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Starting SaaS

Micaela Richmond

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Starting a career in SaaS can be intimidating, but we're here to make it easier. From the basics to the latest trends, we'll help you build a foundation and stay ahead of the curve. This is the ultimate resource for beginners. With interviews and advice from top professionals, you'll get a firsthand look at what it takes to succeed. Whether you're in product, marketing, sales, or customer success, we'll help you get insight into your role, and the broader industry.
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Shanif Dhanani is a ChatGPT consultant with a background in software development and data science. He helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data. Shan…
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Jason Shen is a resilience expert and executive coach, renowned for guiding entrepreneurs through crucial transitions. Through his experience as a 3x founder and product leader, Jason intimately understands the challenges that creative and tech leaders face around fear, burnout, identity, and sense of purpose. Find his website: https://www.jasonshe…
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Bohdan Paladiychuk is a creative brand strategist from Kyiv, Ukraine. Coming from a background in music and art, he always had a deep appreciation for creative vision. His branding approach combines tried and true practices in user interface and user experience design with a mastery in sound production, videography, copywriting, marketing, and huma…
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On today's episode, I had the pleasure of talking with Kate Dileo about brand, storytelling, the state of marketing, and more. Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to…
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In today's episode, Daniel Elizalde, a seasoned Product Executive and Advisor, comes onto the podcast to talk about innovation and building products. Daniel is the bestselling author of The B2B Innovator’s Map and a startup mentor at Greentown Labs and Third Derivative, two of the US’s most prominent Climate Tech accelerators. Daniel has over 20 ye…
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Mickie is the founder and president of eRelease, a leading small business in press release distribution. Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through PR. He’s a press release ninja. Mickie has created a free video Master Class on how to create a winning PR strategy,…
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On today's episode I had on Irwin Hau. Irwin is the Founder of web design agency Chromatix and Neon Bright, two Australian agencies focused on web conversion, one on web design and the other in copywriting. He also runs Irwin Hau Business Consultancy and a MarTech Founder starting ConversionCow, a dedicated conversion SaaS tool that helps businesse…
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On today's episode Phil Alves, Founder of DevSquad, shares what the best product-builders know about bringing a founder's vision to life. Phil has helped 100+ SaaS founders go from idea to reality. In today's episode, he shares how. Find Phil on LinkedIn: https://www.linkedin.com/in/philalves/By Micaela Richmond
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Dan Balcauski, CEO & Founder of Product Tranquility. He's an expert in helping high-volume B2B SaaS CEOs define pricing and packaging for new products. With over 15 years of experience managing multiple products throughout their life cycles, from start-ups to publicly traded multinationals, he's the perfect person to explain this elusive topic!…
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On today's episode, I'm joined by Ademola Adelakun, Head of Video Production at PartnerHacker. He has tons of experience in SaaS and explored a few different roles before finally carving his own role around his passion - video. We talk about how he got into SaaS, Customer Success, Partnerships, Video Production, and more. I hope you enjoy today's e…
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On today's episode, I'm joined by Daniel Dawson. He has 7+ years of Marketing experience that spans across roles. He gives some advice, shares how he got to where he is, shares his thoughts on AI and marketing and reflects on the type of person that might enjoy marketing and partner marketing. I hope you enjoy today's episode. If you're interested …
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On today's episode I'm joined by CEO of Salesorg.io, Troy Barter. Troy Barter has 16+ years of sales experience that span across industries and roles. He's put in his 10,000 hours, and today he shares what he's learned. He gives some advice, shares hot-takes, reflects on the state of the market today, and gets personal. I hope you enjoy today's epi…
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On today's episode Sheridan Lintz joined me on the podcast to discuss recruiting, interview processes, and all things personal growth. This was a candid conversation about business, but it also touched into the realness of the journey. I hope you enjoy! Find Sheridan on LinkedInBy Micaela Richmond
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On today's episode, I have on Julie Raeder. Julie started her career as a teacher and transitioned into SaaS. We talk about her transition into the tech world, how her past helped her succeed in customer success, and what her day-to-day looks like. Resources: Success Hacker Course Client Success CS Insider Find Julie on LinkedIn: https://www.linked…
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On today's episode, we have on a GURU of marketing: Keith Perhac. Keith was an agency owner who decided to start his own SaaS tool - Segmetrics - a software that integrated with every marketing touchpoint. He's helped hundreds of agencies, and has seen the industry become what it is today. We talk about marketing, how not to act scam-y while market…
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On today's episode, we had on Keith Dawson. He's the CEO of Phone Ready Leads and today we talk about Sales and agencies. Agencies are usually service-based providers that allow SaaS companies (and other companies) to outsource some function. Whether that be marketing, sales, design, etc., agencies help SaaS companies do more than they'd otherwise …
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On today's episode, we welcome onto the podcast Alyssa Marshall, the founder of Owwlish.com. She began her entrepreneurial journey with a dental course and then pivoted into SaaS when she saw a problem that wasn't being solved. We talk about pivoting, PLG models, courses, what she wishes she knew when she started, and more. Enjoy! To get 2 FREE mon…
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On today's episode, we have on Jake Radic, the Director of BDR at Siono. Mindset is 60% of the battle. Once you have that, it makes everything else easier. We talk about his journey from D1 football to tech sales, the sales mindset, what it takes to build confidence, and how to challenge yourself in a sales role. Follow him: LinkedIn Twitter Follow…
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On today's episode of the Starting SaaS Podcast we had on Dennis Kelly, the CEO of Postalytics, a direct mail marketing automation tool. Through his decades in the SaaS industry, Dennis has learned a lot. Today, he shares: How his direct mail marketing automation tool works PLG The pivot from Boingnet to Postalytics What he thinks about as a SaaS C…
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On today's episode I'm joined by Nick Arl. Nick is the Manager of Sales Development Strategy at PandaDoc, and throughout his career has worn many hats. Today he explains how new ideas are implemented in startups, how he would create roles for himself, how he approaches strategy, and what he looks for when hiring. This is a great episode, and I real…
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On today’s episode I talked to Stefan Conic, the host of a podcast coming soon — SDR Hire — for new SDRs. He’s had an extensive career in SaaS and was gracious enough to share a lot of what he’s learned. He explains hiring, SaaS partnerships, being an SDR, the bridge between marketing and sales, and so much more. This is both a great conversation f…
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Lucas is a content manager and strategist at Evernest. Throughout his career in SaaS, his curiosity has propelled him to dive into his role which has given him a breadth of knowledge that's apparent throughout the conversation. We talked about the state of marketing today, how effective communication is done, and the difference between content mana…
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Alex Nelson is an outbound SDR for PandaDoc. Today he comes on the podcast to talk about being an SDR, secrets to success, dealing with rejection and more. On this podcast, we’re all about digging deeper. The past SDR conversation with Jed Mahrle helped us scratch the surface, and set the stage for today's conversation where we dive even deeper int…
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My guest today, Darlene Dang, is a product manager at a company called Edvo. Today she explains what product management is, what her role looks like, and how she got started. As has been stated in other episodes, the same role in different SaaS companies can look different, but hearing about all of the different ways something can work is important…
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Jed Mahrle is a Global Manager of Outbound Sales Development at PandaDoc. Today we talked about sales. In truth, this is like a masterclass with someone who's been refining his sales skills for years. A few topics discussed include: what different sales roles look like, what he learned from his sales positions, getting promotions, etc. Starting as …
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Christina Le is a social media and community manager for OpenPhone, a startup attempting to make a new type of business phone. Throughout the episode we talked about her journey to the position, tips and tricks for being a better community manager, how community management helps a team/company, and more. Christina has a ton of energy and is so fun …
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Andrea Bowers is an AE (Account Executive) for AirDeck. Today, we dive into her journey to SaaS, which was not traditional. She began in B2C, and unexpectedly ended up in B2B. Like many people, she didn't know that SaaS was an option. Listening to her story, there were things I could relate to. Today we dive into definitions, explain the difference…
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Welcome to the Starting SaaS podcast! This podcast is all about learning the basics of the SaaS industry. Today’s episode is all about the fundamentals. In truth, it’s the episode I wish I had when I was beginning. After listening, you’ll have a firm foundation for building your understanding of SaaS. Isaac Morehouse, our guest today, takes the con…
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