Welcome to the Get Richer Teacher Podcast. My name is Ola and I'll be your guide and mentor on your way to a profitable, sustainable, but most importantly, enjoyable language education business. And why would you care to do that? To build a business like that? Because there is literally no other way. The language education market is in a bizarre state. Companies making millions in profit yet paying teachers peanuts. Native speakerism is still way too powerful. And finally, the students are b ...
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Episode 139 The ONE skill that will allow you to build a successful business
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I have seen many people who felt it was a good idea to start a business. They believed they had been sold a dream of freedom. But the minute they encounter a hurdle, they give up. People give up when there is a problem because they think it's a sign they shouldn't be doing it. But that’s not true. What they often lack is resilience. In episode 139 …
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Episode 138 'More than a gap year adventure' - chatting to Martin Hajek about the wonderful side of working in languages
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Today I have a special episode for you. Recently, I had a fascinating conversation with Martin, an ELT professional with a passion for empowering language teachers like yourself. We talked about: The importance of changing the perception of TEFL as a temporary, low-quality profession Misleading information and inaccurate portrayals of TEFL found on…
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Episode 137 What to do if you feel like giving up on your business
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Hey there! This week we dive even deeper into the topic of feeling discouraged with your business – I’m talking about giving up on your business. In episode 137 of Get richer, teacher podcast I talk about: the normalcy of periods of doubt and the occasional desire to burn it all down the pressure to keep your business open if it's not working for y…
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Episode 136 What if I get bored of my niche
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Hey, I’m Ola! For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 600 language e…
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Episode 135 Selling her dream group course - Olivia's story
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In episode 135 of Get richer, teacher podcast, you’ll hear insights from my client Olivia, a successful language teacher who has built a thriving business by leveraging her unique skills and expertise. In This Episode: Olivia shares how her civil engineering background became a unique selling point. You’ll learn about the benefits of setting clear …
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Episode 134: When is the best time to join the Rocket Accelerator?
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In episode 134 of Get richer, teacher podcast I addressed the burning question I often get: when is the best time to join my coaching program, the Rocket Accelerator? Tune in to the episode to learn: – what makes the Rocket Accelerator special – what you can expect from the program – who is the Rocket Accelerator not for – why now is the best time …
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Episode 133 Why generic business courses don't work for teachers?
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odcast, I dive into why that’s the case. We’ll explore: Why language teaching requires a different approach compared to other subjects What mindsets teachers need to unlearn to become successful entrepreneurs Why tailored advice and relevant examples make a big difference in business courses for language teachers, leading to better results The Lang…
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Episode 132 How to build a marketing strategy for your group course
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After last week's discussion on why traditional language courses might be outdated (if you missed it - here’s the episode:Why traditional language courses don’t work anymore), this week we're diving into something more practical—how to build an effective marketing strategy for your group course. In this episode, we cover: Proof of Concept: Starting…
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Episode 131 Why traditional language courses don't work anymore
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Let’s shake things up and dive into why traditional language courses may no longer be effective. Ready for some real talk about language learning? Episode 131 of the Get richer, teacher podcast is for you! Here’s what I’m chatting about in this episode: The limitations of traditional language courses and why they fail modern learners. Rethinking th…
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Episode 130 How to sell language group courses
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If you're considering transitioning from one-to-one lessons to group classes, you're in the right place. In episode 130 of the "Get Richer, Teacher" podcast, we delve into the transformative power of group courses for your language teaching business. We explore the benefits, strategies, and secrets to creating and selling profitable group language …
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Episode 129 Follow your gut and never give up! Chatting to Elisabetta Ciano
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In episode 129 of the Get Richer, Teacher podcast, we dive into the inspiring story of Elisabetta Ciano, who teaches Germans how to speak Italian. Elisabetta’s journey is a testament to the power of passion and self-belief. Tune in to explore key insights and lessons from her experience, and discover how you too can transform your language teaching…
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Episode 128 This is what's possible thanks to running group language courses
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There are plenty of online gurus out there selling the dream of passive income as the ultimate solution to all your problems. They How does your perfect work week look? How many classes do you teach? How much time do you spend on content creation, class preparation, and administrative tasks? Is it about waking up at 5 AM and exercising? Spending 30…
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Episode 127 Are digital products the next good step when you want to scale beyond 1:1
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There are plenty of online gurus out there selling the dream of passive income as the ultimate solution to all your problems. They paint a picture of you sipping margaritas on the beach while your digital products sell like hotcakes. Sounds amazing, right? In reality scaling by selling digital products is not that simple. In episode 127 of Get rich…
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Episode 126 How long does it take to promote a language group course and what's involved
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I'm super passionate about helping people build sustainable group programs. While one-on-one classes are great, they often can't be turned into a sustainable business model. That's why I'm so excited to guide you through the process of creating and selling amazing group offers. But I know you might have some questions. What does it take to run a gr…
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Episode 125 Why do most freelance teachers struggle with marketing (and 4 ways not to!)
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Marketing can feel like a maze, especially for freelance language teachers. But why do so many of them struggle to navigate it successfully? In episode 125 of the Get richer, teacher' podcast, I’ll explore the common challenges faced by freelance educators in marketing and offer practical solutions to help you thrive. Hit the play button and get an…
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Episode 124 What does scaling a language business actually mean and how to do it
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Hey, I’m Ola! For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 600 language e…
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Episode 123 Should you invest in DELTA or other teaching qualifications to grow your business
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Hey, I’m Ola! For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 600 language e…
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Episode 122 Your exit plan from an online platform to teaching language on your own terms
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This episode is the result of discussions I had with my audience after I published episode 119 about online learning platforms. While some people shared their struggles and dreadful experiences with these platforms, others found great success and were grateful for the opportunities they provided. Despite the differing experiences, they all share a …
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Episode 121 The truth about niching as a language teacher and how to finally find your niche
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If you want to build a profitable and sustainable language education business, niching is the way to go. That's why in Episode 121 of the Get Richer, teacher podcast, we dive deep into the concept of niching and its impact on your marketing and sales. In this episode, we'll cover: What exactly is a niche? Common mistakes teachers make that affect t…
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Episode 120 Joining and building successful communities in the language education space - chatting to Teresa Bestwick
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Having been both a language teacher and now a language teacher coach, I've come to realise that teachers absolutely thrive on connecting with each other. That's why I'm excited to have invited Teresa Bestwick, the co-founder of the TEFL Development Hub, to join me in discussing the importance of building and fostering communities for language teach…
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Episode 119 Is teaching on Preply, italki or other platforms worth it
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In this day and age, learning languages is easier than ever. There are tons of free resources online, user-friendly apps that encourage students to be consistent, and online platforms that connect students and teachers from across the globe. These platforms are a great solution for teachers who find marketing themselves overwhelming. However, they …
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Episode 118 The power of changing your mindset to become successful in business - an interview with Michal Altawil.mp3
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In this podcast episode I talk to Michał, a language teacher who shares his inspiring story of building his own language education business. Michał shares: – his background as a Polish American and his experience of moving to Poland – his struggles with teaching kids – how pandemic led him to discover the potential of online education and sparked h…
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Episode 117 What business model will allow you to have a profitable, sustainable and enjoyable teaching business
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As a teacher business coach, I specialise in helping my clients develop businesses that are not only profitable and sustainable but also bring them genuine joy. In episode 117 of the Get richer, teacher podcast I'm sharing insights into four business models, examining their pros and cons in relation to these three crucial components of a successful…
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Episode 116 The 5 things every teacher needs to unlearn to make their business more successful
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Being a teacher means you're always learning, teaching or thinking about one of the two. However, there are also beliefs and habits worth unlearning to build more successful, profitable and enjoyable teaching business. In the newest episode of Get richer, teacher podcast I talk about some false beliefs that keep many language teachers stuck. Hit th…
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Episode 115 The elements of an effective AND profitable group language program
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What makes a successful group program? I believe it’s about balancing the academic and business side. But how can you achieve that? In episode 115 of Get richer, teacher podcast I’ll walk you through 4 elements that are crucial for building an extraordinary group language course to make sure it’ll be effective for your students and profitable for y…
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Episode 114 How to scale your language business
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When you're teaching one-to-one, there's a limit to how much you can earn. Even if you do and raise your prices, there's only so many hours in a day. I know it is counterintuitive but in order to scale your business you need to not add more (time, offers, clients) but to start doing less. You can transition from one-on-one to group classes (I talke…
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Episode 113 When to move from 1:1s to group teaching
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Sooner or later many language teachers start to think about moving from offering only 1:1 lessons to group programs. But it’s not as simple as grouping together your 1:1 clients based on their CEFR level and telling them „see you on Tuesday at 6 PM”. First of all, I’m not a fan of creating offers and marketing them based on language proficiency lev…
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Episode 112 How to make your language school profitable
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Managing a profitable language school goes beyond the simple formula of "more clients, more money”. Whether you have a brick and mortar school or an online one, there are costs involved. The biggest expense is teachers’ salaries, and rightfully so. They are responsible for your students’s success and satisfaction and I believe you shouldn’t cut cor…
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Episode 111 How to promote your language school online
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Probably nobody open their language school to become a marketer. You were first a teacher, then decided to become a business owner and help more students. Maybe you didn’t expect that running a language school will involve so much marketing. It can be exhausting, especially if you’re not sure what sets your business apart from other language school…
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Episode 110 What makes a good language school
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What makes a good language school? As a former owner and manager of language schools I’ve seen a lot! And I believe there are 3 things that your language school needs to call itself a good place. Leader – that not only puts out fires, create timetables and pay the bills. The visionary and makes space for creativity and growth People – unfortunately…
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Knowing who your ideal client is makes it easier to create offers and be consistent with your marketing. But how do you find this ideal client? It’s not only about personality alignment (but yes, you want to work with people who you like). Think about the common struggles and goals that people in your target audience have. Who you enjoy working wit…
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Episode 108 Three things that are holding you back from progress in your business
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Just like planning a road trip, building a successful business requires a few key elements. First, you need to ensure that your business is functioning well, just like checking your car before hitting the road. This means having a clear map or goal to work towards, as well as knowing that you have support along the way. Trust me, having someone to …
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Episode 107 What to actually focus on in marketing your teaching business
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Marketing may seem overwhelming because of the amount of advice out there and especially if you're a teacher (and let's be honest - business has never been part of the curriculum while studying to become a teacher, right?!) But it's actually quite simple. It's not posting more or having a massive audience that cuts it. To get started, I recommend c…
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Episode 106 What's the best social media platform for your teaching business
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Searching for the best social media platform for your teaching business? Let's flip the script and approach it from a different angle. Instead of asking what's the best platform overall, let's focus on what's best for YOU. Where can you be consistent and truly enjoy showing up? It's all about finding the path of least resistance. It's not about fol…
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Episode 105 Want to start a podcast? Look no further! Chatting to Laura Wilkes
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In this episode we talk about: Podcasting as a powerful tool for building connections with the audience and establishing trust Ola talks about how The Get Richer Teacher podcast challenges the current state of the language education market Laura Wilkes shares her journey with podcasting and provides tips on getting started Tips include finding a su…
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Episode 104 Kindness, passion and the art of teaching for Cambridge exams - chatting with Julia Dziuba
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In this episode, we talk about: Julia, an English teacher specializing in Cambridge exam preparation, who's passionate about providing a positive and enjoyable learning experience for her students Julia emphasizes the importance of authenticity and listening to her audience and talks about experimenting with different teaching and marketing approac…
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Episode 103 When the student is ready, the teacher will appear - chatting to Catherine Angus
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In this podcast episode we talk about: Catherine Angus, an English language teacher, shares her journey of creating a podcast and pronunciation course for teachers The podcast, Hear You Go, focuses on the messy and unpredictable aspects of spoken English Catherine noticed a gap in the market for authentic and engaging listening materials and decide…
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Episode 102 What are the dangers of charging too little for your classes and courses?
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In this episode I talk about: The dangers of charging too little for language lessons Pricing based on value and commitment, not just time spent teaching Risks of charging too little: resentment, lack of progress, high maintenance clients, financial struggles Encouragement to raise prices and attract committed students Hey, I’m Ola! For the last 3 …
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Episode 101 Are group classes better than 1:1s?
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In this episode I talk about: The current state of the language education market Exploration of the question of one-to-one teaching versus group teaching Benefits and considerations of one-to-one teaching Benefits and considerations of group teaching Financial advantages of group teaching Importance of finding a balance between one-to-one and group…
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Episode 100 Can you actually promise your students results?
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In this episode I talk about: Acknowledgment of challenges in the language education market Encouragement for teachers to build their own businesses and make a positive impact Celebration of episode 100 and gratitude for the podcast community Discussion on the topic of promising results in language teaching Shift from promises to possible outcomes …
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Episode 99 Is it worth running a conversation or a book club
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In this episode I talk about: - The appeal of conversation classes and book clubs for language teachers - Potential benefits: authentic learning experiences, improved language skills - Caution against the practicality and sustainability of such offerings - Emphasis on strategic thinking and building a solid business foundation first - Focus on esta…
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Episode 98 What you need to sell group classes
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In this episode I talk about: Importance of creating targeted group courses in the language education market Need to understand the target audience and their specific needs Designing a curriculum that addresses those needs and provides tangible outcomes Emphasizing the benefits of group classes and networking opportunities Effective marketing and c…
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Episode 97 Why talking about having native speaker teachers in your school is not a great marketing tool - chatting to Gina Rodriguez
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In this episode we talk about: Language education market challenges: low pay for teachers, native speakerism, and outdated teaching formats Ola's mission to empower language teachers to build profitable and enjoyable businesses Introduction of guest Gina, an ELT marketing consultant, sharing her journey and expertise Discussion on the misconception…
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Episode 96 How to actually get richer as a teacher
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In this episode I talk about: establishing strong foundations, including target audience, messaging, and one-to-one offers the important yet frustrating stage of getting those foundations right Introduction to the Rocket Takeoff program to support struggling freelancers in their business journey The program I talk about, The Rocket Take off, is des…
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Episode 95 What I learned from being a language school owner
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In this episode I talk about: my journey from working in a language school to starting my own online language school Adapting to online teaching during the pandemic and helping others transition Feeling the need for change and embracing a new identity as a language school owner Importance of messy action, trust, and building a strong community Invi…
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Episode 94 7 mistakes freelance language teachers make
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In this podcast episode, I address seven common mistakes made by freelance language teachers. These mistakes include undercharging for services, neglecting marketing efforts, failing to diversify income, struggling with time management, lacking boundaries, and disregarding self-care. I emphasises the importance of recognising the value of one's ser…
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Episode 93 Do you charge too much for your lessons?
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In this podcast episode, I address the common concerns language teachers have about pricing their lessons and products. I emphasise the need for a strategic approach to pricing, highlighting that it is not just a random decision but a way to position oneself in the market and attract the right audience. The host explains that specialising in a cert…
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Episode 92 How not to come across as pushy when you're selling your teaching services
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This episode emphasises the need for language teachers to avoid being pushy or manipulative when selling their services. It highlights the outdated marketing techniques still being used and the importance of understanding the concerns and struggles of potential customers. Building authentic connections and creating educational content that addresse…
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Episode 91 How to avoid burnout as a freelance teacher
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In this episode we're talking about avoiding burnout in your freelance teaching business. The topics I cover are: Avoiding burnout and maintaining work-life balance. Setting boundaries with oneself and others. Understanding the link between burnout and hormones. Developing a personalized self-care routine. Shifting mindset to see rest as preparatio…
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Episode 90 How to build a personal teaching brand
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In this episode we're talking about building a teacher personal brand: While language skills are crucial, they shouldn't be the sole determinant of success. Showcase your broader understanding of what it takes to become a fluent speaker - don't build your brand solely on your language expertise Embracing authenticity: Standing out from the crowd by…
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