From July 2020 to June 2021, two guys named Jared and Josiah made a podcast. After they stopped, one of them forgot to update the hosting to keep the show up. So Josiah is uploading all the old episodes for those that want to hear them.
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You don’t learn business at film school! The Video Mentors share their tips, tricks, and the unfiltered truth about what it takes to succeed in the industry. Our mission is to positively impact the lives of 1 million videographers - helping you earn more, and work less.
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Want expert insight on what’s trending in the world of technology, data and innovation each month? The Smart Dust Podcast is for you. But what on Earth is Smart Dust? The name refers to the very real and extraordinary dust-sized computers designed to be breathed in and monitor the human brain. No, we are not making that up. The mission of the Smart Dust Podcast is to give you brain-expanding ideas and perspectives to breathe in and apply to your daily and professional life. With industry-lea ...
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#JFDI! Take action and tackle tasks head-on. In this conversation, The Video Mentors explore practical ways to overcome procrastination, emphasizing the importance of prioritizing tasks, setting clear goals, and celebrating small wins. They share their own experiences and offer actionable tips and tools to help you stay focused and productive at wo…
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Are you tired of going it alone with your video business? In this episode, Den Lennie introduces The Video Mentors and the three established video production businesses that will be sharing their knowledge and experiences. Andy Johnston, Caleb Maxwell, and Matt Smolen discuss the journey of transitioning from being a creative filmmaker to a busines…
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Something Very Cool is Brewing. EP #343 - Den Lennie
13:07
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In this episode, Den announces a major shift in the show's direction. After years of providing valuable insights and guidance to video business owners, the podcast is evolving to offer even greater value through a new initiative. This change is driven by Den's desire to create a more supportive and collaborative environment for video professionals …
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The Identity Shift Required to Survive The Video Downturn. EP #342 - Den Lennie
21:48
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In this episode, Den addresses the evolving landscape of the videography industry, emphasizing the need for videographers to adopt a business mindset, focus on niching, and leverage effective marketing strategies to thrive. Tune in to learn how to navigate the current market challenges and position your business for long-term success. Here's a snea…
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Time to Take Action. EP #341 - Den Lennie
13:08
13:08
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13:08
In this episode, Den shares exciting updates about the VBA program, including new mentors, an enhanced curriculum, and an imminent price increase. Den discusses the importance of taking action to scale your video production business and introduces the Video Mentors, designed to provide advanced, real-world education for creatives. Here's a sneak pe…
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How to Avoid Taxes - Legally! EP #340 - Den Lennie
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In this episode, Den shares essential tips for managing finances and maximizing tax benefits as a video business owner. As the end of the financial year approaches, Den provides valuable insights on handling your accounts, utilizing financial tools, and considering strategic investments to reduce tax liabilities. He also discusses the importance of…
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This week, Den shares a personal story of being scammed while buying firewood and the valuable marketing lessons learned from the experience. Discover how this mishap underscores the importance of speed, honesty, and customer-centric responses in business. Tune in to uncover insights that can help you avoid similar pitfalls and enhance your marketi…
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Procrastination: The curse of the Videographer. EP #338 - Den Lennie
17:05
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17:05
In this episode, we delve into the topic of procrastination and its impact on your business growth. Den shares his personal experiences as a recovering procrastinator and offers valuable strategies to help you shift from a freelancer mindset to a business owner mindset. Learn how to identify and eliminate low-value tasks, implement effective system…
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Mastering the Leap from Freelancer to CEO with Tim Arch! EP #337
52:15
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In this enlightening episode, Tim Arch shares his evolution from a solo freelancer to the owner of a thriving production company. He delves into the strategies and mindset shifts required to scale his business, manage a team, and maintain a healthy work-life balance. Tim's candid discussion about the challenges he faced, including cash flow issues …
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Meet Delphi, my AI Clone. EP #336 - Den Lennie
13:59
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13:59
In this episode, we delve into a new AI chat box tool embedded on Den's website. This tool is unique as it is trained solely on Den's content, including books and podcasts, to provide personalized answers and enhance user engagement. Den shares insights into using this AI tool effectively and discusses its potential impact on video business owners.…
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Real Talk: From Skate Parks to Big Marks with Sam Lecons. EP #335
57:59
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Dive into this inspiring episode as Den explores Sam's entrepreneurial voyage from a passion for video to spearheading a successful business in the live streaming and AV industry. From navigating the complexities of COVID-19 to acquiring another company, Sam offers invaluable insights into the trials and triumphs of business expansion, the efficacy…
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The Simple Marketing Equation. EP #334 - Den Lennie
12:53
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In this episode, Den addresses a pressing concern echoing through the video business community in March 2024: the challenge of articulation. This episode is a deep dive into why so many videographers are finding it difficult to communicate the unique value they bring to their target markets, directly impacting their ability to attract and secure wo…
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The Top 10+ Business books for videographers. EP #333 - Den Lennie
9:23
9:23
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9:23
In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of topics from building a sellable business to cultivating success through daily habits, Den shares insights…
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The Simple 3-Step Sales Formula. EP #332 - Den Lennie
13:26
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13:26
In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is on a systematic approach to sales, distinguishing between 'warm' leads and other inquiries, and handling t…
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Navigating the January Blues in Videography. EP #331 - Den Lennie
11:01
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11:01
In this episode, Den discusses the common challenges videographers face in January, often referred to as the "January blues." These challenges include financial strains, feeling demotivated, and the loneliness that comes with running a business. Den shares insights from a recent two-hour coaching call with the Video Business Accelerator Elites, emp…
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Vision to Victory: Transforming Dreams into Tangible Success. EP #330 - Den Lennie
11:09
11:09
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11:09
Dive into this enthralling episode of the 'How to Scale a Video Business Podcast' with Den Lennie. Experience a captivating journey from humble beginnings in 2009 to the realization of a dream lifestyle in Australia. This episode is a treasure trove of insights on balancing entrepreneurial aspirations with personal goals, the nuanced challenges of …
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Overcoming gear addiction and finding lightness in creative work. EP #329 - Den Lennie
12:16
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In today’s episode, Den delves into the critical topic of gear acquisition syndrome in the video production industry. With the allure of Black Friday deals, he shares valuable insights on the importance of prioritizing business and personal growth over expensive equipment purchases. Drawing from his experiences and discussions from the VBA Elite Ma…
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Sales Mindset and CRM Utilization in Video Business. EP #328 - Den Lennie
8:44
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In this episode, Den Lennie addresses the challenges of sales in the video business, emphasizing the need for a consistent mindset and habit formation. Key topics include the role of CRM tools in managing client relationships and tracking leads, strategies to combat sales slumps, and the power of community support. Insights from VBA members highlig…
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The Realities of Growing a Video Business and Overcoming Burnout. EP #327 - Den Lennie
18:58
18:58
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This episode is a candid exploration of the challenges and triumphs in the video industry, client success stories, and Den's personal journey of balancing professional ambitions with personal well-being. Whether you're a budding videographer or an established entrepreneur, get ready for insightful strategies, real-life anecdotes, and practical advi…
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Never do this (In your Video Business). EP #326 - Den Lennie
7:00
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Hey there, fellow creators and business enthusiasts! 🎥 In today's episode, we're diving deep into the real-talk territory of business partnerships - especially why going into business with someone isn't necessarily the golden ticket to success. Ever found yourself wondering if you should join forces with someone in the hopes of making your business…
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Videographers - Let's talk Pricing! EP #325 - Den Lennie
6:16
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Ever wondered how to accurately price your video projects? Dive into today's episode where we break down the magic behind the pricing calculator used in the VBA. This tool has been a game-changer for us, helping itemize and streamline our pricing process. From pre-production, production to post and expenses – we discuss it all. 🎬 You might sometime…
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How to Overcome roadblocks in your Video Business. EP #324 - Den Lennie
6:19
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Ever felt like you're stuck in a never-ending cycle of getting TOO busy with work and neglecting the growth of your video business? I've been there! In today's episode, I'm sharing a clip from a live training call where I dive deep into this exact challenge. We chat about the balance of handling client requests while still being the driving force b…
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Managing time better [For Videographers]. EP #323 - Den Lennie
9:10
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Hey there! Ever caught yourself neck-deep in tasks that you KNOW aren't the best use of your time? 😅 Today, we're diving deep into the game-changing concept of the 'effective hourly rate' and how you can leverage other people's time to optimize your day-to-day operations. You'll get a peek into a recent coaching call where we hashed out when to DIY…
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How to Grow A Video Business. EP #322 - Den Lennie
6:58
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Hey there, aspiring videographers and business enthusiasts! 🎥 In today's episode, we're diving into the real struggles of transitioning from a freelance videographer to running a full-scale video business. It's not all glitz and glamor; it's about making tough choices, understanding what shoots to take on, and finding that perfect balance between d…
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[Videographers] - How to Add An Extra 15% Profit Instantly! EP #321 - Den Lennie
7:41
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Have you ever wondered about production fees and whether you should charge them on your video projects? In today's episode, we're diving deep into the production company fees. Whether you're a one-man band or running a full-fledged production company, understanding production fees is essential to pricing your projects correctly and making more mone…
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Responding to Conversations on LinkedIn (to create leads). EP #320 - Den Lennie
5:12
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In today's episode, I'll be sharing some cool tricks for keeping the conversation going on LinkedIn. We've talked about connecting with prospects organically, but what do you do when the conversation gets live? I'll show you how to nurture the relationship with curiosity and make sure the dialogue keeps flowing. One common question I get is about f…
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How to Overcome the 'Discomfort' of Marketing. EP #319 - Den Lennie
3:42
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In today's episode, I dive into a topic that makes many filmmakers uncomfortable: marketing. I totally get it! We all hate being spammed or bombarded with unwanted messages. But here's the thing: if you don't put yourself out there, you're guaranteeing no results. Remember what Wayne Gretzky, the famous hockey player, said: "You miss 100% of the sh…
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How to Prevent a Business Lull (Sales & Marketing). EP #318 - Den Lennie
7:55
7:55
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In the dynamic world of video production, it's common to experience ups and downs in your business. But how can you effectively manage those slow periods and ensure a consistent flow of opportunities? In this episode, join me as I dive into the specifics of sales and marketing strategies that can help you prepare and maintain a steady stream of bus…
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How to Take a Break While Still Running Your Video Business. EP #317 - Den Lennie
13:54
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In this episode, I want to tackle a common concern among videographers: taking time off and worrying about the state of your business while you're away. Recently, one of my clients decided to take a month off to shoot in Europe, and we had an insightful discussion about how to prepare for such a break. Join me as I share a clip from our VBA Elite M…
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What to do when a client pulls out of a job last minute. EP #316 - Den Lennie
5:17
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Hey guys! Today's episode is a real-life scenario of a client pulling out of a gig just days before it happens. Ever faced a situation like this? I'm sharing my personal experience of how we tackled this in the VBA Elite Mastermind. Learn how to turn these situations into valuable business lessons and effectively navigate cancellation policies. We'…
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Why Most (Paid) Advertising Doesn't Work. EP #315 - Den Lennie
5:35
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5:35
Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain co…
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Monthly Partnership Packages (How to offer them). EP #314 - Den Lennie
12:14
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Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain co…
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Highly Effective Organic Marketing Tricks. EP #313 - Den Lennie
9:20
9:20
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9:20
This episode shares some of my fave marketing strategies for video business owners looking to improve their lead flow. I'm a huge fan of organic marketing and believe LinkedIn is a goldmine for connecting with potential clients without costing you a dime, just a bit of your time. My advice? Get on LinkedIn and make 20 new connections each day. Stic…
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How to win in a slowing economy. EP #312 - Den Lennie
8:10
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In a slowing economy, it's essential to identify and capitalize on opportunities within your marketplace. In today’s episode, we’ll explore strategies to not only survive but thrive during challenging economic times. We'll dive into understanding market sentiments and leveraging them to your advantage when engaging with clients. Learn how to stand …
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Are You Charging Enough? [2023 Video Industry Rates Survey] EP #311 - Den Lennie
6:12
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The topic of rates is often avoided in our industry, with many filmmakers reluctant to share what they charge. But by sharing this information, we can better understand the market, help each other make informed decisions about our own rates, and collectively work towards a more transparent industry. The survey consists of questions about your editi…
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Recession-Proof Industries for Videographers. EP #310 - Den Lennie
7:08
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If you want to recession-proof your video business, there are some key industries you should be focusing on because it's not all doom and glooms out there. In today's episode, I'm gonna look at seven industries. That are gonna thrive during an economic downturn. So your business, in turn can thrive and actually do better in a recession than perhaps…
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Price Anchoring: Boost Your Video Business & Charge What You Deserve! EP #309 - Den Lennie
10:19
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10:19
Struggling to charge what you're worth for your videography skills confidently? In this episode, we'll explore the powerful concept of price anchoring, and teach you step-by-step how to use it to your advantage. Discover the secrets of setting the right prices, creating perceived value, and negotiating with clients like a pro. Don't undervalue your…
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Why money is such a hard topic for Videographers. EP #308 - Den Lennie
11:13
11:13
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11:13
Money is a hard thing to talk about but it's the root of the quality of the work you'll deliver. Charge too little and you'll resent the work and the client...It's such an awkward conversation for creatives. Support the Show. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.c…
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How to create value in videography (Entrepreneurial mindset). EP #307 - Den Lennie
11:06
11:06
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11:06
In today's episode, we'll be sharing insider secrets and strategies that top videographers use to create exceptional value for their clients and stand out in this competitive industry. Support the Show. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/…
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Advice for Videographers in a slow economy. EP #306 - Den Lennie
13:35
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13:35
In this economy, videographers need to be creative and resourceful to stay afloat. In today’s episode, Den offers some advice on how to make the most of your business in a slow economy. Support the Show. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/…
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Do you ever get bored with Videography? EP #305 - Den Lennie
13:39
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13:39
Do you ever get bored being a videographer? In my own career, I've had many moments when I've been on a shoot, and I've just gone, I'm bored. This is not exciting to me. It's not stimulating me. What am I doing? And I've considered a couple of times completely changing careers, and I wanna talk about that today. Support the Show. Connect with Den o…
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Stop making these mistakes when pricing your jobs. EP #304 - Den Lennie
13:11
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13:11
Videographers. It would be best to stop making these mistakes when pricing your jobs. If you're a videographer struggling to get clients or get paid what you're worth, there's a very good chance you need to correct some things in how you price your jobs. You're probably not charging fully for everything you're actually delivering. In this episode, …
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2x Your Income as a Videographer. EP #303 - Den Lennie
10:43
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10:43
In today’s episode, Den will show you how to 2X your income as a videographer. You will learn practical tips, strategies and techniques that will help you increase your earnings and achieve financial stability. Whether you're just starting out or have been in the business for a while, this will provide the tools you need to reach your financial goa…
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Why Business Side of Videography is so Important! EP #302 - Den Lennie
12:35
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12:35
As a videographer, you may be tempted to focus on the creative side of things and leave the business to someone else. But if you want your business to be profitable, you must understand the basics of marketing and sales. In this video, Den talks about why the business side of videography is so important and offer some tips for making your business …
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Why Charging By The Hour Doesn't Make Sense for Videographers. EP #301 - Den Lennie
9:04
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9:04
In today’s episode, I want to discuss why charging by the hour doesn't work for videographers and what you can do to make more money. Many people in our industry charge by the hour, but I've found that it's not the best way to make money. In this episode, I will talk about why that is and what you can do to make more money as a videographer. Suppor…
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We Did It - 300 Episodes! EP #300 - Den Lennie
9:03
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9:03
Wow, can you believe it? We've made it to the 300th episode of "How to Scale a Video Business" podcast! I couldn't have done it without all of you listeners who have been with me since Episode 1. Thank you for your continued support and trust. I’m excited to share with you some updates on what's going on in the video business right now. If you want…
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How to Manage Your Time and Get More Done. EP #299 - Den Lennie
9:49
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9:49
Today, I'm going to talk about getting more done and managing your time more effectively as a Videographer. We all have the same 24 hours in a day, but why do some people seem super effective and manage their time well, and you struggle to get things done? Why do some people get so much done in a day and sometimes feel overwhelmed, like you can't g…
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How To Run A Profitable Video Business & Make Money. EP #298 - Den Lennie
16:27
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16:27
Today, I want to share my journey over the last 13 years running a video production business and the highs and lows, pitfalls, and lessons. I've learned how to run a video company that makes money and allows you the life you choose. In this episode, I'll share my experiences, lessons learned, and insider tips to help you take your video company to …
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Niching: Why You Should Do It And How It Will Make You More Money. EP #297 - Den Lennie
13:41
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13:41
In today's episode, we'll dive into the power of niching for videographers. Whether you're just starting out or looking to take your business to the next level, understanding the importance of niching is crucial to your success. We'll discuss how narrowing down your focus can help you stand out in a crowded market, attract higher-paying clients, an…
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5 Ways to Fail in Your Video Business. EP #296 - Den Lennie
13:29
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13:29
In today's episode, we're going to discuss 5 ways that you can fail in your video business. Listen to this episode to learn how to avoid these common mistakes and master the art of growing your video business! If you're looking to build a successful video business, you need to pay attention to these 5 ways to fail. By following these tips, you'll b…
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