A network marketing business with LifeVantage can be exciting, expansive, and can present new challenges. The Activation Nation podcast shares actionable weekly interviews from top-ranking experts to get you thinking about your business in a whole new way. Each episode will focus on one pillar of belief: the self, the industry, the company, and the products.
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Breaking News on Supplements & Nutrition - North America
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NutraCast: LifeVantage on adapting its direct selling model for the modern consumer
23:39
23:39
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23:39
Hair and skincare brand Rodan + Fields' recent decision to abandon its multi-level direct selling model marks a significant industry shift, and it’s something today’s guest said he saw coming. What does this move mean for the company, and perhaps more importantly, what can the dietary supplement industry learn from this?…
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NutraCast: Plant sterols: The heart health ingredient hiding in plain sight
21:01
21:01
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21:01
It’s no secret that food is a major part of managing cholesterol, with plant sterols playing an especially valuable role. But is today’s Western diet adequate? Sue Hewlings, PhD, says while it is possible, it’s not easy.By William Reed Ltd
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NutraCast: Trends, challenges and innovations in the evolving gummy market
21:34
21:34
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21:34
The global gummy market is expected to reach $48.5 billion by 2028, driven by the demand for efficacious yet good-tasting supplement formats. Brands are innovating to create healthier gummy options, like low-sugar and plant-based formulas, in order to cater to the health-conscious consumer.By William Reed Ltd
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Nutracast: Pure Branding leverages psychographic segmentation to capture consumer sentiment
25:06
25:06
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25:06
Three quarters of Americans take dietary supplements and that number continues to grow, especially post-pandemic. Pure Branding, a strategic consulting, market research and brand development agency for dietary supplement brands, highlights takeaways from its census-balanced market research that segments and captures supplement consumer attitudes an…
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NutraCast: TINA.org exposes ACV brands misleading consumers
19:23
19:23
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19:23
The advertising watchdog recently explored the divide between the marketing and the science pertaining to popular apple cider vinegar supplements.By William Reed Ltd
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NutraCast: Mushrooms from China? Why Nammex says yes
35:28
35:28
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China has a rich tradition of growing, cultivating, studying and using mushrooms in Traditional Chinese Medicine. Deep-rooted expertise, historical background and substantial research contribute to a profound comprehension of mushroom chemistry and biology. Despite this, many Americans offer negative views of the country and the ingredients that co…
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NutraCast: MegaFood tackles misinformation by leaning into women’s health with MegaWell Collective
20:37
20:37
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New Hampshire-based MegaFood has unveiled its fully-integrated ambassador platform to provide practical, credible advice on health and wellness topics for women.By William Reed Ltd
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NutraCast: Microbiologist breaks down myths, misconceptions about GMO probiotics
28:25
28:25
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28:25
Dr Zack Abbott, founder and CEO of ZBiotics, says the science supporting probiotics is inconsistent because like a fingerprint, everyone has a unique microbiome. Instead, Abbott suggests genetically engineered probiotics.By William Reed Ltd
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NutraCast: USP advocates for regulatory reform in dietary supplement industry
24:27
24:27
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24:27
Since the passing of DSHEA 30 years ago, the dietary supplement industry has gone from about 4,000 products in 1994 to an estimated 80,000 today. With 80% of U.S. consumers using dietary supplements, some say a stronger regulatory framework is needed to address the growing and changing industry, including the United States Pharmacopeia (USP).…
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NutraCast: Exploring ‘green gold’ with the Kava Coalition
22:58
22:58
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Kava has been used as a ceremonial drink in the Pacific Islands for hundreds of years and is now gaining popularity globally. But the rise to popularity has been a long, windy road.By William Reed Ltd
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NutraCast: You gotta fight for your right to sell supps
26:52
26:52
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26:52
Several states and most recently the platform TikTok have placed tighter restrictions on dietary supplements, causing concern for many in the industry as well as supplement users. Adel Villalobos, founder and CEO of Lief Labs, says now is the time to advocate for the industry and take action.By William Reed Ltd
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NutraCast: Exploring key differences in regulatory frameworks governing dietary supplements in the U.S. and the EU
30:04
30:04
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30:04
The European Union and the United States operate with different regulations for dietary supplements, including labeling, marketing, food additives and more. So how do brands navigate two very different regulatory environments?By William Reed Ltd
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NutraCast: Is aronia berry the next elderberry? Mintel thinks so.
16:53
16:53
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Mintel recently launched Ingredientscape AI, a new landscaping tool that helps brands discover the fastest-growing ingredients using robust data from Mintel’s Global New Products Database (GNPD). Stephanie Mattucci, director of food & drink at Mintel North America, used this new feature to identify the next ‘big thing'.…
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NutraCast: New History on appealing to the urban athlete
27:15
27:15
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27:15
Lifestyle and nutrition company New History is on a mission to close the nutrition gap in inner city communities through high quality sports nutrition supplements.By William Reed Ltd
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NutraCast: GNC’s CEO on forging solid partnerships
25:07
25:07
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From partnering with the American Diabetes Association to collaborating with SuperGut and online influencers, relationships are a significant aspect of GNC.By William Reed Ltd
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NutraCast: A supplement for hearing health? You heard right.
43:04
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According to a consumer survey by CRN and IPSOS, 74% of U.S. adults take supplements. And while the most common one is the multivitamin, a lot of users are zeroing in on specific organs like the brain, eyes or even skin. But what about ears? Soundbites has developed a supplement that if taken daily, can improve and maintain hearing.…
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NutraCast: Bioharvest Sciences on replicating plant cells and meeting demand amid war
36:06
36:06
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Armed with resilience, commitment and a passion for plant bioactives, Israel based-biotech company Bioharvest Sciences continues to meet consumer demand despite the ongoing conflict in the region.By William Reed Ltd
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NutraCast: Biohacking cellular health via supplements that mimic fasting
31:56
31:56
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There is a wide array of clinical benefits of fasting such as improved mood and cognition, balanced immune responses, enhanced energy, improvements in heart and metabolic health, weight management and more. But anyone who has fasted knows that it can be downright tortuous.By William Reed Ltd
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NutraCast: Navigating pitfalls and exploring opportunities for dietary supplement entrepreneurs
25:39
25:39
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When it comes to starting a dietary supplement brand from scratch, there is a lot to consider: suppliers, contract manufacturers, regulations, supply chain and so much more. So where should entrepreneurs start?By William Reed Ltd
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NutraCast: Metabolism tracking with Lumen
24:48
24:48
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We track our steps, our sleep, our cycles and so much more—so why not track our metabolism? While research shows that a healthy metabolism is crucial for a healthier and longer life, it’s not always easy to track. Healthtech company Lumen is hoping to change that by offering precise and personalized metabolic insights previously only available in c…
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NutraCast: Sports Research celebrates 44 years with rebrand, reflects on highs and lows over the years
21:27
21:27
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Family-owned and operated Sports Research recently debuted its "The Sport of Life" campaign, which expands its rebranding initiative that kicked off earlier this year. The campaign marks a new direction and brings a fresh approach to the brand’s visual identity.By William Reed Ltd
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NutraCast: NFL explores CBD for pain management and athletic training
23:16
23:16
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The National Football League (NFL) is partnering with Canadian researchers on a clinical trial to test the safety and efficacy of CBD for pain management and neuroprotection from concussions.By William Reed Ltd
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NutraCast: How M2 Ingredients keeps up with functional mushroom demand
25:23
25:23
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25:23
As awareness builds around the different species, mushrooms are attracting attention for benefits outside of immune support.By William Reed Ltd
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NutraCast: Exploring the connection of ‘science to sales’
42:39
42:39
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The dietary supplement industry has come a long way. A significant number of new dietary supplement products have appeared in the marketplace since Congress passed the Dietary Supplement and Health Education Act (DSHEA) of 1994. At that time, there were an estimated 600 U.S. dietary supplement manufacturers out there marketing about 4,000 products.…
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NutraCast: Tracking pet supplement trends with MarketPlace
27:23
27:23
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27:23
As we gear up for Expo West, we can expect to see exciting trends like personalized nutrition, biotics and ingredients such as mushrooms—but those trends may not be for the demographic that comes to mind.By William Reed Ltd
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NutraCast: Safety considerations for dietary supplement manufacturers
20:03
20:03
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20:03
A new paper is out titled “Safety Considerations for Dietary Supplement Manufacturers in the United States", co-authored by Jay Sirois, PhD, VP of regulatory and scientific affairs, Consumer Healthcare Products Association, alongside several CHPA manufacturers in the Journal of Regulatory Toxicology and Pharmacology.…
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NutraCast: Remaining selective in sourcing amid limited fish oil supply
25:33
25:33
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25:33
From limited supply to the need for more consumer education, the fish oil industry is facing a number of challenges. However, there are still a lot of opportunities in and outside of the sea. This episode examines the state of the fish oil market and takes a closer look at opportunities as well as white spaces as the industry attempts to strike a b…
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NutraCast: Exploring trends and tapping biotic opportunities
32:23
32:23
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Comet recently conducted research that revealed four biotics macro market trends that highlight major opportunities in food, beverage and supplement development for the year ahead.By William Reed Ltd
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NutraCast: Exploring the landscape of the supplement industry for athletes
36:09
36:09
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Have you ever wondered how athletes harness the power of supplements in this ever-evolving industry? Jordan Bokser, founder and director of sales & business development at Designs for Sport (a subdivision of Designs for Health), joined the NutraCast to delve into the landscape of the supplement industry for athletes.…
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NutraCast: Do you know about ‘Asian Glow’? Alcohol flush reaction, explained
14:13
14:13
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We’ve all heard of dairy or gluten intolerances, but what about alcohol intolerance? If you’re of Asian descent, this likely isn’t breaking news. But if not, there is a genetic mutation that causes what is known as alcohol flush reaction, and it impacts an estimated 45% of East Asians. Despite its prevalence, there aren’t many solutions in the mark…
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NutraCast: New year, new trends with Vitaquest
34:19
34:19
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It’s the new year so you know what that means—new trends. So what is trending in herbs and botanicals? And what are some of the key factors influencing the market? Here to share the latest are Lauren Samot, RD, commercial innovation leader, and Jon Weisgal, senior VP of market development, both from Vitaquest, a dietary supplement manufacturer.…
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NutraCast: Are energy drinks under attack? FoodChain ID weighs in
29:31
29:31
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As caffeine content in energy drinks climbs to new heights, some countries and retailers are banning the products or imposing age restrictions. In the US and UK, there are no national regulations that ban the sale of highly-caffeinated energy drinks, but some pediatricians and parents are calling for the nation to treat energy drinks like alcohol a…
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Dr. Brett Brimhall discusses his personal definition of leadership and how it has evolved over time, particularly in the context of network marketing. He emphasizes the importance of leading by example and constantly working on personal growth. Brett also shares insights on building and fostering a strong team, including the significance of communi…
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NutraCast: Bloodwork, questionnaires and AI: The winning formula for precision nutrition?
28:34
28:34
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“Stop guessing which mass-made supplements to take. None are meant for you.” –That’s a statement from Bioniq’s website, a company that offers personalized supplements using a patented algorithm. The London-based startup opened its doors in 2019 and launched in the U.S. just a few months ago.By William Reed Ltd
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In this conversation, Rachel Pekarek shares her insights on leadership and how it evolves over time. She defines leadership as influence and emphasizes the importance of using leadership to positively influence others. Rachel discusses the need for self-awareness and personal development in order to become a better leader. She also highlights the v…
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NutraCast: Cognitive decline: Alzheimer's or menopause?
20:56
20:56
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After her mother’s Alzheimer's was mistaken for menopause, Kavita Desai, PharmD, pivoted from her clinical practice to focus on cognition, menopause and proactive health approaches.By William Reed Ltd
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NutraCast: MDbio on melatonin-free sleep supplementation and the power of research
24:34
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MDbio's CEO delves into insights derived from a recent placebo-controlled study conducted with Radicle Science.By William Reed Ltd
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Thanks for listening!By LifeVantage
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NutraCast: Nature's Crops' Andrew Hebard on Ahiflower: “Show me the benefits”
33:01
33:01
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The man behind Ahiflower said his fish oil alternative isn’t an alternative at all actually, it’s a compliment and all options–plant-based or not–offer collective solutions.By William Reed Ltd
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Global Convention Highlights | San Antonio 2023
25:46
25:46
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* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ¹ The Distributor sales earnings disclosed are potential gross earnings and not net of other business expenses and not necessarily representative of the actual income, if any, that a Distri…
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Beyond Wellness: What Makes TrueRenew Special w/ Dr. Zand
45:06
45:06
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* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ¹ The Distributor sales earnings disclosed are potential gross earnings and not net of other business expenses and not necessarily representative of the actual income, if any, that a Distri…
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NutraCast: Less is more: The evolution of high bioavailable natural products
16:38
16:38
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Since 2003, SourceOne has provided health and wellness solutions to brands around the world. Its focus is on clinically-proven formulations combined with technologically-advanced and patented delivery systems. Jesse Lopez, CEO and Founder of SourceOne Global Partners, is apart of the “high bioavailable” movement and said he’s observed quite the evo…
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* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ¹ The Distributor sales earnings disclosed are potential gross earnings and not net of other business expenses and not necessarily representative of the actual income, if any, that a Distri…
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NutraCast: Stratum Nutrition on ingredients that are taking over nutraceuticals
21:20
21:20
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There’s no shortage of influencers out there and we’ve witnessed a good share of trends come and go. With many of those posts by amateurs, we decided to talk with someone who's got her boots on the ground of the nutraceutical ingredient industry.By William Reed Ltd
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Beyond Wellness: The Radiance of TrueRenew
52:17
52:17
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* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ¹ The Distributor sales earnings disclosed are potential gross earnings and not net of other business expenses and not necessarily representative of the actual income, if any, that a Distri…
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We are absolutely thrilled to bring you this episode with Erin Brockovich! Erin has a long history of being a leader, and she brings a wealth of knowledge to today's conversation. Listen in to hear stories, advice, and powerful messages about learning to embrace who you are and becoming a leader in your own way! * These statements have not been eva…
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NutraCast: TikTok and influencer marketing ushers in a new wellness culture
22:42
22:42
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Today’s digital-driven trends are transforming food & beverage dealmaking as an evolving landscape plays out in the backdrop. And although some trends we’ve seen have created significant challenges, they’ve also presented a lot of opportunity.By William Reed Ltd
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NutraCast: The dos & don'ts of using AI in marketing
18:26
18:26
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Generative AI, conversational AI, machine learning, AI-driven search engines and AI chatbots…it seems like we can’t go anywhere or do anything without hearing about AI.By William Reed Ltd
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Mark & Lori Welch | Learning To Embrace Change
42:06
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42:06
* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ¹ The Distributor sales earnings disclosed are potential gross earnings and not net of other business expenses and not necessarily representative of the actual income, if any, that a Distri…
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Tanya Sheldon | Lifelong Learning and Leadership
38:33
38:33
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This episode is all about building your own community and maintaining a willingness to learn. Our guest, Tanya Sheldon, shares the many ways to build your community in this business—and the benefits of doing so. Listen in to hear how she inspires leadership and why she says community and leadership go hand in hand. * These statements have not been …
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