talks Baby Mets, Top Prospects
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43:38
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43:38
On a new episode of the “Amazin’ But True” podcast, Jake Brown opens the show reacting to the Mets series split against the Nationals. (4:25) SNY’s “The Mets Pod” co-host Joe DeMayo then joins Jake. They talk about Ronny Mauricio, the future of the baby Mets, a deep dive on the Mets prospects they acquired at the trade deadline and Joe explains why…
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#56 | Michaela Aguilar on the Martech buying problem and the role of education
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59:02
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In this episode we have Michaela Aguilar. Michaela is the head of business partnerships and ecosystems at Acoustic, a customer engagement platform company. Most recently Michaela has been leading a new Martech course with ADMA here in Australia called the Marketing Technology Certificate. Michaela also works as a Mentor at not for profit group Wome…
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Mauricio Shines in First Series with Mets
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42:05
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42:05
On a new episode of the “Amazin’ But True” podcast with Jake Brown and Nelson Figueroa, the guys open the show talking about Ronny Mauricio’s great first weekend with the Mets. They discuss the Mets taking two of three games, the Wild Card race, the future of the pitching staff, Pete Alonso’s 40-homer season and Jake’s Ronny-tember song. At the Nel…
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It’s Finally Ronny Mauricio Time feat. Jerry Blevins
48:55
48:55
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48:55
On a new episode of the “Amazin’ But True” podcast, Jake Brown opens the show reacting to the Mets calling up Ronny Mauricio on Friday. (5:51) Former Mets pitcher and SNY analyst Jerry Blevins joins Jake. They react to DJ Stewart’s monster night Wednesday, his Mets future, Mauricio finally getting the call to the big leagues, his September outlook,…
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#55 | Josh Manion on Data Assurance and privacy-positive tech in Martech & Adtech
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A conversation with Josh Manion. In this episode we have Josh Manion joining us. Josh is the CEO of Vault JS, and previously worked as the founder of Ensighten, and the CEO Stratigent, both successful companies in the analytics, Adtech and data management space. Vault JS offers an advanced AI solution that continually scans data collection technolo…
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On a new episode of the “Amazin’ But True” podcast, Jake Brown opens the show reacting to the Mets losing two of three games to the Angels. He talks about Shohei Ohtani weekend at Citi Field, the Mets’ chances of signing him, the need for Ronny Mauricio to be called up at the start of September and what lies ahead this week. Jake and producer Andre…
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On a new episode of the “Amazin’ But True” podcast with Jake Brown, he opens the show reacting to the Mets losing two of three games to the Braves. Jake then brings on the “Til Mets Do Us Part” podcast hosts John Saponaro and Matt Ibanez for a roundtable Mets discussion. They react to the Mets going 3-10 this season against the Braves, the future o…
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#54 | Adam Furness on the resurgence of affiliate marketing, and doing content partnerships at scale
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45:59
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A conversation with Adam Furness. In this episode I have Adam Furness joining me. Adam is the Asia Pacific managing director for Impact.com, a platform for managing partnerships, content collaborations, and affiliate marketing. Impact is one of the few platforms solely focused on Partnership Automation Technology, by helping businesses grow through…
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Todd Frazier Talks Mets' Struggles, Little League World Series
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45:41
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On a new episode of the “Amazin’ But True” podcast with Jake Brown and Nelson Figueroa, the guys open the show reacting to the Mets taking three of four games from the Cardinals. They discuss the NL Wild Card race, who the Mets need to call up, facing Shohei Ohtani next weekend and the Braves series ahead. (21:55) Former Mets infielder and current …
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Ed Kranepool Talks 2023 Mets Failures, 1969 Memories
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30:16
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On a new episode of the “Amazin’ But True” podcast with Jake Brown, he opens the show reacting to the Mets series win over the Pirates. (6:21) Lifetime Mets legend Ed Kranepool then joins the show. Kranepool discusses his new book, the 1969 Mets, frustrations with the current Mets, the lack of leadership and the future of the team. Learn more about…
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#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie world
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A conversation with Alexandra Theriault. In this episode, we have Alexandra Theriault, the chief growth officer at Adtech company Lotame. Alexandra has been working with Lotame for more than 15 years, playing several key roles in the company as it has grown into an international Adtech player. Lotame plays a key role in advertising and increasingly…
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Should The Mets Consider Trading Pete Alonso?
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48:35
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48:35
On a new episode of the “Amazin’ But True” podcast with Jake Brown and Nelson Figueroa, the guys open the show talking about the Mets getting demolished in three of four games against the Braves over the weekend. They discuss the gap between the Mets and Braves, the “diva” comments about Justin Verlander and debating whether the Mets should look to…
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Should We Be Concerned With Brett Baty? feat. Colin Cosell
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40:38
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40:38
On a new episode of the “Amazin’ But True” podcast, Jake Brown is joined by Mets PA announcer Colin Cosell. They discuss the Mets winning two of three over the Cubs, the AAAA players getting a chance to play for the Mets, Brett Baty getting sent down to AAA, Ronny Mauricio’s future, the Mets final two months, giveaways coming up and some Mets trivi…
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#52 | Rajan Kumar on why companies fail to get the most out of Martech
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A conversation with Rajan Kumar. In this episode, we have Rajan Kumar, CEO and cofounder of The Lumery. He’s an unusual guest because not too long ago Raj was my boss! It’s a pleasure to have Raj on to talk about their latest research entitled Stacks on Stacks on Stacks - The Voices of Martech. Raj has pioneered a unique approach to MarTech consult…
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Mets Enter Tank Mode feat. Frank The Tank
38:24
38:24
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38:24
On a new episode of the “Amazin’ But True” podcast, Jake Brown opens the show reacting to the Mets ugly weekend in Baltimore and the team playing pathetic baseball. (6:32) Barstool Sports personality and rabid Mets fan Frank The Tank then joins the show. Frank talks about the Mets rough season, trade deadline moves, why Billy Eppler and Buck Showal…
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Mets Trade Verlander, Eppler Sends Puzzling Message
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1:01:07
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On an emergency episode of the “Amazin’ But True” podcast with Jake Brown and Nelson Figueroa, the guys open the show reacting to the Mets trading Justin Verlander. They discuss the walk-off balk loss Tuesday in Kansas City, all the trades the team made, prospects they got back and the rest of the 2023 season. They also dive into Billy Eppler’s con…
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#51 | Shoshana Wodinsky on the perils of privacy in a world of ad networks
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47:07
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A conversation with Shoshana Wodinsky. In this episode, I’m joined by Shoshana Wodinsky, a technology researcher and former investigative reporter doing some of the best investigative journalism in the space of Adtech, privacy and online surveillance. Shoshana is the investigative director for consulting firm Web X Ray. Shoshana has had her work ci…
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Mets Trade Scherzer, Who's Next? feat. Jim Duquette
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54:09
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On a new episode of the “Amazin’ But True” podcast with Jake Brown and Nelson Figueroa, the guys open the show reacting to the Mets trading Max Scherzer to the Rangers. They discuss why the team shouldn’t trade Justin Verlander, picking up his 250th career win Sunday, the rotation moving forward, Billy Eppler’s track record and the Mets clubhouse s…
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Jake Brown hosts an emergency "Amazin' But True" podcast to react to the Mets trading David Robertson to the Marlins for two prospects. Buckle up. He is not happy. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy NY Post
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Mets' Frustrating Season Hits Critical Point feat. Marc Luino
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44:17
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44:17
On a new episode of the “Amazin’ But True” podcast, Jake Brown is joined by Mets’d Up Podcast co-host Marc Luino. They react to the Mets splitting the Subway Series, their Yankee Stadium experience, the Mets trade pieces and who could be the first domino to fall. They break down what the Mets plan should be before Tuesday’s trade deadline, the Rosa…
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Who Will The Mets Trade Away Before Deadline?
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51:07
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51:07
On a new episode of the “Amazin’ But True” podcast with Jake Brown and Nelson Figueroa, the guys open the show reacting to the Mets losing two of three in Boston to the Red Sox. They discuss Max Scherzer’s bad outing, Ronny Mauricio still not getting a chance, Billy Eppler doing a horrible job, the first inning struggles continuing and why Figgie t…
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Mets Limping up to Boston feat. Lucy Burdge
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39:49
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39:49
On a new episode of the “Amazin’ But True” podcast, Jake Brown opens the show talking about Thursday’s 6-2 Mets loss to the White Sox. He discusses how bad Drew Smith has been, Jose Quintana’s solid debut, Pete Alonso’s struggles, the injuries piling up, Mark Vientos getting called back up, the series win and why Ronny Mauricio needs to be called u…
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Will The Mets Be Sellers? feat. Nick Lorusso
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50:50
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On a new episode of the “Amazin’ But True” podcast with Jake Brown and Nelson Figueroa, the guys open the show talking about the Mets losing two out of three games to the Dodgers. They discuss Sunday’s walk-off win, Max Scherzer’s great outing, the offensive struggles, Saturday’s circus, Buck Showalter’s poor decision making and what has changed on…
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#50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce
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57:28
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A conversation with Roger Dunn. In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies. Rog…
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On a new episode of the “Amazin’ But True” podcast with Jake Brown and Nelson Figueroa, the guys open the show reacting to the Mets losing two of three games to the Padres. They discuss Max Scherzer’s rough outing and debate whether the Mets should trade him before the deadline. They also get into DJ Stewart being in Sunday’s lineup, Buck Showalter…
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On a new episode of the “Amazin’ But True” podcast, Jake Brown opens the show talking about the Mets sweeping the Diamondbacks. He discusses the five-game win streak, the team turning it around, Francisco Lindor’s monster game, Francisco Alvarez’s huge series, the strong starting pitching and the big series ahead in San Diego. (13:56) Former “Elvis…
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Mets Turn Page on Dismal June, Begin July With a Bang
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45:30
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45:30
On a new episode of the “Amazin’ But True” podcast with Jake Brown and Nelson Figueroa, the guys open the show talking about the Mets winning two of three games over the Giants. They discuss the first win streak and series win in a month, Tommy Pham’s hot stretch, Pete Alonso making the All-Star team and Home Run Derby, David Peterson getting pulle…
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Mets Keep Losing After Cohen's Underwhelming Presser
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42:33
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42:33
On a new episode of the “Amazin’ But True” podcast, Jake Brown opens the show expressing his frustrations after the Mets lost three of four games to the Brewers. He discusses just how bad June went for the Mets, Thursday’s 3-2 loss, Starling Marte’s two brutal at bats with the bases loaded and where they stand at the halfway point of the year. He a…
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