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Dive into the essentials of start-up success with Cult Products, hosted by Yaya's co-founders, Adam Yaya-Durrant and Phill Keaney-Bolland. This podcast delivers sharp insights on creating revolutionary products, radical branding, and attracting a loyal following of early adopters. Whether you're starting out or scaling up, each episode is packed with actionable advice and stories from those who've built successful businesses. Join Adam and Phill as they help you transform bold ideas into sta ...
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Stealth mode or build in public? The hidden benefits of hiding nothing.
1:03:43
1:03:43
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Links Download your free Ai-powered prototyping toolkit Apply to our beta program Join our community Watch this episode on YouTube Can you name the Marvel theme tune? System Of A Down and Eminem tracks mentioned A Clockwork Orange Summary In this conversation, Phill and Adam discuss their new product and the community they are building around it. T…
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Narrow Focus, Broad Success: Why Your B2B Start-up Brand Needs to Pick a Lane.
34:52
34:52
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Links Download your free Ai-powered prototyping toolkit Apply to our beta program Join our community Watch this episode on YouTube Summary In this episode, Phill and Adam discuss why you can't be both a B2B and B2C business. They emphasise the importance of focusing on a single specific customer persona and delivering value to that target market. T…
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Links Download your free Ai-powered prototyping toolkit Apply to our beta program Join our community Summary In this conversation, Phill Keaney-Bolland and Adam Yaya-Durrant discuss the importance of branding for B2B startups. They define brand as an emotional connection that users have with a product or company's differences, going beyond just a l…
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Is Your Big Idea Worth the Risk? When to start-up and when to shut up.
39:40
39:40
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Summary In this episode, Phill Keaney-Bolland and Adam Yaya-Durrant discuss their new podcast and the product they are creating for start-up founders. They talk about the importance of being revolutionary and creating a radical brand when deciding whether you're up for the challenge of giving years of your life to make your dream of running a succe…
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