Welcome to the Mackenzie Fleming podcast, where amazing things happen.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mastering Your Brand Messaging featuring Mackenzie Fleming
35:24
35:24
Play later
Play later
Lists
Like
Liked
35:24
Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad
32:34
32:34
Play later
Play later
Lists
Like
Liked
32:34
Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Organic SEO Strategies for More Website Traffic : Featuring Barb Davids
37:10
37:10
Play later
Play later
Lists
Like
Liked
37:10
Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
From B-Roll to Talking Heads: Crafting Authentic Instagram Reels
21:31
21:31
Play later
Play later
Lists
Like
Liked
21:31
Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveragin…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Map out a Social Media Content Calendar
15:33
15:33
Play later
Play later
Lists
Like
Liked
15:33
Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducin…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Demystifying Social Media Metrics: The Metrics that Actually Matter
26:56
26:56
Play later
Play later
Lists
Like
Liked
26:56
Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Create Relatable and Impactful Social Media Content
18:25
18:25
Play later
Play later
Lists
Like
Liked
18:25
How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with y…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why You Need an Email List (and how to build it)
19:55
19:55
Play later
Play later
Lists
Like
Liked
19:55
I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquis…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What You Need to Know About the Latest Instagram Algorithm Updates
17:32
17:32
Play later
Play later
Lists
Like
Liked
17:32
Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the wa…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing Isn’t Your Sales Team, and other Business Lies
19:11
19:11
Play later
Play later
Lists
Like
Liked
19:11
What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode,…
…
continue reading
We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Avoid Content Creation Burnout on Social Media
18:19
18:19
Play later
Play later
Lists
Like
Liked
18:19
Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Repurpose Your Content for Social Media and Where to Find Content Ideas
24:29
24:29
Play later
Play later
Lists
Like
Liked
24:29
Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What is Actually in a Social Media Strategy: My Five Step Framework!
16:34
16:34
Play later
Play later
Lists
Like
Liked
16:34
The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
My Passion for Content and Social Media Strategy and How You Will Benefit From it!
18:55
18:55
Play later
Play later
Lists
Like
Liked
18:55
In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Welcome to Stop the Scroll! A Social Media podcast
1:02
1:02
Play later
Play later
Lists
Like
Liked
1:02
How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…
…
continue reading
…
continue reading