Named "Best Realtor Podcast" by Feedspot, The Real Look is your all-access ticket into the real estate industry! Tune in each week with host Chase Williams as he brings you 'Northern Lights' interviews with Mega Agents in the Northwest. Learn best practices, challenges, and everything in between in raw discussions about the journey to the top. If you're a real estate agent, or aspiring to be one, hit the subscribe button now.
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Hoge & Davitte on Going ‘Old School’, A Balanced Partnership, and the Fear of Failing
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LISTEN: Greg Davitte and Max Hoge join today’s episode from Keller Williams Greater Seattle. Now almost two years into their adventure building their team at Hoge & Davitte Realty Group, we hear all about the ups and downs. From slow building an investor network through Facebook Groups, to leaning into their strengths as partners, to making big pla…
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Fed cuts interest rates by 25 bps…what will Trump’s victory indicate for future moves? Meanwhile, iBuyer Opendoor lays off 300 workers and NAR steers clear of Clear Cooperation Policy at NXT.By KW Northwest Region
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Dru Hill on Building a Digital Sphere, Service Above Sales, and Chasing Ghosts
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31:39
LISTEN: Today we welcome Dru Hill to the studio from Keller Williams Greater Seattle. Dru jumped into real estate at the beginning of the pandemic and was tasked with the unique opportunity to build a sphere of influence using just the digital space…and boy did he deliver! From his passion for homeownership to the power of caring about your communi…
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October jobs report adds to a U.S. economy full of uncertainty, while agent commissions are holding steady (except above the $1M mark). We’ll also get into the Court’s approval to nine brokerage settlements in the Gibson suit.By KW Northwest Region
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Aaron Heard on His Passion for Coaching, Getting Comfortable with ‘No’, and a Banner Year…in 2008?!
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LISTEN: Super excited about this opportunity to sit down with Aaron Heard of Keller Williams Portland Central, an absolute legend in our industry. Aaron built his foundation unashamedly asking lots of questions and seeking help from those winning in the industry, all while smiling and dialing. He launched his real estate career during the 2008 mark…
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It’s election time, and MBA CEO Bob Broeksmit has lots to say about prioritizing housing regulations regardless of who wins the oval office. Plus, the latest on housing prices, inventory, and the commercial real estate rebound. Don’t miss it!By KW Northwest Region
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Klarissa Skinner on Managing 525 Doors, Leading With Revenue, and Qualifying Your Clients
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40:35
LISTEN: We’re joined by Klarissa Skinner with Keller Williams Realty Partners Inc. serving the Kansas City Metro area. She found the courage to walk away from a secure paycheck and make the jump into full-time real estate where she found a shortcut to learning the business: joining a team! Nine years later, she’s averaging 100 transactions a year, …
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NAR asks the court to dismiss a lawsuit filed by Homie and the Fed’s monetary policy stifles new construction. Plus, the surprising reason why mortgage rates are up despite interest rate cuts.By KW Northwest Region
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Anton Stetner on Following the Money, Trusting the Cyclical Market, and Being a Student of the (Investor) Game
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32:52
LISTEN: Get ready for an in-depth conversation about the importance of investing in housing, especially if you are a real estate agent. We welcome Anton Stetner with Keller Williams North Sound in Marysville, Washington to talk about his journey launching his team at RESG and honing his skills in new construction and land development. We’ll get int…
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NAR asks the Supreme Court to weigh in on the DOJ fight and Citadel agrees to pay $6.5M to settle the DOJ’s redlining claims. Meanwhile, the impact of Hurricane Helene exposes $96B in RMBS loans to delinquency.By KW Northwest Region
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Northern Lights: Jenah Mahan-Williams on Adventures in Investing, Owning a Brokerage, and Her Passion for (Tax-Free) Wealth
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32:22
LISTEN: Get your daily dose of wisdom direct from Jenah Mahan-Williams, owner of Gateway Real Estate with Keller Williams Puyallup. Jenah shares her journey keeping the family tradition of working in real estate alive, surviving the Great Recession, starting a team, and eventually owning her brokerage. She shares incredible advice that every agent …
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eXp, John L. Scott and Real Estate One reach settlement agreements and the latest jobs report has us wondering where mortgage rates are headed next. Plus…home purchase sentiments hit highest level in two years. Could this be the early signs of a market shift?By KW Northwest Region
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Northern Lights: Josh Cooley on The ’08 Shift, Matchmaking Your Off-Market Database, and The 50/50 Game
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31:12
LISTEN: In this episode, Josh Cooley of Keller Williams Eugene tells us about finding his fire for real estate, a passion that’s only gotten bigger since he first entered this business during the 2008 shift. We take a real look at moving clients in your pipeline, carving out “CEO time”, and creating your own opportunities. Plus, getting 1% better e…
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US housing turnover rate hits 30-year low while HousingWire questions if mortgage rates could sink below 6% by year’s end. Meanwhile, Anywhere joins Compass’ Robert Reffkin in the push to reform NAR’s Clear Cooperation Policy.By KW Northwest Region
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Northern Lights: Dan Ihara on Problem Solving, Unlocking Wealth, and the Value of a Real Estate Planner
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LISTEN: Today we’re joined by the ultimate problem solver, Dan Ihara with Keller Williams Honolulu. Dan runs The Ihara Team and has been recognized among Honolulu’s Top 100 Realtors for the past 17 years. Additionally, Dan leads the KW Real Estate Planner Community where he guides agents to provide immense value to their clients, navigating everyth…
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Northern Lights: Sarita Dua on Being BOLD, Building ‘Referral Mountain’, and Just Doing The Work
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45:06
LISTEN: Mega Agent Sarita Dua joins the podcast serving the Portland Metro area with Keller Williams Sunset Corridor. Sarita is a true student of the game and an inspiration to us all. She pulled herself out of ‘victim mode’ in the 2008 shift when she joined Keller Williams and saw her team take off. Known as the “Showing Agent Pioneer”, Sarita is …
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Brokerages promote educational tools amongst NAR changes, new data reveals the cost of aging, and the Redfin Next agent payment plan extends nationwide.By KW Northwest Region
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Northern Lights: Hao Dang on the Power of Networking, Being Your Own Biggest Competition, and Wanting His Team to…FAIL?
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30:56
LISTEN: Get ready for valuable takeaways in this conversation with Top Bellevue Washington Agent, Hao Dang. He’s literally giving you the scripts. “This is how I start conversations with leads and turn them into clients. These are the texts I schedule to go out. This is how I close.” Hao shares his fascinating story, beginning with his motivation t…
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With the July pending home sales slump and latest inflation numbers, experts predict September rate decreases will be minimal. Meanwhile, John Sitzer launches an à la carte platform not too long after the $5B Sitzer | Burnett verdict in a move we did not see coming. Never a dull moment in this industry!…
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Northern Lights: Edgardo Quiroz on Career Path, Using Social Media to Generate Business, and How Real Estate by Design Allowed Other Ventures
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LISTEN: We are joined by Edgardo Quiroz with Keller Williams Yakima Valley in Yakima, Washington. He shares his journey from graduating college during the pandemic to becoming a successful real estate agent and entrepreneur. He discusses his challenges during the pandemic and how it allowed him to reevaluate his career path. Edgardo explains how he…
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Keller Williams launches resource guide for agents to navigate NAR settlement. Also, Redfin’s latest layoff round hits brokerage services biz. And finally, Homie sues NAR and others, alleging boycott and conspiracy.By KW Northwest Region
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Northern Lights: Lindy Haaglund on Real Estate Leadership, Coaching, and Opportunities
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31:09
LISTEN: We are joined by Lindy Haaglund with Keller Williams Realty Puget Sound in Federal Way, Washington. She shares her journey from working three jobs to becoming a successful real estate agent and leader. She emphasizes the importance of hard work, building relationships, and having a strong work ethic. Lindy discusses the transition from sale…
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The latest housing starts data is mostly bad news. Also, Nykia Wright was named NAR’s permanent CEO. And finally, Americans are worried that climate events will negatively impact their retirement.By KW Northwest Region
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Northern Lights: Alexis “Rankin” Halikas on Thinking Like a Business Owner and Leveraging Time
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37:08
LISTEN: We’re joined by Alexis Halikas, Business Consultant and Real Estate Coach. She shares her journey from selling real estate to market center leader and becoming a coach. She emphasizes the importance of personal development and hiring a business coach to overcome limiting beliefs and achieve success. Alexis also discusses the shift in the re…
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Court grants preliminary approval to HomeServices’ commission lawsuit settlement. Also, Offerpad confirms layoffs after ‘restructuring’ amid down market. And finally, Consumer watchdog advises buyers to pay agents '2% or less'By KW Northwest Region
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Northern Lights: Marti Pepper on Building relationships, Doing Business in a Unique Market and Being Visible in the Community
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31:25
LISTEN: We are joined by Marti Pepper with the Redoubt Team at Keller Williams Alaska Group in Soldotna, Alaska. She shares her journey into real estate, starting from her upbringing in Northern California to her time in the Coast Guard and meeting her husband in Guam. She explains how she got into real estate after working various jobs and being i…
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The financial markets are freaking out, that should be good for mortgages. Also, Buyer agent commissions down to 2.55% since the NAR settlement. And finally, Tappable home equity reached a new high of $11.5 trillion.By KW Northwest Region
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Northern Lights: Patricia O'Neil on Providing Value and Caring for Clients
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LISTEN: We are joined by Patricia O'Neil, with Keller Williams Realty Alaska Group of Wasilla in Wasilla, Alaska.. She shares her journey and approach to the business. She emphasizes the importance of providing exceptional customer service by going above and beyond by offering staging services, providing recommendations for home improvements, and e…
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Several US cities where starter homes cost $1M spiked since 2019. A second wave of commission lawsuit notices hit mailboxes. Finally, Home price index drops in June as inventory skyrockets.By KW Northwest Region
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Northern Lights: Jim Windmiller on Starting Part Time in Real Estate to Opening a Brokerage to Moving it to KW and to Achieving a 7th Level Business
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41:28
LISTEN: We are joined by Jim Windmiller Jim Windmiller at Keller Williams Realty East Idaho in Idaho Falls, Idaho. He shares his journey in real estate, from starting part-time to becoming a successful agent and eventually opening his brokerage. He emphasizes the significance of market share and the value of having a supportive team. Additionally, …
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Keller Williams hits milestone: $2B in profits shared with agents. Also, 'Irrebuttable' sales claims trap brokerages in settlement limbo. Finally, HUD awards $325M in grants to rehab distressed housing.By KW Northwest Region
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Northern Lights Special Episode: Jason Abrams Interview from April 2024
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LISTEN: We’re joined by Jason Abrams, Head of Industry and Learning at Keller Williams Realty International. He shares his journey in the real estate industry, from starting with no success to becoming a successful agent. From working in luxury to famous athletes, parlaying into a reality TV show. Hear how his passion to educate and coach agents, l…
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Foreclosures are expected to grow slowly to the end of 2024. Also, Court denies NAR’s request for rehearing in the DOJ investigation case. Finally, No HomeServices deal is yet, months after the settlement announcement.By KW Northwest Region
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Northern Lights: Anna Marie Dalbey on Transitioning from One Market to Another and Building Her Business
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LISTEN: We are joined by Anna Marie Dalbey with The Dalbey Team at Keller Williams Realty North Central Washington in Wenatchee, Washington. She shares her 35-year journey and insights into the industry. She discusses her transition from her real estate business in Southern California to Brewster, Washington, and the challenges she faced when start…
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Trending News: State of the Industry - July 2024
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In this special edition of Trending News, Bruce and Chase discuss the state of the industry for July 2024. They cover three key metrics the Fed and the government use to measure the economy's health: unemployment, GDP growth, and inflation. Link to the State of Industry slide deckBy KW Northwest Region
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Northern Lights: Natalie Lemas Hernandez on Building a Thriving Business and Giving Back
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LISTEN: We are joined by Natalie Lemas Hernandez Owner/CEO and Realtor at Commercial Northwest Property Management with Keller Williams Realty Boise in Boise, Idaho. She shares her journey from initially not wanting to get into real estate business to building a thriving commercial property management company as well as an active property investor.…
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Pending home sales plummet to an all-time low in May. Also, the REcolorado board fired as shareholders revealed the new buyer. Finally, Redfin and Zillow were named in video privacy lawsuits.By KW Northwest Region
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Northern Lights: Jamie Jenicek on Building a Business the Right Way, Finding a Niche and Creating a Brand
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42:30
LISTEN: We are joined by Jamie Jenicek with Keller Williams Realty Coeur d'Alene in Coeur d'Alene, Idaho. He shares his journey from being a game warden to working in construction and car sales before finding his passion in real estate. He discusses the challenges he faced in the early years, including losing everything. Jamie discusses the importa…
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Existing home sales drop even as prices hit all-time highs. Also, the U.S. Treasury has launched initiatives to boost the housing supply. Finally, Federal regulators approve the final rule for AVM usage.By KW Northwest Region
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Northern Lights: Shane Bangle on Accelerating Success in Real Estate Through Teamwork
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LISTEN: We are joined by Shane Bangle, Rainmaker for The Manna Group with Keller Williams Realty Spokane in Spokane, Washington. Shane shares his journey from working at a university and being a police officer to becoming a successful real estate agent and starting his own team, the Manna Group. He discusses the importance of joining a team when st…
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U.S. home sales fall to a historically low level. Also, HUD expands housing counseling support for Native American tribes. And finally, Zillow reached a settlement agreement with MLS defendants in an antitrust suit.By KW Northwest Region
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Northern Lights: Kirstan Rogers on The Power of Building Relationships in Real Estate
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30:19
LISTEN: We’re joined by Kirstan Rogers with the Rog3rs Realty Team from Keller Williams Portland Central in Portland, Oregon. She shares her journey from property management to leasing shopping centers to residential real estate. She emphasizes the importance of building relationships and treating people right. Kirstan discusses her intentional app…
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U.S. job creation exceeds forecasts, signals delays in rate cuts. Also, Two parties appeal the final approval of RE/MAX, Keller Williams, and Anywhere settlement agreements. And finally, HUD launched a manufactured home community loan program.By KW Northwest Region
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Northern Lights: Jesse Morgen on his path from Banking to Property Management to Success in Real Estate
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39:05
LISTEN: We’re joined by Jesse Morgen with Keller Williams Premier Partners in Vancouver, Washington. He shares his journey from working at a bank and mortgage lender to becoming a successful real estate agent. Discusses his experience as a property manager and how he shifted into residential real estate. He stresses the significance of creating a c…
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Northwest MLS criticizes $418M NAR settlement agreement, opts out. Also, Lenders file a class-action lawsuit against Equifax, citing monopoly in work number product. And finally, Nation’s largest MLS (California Regional MLS) now allows listings to show seller concessions.By KW Northwest Region
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Northern Lights: David R Knight on Carving Out a Niche in Land Development and the Importance of Branding and Marketing in Real Estate.
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36:27
LISTEN: We’re joined by David R Knight, Rainmaker for the Landman Team with Keller Williams Realty Mountains to Sound in Kent, Washington. He shares his journey in real estate and how he carved out a niche in land sales and development. He discusses the importance of branding and marketing in generating leads and building a successful business. Dav…
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Northern Lights: Jeanie Kendall on Finding Her Niche and Nurturing Client Relationships for Long-Term Success
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37:44
LISTEN: We’re joined by Jeanie Kendall with Keller Williams Greater Seattle in Seattle, Washington. She shares her journey from medical practice administration to real estate and how she found success by focusing on her community and niche market. She emphasizes the importance of authenticity and building relationships with clients. Jeannie discuss…
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Sun Belt cities see fastest rent deflation amid building boom. Also, at NAR midyear, 'the media' was cast as the villain…..repeatedly. And finally, a CFPB official talks about reverse mortgage safety and counseling resources.By KW Northwest Region
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Northern Lights: Peter Bradrick on Faith, the Power of Authenticity in Real Estate, and Building a Fiercely Loyal Datebase.
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30:47
LISTEN: We’re joined by Peter Bradrick, Rainmaker for the Red Banner Team at Keller Williams West Sound in Gig Harbor, Washington. He shares his journey from a challenging past and how his faith was key to building a thriving life and business. He emphasizes the importance of authenticity, integrity, and building strong client relationships. Peter …
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Judge approves brokerage commission lawsuit settlement agreements. Also, the White House and HUD announce $5.5B in housing and community development grants. And finally, the NAR board votes to leave dues unchanged in 2025 and for changes to its code of ethics, find out what changed.By KW Northwest Region
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