This week on DevEducate, Shruti Kuber from Restack joins me to talk about how her startup uses an iterative, collaborative approach to planning developer video content that works for their small team – and why starting with a niche audience is helping them create content that is getting noticed. Talking Points Why personas and niching are critical …

In this week’s episode, I’m joined by Ivan Burazin to talk about his creative approaches to developer marketing – from designing custom fashion to an API onboarding game. We discuss why adopting a bottom-up motion to attract developers is tough for a traditionally sales-led organization, how to break through the noise, and what it means to design a…

In this week’s episode, we unpack the transformative power of illustrations in developer education with David Neal. Discover why hand-drawn doodles are more than just eye candy—they're a delightful way to make complex topics accessible and engaging. We also delve into how doodling affects storytelling and authenticity and how David’s work at Okta h…

In this week’s episode, literal developer rockstar Dylan Beattie joins me on DevEducate to talk about writing parody songs for developers, handling live performances at conferences, and creative ways to incorporate music into developer content and education. Talking Points How Dylan combines his love of programming with music Parallels between prog…

This week Dale Meredith, cybersecurity expert and recovering Batman addict, joins me on the show to talk about how to engage developers with “edutrainment”, how to work in branding with developer content and education, and how he came to own Wayne Enterprises. Talking Points Ways branding can be incorporated into developer content What branding rea…

This week on DevEducate, Jason Alba joins me to discuss evergreen content – what it is, what it's good for, how it applies to different formats, and why it's not really the panacea you'd expect it to be. Talking Points What is evergreen content? How evergreen impacts content maintenance Keeping track of content over time How issues in content can a…

This is a short interstitial episode featuring some past notes from the DevEd Test Kitchen that elaborate on some thoughts I've had about what DevEd means and why it's critical for product adoption.By Kamran Ayub

This week on DevEducate, Erik Dietrich joins me to discuss what goes into creating an effective developer content program. We cover types of developer content, driving awareness, what he’s seen working with technical brands, what DevRel has to do with Disney, and how to measure brand marketing in a way that gets us closer to understanding content R…

What does it take to get started recording professional video content? In this episode, Xavier Morera joins me to share his journey to becoming a full-time Pluralsight author and what ultimately led to building his own recording studio – and what Vin Diesel has to do with it. Talking Points Xavier’s journey from Microsoft trainer to full-time cours…

Talking Points What is “make it stick” and how does it translate to developer education? What makes effective learning? Effective learning myths What you see people getting wrong when teaching developers (and what to do instead) How to measure learning effectiveness (what are the metrics we might care about) How your teaching methods have changed o…

Talking Points How Todd used a local-first approach to grow TrackJS How to think about developer marketing as educational content Why it’s easier to sell to your friends How speaking positions you as an expert How the marketing personas can differ between similar products How humor and storytelling engage an audience Why targeting “developers” is t…