The Simple Pin Podcast delivers weekly Pinterest marketing tips, updates, and stories of how business owners are finding success on the platform. Every Wednesday a new show airs to showcase how this powerful platform is helping millions of small business owners acheive their goals of sales and lead gen. Simple Pin Media delivers weekly Pinterest marketing advice using data-driven results. Keep it simple, be authentic, and pin with purpose. Learn more at simplepinmedia.com
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Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Instagram is one of the biggest social platforms with over 1.3 billion users worldwide… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space? You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on ...
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Welcome to the Do The Brave Thing™ Online Business Podcast hosted by Kate Doster. Where every week you’ll practical advice, motivation and big thinking energy to help you sell more, lead better and help a crap ton of people without letting those negative voices in your head getting in the way. Author: Kate Doster
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467: Pinterest Strategy in 2024 Q&A with Kate Ahl
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Strategizing for growth, pivoting to Pinterest as an alternative to SEO, and branding on Pinterest with Kate Ahl from Simple Pin Media. ----- Welcome to episode 467 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media. Pinterest Strategy in 2024 This is a super special episode of the podcast, as…
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3 Key things to do now to prep for Q4 on Pinterest
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The holiday season comes every year but somehow it catches us all off guard. Pinterest thrives during Q4 and your business should too if you’re using Pinterest in the right way. Today we’re going to be talking about 3 ways you can get ready for the Pinterest holiday boost and 1 way we can help you. Intro - Call to Action: For a limited time we’re o…
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470: How Working as Ina Garten's Assistant Kicked Off Lidey Heuck's Career as a Food Creator and Cookbook Author
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Contributing recipes to NYT Cooking, avoiding the comparison trap, and working with the Barefoot Contessa with Lidey Heuck. ----- Welcome to episode 470 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lidey Heuck. How Working as Ina Garten’s Assistant Kicked Off Lidey Heuck’s Career as a Food Creator and Cookbook Author …
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Crafting Killer ChatGPT Prompts for Social Media Success (Part 2)
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Have you ever felt let down by the generic and uninspired responses from AI tools like ChatGPT or Google Gemini? Your prompts likely need refinement. Part 2 of our AI Marketing Series looks into how the quality of your questions directly influences the AI's answers, giving you practical tips to make your content creation smoother, streamline your w…
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Am I doing good? Comparing to a mystery metric.
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We all wonder if we’re doing a good job with our business. It’s natural and normal. But what you compare yourself with to determine if you’re doing a good job is not helpful to you or your audience. Today we’re diving into some history and will give you some action tips for how to effectively answer that question – am I doing a good job? Intro - Ca…
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469: How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing a Cookbook
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Outsourcing tasks, growing a social media following, and self-publishing a cookbook with Erin Collins from Meaningful Eats. ----- Welcome to episode 469 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Collins from Meaningful Eats. How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing…
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Beginner's Guide to ChatGPT for Instagram Marketing Success (Part 1)
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If you've ever wondered how AI and ChatGPT can help you grow your audience, attract ideal customers, and boost your brand's visibility, you're in the right place. Today kicks off part one of our four-part mini-series on AI marketing, where I'll share how you can leverage AI to save time, and energy, and create engaging content that converts. In thi…
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468: Breaking into the Private Chef Industry and Sharing What You’re in Pursuit of with Celebrity Chef Kenneth Temple
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Becoming a private chef, prioritizing projects, and sharing your aspirations with others with Kenneth Temple. ----- Welcome to episode 468 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews celebrity chef and food blogger Kenneth Temple. Breaking into the Private Chef Industry and Sharing What You’re in Pursuit of with Cele…
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Simple & FUN Instagram Reel Ideas That Convert (Part 4)
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Today you’ll learn some plug-and-play formulas for creating compelling Instagram reels in under five minutes. These 15-second reels are not only fun but also highly effective in boosting your brand's visibility. Each formula includes a step-by-step guide to scripting and creating your reels, ensuring you capture your audience's attention from the v…
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This episode comes as I sent out an email last week that garnered a big response. Business is hard right now and if we’re not talking about it we can feel alone. Here’s a bit of what I’ve been going through. —------- See full show notes for all episodes at Simple Pin Media and click on articles. Get our weekly Pinterest Made Simple newsletter deliv…
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Go Viral on Reels! The Triple E Formula for Explosive Growth (Part 3)
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With over 38 million views and a combined following of 120k+ on Instagram and TikTok, I share my proven strategies to help your Reels achieve similar success. This episode, part three of a four-part mini-series, breaks down the Triple E Formula—Entertainment, Educational, and Emotional content—that drives viral success In this episode, you’ll learn…
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Lately I’ve seen a lot of pins from Etsy pop up in my feed when I’ve searched for products. Then we held a live event and someone asked about Etsy pins. It’s been a while since i’ve done an episode about Etsy so i figured I would answer some common questions we get about Pinterest marketing for Etsy products. Intro - Call to Action: If you have the…
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466: How to Respond to the Recent Google Updates with Ann Smarty
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Why SEO is about more than building traffic, how to think more holistically about your SEO strategy, and the importance of community with Ann Smarty. ----- Welcome to episode 466 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Smarty from Smarty Marketing. How to Respond to the Recent Google Updates Ann Smarty has be…
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Algorithm Secrets to Attract Clients & Drive Sales (Part 2)
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This is part two of a four-part mini-series focused on Instagram Reels. If you’ve been feeling frustrated with the ever-changing Instagram updates, this episode will provide clarity and actionable tips to help you create more effective and engaging Reels. In this episode, you’ll learn… [00:28] Understanding the Instagram Algorithm: The Instagram al…
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Tiny Bites: Don’t Lose Your Universal Analytics Data
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Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland from Clariti about the upcoming deletion of Universal Analytics data — and what you need to do about it. Get the resources for this episode a foodbloggerpro.com/podcast/tiny-bites-universal-analytics-data.…
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How Pinterest helped one creator pay for what she really wanted
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Not all of us get into business because we want to be a business owner. Some of us it’s accidental and some of us it’s a simple side hustle. When Gwen of Meraki Lane started her blog she intended on using the money to pay for a weekly cleaning service. After that she realized that it was much bigger than just covering weekly cleaning. Hear her stor…
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465: Creating a Subscription Platform for Your Food Blog with Jen Matichuk
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Monetizing through a membership as a food creator, choosing a subscription platform, and marketing a membership to your community with Jen Matichuk from Memberful. ----- Welcome to episode 465 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk. Creating a Subscription Platform for Your Food Blog Are you tired o…
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Reels 101: Everything Beginners Need to Know About Instagram Reels (Part 1)
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Ever wonder why some Instagram accounts skyrocket while others stay stuck? I kick off a four-part mini-series on mastering Instagram Reels in today's episode. As your Instagram marketing coach, I'm here to show you why Reels are the secret sauce to expanding your reach and boosting your brand visibility. I'll share practical tips and strategies for…
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If you only had 1 hour per week for Pinterest marketing
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An hour is a small amount of time to invest in Pinterest but if I only had that much time here are a few creative things I would do with that hour. I’m going to make a few exclusions from my hour so that it’s really worth the time I’m spending. Intro - Call to Action: Simple PIn Media is a Pinterest marketing agency with one goal – make Pinterest m…
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464: How Email and High-Quality Content Helped Jason Norris Reach Millions of Monthly Pageviews with Recipe Teacher
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Evolving your business to fit your audience's needs, assembling a team of recipe developers, and growing an email list from 1,000 to 75,000 subscribers with Jason Norris from Recipe Teacher. ----- Welcome to episode 464 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Norris from Recipe Teacher. How Email and High-Q…
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Pinterest for Beginners: Launching Your Marketing Strategy in 2024 with Kate Ahl
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How do you turn Pinterest into a powerful marketing tool that drives traffic, builds your email list, and boosts your business? I’m sitting down with the incredible Kate Ahl, the genius behind Simple Pin Media and a true Pinterest powerhouse. In this episode, you’ll learn… [00:02:45] Introduction to Pinterest Marketing: The basics of Pinterest and …
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There’s so much advice…how do you know what’s true?
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At a recent conference I spoke at an attendee was lamenting the fact that it felt like there were so many Pinterest experts out there but they all said different things. I think in all industries you have this problem, but for Pinterest, how do you know what’s true and not true. And ultimately trust what the data tells. You. Intro - Call to Action:…
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463: How a Love of SEO and Entrepreneurship Helped Shaunda Necole Grow Three Successful Websites and Hit 1 Million Monthly Pageviews
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Leaning into the science of SEO, committing to a niche, and dividing attention between three websites and businesses. ----- Welcome to episode 463 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shaunda Necole from The Soul Food Pot. How a Love of SEO and Entrepreneurship Helped Shaunda Necole Grow Three Successful Websi…
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Beyond the Algorithm: How Killer Content Wins on Social Media Every Time
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Creating content that captivates and converts is essential to stand out on social media. But with algorithms and trends constantly changing, it can be overwhelming. There's one aspect you can control and master: content creation. When I first started out, I had no idea how to edit reels, write compelling captions, or even what a hook was. But throu…
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Pinterest is all about early planning. The pinner often plans at least 3-6 months in advance before an event. Some of those who are a little late in planning will visit the platform about a month before to look for ideas. Summer is not exception. People want to take advantage of vacation, no school, the warm weather, and the need to explore. Intro …
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462: Monetizing Three Blogs, Outsourcing Tasks, and Self-Publishing a Cookbook with Julie Evink from Julie's Eats & Treats
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Building three blogs in different niches, growing a team and building a community, and diversifying traffic sources with Julie Evink from Julie's Eats & Treats. ----- Welcome to episode 462 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Evink from Julie’s Eats & Treats. Monetizing Three Blogs, Outsourcing Tasks, a…
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How To Turn Instagram Followers Into Customers (Clint Hufft of the Wedding MBA interviews me!)
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I recently had the honor of being interviewed on the Wedding MBA podcast because I will be one of their keynote speakers in Las Vegas this November! Whether you're a wedding professional or not, I know you'll get a lot of value from this episode. Clint asked me many fantastic questions, and we discussed what types of content perform best for attrac…
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Leading a team is hard. Even leading one person is hard. Today’s interview is with Barrett Brooks, someone people raved about at the latest conference I attended. Their response, this guy knows how to help people lead with empathy. Barrettbrooks.com —------- See full show notes for all episodes at Simple Pin Media and click on articles. Get our wee…
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461: Building a Career as a Photographer and Storytelling Through Visuals with Alanna O'Neil
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Developing a photography portfolio, growing a career in photography, and the importance of telling a story through your photographs with Alanna O'Neil. ----- Welcome to episode 461 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alanna O’Neil. Building a Career as a Photographer and Storytelling Through Visuals Alanna O’…
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How To Start and Grow Your YouTube Channel with Nancy Taylor
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What strategies work to start a channel and make money on YouTube? Can Instagram content be repurposed for YouTube? If these questions resonate with you, then you're in the right place. With over 2.5 billion users, YouTube stands as the second-largest social media platform and search engine, making it a powerhouse for businesses seeking visibility …
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We’ve diving in deep to conversions. Sales conversions. Can you get more from Pinterest? Are you focusing on the right metrics? The Ecommerce roadmap podcast Social sales girls.com (work with me) www.thesocialsalesgirls.com —------- See full show notes for all episodes at Simple Pin Media and click on articles. Get our weekly Pinterest Made Simple …
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460: How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly Sessions
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Getting removed from Mediavine, leaning into social media as a traffic driver, and rebuilding to 85,000 monthly sessions with Yasmin Henley from By the Forkful. ----- Welcome to episode 460 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yasmin Henley from By the Forkful. How Yasmin Henley Recommitted to Her Blog and Gre…
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How do you make your reel go viral? For my dance studio business, we've had over 10 reels that got millions and millions of views, and countless more that had over 100,000 views. I have created a ton of viral content in the last three years. It's part of why we have such an impressive following on Instagram. I am sharing 12 key reasons why your Ree…
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Funnel, What Does That Mean on Pinterest?
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Funnel feels like this fancy marketing term that people throw around like they have known it for years. But there are some of us out there that don’t know what it means and we’d like it broken down into simple, easy to understand steps. So that’s what I’m going to do for you today, but as it relates to Pinterest. Intro - Call to Action: Confused ab…
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459: How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance
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Balancing a business and home-schooling 8 children, building a team, and diversifying your business to different platforms with Lisa Bass. ----- Welcome to episode 459 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lisa Bass from Farmhouse on Boone. How Lisa Bass from Farmhouse on Boone Diversified Her Business and Foun…
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Content That Converts: 3 Instagram Post Types to Boost Your Bottomline
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To effectively leverage Instagram for your business, it's crucial to create three key types of content: content to attract new followers, lead magnet content to build your email list, and content to promote your offers. I break down each type of content and provide actionable tips on implementing them in your Instagram marketing strategy. If you've…
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The question is coming up more and more, mostly from food creators and that question is, should I turn off Rich Pins. So for those that don’t even know what Rich Pins are and the history behind this question, let me bring you up to speed in this episode and tell you my expert opinion and if you too are wondering if it’s worth it. Intro - Call to Ac…
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458: SEO Tips from a Food Blogger Who Works Full-time at an SEO Agency with Marley Braunlich
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Balancing a full-time job in the SEO industry with running a food blog, managing burnout, and applying SEO best practices to your site with Marley Braunlich from Baked Abundance. ----- Welcome to episode 458 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Braunlich from Baked Abundance. SEO Tips from a Food Blogge…
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