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The Horse Business Advice Podcast brings you tips, insights, and candid real stories of equine business owners. My passion is helping equine businesses get the confidence to move forward and get organised to balance life and a business at the same time. Hosted by Melody Semmler - founder of global business Equine Entrepreneurs, mother, lover of horses, and a online business coach based in Perth, Australia.
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How to use ChatGPT AI to increase productivity in your horse business
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27:16
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27:16
AI (Artificial Intelligence - not the other AI most horse owners go to...) is here and it's your choice if you are going to use it for good or evil. I think we all go through stages of mindest when it comes to getting our heads around ai, and they include; fear - is it stealing my stuff, or accessing my bank details secretly? denial - it couldn't p…
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Is your business idea really a gap in the equestrian business market?
19:25
19:25
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19:25
Is it a gap in the equestrian business market, or is it just not something people want? Confronting question I know, but here’s the thing, I come across budding horse business owners all the time that say ‘nobody does this’ or ‘everyone needs this’. Those things might be true but they are not going to bring you a single cent in sales unless people …
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My Email Marketing Apocalypse (and how to deal with sh%t going wrong in your business)
25:54
25:54
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25:54
Recently, I had a big, fat, disaster with my email marketing platform and I really wanted to build a blankie fort, put some fairy lights up, and hide until the end of time, but I couldn't. I'm going to tell you how I dealt with a disaster that was fairly epic (for the record, not my fault, a system failure) and the lessons I learned along the way, …
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Identifying and solving money leaks in your business
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23:05
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23:05
Sometimes, it's not about busting your ass to make more sales, that you probably don't have time to make/pack/send/do the service because you are already flat out. Sometimes it's about finding the money leaks. As a business coach, I see business owners scrambling to make more sales, get more bookings, they are trying EVERYTHING, spending HOURS work…
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Why putting your prices up in your equine business is sometimes necessary, and how to do it without it feeling awkward
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26:37
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26:37
It’s a harsh fact of reality, prices of things are increasing, and that’s going to affect you as a business. It can feel terrifying to put your prices up, but sometimes, it’s absolutely necessary. In this episode, I’m going to chat about the ‘mathsing’ so you know whether to put your prices are, and then how to actually do it without giving yoursel…
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The golden question.... how often should I post on social media? So today, I'm chatting about how often you should be posting on social media as an equine business owner, staying consistent, and nailing your messaging. Enjoy today's episode? I'd love it if you could... Please take a few seconds to leave me a review, subscribe so you don't miss an e…
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Ways to avoid being hacked on social media
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20:21
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20:21
Getting hacked on social media has become the number one fear for small business owners. It can be crippling. And as many times as I remind people to do everything to secure their account, it's not until you get hacked that you realise how important all that stuff was. So today, I'm chatting about how to protect yourself as best you can, and ways t…
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Finding a negative review popping up about your business can be stressful on so many levels. Did you do the wrong thing? Is the customer being unreasonable? What if people see it and nobody every buys from you again? (hint - that isn't going to happen) In this episode, I'm chatting about how to effectively deal with any kind of negative feedback, r…
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Understanding the importance of website SEO
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28:29
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28:29
You need to have an idea of the importance SEO (Search Engine Optimization) has on your business! There's no escaping this, even if you are planning to outsource this part of your business to someone else. Understanding SEO on even a basic level will show you just how valuable it is and will ensure you prioritise it for your business. Whilst our so…
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Andy Ide is the Founder and the initial programmer of HorseRecords - the fast and easy way to record all your horse information. From recording performance, veterinary, farrier, feeding, dentistry, chiropractic, serving, foaling dates, pedigree and progeny. In this episode, Andy chats about who can use horse records, what to expect inside the app, …
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So you’ve decided you need a new website. It’s a mega task and it can get out of control really fast. In this episode of the podcast, I'm sharing a bunch of important tips to help you keep the process manageable. Enjoy today's episode? I'd love it if you could... Please take a few seconds to leave me a review, subscribe so you don't miss an episode…
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The constant enquiries and stress of wondering what orders or bookings have come in can be huge for business owners. In the day and age of social media and different time zones people will message all times of the day, so you need to set boundaries for yourself. In this episode, I'm sharing my biggest tips from the learnings of personal experience …
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Bookkeeping for equestrians with Trish Woolcock
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32:50
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32:50
Are you on top of your bookkeeping? Accurate bookkeeping is important for a number of reasons such as helping your equine business manage its cash flow, meet its financial obligations and plan its investments. In this week's episode of the podcast, I'm chatting with Trish Woolcock. Trish is the owner of Pemberley Bookkeeping and has over 15 years o…
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“What if I’m not good enough?” “What if someone badmouths me?” “What if I don’t know all the answers?” “What if I upset XYZ (normally, a competitor) The trouble is, you won't get clients if you don’t advertise your business. Hiding in the corner isn’t going to work. In this episode, I'm chatting about how to increase your confidence in business. My…
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When people think of branding, they instantly think of the logo and colours they use. While these are important branding elements, your brand is much more. It’s the look and feel, your tone, the kind of images you choose, and everything about your business. In this episode, we’re chatting about: Branding your horse business How to create your logo …
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Equine email marketing 101 with Lisa Hill
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24:56
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24:56
Have you ever wondered just why the experts recommend you utilise email list and the importance of having a list? There are 4 billion daily email users and at least 50% buy from email marketing every month. In this episode, I chat with Lisa Hill. Lisa Hill is a content marketer who lives in rural eastern North Carolina, USA on her eleven acre horse…
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Growing a thriving equine business with Beth Lauren Parrish
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23:54
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Beth Lauren Parrish: a CHA Certified Level 3 Instructor, Level 1 Equestrian Tai Chi Instructor and a RTT Practitioner. She has the tools to enhance her clients' transformations rapidly and profoundly. Beth offers online courses, remote coaching, meditations, and the Inspired Riding Focus app. She has taught thousands of lessons for the past 22 year…
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A behind the scenes chat about how I keep on top of things in my business
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23:22
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23:22
Have you ever wondered how I manage the daily running of Equine Entrepreneurs? The answer is more simple than you probably think! In today's episode, I'm diving deep into how I structure my day for success. I'm also chatting about how you can use these tips to ensure you're using your time effectively and how to use systems to create an automated b…
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Reasons you might not want to 'put yourself out there'
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23:37
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If you post on social media, what’s the worst that can happen? Potentially nobody will buy your stuff but what are the alternatives? One person might buy something and share it with their 20 friends and their friends will buy something. In this episode, I'm chatting all about why you shouldn't be afraid to put yourself out there and the importance …
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Learn from my trade stall experiences (and mistakes)!
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23:27
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Are you thinking about promoting your business at a trade stall or want to learn more about the ins and outs of hosting a trade stall? In this episode, I'm talking about my experience of having a trade stall at Equitana for my previous browband business. I'm discussing all aspects from picking your stand and custom orders, to debriefing every day a…
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10 things I wish I knew before starting my business
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27:50
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27:50
Learning to switch off has been of my biggest learnings as an equine business owner. I encourage all of my clients to schedule time to ride their horses and schedule this in as an appointment so it is a non-negotiable. It’s amazing how productive and organised you can be when you schedule in the things that bring you joy. While this has been one my…
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For a lot of equine small business owners, dealing with last minute cancellations can be stressful when they’re counting on this income to pay bills. One common theme I see is there are still many businesses that do not have necessary T&Cs in place to protect them against cancellations. In this week’s podcast, I’m talking about all of the important…
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How to email your audience without feeling icky
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25:01
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25:01
You know emailing your list is important, but you hate the idea of bombarding your email list with emails. So many equine business owners neglect their email marketing because you receive a whole pile of emails you don’t want and you assume your email will give the same annoyance to the person you’re sending it to, but that’s not always the case. I…
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While social media is a great outlet to advertise your business, many people forget you don’t own your social media profile. One of the things I see on a daily basis is ‘I’ve just lost my social media account’. For many, that's thousands of followers gone and you're likely to not recover your account. In today's episode, I'm chatting all about why …
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10 social media post ideas for your equine business
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25:56
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All the social media platforms, whether that’s TikTok, Instagram, Facebook, or another platform are intended to be used in a social way. Unless you are creating content that is using these platforms the way they intended, your post reach is not going to get the traction you would like them to. Grab a pen and paper because I’m sharing 10 different s…
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If you've followed me on social media for some time, you'd know I'm deeply passionate about teaching others about their finances. In this episode of the podcast, I'm sharing all of my knowledge and tips to make sure you make a profit in your equine business this year! Enjoy today's episode? I'd love it if you could... Please take a few seconds to l…
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We've all been there at some point. Sometimes, being overwhelmed is just a part of life, especially running a business. Even though you may not be able to eradicate it from ever happening again, you can learn techniques and tools to stay-stress free more often than not. So, grab a pen and paper and take notes on my biggest tips on dealing with over…
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There's a ton of strategies you can use to grow your online presence. When social media is used correctly, it can have a huge impact on your business growth! In this episode, Melody Semmler is spilling all her secrets about the essential strategies to implement in your business and key advice when it comes to the do's and dont's of social media. En…
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When you start to build a profile of an ideal client, things will get easier - decisions will be easier and your marketing message will speak with your ideal client. On today's episode of the podcast, I'm chatting about building your ideal client avatar and giving you actionable examples relating to equine businesses. Enjoy today's episode? I'd lov…
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Welcome to the horse business advice podcast
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11:13
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Welcome to the Horse Business Advice Podcast - your place to learn all things business, marketing and mindset for equine entrepreneurs while maintaining a healthy work-life balance doing the work you love, on your terms. This podcast is here to take you behind the scenes and share the strategies to help you succeed. So, as the very first episode, I…
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So many equine business owners skip this step in the process. If you don't have a solution then you don't have a business. When you can identify and verbalise the problem your business solves, people know they can purchase your product or service. On today's episode, I'm going to be giving you actionable tips and examples to help you get clear on t…
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